Samsung Profile 2007

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Table of contents A message from the chairman Imagination: ignite the cultural revolution Intuition: leave no stone unturned Innovation: open new doors Inspiration: make a difference Product index Samsung timeline Financial overview Company profiles Global network
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Markets shift. Fortunes change. Technology rises. Traditions fall. These challenges demand conviction and imagination. Amid the ceaseless tumult, the only true constants are a strong heart and an open mind.
Innovation starts with the question, What can be? We must be open to all answers. Within our walls, nothing is sacred. Intuition trumps process. Achievement is nourished by a culture of discovery, one based upon new approaches to old conventions. With this culture we move boldly forward, understanding that inspiration will be our most trusted guide. By embracing the unknown, the unfamiliar, the restless change, we can become one with the future. We are the future.
A message from the chairman
Kun-Hee Lee Chairman of Samsung
Dear customers, business partners and friends: This is an exciting time. We are in the midst of a digital revolution, characterized by ceaseless creative innovation and change. Though the benets of this revolution are impossible to overestimate, there are other repercussions for businesses. Amid all the changes and challenges, no business group can assume its market leadership is assured. On the contrary, every leader must realize there is a long line of hungry companies at its heels, waiting for an opportunity to leap ahead. Samsung is no exception to the rule. Our achievements have been great, but this is not time to rest. To stay ahead in this tumultuous time, we must be able to adjust to the rapidly changing environment around us and turn any change into an opportunity. The 20th century was driven by advances in productivity. This new era, where digital technology is transforming all of society, will be driven by creativity and innovation.
Cultivating a creative spirit This is the business imperative of our time. So, how do we go about ensuring that we fully embrace the creative spirit across every inch of the organization, from marketing and design to product development and management? How do we anticipate and deliver the next great products and technologies? It is important for us to seek the best talent from around the world, as well as harness the tremendous skill and imagination within our company, encouraging people to express their creativity and realize their full potential. We must adopt the attitude of a pioneer, which embraces challenge and is not afraid to fail, for failure is a stepping stone to innovation and new ideas. We must recognize that inspiration comes from unlikely places and encourage our employees to follow their intuition and leave no stone unturned.

At the same time, we must seize the leadership position in new business sectors. The changes that occur in just one year of this digital age are comparable to those generated in a century of the analog age. Adjusting our strategies to quickly adapt to changing market trends, honoring our core competencies while seeking new ones, and sowing the seeds for success in new business sectors is the best way to make the most of opportunities as they arise. We must also continually remind ourselves of our responsibilities to our customers and business partners, not to mention to the communities that have made Samsungs global success possible. We must strengthen our relationships with existing business partners and nurture new collaborative efforts. And we must continue our commitment, through various social efforts and programs, to contribute to the prosperity of people all over the world in the hope for a better society.
Envisioning a better world On the world stage, we have seen the terrible consequences of conicts and disasters. Yet, despite such adversities, we continue to see steady economic growth in many parts of the globe. In business, as in global policy-making, a willingness to explore new ideas and adapt to changing conditions will be essential going forward. At Samsung, we are committed to strengthening our culture of creativity and seizing the opportunities of the day. That is how we prosper and thrive in these challenging and exciting times. As long as our passion endures, as long as our fervor for creative innovation and challenge endures, tomorrow will be still better and brighter. Always remember, the future awaits those who dream. In closing, I want to express my gratitude to our customers, business partners and all others who have supported our continued success.
ignite the cultural revolutio

Imagination:

What is imagination? It is an idea, a hunch or a spark in the human mind that, with proper nurturing, leads to innovation. At Samsung, we strive to foster a creative environment where curiosity, collaboration and risk-taking are encouraged. We seek out the best talent from around the world, which feeds our collective intelligence and global view. We are revolutionizing the corporate culture so that our valued employees are empowered to pursue their hunches, even if they dont bear fruit. Many ideas may be tested before we nd the right solution. Or, perhaps an idea leads us in an unexpected direction. Through collaboration with our colleagues, we build on one anothers ideas. This is the essence of the creative organization. At Samsung, it has already led us to envision bold new products and technologies, to re-imagine what an existing product can be, and to set our sights on the emerging products and markets of the future. We are involved in many diverse industries, from electronics to textiles and shipbuilding. It is through the collective efforts of our employees that we rise to the challenge of being a global industry leader, whether that is designing a breakthrough LCD TV, envisioning the power supply of the future, or taking luxury design to new levels. When is a suit not just a piece of clothing, but a language? When is a TV an expression of beauty? How do we solve the energy needs of the future for mobile personal power? The answer to all of these questions involves imagination. When imagination is applied to challenges, even ordinary objects can be transformed.

To thrive in this era, we must listen to our intuition, the voice inside asking, What if?
The demand for offshore gas eld development and platforms is growing along with the increased demand for energy. Yet at the same time, so is concern for the ecological health of the environment. In the future, says Mr. Lee, there will be great demand for ships and multirole vessels that can perform in harsh climates such as the Artic and Polar regions without harming the environment. We cannot always leap ahead with a bold new idea, but sometimes a combination of smaller improvements can have dramatic results. Either way, says Mr. Lee, We will keep striving to be the worlds best in the drill ship market.
Heavy Industries is constantly developing new technology that make its drill ships more efcient and useful. A new drill ship for Stena Drilling will be able to prospect for oil in the deepest of seas and most severe weather.
SUNG-JUNE LEE, Vice President, Samsung Heavy
Industries, Hull Basic Design
Casting a Wide Net When designing products for a world market, we must be astute observers immersed in many cultures. A global leader cannot wear blinders. That is clearly the case at Samsung Electronics, Corporate Design Center. The center works on a project basis to help in all aspects of design for the companys many products. With designers from different backgrounds and disciplines, the center thrives on collaboration and cross-fertilization. In our digital age, one of the new frontiers is perfecting the interactions between man and machine, the place where they interface that denes what we call the user experience.
Our projects question not only, How should we design it? but more signicantly, What should we design? explains Alison Foley, User Experience Manager at Samsung Design Europe, one of six global design centers along with the headquarters in Seoul. In answering these questions, she says, the group draws their design inspiration from people, in keeping with its user-centered approach. Alison and her peers often spend time in the eld doing research, as well as observing user behavior up close in peoples homes or in a controlled environment. This eldwork informs the design. Many of our design inuences are driven from cultural behaviors across the globe. It is an instinctive part of our process to cast the net wider and benchmark what is happening around the world. At the same time, the designers strive for an uncluttered and sophisticated design language that speaks to a European sense of style. In addition to studying people and cultures around the world, the center collaborates with other experts in the eld, such as other design consultancies. We spend a great deal of time nurturing the relationships we have with third parties. The most successful projects are where the agency behaves more like an extended team, where the project becomes a shared experience.

Samsungs brand can be found everywhere, on everyday things, from mobile phones to clothing. By sponsoring Chelsea Football Club we unite two great brands that resonate with customers around the world.
Extending a Global Brand To strive to be the best is human. Samsung celebrates this spirit of achievement, whether it is found in the companys labs, where researchers push the limits of science to nd the next innovation, or on the worlds playing elds, where athletes push the limits of their physical strength and endurance to break records. Samsung has long been a proud sponsor of athletes everywhere. Sports sponsorships are an innovative way to expand our brand recognition, raise awareness for our products and convey our corporate values to audiences around the world. Sponsorships reect the companys rm belief in responsible corporate citizenship and global friendship through sports, while elevating Samsungs brand recognition in major international markets. At the heart of sports is fair play, a virtue that Samsung holds as a key corporate belief. The ideal of sports is epitomized by the Olympic Games. The Olympics represent an opportunity for nations to showcase top athletic talent, uniting the world on the playing elds. At the same time, it is a perfect arena for Samsung to share and showcase its innovative, best-in-class technology, products and marketing. As a sponsor of the 2006 Olympic Winter Games in Torino, Italy, Samsungs Wireless Olympics Works (WOW) enabled critical information about events and results to be communicated through 8,000 specially branded Samsung mobile phones. More than 400,000 people visited Samsungs Olympic Rendezvous. Samsung looks forward to continuing this successful sponsorship with the upcoming 2008 Olympic Games in Beijing. Few things break down cultural barriers as much as football (or soccer in the U.S.). Samsung Electronics is currently the ofcial shirt sponsor of the celebrated Chelsea Football Club as part of a ve-year sponsorship deal. The partnership gives Samsung exclusivity with Chelsea in product categories such as mobile phones, AV, white goods and IT equipment, as well as a range of marketing activities to support and strengthen the value of both brands on a global scale.

amounts in billions won Net Sales* 151,766.1 Total Assets 260,991.3 Total Liabilities 168,885.5 Total Stockholders Equity 92,105.8 Net Income* 12,312.1
dollars 158.9 280.8 181.7 99.1 12.9
euros 126.5 213.5 138.2 75.4 10.3
* Won/U.S. Dollar yearly average exchange rate: 955.18/$1, Won/Euro: 1,199.31/1
Won/U.S. Dollar as of the end of December 31, 2006: 929.60/$1, Won/Euro: 1,222.24/1
Net Sales dollars in billions
Total Assets dollars in billions

280.8 02

1 16.8

233.8 06

Total Liabilities dollars in billions
Total Stockholders Equity dollars in billions

45.03 56.72.80.8 06

1 10.3

1 13.9

153.0 06
Net Income dollars in billions

Employees in thousands

Company profiles
Samsung Electronics Co., Ltd.
Employees: 138,Revenue1: $91.9 billion (Consolidated basis) Tel: 82-2-751-7114 Fax: 82-2-727-7892 www.samsung.com
Samsung Electronics consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. The Digital Media business is a leading developer and manufacturer of digital TVs, color monitors, DVD recorders, notebook PCs, printers and portable entertainment devices. Samsung is the worlds market share leader in monitors and televisions. Its world-class technologies have led to many award-winning products, such as a 102inch plasma TV, an 82-inch LCD TV, the worlds first Blu-ray player and the worlds smallest color laser printer. The Semiconductor business is the worlds largest producer of DRAMs, SRAMs and flash memory. Samsung has been the market leader in DRAMs since 1992 and NAND flash memory since 2002. Samsung has maintained its leadership in the memory market through technology leadership and timely investment in its infrastructure and R&D. The division is also a pioneer in System LSI chips and a variety of core semiconductor components for mobile and digital consumer applications. The LCD business has proven its leadership through continuous technology advancements. It was the first to develop a 40-inch LCD panel in 2001, 46-inch panel in 2002, 57-inch panel in 2003, 82-inch panel in 2005 and 70-inch panel in 2006, the largest size for commercialization. With 20.5% of market share in 2006, the LCD business remains the largest producer of largescreen LCD panels for 5 consecutive years, based on sales. The Telecommunication Network business is the leading provider of mobile phones and telecommunication systems. It was ranked as the worlds third largest manufacturer of mobile phones with a market share of 11.6% in 2006, up from

Samsung SDI is committed to sustainability across its entire business and the life cycle of all its products. The company is working to eliminate lead and other toxic substances from its PDP products and to go beyond environmental regulations and remove harmful toxins from all products, including those not yet regulated. Samsung SDI views sustainability management as a way to achieve economic growth, preserve environmental values and fulfill our responsibility to be a good corporate citizen while building trust with stakeholders. Samsung SDIs efforts have earned it the honor of being the first Korean company to be included in the DJSI (Dow Jones Sustainability Indexes) list, since 2005. The company also contributes to society, both domestic and international. The company provides free eye surgery to the visually challenged and conducts other communityimprovement campaigns. Chinas Ministry of Commerce of China has recognized Samsung SDI as a model company.
Samsung Electro-Mechanics Co., Ltd.
Employees: 12,Sales: $2.58 billion Tel: 82-31-210-5114 Fax: 82-31-210-6363 www.sem.samsung.com
Samsung Corning Co., Ltd.
Employees: 3,Sales: $781 million Tel: 82-31-546-7220 Fax: 82-1577-7115 www.samsungcorning.com
Samsung Electro-Mechanics, established in 1973 as a manufacturer of key electronic components, has become the leading electronic parts maker in Korea and a major global player with $2.58 billion in revenue. The companys major products include high-tech material components, such as High Density Interconnections, IC Substrates and Multi Layer Ceramic Chip Capacitors; radio frequency components, such as Digital Tuners, Network Modules, Mobile RF Components and Precision Motors; and optic technology components, such as Image Sensor Modules and Light Emitting Diodes. Samsung Electro-Mechanics is a technologydriven company, and through its The Inside Edge that Shapes the Future program is focusing on developing state-of-the-art technology and parts. The company plans to expand into promising new businesses such as digital broadcasting, next-generation mobile communications and home networks. The company recently streamlined operations into three strategic technology areas with eight mainstay product categories. Higher profit bases are being established through expanding high-end products and enhancing cost competitiveness. The company has also invested in R&D resources and has built a global R&D network. Samsung Electro-Mechanics introduced several industry-leading products in 2006, including a Small Multi Layer Ceramic Capacitor with the worlds highest capacity, the worlds thinnest 2-million-pixel camera module, the highest-performance Front End Module for UMTS, a white mobile LED with high brightness (1.7cd), an LED Back Light Unit for LCD TV and a high-power LED for landscape-lighting. In addition, the companys social contributions were recognized with the grand prize at the Convention for the Employment Promotion of Disabled People.

Samsung Corning Precision Glass, a joint venture between Samsung and Corning orchestrated in 1995, is a leading producer of high-quality substrate glass for TFT-LCDs. Combining the innovative technology of Corning and the manufacturing prowess of Samsung, the company has led the development of nextgeneration substrate glass for TFT-LCDs. Samsung Corning Precision Glass utilizes Cornings advanced fusion technology to produce larger, thinner and lighter glass with a superb surface quality, which is considered one of the best in the industry. Today, these substrates are used in advanced display products marketed around the world, from portable displays to large-size televisions. In 2003, the company opened a second plant in Tangjeong, creating the worlds largest production line for TFT-LCD glass substrates. With the development of next-generation glass substrates ahead of other players, the company succeeded in commercializing the first Generation 7 glass substrates of 1,8702,200mm in size in 2005. In 2006, the company completed the development of the 8th generation glass substrates, the worlds largest to date, measuring 2,2002,500mm. In the coming year, the company will begin mass production, ushering in the era of larger screen LCD TVs. As the industrys first ISO 14001-certified company, Samsung Corning Precision Glass is redefining what it means to be safe, environmentally conscientious and supportive of the community. The company has developed environment-friendly TFT-LCD glass substrates, called Corning EAGLE XG, which meets current and future regulations for environmentally safe products. EAGLE XG does not include heavy metals such as arsenic, antimony or barium, or halogen compounds such as chlorine, fluorine or bromine that can potentially generate harmful byproducts.
Samsung SDS, established in 1985, provides value-creating information technology services. These include System Integration services, consulting services (Business Strategy and Discrete IT and Network Consulting); technical services (Packaged and Customized Application Integration, Hardware and Software Implementation and Support and IT Education); and outsourcing services (Business Process Outsourcing, Application and IT Infrastructure Outsourcing and Network Infrastructure Management). The companys global network links 5 subsidiaries, 5 overseas offices and 5 data centers in 10 countries. Samsung SDS aims to be the worlds premier integrated IT service provider by 2010, through helping clients improve productivity, increase profits and strengthen competitiveness. The companys staff of 7,000 dedicated IT-related professionals including 95 engineers, 1,154 masters or doctorate degree holders and 530 IT developers and business consultants have unparalleled experience gained through hundreds of successful projects. The company places a strong emphasis on nurturing talent. We operate the Samsung SDS Multi-Campus, the largest IT education institute in Korea, and require that employees allocate 10% of their individual working hours to education. SDS strives to understand each clients particular business environment and issues, and provide optimized and customized IT services to meet their needs. Our IT know-how and expertise has fueled the success of many government, public and corporate enterprises, including Samsung affiliates.

Samsung Techwin Co., Ltd.
Employees: Revenue: $3.095 billion Tel: 82-2-3467-7000 Fax: 82-2-3467-7080 www.samsungtechwin.co.kr
Since entering the aircraft engine and film camera businesses in 1977, Samsung Techwin has been a driving force in the development of Koreas precision machinery industry. The company has since expanded its business scope to include semiconductor equipment and components, turbo compressors and self-propelled howitzer businesses, producing products such as digital cameras and video information devices. Samsung is at the forefront of changes brought about by digital technology. Currently, the company is developing the digital camera lifestyle, built around state-of-the-art digital cameras that are convenient to carry, feature super-precision lenses and screen processing technologies, and boast environmentally friendly technologies that serve as a model for the entire semiconductor industry. The company has established production and sales subsidiaries in several major countries, including the U.S. and China. These subsidiaries strive to meet the needs of local markets and consumers, and are reinforcing Samsungs global marketing competency. 2006 saw many accomplishments for Samsung Techwin. These included the launch of the compact VLUU NV series digital camera and new D-SLR products, which have become bestsellers, propelling the company to the top market position in Korea. The company also entered the high-growth multi-pixel camera module market with mass-production of 1M and 1.3M CMOS, and 2M and 3M modules. Techwins semiconductor business is pushing into new markets, both geographically and with new technologies. It is exploring new growth businesses and strengthening its success by mass-producing COF and bumping, and completing the development of BOC for high speed D-RAM.
In power systems, the company is pushing ahead the KF-16 and F-15 fighter engine projects and KHP (Korean helicopter) project. It is also actively participating with GE in GENEX, an engine development project for civil aircrafts, with Rolls-Royce on the development of the Trent 900 engine and is extending its gas turbine expertise gained in aircraft engines into industrial engine areas. In special business, Techwin is contributing to the national defense with the development and production of ground combat equipment. In addition, Samsung Techwin has maintained an unwavering commitment to meeting social responsibilities through developing environmentally friendly technologies.

Samsung Total Petrochemicals Co., Ltd.
Employees: Revenue: $3.5 billion Tel: 82-2-772-6691~4 Fax: 82-2-772-6616 www.samsungtotal.com
Samsung Total Petrochemicals (formerly Samsung General Chemicals from 1988 to 2003) was established in August 2003 as a joint venture between the Samsung and the Total Group, a global French energy and chemical company. Samsung Total operates a large petrochemical complex consisting of 15 individual plants located in Daesan, Korea. As a general chemicals company, it manufactures and supplies chemical products for daily life, such as synthetic polymer resins (polyethylene, polypropylene, etc.), base chemicals (styrene monomer, para-xylene, etc.) and other petrochemicals and petroleum-based products. The chemicals are essential to a wide range of consumer and industrial goods, including beverage containers, plastics that replace metal parts in automobiles and housing for computers and appliances.
The company produces and exports about 5 million tons of petrochemical products a year to more than 130 nations in the world, including 2.2 million tons of olefins (ethylene, propylene, benzene, etc.), 1 million tons of synthetic resin (polyethylene, polypropylene, etc.), 1.6 million tons of chemicals (styrene monomer, para-xylene, ethylene oxide/ethylene glycol, etc.), and 380,000 tons of petroleum products (LPG, fuel oil, etc.). Samsung Total has invested $650 million in main plants, such as naphtha cracking center, polypropylene, styrene monomer and para-xylene plant, and strengthened its competitiveness with capacity enlargement in plants and equipment. After a major expansion of production capacity in 2010, which will allow one million tons of each main product to be produced, Samsung Total will leap ahead in global petrochemical competitiveness. Preservation of the natural environment and implementation of safety standards at the workplace are the highest priorities at Samsung Total. Intensified measures are taken to meet environmental safety regulations and to make employees fully aware of environmental protection and safety issues. Samsung Total has been striving to prevent pollution generation by implementing environmental impact assessments from the start of plant construction, and by acquiring ISO certification, which recognizes its status as a global company that practices a high level of environmental management. The company has also created a natural park in its petrochemical complex in Daesan, home to various animals and plants, including pine trees, wild ducks, carp and raccoons.

Samsung Corporation Engineering & Construction Group provides our clients with peerless products and services through use of outstanding talent and technology in the 6 core product areas which symbolize advanced construction technology and include the construction of skyscrapers, high-tech factory facilities, roads and bridges, harbors, power plants and apartment complexes. Always at the forefront, Samsung Corporation Engineering & Construction Group currently plays the leading role in the construction of several of the worlds largest building projects such as Malaysias Petronas Towers and the Burj Dubai in the United Arab Emirates, and has made a name for itself as one of the worlds finest construction and engineering companies. In the housing development business, in 2007, Samsung Apartments Raemian has led the industry in the National Customer Satisfaction Index (NCSI) Survey for 10 consecutive years. Samsung Corporation Engineering & Construction Group will not be complacent about our accomplishments but will dedicate ourselves to the strengthening of business structure by expanding our capabilities in the fields of project planning, architectural engineering and product design to ensure customers satisfaction.
Samsung Engineering Co., Ltd.
Employees: 2,Revenue: $2.18 billion Tel: 82-2-3458-3000 Fax: 82-2-3458-4048 www.samsungengineering.com
Samsung Engineering is an international project management and services company with a worldwide network of offices. The company provides total engineering solutions for its clients in the areas of chemical and petrochemical plants, refineries, oil and gas processing plants, industrial plants, environmental facilities and infrastructure, using a complete range of engineering services that include feasibility studies, design, procurement, construction, supervision and operational management.
As the first engineering company in Korea, Samsung Engineering has been a driving factor of Koreas heavy chemical sector, the nations backbone industry, since its establishment in 1970. Samsung Engineering has also been constructing industrial plant projects on a turnkey basis in a wide variety of areas, ranging from IT (electronics and semiconductors) to energy, automobile, aviation, food and beverage and sports facilities. Since launching its environmental plant division in 1975 and opening Koreas first environmental technology R&D center in 1991, Samsung Engineering has been building diverse project know-how and technology development skills in every area of the environmental business, including water treatment, air pollution prevention and waste disposal. Geographically, the company is further broadening its overseas market coverage and client base, mainly in the Middle East, Southeast Asia and Latin America. 2006 was a year of record performance for Samsung Engineering, fueled by a favorable global petrochemical plant market. New orders in Saudi Arabia, the biggest market in the Middle East, as well as the opening of new foreign markets, resulted in an 82 percent increase in sales over the previous year, to $2.18 billion, and a 156 percent increase in operating profit, to $147 million. Increasing customer value and providing full customer satisfaction is our mission at Samsung Engineering. Every part of our company is designed to be customer-oriented and we will pursue win-win relations and long-term partnerships with our customers based on this belief.

Cheil Industries Inc.

Employees: 2,Revenue: $1.477 billion Tel: 82-31-596-3114 Fax: 82-31-596-3088 www.cii.samsung.com
Cheil Industries is a diversified materials company. Established in 1954 as a textile manufacturer, it has been a significant contributor to the development of the Korean textile industry. Cheil Industries successfully transformed itself from a textile company into a leading producer of fashion, chemicals and electronic chemical materials. Its major products are synthetic resins such as ABS, PS and electronic chemical materials for semiconductor and digital display. The company is also home to leading Korean fashion brands such as Bean Pole, Galaxy, Rogatis and premium suit LANSMERE. In 2006, the company concentrated on securing a global presence in the world market, ensuring a stable earnings structure in each industry with future growth potential. As a result, sales and operating profits rose to KRW2.8 trillion and KRW229.1 billion, respectively, at year-end. Net profit was KRW156.8 billion, the largest ever for two consecutive years. Going forward, we fully pledge to continue our unparalleled dedication to the pursuit of meaningful advances and flawless execution as a prestigious global company, designing the future. In the chemical business, we will strengthen our global competitive edge by developing high-end, differentiated products, strengthening product portfolios and building foundations for global business. In the ECM division, we will continue to drive scale and profitability by focusing on business with growth potential and expanding display and semiconductor process materials. The fashion business will highlight high-end brand values and concentrate on future growth. The company will also strengthen business capabilities, secure future growth engines through diversification, and enhance infrastructures for global business.

Samsung Everland Inc.

Employees: 3,Revenue: $1.55 billion Tel: 82-31-320-5000 Fax: 82-31-320-8549 www.samsungeverland.com
Samsung Everland is expanding beyond Korea. It is engaged with Haechang Corporation to provide consulting services to Chinas theme park, Kingdom of Discovery, and with Zhixin Corporation on Chinas Flora Land theme park.
Samsung Everlands businesses encompass resort development and operation, golf club management, food service and distribution, environmental development and landscape architecture, building management and total energy service. The companys Everland Resort, which this year celebrates its 30th anniversary, is a leading theme park. It has been selected as the best theme park by the Korean Standard Service Quality Index (KS-SQI) for the last six years in a row. In 2006, the resort was chosen as the fourth most popular theme park in the world by Forbes magazine. Samsung Everland operates five golf clubs and provides comprehensive consulting on golf club and course management, service provision and turf research. In addition, Samsung Everland is committed to creating a new food and beverage culture with globally competitive services based on the spirit of foodtainment, combining food and entertainment. Samsung Everland has the largest number of HACCP (Hazard Analysis Critical Control Point)-applied sites and has gained an excellent reputation for just-in-time food material distribution. Samsung Everland is committed to creating an enriching and safe world through advanced technology in environmental restoration, landscape architecture, and risk management. The company has transformed contaminated urban rivers into thriving ecological watercourses and has restored damaged slopes with the adoption of patented PEC (Poly-Eco-Control) revegetation techniques. It also supports energy conservation and utilizes optimal energy-saving methods based on systematic energy diagnosis technology. In recognition of these efforts, Samsung Everland received the Korean Top Green Management Award (KMA) for the last three consecutive years. The company also undertakes various corporate social responsibility programs, including a program that invites children suffering from fatal illness to Everland for a fun day out.

Samsung Foundation of Culture
Employees: 117 Tel: 82-2-2014-6552 Fax: 82-2-2014-6559 www.samsungfoundation.org
The Samsung Foundation of Culture, established in 1965 by the companys founding chairman, Byung-Chull Lee, is a passionate patron of the arts. The foundation oversees Leeum, Samsung Museum of Art; Ho-Am Art Museum; Rodin Gallery; Samsung Childrens Museum; and supports other cultural and artistic activities as well as academic research. Our role is to preserve and promote the brilliant achievements of traditional Korean art, while supporting emerging and established artists in all media and enriching the countrys cultural landscape through the finest art exhibitions, performances, cinema and literature. The late Founding Chairman Byung-Chull Lee, dismayed by what he felt was a drain of important cultural artifacts from Korea and a lack of appreciation for our artistic heritage, began collecting traditional art in the 1930s. Eventually, his collection became the seeds of Samsungs multiple museums. Chairman Kun-hee Lee and Ra Hee Hong Lee, Director General of the Samsung Museum of Art, have continued and expanded upon these auspicious beginnings by bolstering the collection with not only cultural artifacts and artwork from modern and contemporary Korean artists, but also with important work by artists of global renown. This significant collection offers a breathtaking overview of art history and of international developments in contemporary art and continues to grow richer and deeper every year. Through endeavors that introduce major schools and trends of Korean art alongside important works of contemporary art from abroad, the Samsung Museums have been at the vanguard in encouraging Korean arts development.
In 2004, the Foundation opened Leeum, Samsung Museum of Art, in central Seoul. Three of the worlds most renowned architects designed the unique buildings that make up the arts complex: Mario Bottas terra cotta structure for traditional Korean art; Jean Nouvels rusted stainless steel museum for contemporary art; and Rem Koolhaass black concrete and glass building for Samsung Child Education & Culture Center. The Samsung Childrens Museum, which opened its doors in 1995, is a leader in the cultural education and development of children, providing outstanding exhibitions, programs and hands-on experience. The first of its kind in Korea, the Samsung Childrens Museum lets young people have fun while exploring the world. Institutions such as Leeum, Samsung Museum of Art, the Ho-Am Art Museum and the Rodin Gallery provide not only exhibition space, but a vibrant, dynamic cultural forum open to anyone. We also sponsor programs for children, performing artists and others to encourage the creative forces in our society. The Samsung Foundation of Culture decidedly does not limit itself to visual art, but serves all of the Muses. Our commitment to all art forms remains true to our mission to broaden our artistic horizons, strengthen our cultural capabilities and enrich our lives.

North America

New York Samsung America Inc. Tel: 1-201-229-5000 Fax: 1-201-229-5080 S.A.I. Houston Office Tel: 1-713-953-9700 Fax: 1-713-953-9911 S.A.I. L.A. Office Tel: 1-562-802-2211 Fax: 1-562-802-3011 Samsung Pacific Development Inc. Tel: 562-483-7244 Fax: 562-407-1864 S.A.I. Santa Clara Office Tel: 1-408-544-4000 Fax: 1-408-544-4969

South America

Samsung America Inc. Tel: 52-5-250-8033/8040 Fax: 52-2-250-8003/8006/8009 Samsung America Inc. (Panama) Tel: 50-7-210-1588~1597 Fax: 50-7-210-1598 Bogota Representative Office Tel: 57-1-629-2546/2557 Fax: 57-1-629-2535 Samsung Santiago Office Tel: 56-2-234-1616 Fax: 56-2-234-4744/234-1921 Samsung Do Brasil S/c Ltd. Tel: 55-11-5641-3979 Fax: 55-11-5641-8455

Middle East

Dubai Samsung Corporation Tel: 971-4-222-9634/228-5798 Fax: 971-4-222-9455 Samsung Abu Dhabi Branch Office Tel: 971-2-671-1535 Fax: 971-2-671-6123 Samsung Corporation Tehran Office Tel: 888-0512~7 Fax: 888-0518/9 Samsung Corporation Riyadh Office Tel: 966-1-462-7641/7941 Fax: 966-1-462-7743 Samsung Corporation Jeddah Office Tel: 966-2-644-3843/643-2490 Fax: 966-2-643-1813 Samsung Doha Branch Office Tel: 974-444-0155 Fax: 974-444-0199

Africa

Electronic Material
Samsung Chemical Europe GmbH Tel: 49-6196-667-400 Fax: 49-6196-667-466 Malaysia Office Tel: 60-3-2169-6915 Fax: 60-3-2161-1972
Samsung (Nigeria) Co., Ltd. Tel: 234-1-611-681 Fax: 234-1-261-5529 Samsung Corporation Accra Office Tel: 233-21-771551 Fax: 233-21-770591 Samsung Sa Pty. Ltd. Tel: 27-11-884-8746~8 Fax: 27-11-884-6860 SE&C Cairo Branch Office Tel: 20-2-750-9412 Fax: 20-2-750-9415
Samsung Saudi Arabia Ltd. Tel: 966-3-834-1852 Fax: 966-3-834-4736 Samsung Engineering Abu Dhabi Office Tel: 971-2-6422-902 Fax: 971-2-6422-903

Fashion

Samsung Fashion Trading (Shanghai) Co., Ltd. Tel: 86-21-6330-8500 Fax:86-21-6330-9800 Tianjin Samsung Fashion Co., Ltd. (China) Tel: 86-22-8761-3078 Fax: 86-22-8761-3079 Samsung Fashion srl (Italy) Tel: 39-2-8311-1821 Fax: 39-2-8311-1860 New York Studio Tel: 1-212-625-3581 Fax: 1-212-325-3558 Tianjin Samsung Wool Textile Co., Ltd. (China) Tel: 86-22-2851-4771 Fax: 86-2851-4779 Associated Wool Exporters Pty., Ltd. (Australia) Tel: 61-2-9955-0479 Fax: 61-2-9955-3652 Cheil America, Inc. Tel: 1-212-399-1300 Fax: 1-212-247-3737 Tokyo Office Tel: 81-3-6234-2200 Fax: 81-3-6234-2255 Biella R&D Center (Italy) Tel: 39-15-252-0510 Fax: 39-15-252-2495