Samsung launches ST5500 and ST5000 digital cameras
Samsungs sleek ST5500 and ST5000 cameras
Perfectly capturing and sharing the things you love just became effortless, with the launch of the innovative and easy-to-use performance features of the Samsung ST5500 and ST5000 cameras. The new range is redefining photography by bringing together intuitive user interfaces and impressive yet simple features to get the most from your camera and truly enjoy your photography experience. The cameras features ensure ease-of-use capabilities based on research into what our customers really want from their devices, with a body design thats angled at 7 degrees, the lens and a shutter button set at a unique angle for more comfortable use and intuitive photos to capture that perfect image, effortlessly. Samsung has also added class-leading features such as a bright 3.7 WVGA, AMOLED touch screen and an oversized lens to create a chic package that will define the future of the compact camera market. A further premium design enhancement is the da Vinci-inspired design of the lens technology, based on Leonardo da Vincis famed habit of writing notes backwards to be read later using a mirror. This method ensures that when the camera is turned on, the lens barrel extends automatically and the images specifications (focal length and aperture) appear in the concave reflective lens rings instantaneously. To also help reduce blur, the impressive lenses of both the ST5500 and ST5000 are paired with Samsungs Dual Image Stabilisation technology, which counteracts the negative effects of a users shaky hand. Alongside Samsungs Smart Auto 2.0 (still & movie) scene recognition technology, the cameras will match the settings you need with your surroundings so you can produce the best shot possible with ease. The cameras comfortable, ergonomic feel is testament to the vision of Samsungs design engineers, who have created a revolutionary new angled posture design that fits comfortably into your hands, bringing unprecedented ease-of-use, functionality and unparalleled style to capture those important images. Samsungs use of hydro-forming technology, an innovative manufacturing technique which compresses liquid metals at high pressures to form tube or metal sheet materials, has been used on both models to produce smoother silhouettes, seamless bonding and high-quality surfaces. Available in three different colours - Black, Grey and Terracotta Orange - the ST5500 and ST5000 cameras incorporate the perfect mix of great styling with top-end capabilities. Their innovative features and unique design help you stand out from the crowd and provide the freedom to express your personal style, without compromising on technology performance and experience. Both models shoot in 14.2 megapixels, often a characteristic of bulkier, heavyweight cameras, and this image quality, alongside the premium lens and 7x optical zoom, ensures crisp, clear, shots every time. And what use are great images if you cant share them quickly, on the move and with friends? The ST5500
"Samsung launches ST5500 and ST5000 digital cameras." PHYSorg.com. 23 Feb 2010. http://www.physorg.com/news186133078.html

Page 1/2

is equipped with wireless connectivity options, including Bluetooth 2.0, Wi-Fi and DLNA, so you can easily send images on the go using the cameras touch-screen keypad or upload straight to your Facebook, Picasa, YouTube or samsungimaging.com accounts. The ST5500 range also comes equipped with an account with mobile hotspot provider Boingo, delivering broadband speeds in the palm of your hands at more than 100,000 Wi-Fi hotspots across the world. Both cameras come equipped with Samsungs Smart Gesture UI, the user interface which incorporates simple-to-use touch screen technology to navigate around the device. It also gives you the ability to access and use key features with either a simple tilt or a hand gesture. The Smart Gesture UI function adds a level of fun to the way you can interact and enjoy your content, allowing you to quickly scroll through your photos with a swipe of the finger or by slightly tilting the camera in either direction. Source: Samsung

This document is subject to copyright. Apart from any fair dealing for the purpose of private study, research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Page 2/2

NOTE: This is a Samsung Electronics global press release. For information purposes only. Products and features outlined may not be available in Australia
SAMSUNG MAXIMISES STYLE AND TECHNOLOGY WITH THE ST5500 AND ST5000
Ultra Stylish and Thin, ST5500 Offers AMOLED Touch-Screen and Wireless Connectivity
Las Vegas, NV (January 6, 2010) - Samsung Digital Imaging Company Inc., today unveiled the ST5500 and ST5000, a pair of stylish, 14.2 mega-pixel digital cameras that are fully loaded with an array of impressive features that truly enhance the digital imaging experience for consumers. Highlighted by ergonomic and elegant designs, the new Samsung ST5500 and ST5000 are ideal for the consumer-on-the-go looking for a camera that can do it all. The ST5500 adds even more great functionality with the integration of Wi-Fi* connectivity and a 3.7-inch WVGA AMOLED touch screen, while the ST5000 features an impressive 3.5-inch touch screen. Also, the ST5500 has received a 2010 CES Innovation Award. Consumers are looking for that great all-in-one camera a digital camera that takes great pictures, is visually appealing, and provides a wealth of features to ensure a great image or video every time, said Mr SJ Park, CEO of Samsung Digital Imaging Company. The ST5500 and ST5000 deliver on that need for consumers to have a camera that does it all, and in the case of the ST5500 weve taken it even a step further by providing several connectivity options to share those photos and videos on the go.
Appealing Design Adds to Ease-of-Use Samsungs design engineers were able to produce one of the most remarkable camera designs in the industry with the help of hydro-forming technology for the ST5500 and ST5000. Hydro-forming allows for greater flexibility during the design process and gives manufacturers the ability to produce smoother silhouettes, seamless bonding, and higher quality surfaces. The ST5500 and the ST5000 are the first consumer electronic products ever to be manufactured using hydro-forming technology.
Despite their svelte 0.77-inch stainless-steel frames, the ST5500 and the ST5000 house impressive Schneider-KREUZNACH lenses which boast a design inspired by the mirror-writings of Leonardo da Vinci. When powered up, the cameras lens barrels extend and the lens specifications, including focal length and speed, appear with a hidden color accent in the concave reflective ring that surrounds each lens. These specifications are inscribed in reverse on the cameras lens barrels and disappear when the lens naturally retracts into the camera body. The distinctive design makes an immediate and lasting impression. The Samsung ST5500 and ST5000 are also highlighted by a slanted design, which places the back of the camera at a seven degree angle. This subtle design accent proves to be extremely useful for consumers who are interested in taking self-portraits and group shots. The issue that many consumers face when taking self-portraits or group shots with traditional digital cameras is the camera must be positioned much higher than the subjects in order to capture the complete image. Thanks to the seven degree angling of the ST5500 and ST5000, the lenses will always be pointed at the subjects faces even if the camera is positioned at a lower angle. Furthermore, unlike traditional shutter buttons which sit flat on top of the camera, the ST5500 and ST5000 offer slanted shutter buttons which make the cameras more comfortable to hold and operate.
Wireless Connectivity The ST5500 allows consumers to share their video and photos on the go without being tethered to their laptops or home PCs thanks to its wireless connectivity options, which include Bluetooth 2.0, Wi-Fi and DLNA. Using an available Wi-Fi connection, users can send a digital image to any email address using the cameras touch-screen QWERTY keypad or selecting those stored the cameras address book. Users can also utilize the QWERTY keypad to include text within the body of the email. The ST5500s Wi-Fi connection also allows users to upload their images directly to popular websites such as Facebook, Picasa and YouTube, as well as SamsungImaging.com. The ST5500 also includes Samsungs AllShare feature, which allows consumers to chare content, including photos and videos, with other DLNA certified devices such as HDTVs and
digital photo frames. This gives the ST5500 user a seamless way to wirelessly transfer 720p HD video in addition to digital still images. To maximize speed and efficiency, all images

transferred through Wi-Fi will be reduced to a resolution of two mega-pixels. Bluetooth 2.0 connectivity is also included in the ST5500, allowing users to share and transfer photos directly with Bluetooth 2.0 compatible mobile phones. When using Bluetooth 2.0, the ST5500 will automatically resize the digital image to a resolution of 1024x768 (1MB).
Smart Gesture Touch-Screen User Interface The Samsung ST5500 incorporates an impressive 3.7-inch wide WVGA AMOLED screen, while the ST5000 features a 3.5 touch screen TFT LCD. Both cameras massive displays house Samsungs Smart Gesture touch-screen user interface which is complimented by an internal Gravity sensor for added ease-of-use. Smart Gesture is one of the most advanced and accurate touch-screen user interfaces on the market, and it gives users the ability to access and use key features with either a simple tilt or a hand gesture. The Smart Gesture adds a level of fun to the way users interact with and enjoy their content, allowing them to quickly scroll through their photos with a swipe of their finger or by slightly tilting the camera in either direction. Users can also easily delete photos from their library using Smart Gesture by marking an X on the screen with their finger, or rotate an image by drawing a circle (O) on the screen. Smart Gesture UI also offers useful auto-focusing options such as object tracking and one-touch auto focusing. Object tracking enables users to focus on any area by touching the location on the screen with their fingertip. Once the object or location is selected, the cameras will lock and keep their focus on the subject even if its moving within the frame. Users can also proceed to take that photo by continuing to hold the location with their finger for two seconds, thanks to the cameras one-touch auto focusing capabilities.
Powerful Optical Zoom The ST5500 and the ST5000 offer powerful 7x optical zooms on the high-performance, oversized Schneider-KREUZNACH lenses. To help reduce blur, these impressive lenses are
paired with Samsungs Dual Image Stabilization technology, which combines both optical and digital stabilizers to counteract the negative effects of a users shaky hand. End-users can also take advantage of the cameras 7x optical zooms and optical image stabilization while recording video. Both the ST5500 and the ST5000 offer 720p HD video recording at 30 frames-per-second in H.264 format. The cameras also come complete with built-in HDMI connectivity, giving users the ability to effortlessly view their HD video and digital still images on an HDTV or HD monitor.
Smart Features The new Samsung ST5500 and ST5000 also make it easier than ever for consumers to capture the perfect shot thanks to Samsungs Smart Auto 2.0 (Still & Movie) scene recognition technology. Smart Auto 2.0 technology will automatically recognize the users current shooting environment and select the appropriate settings to achieve the best results possible. Additionally, Samsungs Smart Auto 2.0 scene recognition technology can also be used to record video, producing the highest-quality footage and results no matter where consumers will be using the cameras.

Specifications

ST5500 Mega-Pixels (Effective) Optical Zoom LCD Size Lens Movie Mode Size Special Features 14.2 mega-pixels 1/2.3 CCD 7x Optical Zoom 3.7 inch WVGA AMOLED Touch-Screen Schneider-KREUZNACH 720p HD / 30fps / H.264 Format / built-in HDMI connectivity
103.7mm x 58.3mm x 19.6mm
ST5000 14.2 mega-pixels 1/2.3 CCD 7x Optical Zoom 3.5 inch TFT LCD Touch-Screen Schneider-KREUZNACH 720p HD / 30fps / H.264 Format / built-in HDMI connectivity
Ultra-slim (.77 thick) / 7-degree angled design Bluetooth 2.0 Wi-Fi Connectivity (DLNA Supported) Email / Direct upload to photo sharing websites AMOLED Touch Screen LCD Smart Gesture UI Smart Filter (Advanced Filter Effects) Dual Image Stabilization : Optical IS + Digital IS
Ultra-slim (.77 thick) / 7-degree angled design Smart Gesture UI / Haptic Feedback Smart Filter (Advanced Filter Effects) Dual Image Stabilization : Optical IS + Digital IS 7x Optical Zoom Smart Auto 2.0: Still & Movie Smart Album Smart Face Recognition (up to 20 faces)

Availability

7x Optical Zoom Smart Auto 2.0: (Still & Movie) Smart Album Smart Face Recognition (up to 20 faces) Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection / Red-eye Fix Photo Style Selector Smart Filter Panorama Shot Built-in software for playback, management, and editing on a PC (no CDRom installation required) April 2010
Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection/Red-eye Fix Photo Style Selector Panorama Shot Built-in software for playback, management, and editing on a PC (no CD-Rom installation required)

February 2010

* Specifications are subject to change without notice. * Wi-Fi only available where verification not required. About Samsung Digital Imaging Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungcamera.com.