SAMSUNG VLUU NV10 DIGITAL CAMERA

SAMSUNG ELECTRONICS

Much has been said about Samsungs ability to use comprehensive design management as a conduit for product excellence. Although a leader in a wide array of electronic and heavy industry sectors, the Korean giant has largely remained an unknown entity in the world of digital cameras. The NV10 digital camera represents Samsungs rst meaningful effort to make an impact, and in effect, establish vital market share in the lucrative business. Being a late entrant in such a crowded market means the difculties for success are especially amplied. Samsungs designers responded by taking a unique approach that addressed key issues to satisfy user needs and desires. The NV10 holds a well-dened focus on quality that stresses durability and classic elegance. Inspired by the lasting quality and craftsmanship of old, analog cameras, the NV10 is fashioned primarily out of stainless steel and aluminum. The sleek design of the NV10 replicates the many styling cues large lenses, black metallic nish, clean lines associated with European cameras of old. Reecting the discerning needs of consumers, the camera nds differentiation through exceptional understandings of consumers. Highlighting the NV10 is its large xed lens and a wide array of features that afford professional-level control over the image capture process. A careful focus to migrate the conveniences of analog input systems has produced a truly unique user interface that is paradoxically convenient, easy to use, and digital. The distinctive digital interface is based on two columns of buttons, placed horizontally and vertically along the LCD display. The interface is managed by mapping 1:1 control over functions thus removing the complexities of navigating screen after screen of system prompts. Its intuitive interface offers an unmatched level of analog-like ease that sets the NV series apart from the competition. Since launching in March 2006, the NV series has combined to achieve impressive sales of 3.8 million units. Samsungs Perspective With our stated mission, To provide best products and services, the company is cultivating the worlds top businesses by strengthening its global competitiveness. We are leading in the realm of digital camera technologies as well as in the video information, advanced semiconductor manufacturing, semiconductor components, aircraft engines, and defense equipment sectors. About Samsung Electronics Samsung Electronics Co. Ltd is a global leader in a wide range of industries and sectors. Its Digital Appliance, Digital Media, LCD, Semiconductor, and Telecommunication Network are the ve major business units of the Company. With a workforce of about 128,000 people spanning 51 countries, the Companys annual sales volume exceeds US$50 billion. About Joo Bok Kim Joo Bok Kim has worked as a Samsung designer for almost 20 years. During this period, he has been responsible for numerous meaningful projects, some of which have garnered industry recognition from ISDA Awards, the iF Design Awards and others. About Seung Seup Yoo, Se Hyun Park and Tae Hwan Kim, Sung Kyun Bai Between them, the four members of the design team hold great distinction as product designers, having won numerous prestigious awards. Amongst them: Red Dot, iF Design, G-Mark, and other awards.
What Samsung is attempting to do is to establish some of the longevity of the old analog cameras They took the form and details of an analog camera and translated them into digital form to give the series a sense of the potential longevity, and a form that is easy to use, a pleasure to use and effective to use. John Heskett, Judge

Company Samsung Electronics Designers Joo Bok Kim Seung Seup Yoo Se Hyun Park Tae Hwan Kim Sung Kyun Bai
I lost faith in fashionable digital cameras that were made of fake silver spray-painted plastic. Thus, I came to the conclusion that a camera should not only perform, but also look like a proper camera. Incorporating the DNA from classic cameras with advanced technology and modern design aesthetics, I was able to achieve a stylish yet reliable design. We also added the innovative Smart Touch user interface technology which makes using the camera easier. Joo Bok Kim, Principal Designer, Samsung Techwin

DFA 2007

VLUU NV

The Global Strategy Group currently has 38 Global Strategists, MBA graduates from top international schools and has successfully transferred 20 former members to management positions in Samsung Group companies. As one Global Strategist explains: The ideal Samsung employee right now is someone of global mindset who offers truly unique perspectives and is willing to take risks that can spur the company to new heights, but who also respects the tradition of Samsung enough to effectively serve as a catalyst for change and innovation within the existing system. A global mindset is crucial to staying ahead of changes constantly occurring around the world. Only by being plugged into the ideas and cultures of the world can we continue our leadership position on the world market. At the same time, all Samsung employees share a common desire for the company to succeed. We represent a mix of business cultures across many diverse industries but we all strive for the highest standards possible and we want to prove our success alongside the best companies in the world. These are the leaders that will shape our future and our culture. Samsung employees can become more risk-seeking through a freedom to challenge authority and old ways of working. New norms that reward risk-takers and publicly commend some failure are also essential to promote taking more risks.
Samsungs Global Strategists are the best and brightest from around the world. Their multi-cultural insights and cross-training provide valuable input to Samsung companies in all areas of business, from marketing to nance, and support our efforts to expand into emerging markets.
The Power of Two Minds Working Together A risk-taking, multicultural mindset will serve us well as we anticipate, design and create the next generation of products and technology. Whether they are consumer products or key components that go into popular products, our engineers have their eyes rmly on the future. They are driven by a passion to explore, test, tread new ground and, when need be, go back to the drawing board. As an organization, we can also foster an environment where risk-taking and collaboration are encouraged. At Samsung, we strive to give employees the freedom to pursue ideas to their fullest, and not be afraid to fail. It is often the case that the power of two or more minds working together can produce exponentially greater results. So we also encourage collaboration and teamwork. A team spirit is especially critical when it comes to solving some of the complex technological challenges we face. This spirit is illustrated by the Catalyst Development Team, part of Samsung Total Petrochemicals. To further their goals of improving and developing advanced materials which can save hundreds of millions of dollars they form cross-functional teams to tackle problems. These teams are made up of the employees, from diverse functional backgrounds, who are chosen by project managers for their applicable skills. Team members work independently on their specic tasks, but they also come together to share results and assemble the pieces into a whole. Once we set up a goal, we try all possible means to achieve it, says one project manager. In this way, the team has succeeded in the development of a new high-performance catalyst for polypropylene, a polymer used in everything from plastics to textiles to food packaging, which is superior to alternatives. The company is also working on product innovations and ramping up production of compounds including ethylene, propylene and styrene monomer, in its efforts to grow and gain leadership in this critical business.

Analyzing the results from user experience studies is paramount when developing todays digital devices. At Samsung Design Center, we created a kitchen environment and invited potential users to interact with our digital kitchen appliances and user interface innovations rst hand.
ALISON FOLEY, User Experience Design Manager,
It is an instinctive part of our process to cast the net wider and benchmark what is happening around the world.
Samsung Electronics, SDE-Design Intelligence Group
Thinking Broadly about Innovation Samsung is well known for its technological innovations, and Samsung Corning is no exception. The company, a joint venture between Samsung and Corning of the U.S., is a leader in core electronic materials and manufactures differentiated products for at panel displays. We produce high-denition PDP lters, ITO targets and ultra-slim CRT glass, and are constantly developing next generation materials and components. These state-of-the-art products are only the most visible innovations. Samsung Corning extends the art of innovation to how we make products, resulting in greater productivity and production that is faster and more cost competitive. There is great synergy here. By producing ultraslim CRT glass that is 30% thinner, we are offering customers a more attractive product that is lighter, less bulky, stylish and space efcient. At the same time, Samsung Corning can reduce raw material and packaging costs. Innovation previously was more about technology, says Lim Swee Ee. Now, however, the focus has shifted toward how fast it can be developed. At Samsung Corning, we are emphasizing a Six Sigma mindset to drive productivity improvements. Also, we are shifting from manufacturing-oriented to businessoriented management.
These innovations are driven by our employees. For example, in our polishing process, an expensive piece of equipment called a diamond wheel is used. By applying creative ideas and innovation to the process, Samsung Corning was able to adjust its equipment specications to reduce diamond wheel usage by 25%. Another example involved collecting unused monitors and TV sets and recycling them, which reduces material costs while decreasing waste and protecting the environment. Our process area can be a source of many innovations if we can think outside the box, says Mr. Lim. This is the mindset of all Samsung Corning employees. Innovation is driven by people, he adds. Companies cannot innovatepeople innovate. At Samsung, we try to instill this idea into all of our employees, so they are not afraid to try, even if they fail at rst. After all, A great innovation does not come easy; even the famous Thomas Edison tried more than 2,000 experiments before he was able to light the rst bulb.

Previous Page: Samsung is building the worlds tallest skyscraper, the Burj Dubai. When completed, the tower, in downtown Dubai, will contain more than 160 oors, reach over 800 meters into the sky, and house the worlds fastest elevator. Right: Chinas growing prosperity has fueled a boom in theme parks. Samsung Everland is helping develop the Kingdom of Discovery theme park near Dalian in northeast China.
In the hospitality industry, The Shilla, a Samsung afliate that is South Koreas premier 5-star hotel group, is expanding its brand into China. Building on the success and international reputation of its two homegrown properties, The Shilla Seoul and its sister resort on the southern island of Jeju, The Shilla Jeju, is operating a new 5-star hotel, The Shilla Suzhou, under a management contract with Genway, a Chinese development company. The hotel, located in Suzhou, beside the picturesque Jinji Lake, opened in April 2006. With its 308 rooms, six restaurants, conference hall and banquet facilities to accommodate up to 400, The Shilla Suzhou is a distinctive new landmark that extends the companys luxury hospitality to China. Expanding into China is a signicant step for The Shilla, but just the rst in what promises to be a successful expansion of its brand to new regions around the world to become one of the worlds leading hotel chains. Also in China, Samsung Everland has its rst park consulting project with the Kingdom of Discovery. Spread over 470,000 square meters of waterfront property near the city of Dalian in northeast China, it is one of the areas largest theme parks. Chinas per capita GNP is forecasted to double by 2017, and with it the theme park industry is expected to grow as well. China is a growth market for Samsung Everland, but it is also a stepping stone to the companys global growth. Going forward, Samsung Everland plans to serve growing, prosperous markets around the world with its diverse expertise and integrated consulting capabilities. Breathing New Life into a Familiar Market Sometimes innovation comes from looking at a familiar market in a different way. When thinking about new markets to enter, many would consider the $100 billion printer market mature and dominated by established companies, and therefore not worth the effort. But at Samsung, we see a growth engine. Leveraging the skills of Samsung afliates in areas as diverse as electronics, mechanics, chemicals and telecommunications, there is the opportunity
In the printer business, Samsung Electronics has shown how to breathe new life into a mature market. By leveraging diverse technology and skills from across the company, Samsung printers, such as the CLX-3160FN all-in-one, have quickly become top sellers.

We also want to ensure that the career path and overall well being of our younger and less experienced employees are taken care of. Some Samsung companies have also established mentorship programs where senior employees work with junior employees to design a sound career roadmap and provide them with advice and guidance throughout their tenure. We believe its important to the companys existence to encourage our employees to become innovators and strong leaders. This can only be accomplished if they are motivated and are condent in their skills and knowledge. A ne example of this can be found at Cheil Industries Yeosu Plant. Here our senior executives lead by example and are in constant communication with the employees. They ensure that the workplace is a place where employees feel welcomed and are excited to learn and grow as people. Samsung offers competitive compensation that rewards employees for performance. Samsung also provides employees with the opportunity to advance their skills and knowledge throughout their careers through Samsung training programs offered around the world.
We are only as strong as our employees.
Our Commitment to Our Community To more efciently channel our contributions to society, Samsung Community Relations was founded in 1994. Over the years, Samsung has performed a broad range of activities in the elds of social welfare, academic scholarship and research, sports sponsorship and environmental preservation as well as the promotion of culture and arts. The companys latest campaign, called Happy Together, embraces three ideals: Hope for children, Harmony among communities and Humanity as the goal of our contributions. We hold an annual charity event, Four Seasons of Hope, that supports community-based foundations and charities. Samsung SDI has provided eye surgeries for 218 people in China, and provided relief in areas devastated by the recent tsunami. Samsung Corporations Construction Group helped to repair schools in various parts of the world. Samsung is also deeply involved in a variety of environmentbased programs, such as campaigns to clean up mountains and rivers, and hosting environmental fairs, clean-up initiatives and reforestation projects to promote public awareness of environmental issues. Samsung has also set up sisterhood relationships with more than 100 farming and shing villages to improve the living condition of those villagers.
Thousands of Daily Acts of Kindness At Samsung, we believe in helping businesses and communities prosper together. Our employees share in this vision. Every day, Samsung employees can be found volunteering to aid their communities, under the guidance of our subsidiary companies. We also hold blood drives, annual volunteer festivals and neighbor love campaigns. Samsung Legal Aid Services, staffed by dedicated lawyers, offers free legal advices to people in need, while the Samsung Medical Volunteers Group provides medical services in remote regions and disaster sites. Our community services both at home and abroad have earned us a reputation not just as a leader in business but also in global citizenship. A key mission of Samsung is to support children and youth in realizing their potential. Samsung operates 47 childcare centers throughout Korea, especially for those who are economically disadvantaged. Samsung has also built libraries for elementary schools in remote rural areas. We provide help to children who lack support from their parents, sponsor nighttime learning centers for teens, and offer scholarships to underprivileged high school students. We have also set up academic prizes and scholarships, and support educational institutions from middle school to university.

I. 52-inch TV Panel. Using cutting-edge 8thgeneration glass substrate in its new line of televisions, Samsung is a true innovator in the eld of HD LCD televisions. The large 52" panel boasts a 120Hz refresh rate, 15,000:1 contrast ratio, DNIe Video Enhancer, three HDMI inputs, hidden side speakers and TruSurround XT audio technology. J. 70-inch DID Panel. Samsungs latest contributions to the LCD panel market are an aggressive response to the proliferation of Digital Information Display (DID) technology in the modern consumer environment. The 70" panel features superior contrast and performance as well as reliability for indoor or outdoor usage. K. PDP W2. Samsung SDIs new line of Plasma Display Panel TVs delivers exceptionally improved imagery over the previous generation of plasma technology. Boosting the number of colors to 281 trillion from the previously conventional tens of thousands and increasing display luminance by over 30%, the W2 models have taken the competition by storm. L. AM OLED. The Active Matrix Organic Light-Emitting Diode, or AM OLED, promises to be the next-generation standard in display technology, enabling superior mobile displays boasting high density and precision, quick response time and wide viewing angle at under one-third the thickness.
M. High-powered LED. The Samsung ElectroMechanics SUNNIX high-power (1W+) LED devices offer high-performance, reliable lighting for interiors, signage, and automotive applications. Efciency, long life and a variety of available colors are packed into a device only 1.4mm thick. N. MLCC. Samsung Electro-Mechanics manufactures a large array of Multi-Layer Ceramic Chip Capacitors for use in a variety of mobile, military, aviation and automotive electronic applications.
O. Glass for TFT-LCD. TFT-LCD technology places exceptional demands on the type of glass used. Using Corning Incorporateds Fusion technology, Samsung Corning Precision Glass produces the worlds nest thin glass for large-dimension LCD panels. This glass offers lower density, lighter weight and superior surface quality and dimensional stability. P. Slim PCB. This newly patented method for producing ultra-thin copper-core printed circuit boards increases efciency of manufacture, design process and the resulting device. Additionally, the new technology helps eliminate the need for hazardous lead-based solder and the generation of other environment-harming by-products.
Q. High Denition PDP Filter. Samsung Corning developed the leading high denition PDP lter with the highest contrast ratio, which has set a new standard for PDP TV picture quality. The high denition PDP lter provides electromagnetic interference/near infrared shielding, color correction and PDP module protection. Moreover, the improved bright room contrast ratio and transmission will enable Samsung to become a global leader in PDP TV. R. ITO Sputtering Target. ITO Sputtering Target is a core material used in lm coating on at panel displays such as LCDs and PDPs to provide conductivity and transparency. Samsung Corning is focused on developing differentiated products based on its production technology that can produce nano powders with 99.9999% purity. S. Ultra Slim CRT Glass. Ultra-slim CRT glass developed in-house by Samsung Corning is an innovative product that will transform the CRT TV. In addition to the competitive picture quality, response time and price of CRT TV, the space saving ultra-slim CRT glass will help create a new trend in the CRT TV market. T. Mercury-Free Flat BLU. Samsung Corning is focusing efforts to develop mercury-free at BLU in order to increase the competitiveness of Samsungs LCD business based on differentiated technology. The mercury-free at BLU is an environment-friendly product that uses xenon (Xe) instead of mercury (Hg) as the discharge gas. It is a high quality and cost competitive light source for LCD.

Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2006 sales of $91.9 billion and net income of $8.5 billion. The company employs approximately 138,000 people in 124 offices in 56 countries. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and LCDs. Its involvement and leadership in such a wide variety of IT products make it uniquely positioned to develop innovative and superior digital products. Samsungs vision is to become a leader of the digital convergence revolution. To achieve this goal, the company has transformed its operations, putting digital technology at the core. The underlying strategy for this vision is the companys mission to be a Digital e-Company. This vision is divided into three elements, the first being Digital. Samsung is committed to being a market-driven solutions provider and leader in the digital convergence marketplace. The second, e, communicates how the companys entire supply chain from sales, marketing and communications to research, manufacturing and distribution is conducted electronically through an elaborate Internet-based network. This speed and simplicity model has increased productivity and ensured that services and products are customer-oriented. Lastly, Company reflects how Samsungs core competencies in semiconductor, mobile communications and consumer electronics technologies enable Samsung Electronics to create digital solutions for the home, mobile user and office that enable seamless communications, facilitate business transactions, provide access to the Internet and offer digital entertainment.
The U.S. dollar amounts provided herein represent supplementary information solely for the convenience of the reader. All won amounts are expressed in U.S. dollars at the rate of KRW929 to USD1, the exchange rate in effect on December 31, 2006.
sixth place in 2000. The division continues to strengthen its global position with industryleading technology such as mobile WiMAX, HSDPA and various mobile broadcasting technologies. The Digital Appliance business maintains a significant presence in the home appliance marketplace with refrigerators, air conditioners, microwaves and other products for the home. The strong performance of all five divisions contributed to another strong year for Samsung Electronics. Sales were $91.9 billion, up from $79.6 billion a year ago. In 2006, the company achieved many world firsts, including development of the worlds fastest HSDPA phone, slimmest 9.8mm 3G phone, fastest DRAM, smallest 1Gb DRAM, first intelligent DDI, first CTF NAND technology, first 10 megapixel camera phone, smallest 4-in-1 color laser multifunction machine, first 8Gb Super Music Phone, highest capacity SIM card, first One DRAMTM and first 1Gb mobile DRAM. These achievements have won industry accolades for individual products as well as for the company as a whole. Samsung Electronics was honored as Best Handset Brand in the U.S. for the fifth consecutive year and best TV brand in the U.S. Samsung Electronics received three Best of Innovations Honorees in CES 2006 including its 4-door refrigerator. The Company was also ranked 27th in Fortune magazines prestigious listing of Most Admired Companies.

Samsung SDI Co., Ltd.

Employees: 27,Sales: $7.15 billion Tel: 82-2-727-3100 Fax: 82-2-727-3377 www.samsungsdi.com
Samsung SDI Co., Ltd. is the worlds leading company in the display and energy businesses. Founded in 1970, Samsung SDI has worked together with 28,000 executives and employees from 18 global posts and three R&D centers in 10 countries. The company has been developing a wide range of pioneering display technology including color Braun tube (Slim-TV), innovative Plasma Display Panels (FHD PDP), Liquid Crystal Display (LCD) for mobile phones and nextgeneration Organic Light Emitting Diode (OLED) displays. The company also makes rechargeable batteries such as lithium-ion batteries and lithium polymer batteries, the heart of hand-held communication devices. Samsung SDI has a proven track record in the world mobile display industry, with the leading global market share. In 2006, the company generated more than $2.2 billion in annual revenue in the mobile display sector. As the market leader, Samsung SDI presently focuses on providing complete mobile display solutions including MSTN, CSTN, Small TFTLCD, PMOLED and AMOLED, having started with mass-production of AMOLED products for mobile phones in 3Q 2007. Samsung SDI aggressively plans to expand its AMOLED lineup by producing larger display for more varied applications such as PMP and UMPC.
Samsung SDI is a technology and marketingdriven company. To achieve its business vision, Creating the future of display and energy, the company invests in R&D and fosters a culture of creativity and innovation. Compact energy sources are key products for the future, and Samsung SDI is at the forefront of hybrid lithium battery research and fuel cell technology. In addition, the company has researchers dedicated to exploring future display technologies such as 3D Display and Flexible Display. In 2006, Samsung SDI released the W series Plasma Display Panel, which provides unmatched clarity and vividness of natural colors of objects displayed on the screen. Samsung SDI built a 4th new plant to manufacture these premium displays. Samsung SDIs business portfolio is focused on three high-growth areas: the platform business (CRT, STN-LCD, VFD), the development business (PDP, rechargeable batteries, OLED) and future business (HPL, Fuel Cell). Samsung SDI spares no efforts for R&D in its efforts to develop the growth engines of the future. As a technology-driven company, Samsung SDI has defined four core competencies: creative people, technology leadership, innovative culture and customer value creation. Creativity is the key to survival in this era of globalization. The company strives to achieve sustainable growth by nurturing creative people and securing technology leadership, internalizing these elements in our organization culture to better serve customers. To translate core competencies into goal achievement, Samsung SDI introduced Six Sigma as an enterprise-wide innovation initiative in 1996, becoming the first in Korea to adopt Six Sigma. Since then, Six Sigma has become a way of life at Samsung SDI, and is deployed across all divisions, customers and suppliers.

Samsung Corning is the worlds leader in electrical materials. Established in 1973 as a joint venture between Samsung of Korea and Corning Incorporated of the U.S., the company has built on its CRT glass expertise to diversify into core materials and components for digital products. Samsung Corning also successfully established a global presence in Malaysia and China, and is securing a foundation to become a leading producer of electronic and optical materials for liquid crystal display (LCD) and plasma display (PDP). Samsung Corning has a strong history of innovation and has been instrumental in advancing state of the art technologies. The company has also independently developed the next-generation high-definition PDP filter, ITO target, ultra-slim CRT glass and GaN substrate. In 2006, Samsung Corning transformed the business structure to focus on the digital display area including LCD, PDP and optical materials to drive growth. Also, the companys continuing research and development in environmentally friendly mercury-free flat backlight units, which are cost competitive and are expected to enhance Samsungs leadership in the fiercely competitive LCD market. In the PDP filter business, Samsung Corning built the worlds first Low-e Filter plant with an annual capacity of 4 million units, giving it the highest market share. A high definition PDP filter, with the highest contrast ratio in the world, was launched for Daylight PDP TVs. The companys goal is to create not only the worlds first products, but also the worlds leading products. Samsung Cornings employees are committed to becoming the 1st Digital Partner that provides differentiated technology and products at the highest value.
Samsung Corning Precision Glass Co., Ltd.
Employees: 2,Revenue: $0.93 billion Tel: 82-2-728-0777 Fax: 82-2-728-0749 www.scp.samsung.com
Going forward, Samsung Corning Precision Glass will make its best efforts to solidify its leadership position in Koreas LCD market and to develop the next generation of products.

Samsung SDS Co., Ltd.

Employees: 8,Revenue: $2.26 billion Tel: 82-2-3429-3010 Fax: 82-2-3429-4450 www.sds.samsung.com
Samsung Corning Precision Glass, a joint venture between Samsung and Corning orchestrated in 1995, is a leading producer of high-quality substrate glass for TFT-LCDs. Combining the innovative technology of Corning and the manufacturing prowess of Samsung, the company has led the development of nextgeneration substrate glass for TFT-LCDs. Samsung Corning Precision Glass utilizes Cornings advanced fusion technology to produce larger, thinner and lighter glass with a superb surface quality, which is considered one of the best in the industry. Today, these substrates are used in advanced display products marketed around the world, from portable displays to large-size televisions. In 2003, the company opened a second plant in Tangjeong, creating the worlds largest production line for TFT-LCD glass substrates. With the development of next-generation glass substrates ahead of other players, the company succeeded in commercializing the first Generation 7 glass substrates of 1,8702,200mm in size in 2005. In 2006, the company completed the development of the 8th generation glass substrates, the worlds largest to date, measuring 2,2002,500mm. In the coming year, the company will begin mass production, ushering in the era of larger screen LCD TVs. As the industrys first ISO 14001-certified company, Samsung Corning Precision Glass is redefining what it means to be safe, environmentally conscientious and supportive of the community. The company has developed environment-friendly TFT-LCD glass substrates, called Corning EAGLE XG, which meets current and future regulations for environmentally safe products. EAGLE XG does not include heavy metals such as arsenic, antimony or barium, or halogen compounds such as chlorine, fluorine or bromine that can potentially generate harmful byproducts.

Samsung SDS, established in 1985, provides value-creating information technology services. These include System Integration services, consulting services (Business Strategy and Discrete IT and Network Consulting); technical services (Packaged and Customized Application Integration, Hardware and Software Implementation and Support and IT Education); and outsourcing services (Business Process Outsourcing, Application and IT Infrastructure Outsourcing and Network Infrastructure Management). The companys global network links 5 subsidiaries, 5 overseas offices and 5 data centers in 10 countries. Samsung SDS aims to be the worlds premier integrated IT service provider by 2010, through helping clients improve productivity, increase profits and strengthen competitiveness. The companys staff of 7,000 dedicated IT-related professionals including 95 engineers, 1,154 masters or doctorate degree holders and 530 IT developers and business consultants have unparalleled experience gained through hundreds of successful projects. The company places a strong emphasis on nurturing talent. We operate the Samsung SDS Multi-Campus, the largest IT education institute in Korea, and require that employees allocate 10% of their individual working hours to education. SDS strives to understand each clients particular business environment and issues, and provide optimized and customized IT services to meet their needs. Our IT know-how and expertise has fueled the success of many government, public and corporate enterprises, including Samsung affiliates.
In 2006, SDS achieved revenues of $2.26 billion, up from $1.89 billion the previous year and $237 million in net income. With 37% of market share, it is the Number 1 IT services player in Korea. Samsung SDS has been making significant efforts for sustainable growth centered on profits and will employ an expansion strategy by developing new growth engines and penetrating into new markets. SDS also plans to pursue its globalization strategy with an aim of becoming the worlds premier integrated IT service providers by 2010.

Samsung Networks Inc.

Employees: Revenue: $598 million Tel: 82-1577-0300 Fax: 82-70-7016-0010 www.samsungnetworks.net
Samsung Networks business falls into two main categories: communications infrastructure (including Optical Network Service, Virtual Private Network Service, Satellite Communication, Internet Telephony Service Samsung Wyz070 Corporate Telephone Service, Network Solution Integration, Network Consulting, and building and management of communication networks) and value-added services (including video conferencing, IP Contact Center, messaging [SMS/MMS], Internet Data Center, Samsung Mobile service and Home Network). Particularly, the company has grown to become a leading Internet telephony service provider across Korea, with unparalleled expertise. In 2006, the company received international recognition for its information communications quality by acquiring BS 15000 certifications with BSI systems qualification, a first in the domestic communication service industry. And the company launched an Internet telephony service brand Samsung Wyz070 and a video conferencing service brand Samsung WyzMeeting. Innovations such as these have helped Samsung Networks maintain an annual growth rate of 10% and an 18% increase in sales over the last year.

Samsung Total Petrochemicals Co., Ltd.
Employees: Revenue: $3.5 billion Tel: 82-2-772-6691~4 Fax: 82-2-772-6616 www.samsungtotal.com
Samsung Total Petrochemicals (formerly Samsung General Chemicals from 1988 to 2003) was established in August 2003 as a joint venture between the Samsung and the Total Group, a global French energy and chemical company. Samsung Total operates a large petrochemical complex consisting of 15 individual plants located in Daesan, Korea. As a general chemicals company, it manufactures and supplies chemical products for daily life, such as synthetic polymer resins (polyethylene, polypropylene, etc.), base chemicals (styrene monomer, para-xylene, etc.) and other petrochemicals and petroleum-based products. The chemicals are essential to a wide range of consumer and industrial goods, including beverage containers, plastics that replace metal parts in automobiles and housing for computers and appliances.
The company produces and exports about 5 million tons of petrochemical products a year to more than 130 nations in the world, including 2.2 million tons of olefins (ethylene, propylene, benzene, etc.), 1 million tons of synthetic resin (polyethylene, polypropylene, etc.), 1.6 million tons of chemicals (styrene monomer, para-xylene, ethylene oxide/ethylene glycol, etc.), and 380,000 tons of petroleum products (LPG, fuel oil, etc.). Samsung Total has invested $650 million in main plants, such as naphtha cracking center, polypropylene, styrene monomer and para-xylene plant, and strengthened its competitiveness with capacity enlargement in plants and equipment. After a major expansion of production capacity in 2010, which will allow one million tons of each main product to be produced, Samsung Total will leap ahead in global petrochemical competitiveness. Preservation of the natural environment and implementation of safety standards at the workplace are the highest priorities at Samsung Total. Intensified measures are taken to meet environmental safety regulations and to make employees fully aware of environmental protection and safety issues. Samsung Total has been striving to prevent pollution generation by implementing environmental impact assessments from the start of plant construction, and by acquiring ISO certification, which recognizes its status as a global company that practices a high level of environmental management. The company has also created a natural park in its petrochemical complex in Daesan, home to various animals and plants, including pine trees, wild ducks, carp and raccoons.

Samsung Life Insurance Co., Ltd.
Employees: 6,Revenue: $29.1 billion Tel: 82-2-1588-3114 Fax: 82-2-772-6165 www.samsunglife.com
Samsung Fire & Marine Insurance Co., Ltd.
Employees: 5,137 FY06 Revenue: $8.76 billion Tel: 82-2-1588-5114 Fax: 82-2-758-4320 www.samsungfire.com
Samsung Life Insurance (SLI) is Koreas largest insurer, in terms of assets, and a leading financial service company, with over 30,000 consultants and more than 10 million active customers. The company manages KRW100 trillion in assets on a long-term basis and has been acknowledged globally as a leader. It ranks as the worlds 18th largest insurer by Fortune magazine, and has received the AAA credit rating by from National Information & Credit Evaluation, Inc. Samsung Life Insurance also ranks as the worlds No.1 Million Dollar Round Table (MDRT) member, a benchmark evaluating human resources at insurance companies. In the fiscal year 2006, total assets stood at KRW108,818,928 million, and net income was KRW514,612 million. The driving force behind Samsung Life Insurance is a company-wide commitment to caring for the customer. In addition, the company plays a leading role in a range of activities for the public good. These include the Samsung Child Care Centers, the Noble County retirement community and helping the disabled and elderly living in poverty. Samsung Life Insurance also supports sports, culture and the arts, as part of its corporate philosophy of giving back to the community.
Samsung Fire & Marine Insurance (SFMI) is Koreas largest non-life insurance company, with a market share of 30 percent. Founded in 1952, its products and services meet customer needs in safety and finance, including fire insurance, marine insurance, casualty insurance, automobile insurance, long-term insurance and retirement insurance. The companys greatest strength lies in its sheer scale, which represents strong brand equity and outstanding product development capabilities, as well as cost efficiency and stable returns. Samsung Fire & Marine ranks first in the Korean property and casualty insurance market in every performance category: sales, revenue, market share, customer satisfaction and service. The company has received the highest A+ ratings from S&P for four consecutive years and from A.M. Best for five consecutive years. In Korea, it has ranked 1st in National Customer Satisfaction Index (NCSI) for six consecutive years, in Korea Customer Satisfaction Index (KCSI) for nine consecutive years, and in KS-SQI for five consecutive years. In the fiscal year 2006, direct premium written rose by 13.6 percent to KRW8.2426 trillion won. Net profit also rose by 30.2 percent to KRW341.2 billion won, on a year-to-year basis. As of the end of fiscal year 2006, total assets rose by 13.0 percent to KRW18.5116 trillion won. In keeping with its goal of becoming a worldclass, comprehensive insurance service provider, Samsung Fire & Marine has conducted active marketing activities at home and abroad, including the U.S., Europe, China, Indonesia, Japan, and Vietnam, expanding its business network through partnerships with overseas insurance companies and setting up local compensation systems in major cities around the world.

The company believes in giving back to the community. Its employees regularly participate in a variety of voluntary community service programs including traffic safety education and guide dog programs to aid the visually impaired. The company also conducts research on accident and disaster prevention.
Samsung Securities Co., Ltd.
Employees: 2,Revenue: $1.31 billion Tel: 82-2-2020-8000 Fax: 82-2-8080-8097 www.samsungfn.com

Samsung Card Co., Ltd.

Employees: 2,Revenue: $2.36 billion Tel: 82-2-2172-7719 Fax: 82-2-2172-7738 www.samsungcard.co.kr
Samsung Card is a financial service provider and one of the largest independent credit card issuers in Korea, with more than 9.9 million customers. It was established in 1988 as a domestic card issuer, and since then has issued MasterCard, Visa and American Express cards and provided various lending and lease products. In 2004, the company merged with Samsung Capital, Samsung Groups financial affiliate, and expanded into personal lending and commercial financing markets. The companys strengths include its size and breadth of product offerings, advanced customer service centers and CRM system, sophisticated risk management system, and business partnerships with Samsung Group affiliates. In 2005, Samsung Card liquidated its bad assets, increasing its total available capital. The restructuring laid the groundwork for a strong turnaround in our performance in 2006 that further increased our cash position. The next year, in June, Samsung Card was listed at the Korea Stock Exchange, the 15th Samsung entity to be listed on the exchange. Samsung Card has been very active in community services, providing volunteer services and other charitable work, in order to give back to the community. Going forward, the company plans to strengthen its position as a market leader and maximize synergy with Samsung Group by continuing to emphasize convenient one-stop, value-added services for customers.
Samsung Securities is a full-service investment bank with a focus on wealth management and investment banking. The company is at the forefront of Koreas financial market, offering a full spectrum of services and products including brokerage, underwriting and advisory services; merger and acquisition; sales of beneficiary certificates, mutual funds, and other investment products; issuance and sales of derivative products; and sales of OTC derivatives products. Samsung Securities has an extensive business network with 86 local branches and overseas offices in London, New York, and Hong Kong, and a representative office in Shanghai. Its vast infrastructure, combined with high-caliber human resources, provide a solid framework for delivery of quality financial services geared toward the needs of individual and institutional clients. In the wealth management business, Samsung Securities has established a private bankingcentered system based on high-quality financial consulting with differentiated service provided by a team of highly talented and committed private bankers, along with customized financial solutions based on a unique service model. In the institutional arena, Samsung Securities is maintaining a strong presence by leveraging its competitive edge in M&A, IPO, structured finance and foreign institutional brokerage. Its strategy of specialization enabled it to capture a significant share of the local M&A advisory market, and it was the only local firm to rank among the top 10 in foreign institutional brokerage. Samsung Securities is honing its capabilities to emerge as the leading investment bank of Korea and to compete on an equal footing with global competitors. We will leverage our accumulated know-how in wealth management to extend market leadership. At the same time, we will actively explore new opportunities. At Samsung Securities, we are embracing challenge and pursuing creative innovation to launch a new paradigm in the securities industry.

North America

New York Samsung America Inc. Tel: 1-201-229-5000 Fax: 1-201-229-5080 S.A.I. Houston Office Tel: 1-713-953-9700 Fax: 1-713-953-9911 S.A.I. L.A. Office Tel: 1-562-802-2211 Fax: 1-562-802-3011 Samsung Pacific Development Inc. Tel: 562-483-7244 Fax: 562-407-1864 S.A.I. Santa Clara Office Tel: 1-408-544-4000 Fax: 1-408-544-4969

South America

Samsung America Inc. Tel: 52-5-250-8033/8040 Fax: 52-2-250-8003/8006/8009 Samsung America Inc. (Panama) Tel: 50-7-210-1588~1597 Fax: 50-7-210-1598 Bogota Representative Office Tel: 57-1-629-2546/2557 Fax: 57-1-629-2535 Samsung Santiago Office Tel: 56-2-234-1616 Fax: 56-2-234-4744/234-1921 Samsung Do Brasil S/c Ltd. Tel: 55-11-5641-3979 Fax: 55-11-5641-8455

Middle East

Dubai Samsung Corporation Tel: 971-4-222-9634/228-5798 Fax: 971-4-222-9455 Samsung Abu Dhabi Branch Office Tel: 971-2-671-1535 Fax: 971-2-671-6123 Samsung Corporation Tehran Office Tel: 888-0512~7 Fax: 888-0518/9 Samsung Corporation Riyadh Office Tel: 966-1-462-7641/7941 Fax: 966-1-462-7743 Samsung Corporation Jeddah Office Tel: 966-2-644-3843/643-2490 Fax: 966-2-643-1813 Samsung Doha Branch Office Tel: 974-444-0155 Fax: 974-444-0199

Africa

Electronic Material
Samsung Chemical Europe GmbH Tel: 49-6196-667-400 Fax: 49-6196-667-466 Malaysia Office Tel: 60-3-2169-6915 Fax: 60-3-2161-1972
Samsung (Nigeria) Co., Ltd. Tel: 234-1-611-681 Fax: 234-1-261-5529 Samsung Corporation Accra Office Tel: 233-21-771551 Fax: 233-21-770591 Samsung Sa Pty. Ltd. Tel: 27-11-884-8746~8 Fax: 27-11-884-6860 SE&C Cairo Branch Office Tel: 20-2-750-9412 Fax: 20-2-750-9415
Samsung Saudi Arabia Ltd. Tel: 966-3-834-1852 Fax: 966-3-834-4736 Samsung Engineering Abu Dhabi Office Tel: 971-2-6422-902 Fax: 971-2-6422-903

Fashion

Samsung Fashion Trading (Shanghai) Co., Ltd. Tel: 86-21-6330-8500 Fax:86-21-6330-9800 Tianjin Samsung Fashion Co., Ltd. (China) Tel: 86-22-8761-3078 Fax: 86-22-8761-3079 Samsung Fashion srl (Italy) Tel: 39-2-8311-1821 Fax: 39-2-8311-1860 New York Studio Tel: 1-212-625-3581 Fax: 1-212-325-3558 Tianjin Samsung Wool Textile Co., Ltd. (China) Tel: 86-22-2851-4771 Fax: 86-2851-4779 Associated Wool Exporters Pty., Ltd. (Australia) Tel: 61-2-9955-0479 Fax: 61-2-9955-3652 Cheil America, Inc. Tel: 1-212-399-1300 Fax: 1-212-247-3737 Tokyo Office Tel: 81-3-6234-2200 Fax: 81-3-6234-2255 Biella R&D Center (Italy) Tel: 39-15-252-0510 Fax: 39-15-252-2495