George Rowland
Community Inclusion Manager

Joanne Ireland

Service User
Using person-centred technology to promote independence

Where it all began

House security
Problem: remembering keys and to shut windows Solution: a helpful reminder

Dont forget your keys!!

Cooking safely
Problem: cooking items for long enough and on the right temperature Solution: smart oven
Samsung BCE1197 Combination oven

Managing Noise levels

Problem: Jo can become overly-noisy at time Solution: Noise monitor with voice prompt

Keep the noise down!!

Keeping track of time
Problem: concept of time and when things were due Solution: PDA with timetabling software

Safe lighting

Problem: Jo was using candles to create atmosphere at bath time Solution: light panel to make soothing effect without a flame

IT access

Problem: no PC or internet connection Solution: laptop and broadband

How Jos helped others

TATE case study (Ann Aspinall, Emma Nichols) Disability & Rehabilitation: Assistive Technology, 2008, Vol. 3, No. 4, Pages 236-239 A guide to implementing assistive technology for people with learning disabilities http://www.learningdisabilitywales.org.uk/pdfs/implementing_atandt.pdf Outcomes of the TATE Project for people with learning disabilities and staff.( S. Beyer et. al.) Journal of Assistive Technologies, 2(3), September 2008, pp.57-65 TATE advisory group
The Foundation for Assistive Technology (FAST) : www.fastuk.org Tunstall Group Ltd. www.tunstall.co.uk/home.aspx Halliday James: www.hallidayjames.com Ability Answers: http://www.tekability.com/index.htm Possum/ SRS: http://www.possum.co.uk/ Disabled living foundation: http://www.dlf.org.uk Nottongham Rehab: http://www.nrs-uk.co.uk/ RNIB: http://onlineshop.rnib.org.uk/ Inclusive technology: http://www.inclusive.co.uk/
For further information, contact :
George Rowland, Hft Community Inclusion Manager e-mail: george.rowland@hft.org.uk

R&D

Pursuing Perfection
Developers expanding the limits of our products capabilities are the key to our leadership.

Unlimited Innovation

At Samsung Electronics, we believe people and technology are our core resources. Our success is built on using creative and innovative technology to create new lifestyles and new markets. This is why we have thrived while others have faltered. We know that continuous innovation is the only way to establish and sustain our competitive edge. Therefore, R&D plays a vital role in our companys success.
Pursuing innovation in four key areas: R&D, Design, Brand Marketing, and Corporate Citizenship. Beyond the specific areas we pursue in each of our business divisions, Samsung Electronics looks at pursuing innovation without limits across four broad areas of our overall activity.

John Ryu Senior Engineer

R&D is vital to our successcontinuous innovation is the only way to establish
With the worlds first ultra-mobile PC, Samsung Electronics sets a new standard in digital convergence: Tablet PC with 7 touch screen, PDA, VoIP phone, and AVS multimedia for movies, photos, and music at the touch of a button. Samsung Electronics is leading the way with the worlds first WiBro (Mobile WiMAX) handsets delivering The future of home entertainment is here with the worlds first consumer Blu-ray disc player. The highdefinition format was developed by a group of top companies including Samsung Electronics. a host of new applications including broadcasting, home networking, video telephony, VOD, and navigation. The worlds first single-sheet, 40-inch OLED (Organic Light-Emitting Diode) establishes Samsung Electronics leadership in nextgeneration ultra-slim, ultra sharp flat panel TVs. It was made possible by replacing costly polysilicon approaches with standard amorphous silicon (a-Si) techniques. The worlds highest density NAND flash has an impressive 16Gb of mobile storage capacity. Samsung Electronics achieved this with the industrys first production use of 50-nanometer technology.
and sustain our competitive edge. Our commitment to this effort is huge. It is what makes our brand a marketplace icon.
Worldwide R&D Network
Our strong commitment to R&D is fundamental to our leadership role in establishing global technology standards and to our ability to shape the industry in the years to come. It is therefore no surprise that nearly one in four of our approximately 128,000 employees32,000 peopleare directly involved in creating and developing tomorrows products at 16 R&D Centers on nearly every continent. These centers make up an inspired, efficient network that drives our efforts to develop leading technologies in digital media, telecommunications, digital appliances, and semiconductors. Our researchers in these centers are dedicated to the quest for the finest products at the farthest reaches of the digital frontier. In 2005, we invested over KRW 5.5 trillion in R&D, 6.82% of our revenue, and that investment is expected to rise in the coming year. This hard work resulted in over 1,600 U.S. patents in 2005 alone. We also garnered an impressive list of global awards and breakthrough products like a DMB phone that receives broadcast TV from satellites on a mobile handset.
Talent is the Key to the Future
With quality as our top priority, we will make every attempt to lead in the development of next-generation technologies, as well as bolster our patent portfolio, wherever possible, around fundamental technologies. We make major investments in talent, because our superior technological capabilities are the direct result of our peoples continuous efforts. We look for creative, intelligent, hardworking people from around the world, who are inspired by the unique challenges of our industry. At the same time, we take care to nurture our existing talent. There are now over 2,700 Ph.Ds in our talent pool, a number we expect to increase significantly in the coming years. We pay particular attention to the environments our people work in and to the processes through which they interact. It is very important for people to be able to exchange ideas with each other easilyacross disciplines and geographies around the world.

Design

Creating All Tomorrows Winners
Our R&D investments include the large percentage of our people involved in new product development, plus the growing proportion of our revenues we put behind their activities. Designers have to be integrators, combining how a product looks with how its used.
Samsung Electronics cutting-edge designs have won over two hundred prestigious international awards since 1996IDEA, iF, G Mark, red dot, and Design for Asia Awards, in addition to hundreds of top domestic honors.

R&D Expenditures

R&D Innovation
Recent R&D Accomplishments

Its not surprising Samsung has built a solid reputation as the brand to watch for must-have new products that appeal to style conscious consumers all over the world. We are consistently at the leading edge of groundbreaking innovations, challenging the established ideas of what is possible. Last year alone, we garnered 62 awards for design, including 3 from IDEA in the U.S., 19 from iF and 16 from red dot in Germany, and 20 G Mark citations in Japan.

6.82 %

in trillions of KRW
Patent Management Achieve Top 3 by 2007 US patents filed in 2005 :
2005 WiBro system and devices 50nm 16Gb (MLC) NAND flash memory Worlds biggest TFT drive AMOLED

of consolidated sales

5.50 ( 6.82%) 4.90 ( 5.98% ) 3.58 ( 5.52% )

IBM 2,941 Canon 1,828

Interactive TV middleware
2004 HP 1,797 Matsushita Electric 1,688 Samsung Electronics 1,641 Micron 1,561 Intel 1,549 Dry-type Color Printer 70nm 4Gb (SLC) NAND flash memory

(Source : USPTO 2005)

60nm 8Gb (MLC) NAND flash memory Worlds first satellite DMB phone 5-color MediaLink DLP TV
Super high capacity Ni nano materials

Alasdair McPhail

Product Designer
0% of consumers say they identify 6 a brand of mobile phone with its own sounds rather than the physical design. The sound design I create for our products is one of the keys to success in the marketplace.
e use our global network of designers W to get multiple perspectives on the same problem - these cultural filters help us to see things we may not have noticed from a single viewpoint.
amsung Electronics really understands design, S which is rare for a big company. They give us lots of resources and put us together with designers from other fields, all over the world. Its a great environment to work in.
Seung-Ho Lee Product Designer
Joo-Yeon Lee Auditory User Interface Designer

Jun Lee Design Analyst

International Design Teams
Our total design commitment is expressed in our design-driven development, which has resulted in a consistent stream of new products that clearly differentiate us from our competitors. Because design is important to us, our designers are too. We appreciate their active imaginations and do everything we can to encourage their unlimited creativity. Although our main Corporate Design Center is in Seoul, Korea, our virtuoso design teams in London, Los Angeles, San Francisco, Shanghai, Tokyo, and Milan are equally key. These talented multinational teams are important contributors to the total design solutions of some of our most advanced products, satisfying both the aesthetic and functional needs of todays marketplace. This international network of design centers is strategically important in developing products for both local and global markets. Being local, each design center is well positioned to understand and analyze local cultures, living patterns, lifestyles, and trends, letting the best ideas from around the world cross-pollinate and inspire tomorrows next big thing.

Integrating the User Experience
Our commitment and focus is on showing the world unlimited human ingenuity. As part of this commitment, we have created the position of chief design officer, giving our designers a direct link to top management, one more way to make sure our design innovations stay ahead of the competition. To create the product that people want, we depend heavily on research to help us achieve excellence in form, feel, and function. Our User Centered Design Lab in Seoul is a home like space where we can test, observe, and record the user experience from every perspective. The Lab develops breakthrough physical, graphic, and auditory user interfaces, which creates new opportunities to differentiate ourselves as digital convergence accelerates around the world.

Brand Marketing

Samsung Electronics exceptional global design network
Each center probes lifestyle trends, developing designs and prototypes based on local needs.
Corporate Design Center Samsung Design Europe (London) Samsung Design China (Shanghai) Samsung Design Milan (Milan) LA Lab (LA) Samsung Design Japan (Tokyo) Samsung Design America (San Francisco) (Seoul)

Innovating the Brand

Seeking new opportunities to engage people emotionally in the midst of their lives.
Since the early 1990s, we have been executing a comprehensive brand strategy based on quality, with a premium focus. We invest around USD 3 billion a year in brand marketing activities, and it is money well spent. In Interbrands annual rankings of the worlds top 100 brands published by BusinessWeek, we broke into the top 20 in 2005. Most impressively, we posted the biggest gain in value of any Global 100 brand for the last five years, with a 186% surge to USD 14.9 billion by the end of 2004. Heading into the future, we will continue to stand for bringing technology, design, and emotion into peoples lives.
Talented designers at seven design centers around world, collaborating on cutting-edge products, winning the industrys most prestigious awards.
Ye-Ji Kim Marketer LCD TV (LT46G1) 2005 iF 2005 red dot Mobile Phone (SGH-E800) 2005 iF 2005 red dot Digital Camcorder (Miniket VP-M102) 2005 IDEA Bronze 2005 red dot Smart Oven (BCE1197) 2005 G Mark 2005 iF communcation 2005 red dot
MP3 Player (YP- F1) 2005 G Mark
Notebook PC (Q30) 2005 G Mark 2005 iF 2005 red dot

2005 red dot Product

(UPS 05)
Mobile Phone (SGH-E800), Office Serv SOHO (SIT200EM), 46 LCD TV (LT-46G1N), LCD Monitor (SyncMaster 720T), Notebook PC (NT-Q30), Notebook PC (NT-X50), DVD Player
(DVD-P355), HD DVD Player (HD-941), DVD Recorder (DVD-R121), Miniket (VP-M102), MP3 Player (YP-T7), Bar-code MWO (Smart Oven), Vacuum Cleaner (SC7800), Air Conditioner (AS-09HPA), SBS Refrigerator

2005 iF Product

Mobile Phone (SGH-E800/SGH-E820), Mobile Phone (SPH-V4400), Mobile Phone (SCH-A790), Mobile Phone (SGH-E610), 46 LCD TV (LT46G1), 32 LCD TV (LT32A3),

Hyper DVD Player (DVD-HD941), Laser Printer (ML-1740), Notebook PC (Q30), Notebook PC (M40), Vacuum Cleaner (SC 7830), MP3 Player (YP-T6)

2005 G Mark

Mobile Phone (SCH-A790), Mobile Phone
(SCH-V740), Mobile Phone (SGH-D720), Mobile Phone (SGH-P850), Mobile Phone (SCH-S310), Mobile Phone (SCH-B200), Mobile Phone (SGH-E880), Digital Camera (VM-MS15), Miniket Photo (VM-M2200), Blu-ray DVD Recorder (BD-1000), DVD Recorder (DVD-R121), Notebook PC (SENS Q-30), Laser Printer (ML-1610), Color Laser Printer (CLP-510), LCD Monitor (SyncMaster 770P), MP3 Player (YP-F1), MP3 Player (YP-T8), Microwave Oven (GE-1180GB), Smart Oven (BCE1197), SBS Refrigerator (EPEL)

2005 IDEA

Notebook PC (M40), Miniket (VP-M102)
In June 2005, Samsung Electronics became the new Official Club Sponsor of the Chelsea Football Club, a rising star internationally, with almost 20 million fans worldwide.
Samsungs global marketing activities range far and wide, often with high impact exposure, like this outdoor display in New Yorks Times Square, at the world center of business.
Samsung sponsored Chelsea FC which won the Championship Trophy for the 2005/2006 English Premier League.
Players from around the world gathered in Singapore for the opening ceremony of the World Cyber Games 2005, sponsored by Samsung Electronics.

Brand Value

in billions of USD
14.95 (Top 20) 12.55 (Top 21) 10.85 (Top 25)
A warm moment at the Torino 2006 Olympic Torch Relay as the Olympic flame passed by the samsung OR@S for which we were a proud Presenting Partner.
(Source : BusinessWeek / Interbrand)
Global Marketing Exposure
The company sponsors Samsung Running Festivals in cities like Prague, Moscow, Budapest, Sofia and Beijing, including the Samsung Dubai Marathon, which draws thousands of runners. Since 1997, we have supported the Samsung Super League, the worlds oldest and most prestigious equestrian competition. And since 1995, we have been the title sponsor of the Samsung World Championship, known as the fifth major on the LPGA tour. Overall marketing activities also include major outdoor advertisements in New York, London, and Tokyo, as well as outdoor models on gigantic cellular phone displays at DeGaulle International Airport in Paris. We also participate in major international exhibitions, including ICES in the U.S. and CeBIT and IFA in Europe. In addition, we put on our own Samsung Global Road Show, to highlight our most advanced products and key strategies for continued growth and innovation for both customers and media players from around the world.
Olympic Games and Chelsea FC Sponsorships
Sports have proven to be a very effective vehicle for building Samsungs brand image. The premier example is our role as The Olympic Partner ( TOP) in the wireless communications equipment category. During the Torino 2006 Olympic Winter Games, we provided WOW (Wireless Olympic Works) services, putting games information and event results onto mobile phones used for Olympic Games Operations. We also set up the Olympic Rendezvous at Samsung (OR@S) as the central point of our on-site programs for athletes and fans. Over 400,000 people used the facility and experienced our most advanced mobile equipment. We were also a Presenting Partner for the 2006 Torino Olympic Torch Relay in 61 cities throughout Italy. 10,001 torchbearers, including 1,900 Samsung torchbearers from 42 countries, covered over 11,000 km during the event. And we will continue as The Olympic Partner for the Beijing 2008 Olympic Games. In June 2005 Samsung Electronics became the new Official Club Sponsor of the Chelsea Football Club, one of the rising stars of football on the world stage, with a UK fan base of 2.9 million and almost 20 million fans worldwide. Sponsorship activities will run in the UK, Europe, Asia, and the Americas.

Corporate Citizenship

Imagining a Better World
From protecting our environment, to helping those in need, to preserving our cultures.
We believe we have a responsibility to help improve our society. This has led us to make three resolute commitments: to make the most eco-friendly products in the most eco-friendly ways possible; to support the less fortunate in the community; and to help celebrate and preserve our heritage and culture.
Teaming with Jon Bon Jovi, the official musician of Samsungs Four Seasons of Hope, we made significant donations to four Philadelphia charities for children and families.
The company announced eleven winners of the third annual USD 500,000 Samsung DigitAll Hope award. A further USD 30,000 was donated to the Margaret Drive Special School in Singapore.
Samsung Electronics held a charity run to support the National Palace Museum in Taiwan. About 30,000 participants raised USD 0.5 million for a cultural fund.

A Better Life for All

We believe at Samsung Electronics that we have an important role to play to help make the world a better place to live. The scope of our domestic charity and volunteer programs is noteworthy. Around two -thirds of all our employees offer their time and talents to worthy causes either as individuals or through more than 600 service teams. And now we are taking that same passion local communities around the world. In the United States, we established Four Seasons of Hope in 2002 to raise national awareness and funds, closely partnering with professional athletes, celebrities and the media, and channel partners Best Buy, Circuit City, CompUSA, and Sears. Specifically, weve raised over 6 million dollars for charities supported by Arnold Palmer, Boomer Esiason, Joe Torre, Jon Bon Jovi, Magic Johnson, and Wayne Gretzky. Samsungs Hope for Education program was launched in 2004 to benefit American elementary, middle, and high school students, awarding over a million dollars worth of Samsung technology to 101 schools across the country. The Samsung DigitAll Hope program began in 2003 to fund local groups and programs dedicated to helping youth in Australia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam bridge the digital divide. During the Torino 2006 Olympic Winter Games, Worldwide Olympic Partner Samsung teamed up with the international humanitarian organization Right To Play to put on auctions to raise money for sports programs for children in underprivileged areas around the world. In addition, Samsung is one of two exclusive Worldwide Partners to the International Paralympic Movement and sponsored the Torino 2006 Paralympic Winter Games, broadening our contribution to the Olympic Movement and providing hope for every Paralympic athlete.

Samsung is honored to support the International Paralympic Committee, including exclusive Competition Bibs sponsorship for the Torino 2006 Paralympic Winter Games.
Samsung Japan founded the Samsung Silk Road Cultural Heritage Preservation Fellowship to support the education and work of more than 100 researchers over the next five years.
In Dubai, Samsung Electronics donated digital products to the Childrens Hospital computer room and the Al Nur Foundation, a social organization.
Samsung and Microsoft jointly announced the winners of the annual Hope for Education essay contest, awarding prizes worth USD 2.2 million to 101 American elementary, middle, and high schools.

Cultural Outreach

Samsung Electronics is also firmly committed to cultural support. The National Palace Museum (NPM) in Taiwan is known for having one of the best collections of ancient Chinese art and artifacts in the world. We became the first high-tech company to donate money to the NPMs 80th birthday projects with a gift of USD 300,000. Samsung Electronics is also working in partnership with UNESCO to preserve the intangible cultural heritage of many regions. These are the practices, expressions, knowledge, and skills that are part of a cultures heritage, such as Cambodias shadow theatre which was almost wiped out by the Khmer Rouge 30 years ago.

Green Management

Managing for environmental friendliness and sustainability continues to be central to all Samsung Electronics operations. With our Green Management efforts, were making Environment, Safety, and Health (ESH)-related issues key considerations. As a manufacturer, we have a special responsibility to make our products as eco-friendly as possible, from design to end-of-life product practices. We carry on a variety of programs for minimizing environmental impact with respect to product life cycle. Eco-design evaluation has been incorporated into the corporate product development process in order to assess and improve the environmental aspects of our products. We are restricting in all our products the use of hazardous substances, including those in the EU RoHS Directive, through the green procurement activities of our Eco-Partner program. We also ensure that our products are returned and recycled at end-of-life in an environmentally-friendly manner in accordance with applicable laws. This is accomplished by means of our voluntary takeback programs throughout the world.