ROWENTA TO BE OFFICIAL GARMENT CARE PROVIDER OF MERCEDES-BENZ FASHIONWEEK NEW YORK Brands Exclusive Mercedes-Benz FashionWeek Iron and other Garment Care Essentials Will Help Designers Polish Their Collections Before They Hit the Runways
WEST ORANGE, NJ (SEPTEMBER 2010) Rowenta, the worlds finest, high-performance iron and garment steamer brand, will be the official garment care provider of Mercedes-Benz FashionWeek New York at Lincoln Center, September 9-16. This is the third season Rowenta will provide essential garment care tools to designers presenting at the tents in New York. We are thrilled to once again support the American fashion industrys most important event, said Division President of Groupe SEB USA, Greg Cairo. Rowenta irons and steamers are the choice among professionals in the fashion industry. Our sponsorship of Mercedes-Benz FashionWeek allows us to give back to the industry, and provide designers with the tools they need to ensure their presentations are picture-perfect for the runway. This season Rowenta has developed an exclusive Mercedes-Benz Fashion Week Pro Master iron, available to designers and their teams backstage. Featuring a sleek European design and patented micro-steam soleplate created for ultimate steam distribution, the Pro Master iron removes wrinkles from fabrics quickly and easily while also preventing spitting and leakage. The Mercedes-Benz FashionWeek Pro Master iron will also be available to consumers for a limited time at QVC in September at a retail value of $89.98. Designers will also have the option of using Rowenta Precision Valet Steamers and Pressure Iron & Steamers to prepare their collections backstage. Ideal for steaming delicate fabrics, the Precision Valet Steamers variable steam control function allows the user to adjust the steam level based on the type of fabric, and its integrated hanger makes steaming garments more efficient. The Pressure Iron & Steamer has a 33 oz water tank for 1 hours of ironing autonomy, which makes preparation easy and seamless for the runway. Rowenta is also partnering with IMG to support new talent at Mercedes-Benz Fashion Week by sending Fashion Week survival kits to twenty up-and-coming designers including Richard Chai, Prabal Gurung and Christian Siriano. Chock-full of items to help them stay relaxed and comfortable in the weeks leading up to Fashion Week, the Rowenta Fashion Week Survival Kit includes the new Mercedes-Benz Fashion Week Pro Master iron, pins and pin-holder, lint brush, double-sided tape, a relaxation candle, soothing teas and an aromatherapy sleep mask. All Rowenta products featured backstage during Mercedes-Benz Fashion Week are currently available through www.rowentausa.com. For more information and images of Rowenta garment care products or the Mercedes-Benz Fashion Week iron, please contact Andres Dru Ortega at Kaplow Communications at 212-221-1713 or aortega@kaplowpr.com About Rowenta Rowenta creates home appliances with a streamlined design that convey a sense of well-being. Beauty and intelligence are a part of each and every appliance: steam irons, steam generators and garment steamers. Rowenta USA, headquartered in West Orange, NJ, is the leading manufacturer of high-performance irons and garment steamers. Rowenta USA is a division of Groupe SEB USA. ###