WHAT MAKES TOMORROW GLOBAL? >>>> A PRODUCT LINEUP THATS TAKING FORM
AND FUNCTION TO NEW HEIGHTS. >>>>>
>>>>> STANDING OUT IS SOMETHING SAMSUNG HIGH-END
PROJECTION TVS, CDMA PHONES, AND COMPUTER MONITORS DO EXTREMELY WELL IN THE CROWDED AND COMPETITIVE US MARKETPLACE. >>>>>

2Gb DDR2 SDRAM

The world leader in DRAM since 1992, we continued to boost both capacity and performance in 2004 by developing the industrys first 2-gigabit DDR2 memory chip.
>>>>> THERE IS A MAJOR CONSUMER REVOLUTION UNDERWAY IN CHINA,
ONE THAT SAMSUNG PROJECTION TVS, MONITORS, MULTIFUNCTION LASERS, AND SIDE-BY-SIDE REFRIGERATORS ARE RIGHT AT HOME WITH. >>>>>

SV-DVR350 DVD-VCR Combo

After years of leading the global VCR market, were duplicating our success in the DVD-VCR combo recorder market, making it even easier to preserve home videos on DVD for posterity.

SCH-W109 Mobile Phone

Our first world-phone for the Chinese market, the W109 supports CDMA2000 1X and GSM networks, allowing use virtually anywhere in the world.
>>>>> NO STRANGERS TO ROMANCE, THE FRENCH HAVE FALLEN
HEAD-OVER-HEELS IN LOVE WITH SAMSUNG MOBILE PHONES, PROJECTION TVS, DVD-VCR COMBOS, MP3 PLAYERS, SIDE-BY-SIDE REFRIGERATORS, AND MICROWAVE OVENS. >>>>>
SyncMaster 193P LCD Monitor
This 2004 IDEA gold award winner highlights the convergence of styling and functionality that makes our LCD monitors No. 1 in Russia and around the globe.
>>>>> IN RED SQUARE, THEYRE SEEING A LOT OF
SAMSUNG BLUE AS THE PEOPLES BRAND CONTINUES TO LEAD IN MOBILE PHONES, MP3 PLAYERS, DVD-VCR COMBOS, DVD PLAYERS, HOME THEATERS-IN-A-BOX, SIDE-BY-SIDE REFRIGERATORS, MICROWAVE OVENS, AND MULTIFUNCTION LASER PRINTERS. >>>>>

RS21K Refrigerator

Deluxe finishes and advanced features are just two of the reasons our side-by-side refrigerators are No. 1 in France and more than 40 nations around the globe.

VGA-Class LCD Driver IC

As the global leader in this semiconductor technology, we continue to innovate with integrated circuits capable of driving mobile displays at up to VGA resolution.
>>>>> ALL ACROSS ASIA AND OCEANIA, PEOPLE ARE JOINING THE SAMSUNG DIGITALL EXPERIENCE WITH OUR SOPHISTICATED MOBILE PHONES, TVS, MONITORS, DVD PLAYERS, MP3 PLAYERS, AND SIDE-BY-SIDE REFRIGERATORS. >>>>>

HL-P5685W DLP TV

Unique projection TV designs like this DLP beauty have made us the global No. 2 when it comes to delivering the big picture.
>>>>> THERES A FRESH NEW VIBE IN THE AIR AS SAMSUNG
MOBILE PHONES, DVD-VCR COMBOS, MICROWAVE OVENS, SIDE-BY-SIDE REFRIGERATORS, AND LASER PRINTERS BRING MORE SPICE TO LIFE ACROSS LATIN AMERICA. >>>>>

CE1150 Microwave Oven

No. 3 globally, we continue to innovate in the microwave market with products like this unique three-in-one microwave, grill, and convection oven.

SCH-A815 Mobile Phone

Sophisticated styling and advanced multimedia features are why consumers in Brazil and around the world continue to make us the No. 1 CDMA phone maker.
SO, WHATS THE SECRET OF THIS GLOBAL SUCCESS? >>>> > >

>>>

Its one thing to be successful in a local market. Its something totally different to duplicate that success
on a global scale. At Samsung, one of our biggest challengesand, fortunately, talentsis creating products that satisfy consumers around the world. In terms of market share, we are today the world leader in color TVs, TFT-LCDs, memory chips, color monitors, and DVD-VCR combos. We are No. 2 in CRT and DLP rear-projection TVs, laser printers, and DVD players. We are No. 3 in mobile phones, LCD TVs, microwave ovens, and vacuum cleaners. We are No. 4 in plasma TVs and camcorders. And design is what is empowering us to go head-to-head with and win against the biggest names in electronics.
Since 2000, we have nearly doubled our design staff to 500 at design centers in Seoul, London, Los Angeles,
San Francisco, Shanghai, and Tokyo. These centers give us an invaluable global perspective on local culture, living patterns, lifestyles, and trends, allowing the best ideas from around the world to cross-pollinate and inspire tomorrows next big thing. We have also created the position of chief design officer, currently held by Digital Media Business head Geesung Choi, giving our designers a direct channel to top management that further enhances our ability to make sure our design innovations stay a step ahead of the rest.
This holistic, global focus on design has earned us over 100 awards in top design competitions and trade
shows around the world since 2000. Were particularly proud of the 2004 Industrial Design Excellence Awards we received from the Industrial Designers Society of America. These five awards made us the first Asia-based company ever to lead the award count in this prestigious competition. They also tied us with Apple at 19 awards each since 2000, a vivid reminder of our remarkable transformation into a global design powerhouse over the past decade. And we believe the best is yet to come.