New (2 - 4 wks)

Wk 1Input of new copy, rough layouts for illustration Wk 2Illustrations/translations Wk 3-4Finalize to final lasers for legal/ engineering OK
1.3.3.1 Copywriting/proofreading (1 wk) Copywriting/proofreading can add up to one week to the process, depending on the amount of copy and the number of revisions required. 1.3.3.2 Translations (1 wk) If translations need to be obtained, it adds one week to the design process. 1.3.3.3 Illustrations (1 wk) Illustration work, done in-house, may take up to one week.

1.4 Labels (1-2 wks)

1-2 days design 2-3 days art disk 2-3 days outside production, line art only

1.5 Product Catalogs

1.5.1 Catalog sheetsexisting format (2 wks)
Wk 1Copy input, 1st round layouts, legal review Wk 2Final color laser/ photography/legal approval before burn to disk *NOT including any new photography
Catalog sheetsnew format (3 wks)
Wk 1New layout/copy Wk 2Copy input, 1st round layouts, legal review Wk 3Final color laser/ photography/legal approval before burn to disk *NOT including any new photography
Full product catalog (11 wks)
Wk 1-2Layouts and copy drafts Wk 3-4First color lasers to shoot photos; roughs to legal/ R&D for OK Wk 5-6Revisions, mechanicals, burn disk Wk 7-11Printing (outsourced)

1.6 Ads (4-5 wks)

Wk 1-2Concepts, rough lasers Wk 3Final copy input to light lasers or do mechanicals for legal OK Wk 4Final mechanical to disk

1.7 Videos (8-9 wks)

1.7.1 Commercials, infomercials, in-store loops
Wk 1Concept/text outlines Wk 2Storyboard development/finalize time/send to legal Wk 3Estimates for production commercials to be relayed to one-second timing and/or animated Wk 4Pre-production raise Wk 5Establish/finalize quote for variations for edits Wk 6-7Shoot commercial Wk 7-9Post-production/edits. Music selections for finals/legal and board approvals
Package Development Processes

Package Development

2.1 2.2
Introduction______________________________________________ 3 Packaging Objectives ___________________________________ 3
Design Rules _________________________________________________________________ 3 Hierarchy ____________________________________________________________________ 3
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9
Design Process __________________________________________ 4
Marketing Provides Creative Project Request ______________________________________ 4 Creative Operations Manager (COM) enters project into system _______________________ 4 Art Director Commences Preliminary Design _______________________________________ 5 Preliminary design review ______________________________________________________ 5 Art Director arranges for outside vendors, if necessary ______________________________ 6 Art Director refines/finalizes design ______________________________________________ 6 Final design review ____________________________________________________________ 6 Art Director Prepares Artwork for Routing _________________________________________ 6 Workflow diagram _____________________________________________________________ 7

4.1 4.2 4.3 4.4

Routing Process _________________________________________ 8
Art Director prepares hard copy for routing ________________________________________ 8 Creative Operations Manager routes art for approval ________________________________ 8 Creative Operations Manager Returns Art to Art Director _____________________________ 9 Workflow diagram _____________________________________________________________ 9
5.1 5.2 5.3 5.4 5.5 5.6 5.7
Process for 4- to 6-Color Packages_____________________ 10
Art Director Prepares Art for Color House ________________________________________ 10 Color House Picks up Art ______________________________________________________ 10 Color House delivers 2 Irises ___________________________________________________ 10 COM routes irises for approval _________________________________________________ 10 If changes: __________________________________________________________________ 10 Once approved: ______________________________________________________________ 10 Workflow diagram ____________________________________________________________ 12
6.1 6.2 6.3 6.4 6.5 6.6 6.7
Process for Foil / holographic Packages _______________ 13
Art Director Prepares Art for Pre-press ___________________________________________ 13 Pre-press Picks up Art ________________________________________________________ 13 Pre-press Delivers Film________________________________________________________ 13 COM routes film for approval ___________________________________________________ 13 If changes: __________________________________________________________________ 13 Once approved: ______________________________________________________________ 13 Workflow diagram ____________________________________________________________ 15

7.1 7.2 7.3 7.4 7.5

Press Proof Process ____________________________________ 16
Manufacturer Sends Press Proofs _______________________________________________ 16 COM Routes 2 Press Proofs for Approval _________________________________________ 16 Approved ___________________________________________________________________ 16 If problems __________________________________________________________________ 16 Workflow diagram ____________________________________________________________ 17 2
Remingtons Creative Dept. works closely with the companys Marketing department and its outside printing and manufacturing vendors to develop effective packaging that will fly off the shelves. This document describes the tactics and processes used to achieve that goal.

Packaging Objectives

1.1 Design Rules
In the interest of developing the most effective packaging possible, Creative has identified five governing principles for its design. Each package must: Gain immediate attention on the shelf Showcase the productmake sure the product is the hero of the package Quickly and easily communicate the key benefits of the product Follow a system that enables the consumer to quickly recognize the Remington line of products Build off established brandcolors, fonts, etc. Information consistently applied Quickly highlight uniqueness of products Create unique structure (if applicable) that will provide the best billboard, while keeping in mind packaging economies and efficiencies for shipping/handling

1.27 If changes:

Unlike irises, films must be perfect in every way, because the vendor prints directly from them AD makes changes to electronic file AD burns new CD AD marks dates/changes on front of job folder, for tracking and accoutability AD prints hard copy of all art, including original dieline, at 100% COM schedules pickup from Harty When revised films come back, theyre re-routed to dept. that requested change

1.28 Once approved:

1.28.1 AD prepares art
Collects art for package, including calibration patch, and burns it to CD Prints hard copy of all art at 100% Prints dieline, showing live area, direction of corrugate, dimensions, etc. Specifies 4/c process or highlights/calls out special colors or pms

1.28.2 COM double-checks

Contents of CD received from AD Calibration patch has correct number of colors If more than 4-color process, it includes chip of extra color and that the areas to get that extra color are labeled
1.28.3 COM notifies vendor via e-mail
Ccs Director of Creative, Brand Manager, Supply Chain Analyst, Product Engineer, Remingtons Hong Kong coordinator for that product Prints e-mail and files it in the job folder
1.28.4 COM prepares mailer
Fills out mailing form (see Appendix G) Packs CD, film, copy of e-mail in mailer If overseas, must use FedEx
Delivers package to mailroom before 4:00pm
1.28.5 COM closes out job

1.28.6 Job is filed

AD prints 1 final copy at 100% for the job folder AD prints 1 copy to fit on 11x17 paper for the creative log book AD purges folder of unnecessary file contents AD archives files onto CD COM files routed hard copy (w/ comments & signatures) in job folder COM enters completion date on job folder and files it COM marks job folder with date sent to vendor

1.29 Workflow diagram

Art Director burns fully approved design onto a CD and prints out a hard copy--Must include calibration patch
Creative Operations Mgr calls Harty to pick up CD and hard copy of the design to be turned into irises
Harty creates film of the package design full size and delivers it to Remington approx. 3 days later

1. Safety Instructions 2. Product Features 3. How to Use 4. Usage Tips 5. Cleaning & Maintenance 6. Warranty 7. Performance Guarantee

Layout (booklet format)

3.2.1 Sections
Each section begins on a new page. Do not link copy from one section to another. If the copy runs longer than one spread but the run-over is less than of a column, try to fit it into the spread by one or more of the following options (listed in order of preference): Have the copy edited Adjust the horizontal scale and/or kerning Tighten spacing around subheads Make illustrations smaller Eliminate hanging indent of bullets DO NOT change the pt. size or leading

Column alignment

All column tops align with each other, whether they begin with headlines, subheads, or regular copy. Columns are usually quite raggedly across the bottom because they are divided almost exclusively by the logic of their content.

Covers

3.2.3.1 Front The front cover is English-only, and contains the following elements: o Remington logo (with only) TM o Sub-brand logo (with US or only) o Product photo o The words, Use and Care Guide o Short tagline o Model number(s) 3.2.3.2 Translation covers Each translation has its own cover, placed on a right-hand page. The page preceding it may be blank if necessary. Translation covers have the same elements as the front cover, differing in only the following ways: MD MC TM o French cover uses or where applicable (not or ) o French and Spanish covers translate Use and Care Guide o French and Spanish covers translate Tagline 3.2.3.3 Back Although there may be 3 front covers, there is only one back cover The back cover falls on a left-hand page in the document layout. The page preceding it may be blank if necessary. The back cover contains only the Remington logo and the US and Canadian corporate addresses

Typography

3.3.1 Section heads
Section heads are named as in 3.1.1 above, each word beginning with a capital letter. Section heads use white type on a black band atop the page Section heads are centered over the 2 columns in the black band. If a section is a 2-page spread, center the headline over the columns on the left-hand page. Do not repeat the headline of the right hand page. Extend the black bar to the right hand margin on the right hand page.

Headlines

Many IBs share the same headlines, such as Charging and Battery Removal Headlines are bold, non-italic, and flush-left Each word in a headline begins with a capital letter

4 Design Process

Before Creative even gets involved, the Brand Manager (BM) and Product Engineer (PE) get together to decide what the IB needs to say. Frequently they use an existing IB from a similar product, and hand-write the new copy directly where it should be inserted.
Marketing Provides Creative Project Request
The better informed the Art Director is about the products features and usage, the better the IB will communicate that information to the consumer. Therefore, Marketing must include the following with its Creative Project Request form (CPRsee Appendix C for a sample):

All copy for the IB

Must include product name, model number, full list of items in the package, and complete usage instructions May be handwritten onto the IB for a similar product
4.1.2 4.1.3 4.1.4 4.1.5 4.1.6 4.1.7
Destination market Due date Identify/confirm vendor Defined format (map-fold or booklet) A unit to photograph, if its a new product
CPRs for related materials
Bounce-backs Shaver Parts (SPs), if applicable
Creative Operations Manager (COM) enters project into system
4.2.1 Records job in the jobs database (Db)

S WS G WPC W SA C I

Assigns project a unique job number to each project
Each projects job folder displays the following information: Job number Job name Package type In date Due date Any related jobs
Copyeditor Goes Over Copy
4.3.1 4.3.2 4.3.3 Identifies and locates copy that already exists elsewhere Corrects spelling, grammar where necessary Rewrites and/or reorganizes copy as needed for clarity
Art Director Commences Design
4.4.1 4.4.2 4.4.3 Researches related IBs Defines and assigns illustration work, if needed If map-fold format
4.4.3.1 Uses related IB as a template 4.4.3.2 Procures new photography of unit if new or changed 4.4.3.3 Makes copy changes indicated by BM, PE, CE 4.4.3.4 Lays out copy and existing images Leaves placeholders for any new illustrations Observes IB standards detailed above 4.4.3.5 Consults copyeditor 4.4.3.6 Makes any required corrections

Creative Operations Mgr Attaches approval sign-off form Routes design for approval If IB contains French, sends PDF to Remington-Canada Copyeditor reviews IB, makes corrections, relays it to AD
BM: Checks claims, info + trademarks; OKs or corrects
Legal Dept.: Checks claims + trademarks; OKs or corrects Remington-Canada Checks French translation, if any; OKs or corrects
Product Engineer: Checks product information; OKs or corrects

COM: Changes requested?

No Art Director Converts any new copy into a Word doc E-mails Word doc to COM

AD: Translation needed?

No Translator Translates English into French and/or Spanish, as needed. COM Sends doc to translators Checks & forwards translations to AD Art Director Finalizes copy placement, including translations, if applicable Finalizes images, inserting new illustrations, if applicable Collects files & burns CD Map-fold Art Director Prints 3 hardcopies at 100% and pastes them together, if necessary: 2 for the vendor: 1 flat, 1 folded File 1 in the file folder Prints 1 hardcopy to fit on 11x17 sheet for the binder Booklet Art Director Prints 3 hardcopies at 100% : one for the binder one for the folder one for the vendor
Creative Operations Manager: Checks art Sends CD + 2 hardcopies to manufacturer of that product Notifies vendor via e-mail, cc-ing interested parties Prints e-mail for the job folder Files 11x17 hard copy in binder Closes out job in the jobs database
Next Step: Press Proof Process

6 Press Proof Process

Most of Remingtons manufacturing vendors also print the Instruction Books that come with the products. The Creative Department sends the artwork directly to the manufacturer and must approve press proofs of the IBs before the manufacturer begins mass printing them.
Manufacturer Sends Press Proofs
Approximately 3 weeks after the manufacturer receives the artwork, it sends the Creative Dept. 12 press proofs for approval.
COM Routes 2 Press Proofs for Approval
6.2.1 Creative Operations Manager

Approved

COM notifies vendor via e-mail that the IB has been approved COM ccs interested Remington parties COM prints e-mail for the job folder and files it COM files rest of the press proofs in the job folder COM sends 2 approved IBs to Remingtons Hong Kong office for their files

If problems

6.4.1 Marketing (content) & Creative (images) determine whether to make change 6.4.1.1 If yes
COM marks up press proof COM scans it and e-mails the jpeg to the vendor so they can get started right away COM prints e-mail and image for the job folder COM sends vendor actual press proofs with all changes noted Requests 12 more press proofs for inspection

2 Bounceback Objectives

Bouncebacks facilitate accessory sales and are therefore important marketing materials. The Creative Department strives to maximize consumer response to them by making them as uncomplicated as possible. The easier it looks to use the form, the greater the odds that the consumer WILL use the form.

3 Design Process

Before Creative even gets involved, the Brand Manager (BM) determines what the what the form needs to say. Frequently he/she uses an existing form from a similar product, and hand-writes the new copy directly where it should be inserted. Related products usually share a common reorder formthe entire MS3 series, for example.
Marketing provides Creative Project Request
The better informed the Art Director is, the better the reorder form will communicate that information to the consumer. Therefore, Marketing must include the following with its Creative Project Request form (CPR see Appendix C for a sample):

All copy

Must include product names/model numbers the form pertains to Full list of accessories to be included in the form, including prices May be handwritten onto the bounceback for a similar product
3.1.2 3.1.3 3.1.4 3.1.5 3.1.6
Destination market Due date Identify/confirm vendor A unit to photograph, if its a new product
Any deviations from other bouncebacks
IB Shaver Parts (SPs), if applicable
3.2.1 Records job in the jobs database (Db)

Copyeditor reviews copy

3.3.1 3.3.2 3.3.3 Identifies and locates copy that already exists elsewhere Corrects spelling, grammar where necessary Rewrites and/or reorganizes copy as needed for clarity
Art Director commences design
3.4.1 3.4.2 3.4.3 Researches related reorder forms Makes changes requested by BM Prepares art for routing
3.4.3.1 Prints hardcopy 3.4.3.2 Tapes it together, if necessary
Brand Manager (BM) composes Reorder form
Brand Manager submits CPR Indicates new product or just update Attaches similar (or previous) form with changes marked If new product, supplies unit for reference

Binders___________________________________________________ 7 F T P si t e _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 7
With so many projects emanating from the Creative Department, a comprehensive file management system is absolutely necessary to ensure the departments efficient operation. This document explains the file management system currently in use.

2 Project database

The Creative Operations Manager (COM) tracks the departments projects in a database. Each year, she creates a new project database in the form of a Microsoft Excel document and stores it in her network folder, with a name like Job #'s for 2002.xls. A snapshot of the 2002 database appears below.

2.1 Categories

The database devotes a separate worksheet for each job category (indicated by tabs along the bottom of the snapshot above). Job categories usually correspond to the related product category:

2.2 Job numbers

Each new job is entered on a new line and assigned a unique identification number. These job numbers are assigned by the Creative Operations Manager and are used to identify job folders, package bottom panels, file and directory names, and any related documentation. Job numbers have three sections: the category, the year, and the sequence number.

Sample: W S - 4

2.2.1 2.2.2

Category Year

Each job number begins with the job category abbreviation, as defined above. After the job category comes the 2-digit year the job was opened, 02 standing for 2002, 03 standing for 2003, and so on.

Sequence number

Sequence numbers are offset by a hyphen and have three digits. Each category begins numbering with 001, and increases by whole numbers from there: 001, 002, 003, etc.

2.3 Data fields

Each worksheet has fields for the following data: Resp.Which AD is responsible for this project Job #See above ModelThe model number the project pertains to Name/ProjectDescription of the project TypeWhether the job is an IB, litho, blistercard, label, image, etc. StatusWhen the CPR came in and who requested it Final DueDate the project is due Req. ByWho originated the request DoneAn x in this field indicated the job has been completed Date DoneThe date the job was completed

Non-Slip Grips

Not no-slip grips. See the hyphen rule of thumb.

POPGIRL Tattoo Styler

Note the capitalization Note the

Pop-up Trimmer

Used to be the Intercept Trimmer. See the hyphen rule of thumb.

Quick Charge

Rechargeable (Cordless use only)
Not simply Rechargeable, or Cordless/rechargeable. Note the use of parentheses.
SmartCleaner SmartShaver SmartSystem SmartTechnology
Take no or Note the spacing
Speed Setter Instant Heat Rollers
SuperSmooth Steam Straightener

Super-Flexing Screens

TCT cutting system
Teflon, Teflon coating, Teflon-coated surface
Note the See the hyphen rule of thumb. If a product has Teflon coating, the Teflon branding statement must also appear somewhere on the package
Tight Curls wax-filled rollers

TITANIUM

Takes no
Total Closeness or Your Money Back Rasage de trs prs ou argent remis MC
The English takes the and the Canadian takes the MC

Triple-Action shaver

Turbo-Charged Motor

Twisters

Use With or Without Cord

Visible Heat rollers

3 Fine print

3.1 Trademark(s)

Remington, ____________________ and ______________________ are trademarks of Remington Products Company, L.L.C.

3.2 Corporate Addresses

Remington Products Company, L.L.C. 60 Main Street Bridgeport, CT 06604 MADE IN CHINA Remington Products (Canada) Inc. 61 Amber Street Markham, Ontario L3R 3J7 FABRIQUE EN CHINE
MADE IN copy must be on a line by itself, in bold capital letters near the mailing address.
3.3 Questions or Comments
Questions or Comments: Contact us at www.remington-products.com or call 800-736-4648 in the USA or 888-277-6333 in Canada. Questions ou commentaires? Pour nous contacter: www.remington-products.com Veuillez appeler au 800 736-4648 aux tats-Unis ou 888 277-6333 au Canada Phone numbers are NOT preceded by a 1- Phone numbers use hyphens, not periods.
In French, theres no hyphen after the area code. No http:// in Web addresses. USA has no periods in our stylebookU.S., however, does.

3.4 Patent(s)

Patent pending.

In a sentence by itself

and patents pending.
At the end of a sentence.

3.5 Disclaimer

The actual product may differ slightly from the picture on the carton. Le produit peut tre lgrement diffrent de lillustration sur lemballage.

3.6 UL

This product is listed by Underwriters Laboratories, Inc. and bears the mark. Ce produit est approuv par Underwriters Laboratories, Inc. et porte sa marque.

3.7 Battery

B. Roles & Responsibilities
Roles (and description) 1. Develop Marketing Strategy A summary of communication priorities, including program objectives, product positioning, benefits, and feature points Responsibilities Marketing Mgr Brand / Product Mgr New launch requires approval by: CEO CFO President Global Brand Mgr Intl Brand Mgr Legal Upper mgmt (if global) Mktg / Product Mgr Structural Engr Creative rep Creative Op. Mgr Trade Mktg Vendor (opt) Intl contact Creative rep. or team Mktg / Product Mgr Creative Op Mgr Trade Mktg Legal (opt) Engr (opt)
Marketing Strategy / Global Coordinate/ approve strategy and positioning to unify global markets. Investigate legal infringements / trademark search for unified sub-branding on product lines. Package Structure Development/strategy Discuss development of options for packaging structure / timelines Initiate job process / project tracking for Creative Intl/ Print vendors. Discuss needs for intl packaging development, confirmation to countries requiring translations. Creative Strategy Meeting initiated by Product Mgr to review product strategy and position to Creative team Mktg supplies creative brief for design dev Copy/strategy to be approved by Legal PRIOR to translations.
Creative Processes & Procedures Review of timelines. In case of simplification for Intl claims, positioningneed to specify here and determine timelines for next phase. Translations Global 5. Translations started for Global use Creative Development 6. Development of new packaging, Phase 1: Rough concept stage of options Repeat text for placeholder on Intl packs. Present Phase #1 Design 7. Packaging review: Did we meet expectations outlined in creative brief? Discuss photography, in-use or style shots, if appropriate Forward pdf layout to Intl for input
Appendix Copywriter (opt.) Intl Mktg for Global to be updated
Circulate Phase #1 Design for Approvals Sign-off #1: initial review phase of packaging by other departments to help them manage to their responsibilities Outstanding issues at this point should be addressed Text blessed for translations Translations #2 Hard copy / e-mail text to start for complex copy Intl coordinator will forward copy, once translated, to Genl Mgrs for OK. Accepting hard copy (no layout) only! Finalize Phase #2 Artwork Tighten design / incorporate changes and translated copy. Address concerns of Mktg. Confirm if on track for deadline Pre-production ReviewPhase #2 Get approval for next step of design before any money is spent Finalize photography. iillustrations to be used on packaging. Develop, OK shot list by Mktg Approval for product graphics or color must be made before shoot. Shoot list to be forwarded for Intl review.
Creative Team Creative Op Mgr Copywriter (opt) Photographer (opt) Creative rep. or team Mktg / Product Mgr Trade Mktg Legal (opt) Engr (opt) Copywriter (opt.) Photographer (opt) Division Head (opt) Intl Mktg for Global to be updated Creative Op Mgr Legal Engr(s) Structural Engr Mktg (review last) Intl (to provide input) Creative Op Mgr Vendor (Canada for NA packs) Intl coordinator Creative Dir. Creative Op Mgr Art Director/designer Creative rep. or team Mktg / Product Mgr Trade Mktg Legal (opt) Indus. Engr (opt) Photographer/stylist, etc. (opt) Division Head (opt) Intl Mktg for Global to be updated, request prior to shoot for additional uses or needs on artwork Creative Op Mgr Mktg / Product Mgr Purchasing Art Director (opt) Creative rep. or team Creative Op Mgr Mktg / Product Mgr Trade Mktg Legal (opt) Engr (opt) Photographer/ retoucher. (opt) Proofreader Vendors (color-correct proofs) Creative Op Mgr Mktg / Product Mgr Purchasing Art Director Intl Mktg to advise when out-sourced Creative Dir Creative Op Mgr Art Director Mktg / Product Mgr Trade Mktg Legal (opt) Engr (opt) Proofreader Vendors Intl Mktg

Production Acknowledges Print Vendor(s) Notification required to confirm print vendors, schedules for Orient packaging. Purchasing is to confirm specs and costs with appropriate Mktg Rep.US & Intl ProductionFinalize LayoutPhase #3 Finalize artworkcopy, images for film supplier. Trade Mktg to advise of comps required Circulate for final sign-offs. In-house approval with 3/d proof Forward pdf , comp to Intl for selling purposes. Last OK for Sr. Mgmt
Release to Film Suppliers CD and color-correct proof sent to HK print vendor Films & match print if special processes may be required. To be managed by Creative Confirmation of timetables. Proof from HK print vendor Final review OK before litho packs or clamshells are made This is for both Intl and US items If OK, vendor notified for approvals. If not, revised timeline discussed and next steps determined. Addl package is forwarded to Intl for approval

FPR/Production to start

Creative Processes & Procedures Vendor proceeds to produce final product

C. Vendor list

Model# BKT-1000S BKT-1000 BKT-2000 C-1100 CB-75 CC-100 CHM-300 CHM-500 CHM-800 CI-75 CI-100 CI-1100 CI-150 D-1080 D-2122 (Can) D-2730 D-2731 D-3151 D-3160 D-3161 D-3162 D-3170 D-3200 D-3200N D-3410 D-3400 DA-57 DA-307 DA-757 DC-1100 DC-1600 DC-1875 DC-1875 DC-1880 DS-1000 DT-800 EP-1000 ES-1000 F-7025 F-7027 FS-300 GCT-2000 Supplier Heroka Heroka Heroka C&P Fourace Heroka Balyun Balyun Balyun Fourace Fourace C&P Fourace Manica-Xiamen Fourace Fourace Fourace Fourace Applica Fourace Fourace Fourace Fourace Fourace Fourace Yauw Lien Izumi Izumi Izumi C&P Fourace Applica Fourace Fourace Manica-Xiamen Heroka Softlines Heroka Kolvin Kenford Anex Heroka Product Type Bikini trimmer Bikini trimmer Bikini trimmer Styler Styler Shaver cleaner Massager Massager Massager Styler Styler Styler Styler Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Shaver (foil) Shaver (foil) Shaver (foil) Styler Hairdryer Hairdryer Hairdryer Hairdryer Hairdryer Detangler Epilator Shaver (foil) Footspa Footspa FacialSteamer HairClipper Div WS WS WS WPC WPC S W W W WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC WPC S S S WPC WPC WPC WPC WPC WPC WPC WS S W W W G
Model# H-21SPN H-1012I H-1012N H-1048 H-1080I H-1080N H-2001 H-2002 H-2002 H-2010 H-2010I H-2030 HC-810 HC-811 HC-815 HC-817 HC-820 HC-821 HC-912 HC-918 HC-920 HC-921 HC-930 HC-8017 HM-300 HS-200 HS-200 HS-250 ID-2002 KF-20I LM-5 LM-8N LMC-1 LMC-2 KF-20N M-2830 M-8221 MB-30 MB-35 MB-40 MB-40 MB-45 MB-50 MB-50 MB-70 MB-70 MB-100 MB-100 MPT-2000
Supplier Raymond Manica-Xiamen Manica-Xiamen Raymond Raymond Raymond Raymond Manica-Thai Raymond Raymond Raymond Manica-Thai Specialife Specialife Specialife Specialife Specialife Specialife Specialife Specialife Specialife Specialife Specialife Specialife AdvanceHeat Dickson Manica-Thai Manica-Thai Fourace Manica-Xiamen Anex Manica-Thai C&P C&P Manica-Xiamen Payer Payer Heroka Heroka Fourace Heroka Heroka Heroka Fourace Heroka Specialife Heroka Specialife Fairform

Briefly outline use of product:_______________________________________________________
Front panel copy (please label main copy points, secondary copy points, features):
Back/side panel copy (please label main/secondary copy points, features):____________
Special instructions (if any) :_______________________________________________________

Job #: Circ. Date:

Return Date:

Bottom Panel Info Form

The bottom panels of all Remington packages contain important information, represented in the table below. (You may want to make a copy of this to use as a checklist when inspecting the finished design.) Please enter the info you are responsible for and return this form to Creative by the date indicated above.

Contents

Model # Vendor MARKETING Market Where made Guarantee Warranty length Disclaimer Trademark(s) LEGAL Copyright year U.S. Patents Canadian Patents UPC# Part number Volts Hertz UL icon UL statement (if Yes above) ELECTRICAL CSA icon RBRC icon Other (attach separate sheet if necessary) [Please circle any that apply:] This product is listed by Underwriters Laboratories, Inc. and bears the mark. [Please circle one:] [Please circle one:] No Yes Yes | | No
IF YES, include statement:
CONTAINS NICKEL-CADMIUM BATTERY. BATTERY MUST BE DISPOSED OF PROPERLY.

Initial

U.S. only Canada only MADE IN 30-Day Money-Back Guarantee FULL | LIMITED

North America

-YEAR WARRANTY
The actual product may differ slightly from the picture on the carton. Remington, are (is a) trademarks of Remington Products Company, L.L.C. R.P.C., L.L.C. and patents pending. and patents pending. 074590

VAC Hz

Job #: Model:

CRE ATIVE

DEPARTMENT
Creative Work Order Photography/Illustration
Project name:___________________________ Description: ___________________________
Purpose of photography/illustration Comps Other: Attachment for reference (requires client approval): Shot list Layout/FPO Other Final packaging Exploratory/concepts International
Art Director: ____________________________ Marketing: ______________________________
Will art direction or supervision be required for photoshoot? Yes No How many attendees?
Photographer/Illustrator: Conventional (film/artwork): 35mm 2 x 2 4x5 Digital photography or art: Digital proofs CD for transport Phone:___________________________________ Approximate cost: ________________________ Imaging or prepress: Silos Lo-res / Hi-res Retouching 4-color conv.

28113_KF-20i_IB

6/28/05

8:12 AM

Page 1

caresetter

ionic hairsetter

Use and Care Guide

Soft, velvety rollers

3 sizes color-coded rollers and clips

KF-20i

Page 2
IMPORTANT SAFETY INSTRUCTIONS
When using electrical appliances, especially when children are present, basic safety precautions should always be observed, including the following:
Do not use outdoors or operate where aerosol (spray) products are being used or where oxygen is being administered.
Do not touch the posts that hold the rollers. They are hot. Keep lid open when heating rollers.

WARNING

To reduce the risk of burns, fire, electric shock or injury to persons: This appliance is for household use only. An appliance should never be left unattended when plugged in, except when charging a rechargeable appliance. Close supervision is necessary when this appliance is used by, on, or near children or invalids. Use this appliance only for its intended use as described in this manual. Do not use attachments not recommended by Spectrum Brands, Inc. Never operate this appliance if it has a damaged cord or plug; if it is not working properly; if it has been dropped, damaged, or dropped into water. Keep the cord away from heated surfaces. Do not wrap the cord around the appliance. Never use while sleeping. Never drop or insert any object into any of the appliances openings.
READ ALL INSTRUCTIONS BEFORE USING. KEEP AWAY FROM WATER.

DANGER

To reduce the risk of electric shock: Always unplug this appliance from the electrical outlet immediately after using. Do not use while bathing or in the shower. Do not place or store this appliance where it can fall or be pulled into a tub or sink. Do not place or drop into water or other liquid. Do not reach for an appliance that has fallen into water. Unplug it immediately. Unplug this appliance before cleaning it. 2

KEEP AWAY FROM CHILDREN

SAVE THESE INSTRUCTIONS

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Product Features
Thank you for purchasing the Remington brand Care Setter Ionic Hair Setter. This unique hair setter combines optimum curling features with an exclusive wax core and ions to provide your hair the ultimate protection, superior shine and long lasting curl. Please carefully read the instructions contained in this booklet, and keep them in a safe place for future reference.

Key Features

Heats up fast and ready dot changes color when rollers reach optimal setting temperature.

Setter

(A) (B) (C) (D) (E) Ready dot On-indicator light Velvety rollers Cool-touch end rings Color coded clips

(D) (E) (C)

Exclusive wax core rollers retain heat energy - perfect for creating beautiful long-lasting curls.
Extra large, large and medium roller sizes for different lengths of hair and hair styling versatility.

Soft protection

Velvety rollers reduce damage
Ionic conditioning creates negative ions reducing static and the frizzies for healthy, shiny hair. IMPORTANT OPEN LID WHEN IN USE. Twenty rollers come in three sizes: 6 extra large, 10 large, 4 medium. Perfect for most hair types and styles. Soft, velvety-smooth surface provides gentle heat transfer. Plastic comfort clips are easy to use and hold rollers in place. Ring around post indicates correct roller placement.

No frizz, more shine

Ion conditioning
Beautiful curls that last
Wax core retains heat longer

Easy handling

Cool-touch ends

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How to Use

Long and Wavy

For long, voluminous, smooth waves, use the large or extra large rollers. Roll the top, front layer of hair back to your crown, using one roller. Next, use three other large or extra large rollers to roll the remaining hair in three equal sections on the back and sides of the head. Roll the hair under, up the nape of the neck. Leave rollers in place for about five to ten minutes. Unwind, dont pull, the rollers out in the order you put them in, and let the curl cool for a minute to set. Lean forward and brush hair through. Toss head back and smooth, brushing top to one side and turning ends under.

The Flipped Bob

Use a large or extra large sized roller on a large section of the hair on your crown to give height. Roll the hair back and under to crown. Next, take large sections all around the sides of your head, and roll up so the hair will flip out. You should roll curlers up to the level of the top of your ear. Leave rollers in place for approximately ten minutes. Unroll curlers in the order that you put them in, let the curl cool for a minute to set. Next, brush hair out, using your hand to shape the flip outward. Spritz for extra hold.
Care Setter Ionic Hot Rollers
Before setting, hair should be dry or
only slightly damp, never wet. Plug cord into outlet. When red dot on large roller top turns black, they are ready to use.

Get Set Once the entire

head is set, wait until rollers are cool, then unwind. Start with the rollers you placed in first. The time the roller is left in the hair regulates the curl size: the longer the time, the tighter the curl and the longer the curl will last. Unplug the unit. Rollers will remain curling active for ten minutes.
ROLLERS TAKE APPROXIMATELY 12-14 MINUTES TO HEAT TO OPTIMAL CURLING TEMPERATURE Get Ready Section hair and
comb it smooth. Roll hair as usual, in the direction of desired style. Secure each roller with the correct size clip. FOR CURLS: Start end of hair on roller and continue to wind toward the roots. FOR MORE VOLUME: Start rolling hair at the roots; and then wrap the end of hair around the roller.
Quick Touch-Ups To add some
fullness before an evening out, here are some tips:

Short and Chic

Use two or three of the medium sized rollers to roll the top, front layer of your hair back to the crown. Then randomly, place the remaining medium or large sized rollers around the back and sides of the head, rolling all the curlers under. Leave rollers in place for approximately ten minutes. Unroll curlers in the order that you put them in, let the curl cool for a minute to set and then use your fingers to separate and shape. Spritz hair for extra hold.

Go! To release secured

roller, remove each clip and roller gently. Unwind, never pull. Let each new curl spring back into position and cool for a moment. Then rush out hair and style. Spritz hair for extra hold.
Short Hair: Use a few medium sized rollers
in the front section of hair, and mist with hairspray. Remove after just 30 seconds to add fullness. Let cool, and separate curls with finger.
Medium Hair: Use several large sized rollers to add more flip to your bob, rolling ends of hair so hair flips out. Mist with hairspray, and remove after about 1 minute. Remove rollers, let cool, and brush hair to smooth. Long Hair: Use several extra large sized rollers to curl ends under. Remove after 1 minute, let cool, and brush through.

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Maintenance and Storage

Operating Instructions

1. This appliance is designed to work on ordinary household current only (120 volts, 60 cycles AC). It is not intended for commercial use. 2. Place the unit on a hard, flat, heat resistant surface. 3. Open lid and plug cord into outlet. Please note that damage to the unit could occur if heated with the lid closed. When unit is heated, follow instructions shown for use. When finished applying rollers in hair unplug unit and allow to cool before closing lid or storing away. 4. This appliance has a polarized plug (one blade is wider than the other). As a safety feature, this plug will fit in a polarized outlet only one way. If the plug does not fully fit in the outlet, reverse the plug. If it still does not fit, contact a qualified electrician to install a polarized outlet. Never try to defeat this safety feature. 5. IMPORTANT OPEN LID WHEN IN USE.

Maintenance Instructions

1. Clean unit with damp cloth only. No other maintenance is required. 2. Rollers may be cleaned with a damp cloth and mild detergent or soap. 3. Store appliance and cord where they will not be damaged. 4. Do not wrap cord around appliance. 5. Do not attempt to repair the appliance yourself.

Storage

When not in use, unplug the unit. Allow it to cool, and store it out of reach of children in a safe, dry location. Never wrap the cord around the appliance this will cause the cord to wear prematurely and break, thus voiding warranty. Handle cord carefully for long life, and avoid jerking, twisting or straining it, especially at plug connections.

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Performance Guarantee

Full Two-Year Warranty

Spectrum Brands, Inc. warrants this product against any defects that are due to faulty material or workmanship for a two-year period from the original date of consumer purchase. This warranty does not include damage to the product resulting from accident or misuse. If the product should become defective within the warranty period, we will repair it or elect to replace it free of charge. Return your product and sales receipt with your name, address and day time phone number to: Spectrum Brands, Inc., Attention: Consumer Services, 601 Rayovac Drive, Madison, WI 53711. For more information call 800-736-4648. KEEP ORIGINAL SALES RECEIPT AS PROOF OF PURCHASE FOR WARRANTY PURPOSES. This warranty does not cover products damaged by the following: Accident, misuse, abuse or alteration of the product Servicing by unauthorized persons Use with unauthorized accessories Connecting it to incorrect current and voltage Wrapping cord around appliance causing premature wear & breakage Any other conditions beyond our control
No responsibility, obligation, or liability is assumed for the installation or maintenance of this product.
SPECTRUM BRANDS, INC SHALL NOT BE RESPONSIBLE FOR ANY INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES RESULTING FROM THE USE OF THIS PRODUCT. ALL IMPLIED WARRANTIES INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF FITNESS AND MERCHANTABILITY, ARE LIMITED IN DURATION TO TWO YEARS FROM DATE OF ORIGINAL PURCHASE. This warranty gives you specific legal rights and you may also have other rights which vary from state to state or province to province. Some states do not allow the exclusion or limitation of incidental, special or consequential damages.
Spectrum Brands, Inc. Money-back Offer
If within 30 days after you have purchased your Remington branded product, you are not satisfied and would like a refund, return it with the sales slip indicating purchase price and date of purchase to the retailer from whom it was purchased. Spectrum Brands, Inc. will reimburse all retailers who accept the product within 30 days from the date of purchase. If you have any questions concerning the money-back guarantee, please call 800-736-4648. 120-240 VAC 50-60 Hz Questions or comments: Call 800-736-4648 in U.S. Or visit www.remington-products.com

REMINGTON and CARE SETTER are registered trademarks of ROVCAL, INC. 2005 ROVCAL, INC.
05/05 CS#28113 Spectrum Brands, Inc. Madison, WI 53711 800-736-4648

MADE IN CHINA

T22-17780

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