Sharp and Society Be a Company Trusted by Individuals and Society
Objectives and Achievements in the Social Dimension of CSR
Sharp has established the Sharp Group Charter of Corporate Behavior and the Sharp Code of Conduct as standards of conduct serving to fulfill Sharps business philosophy and business creed, which are the origins of the Sharp Groups CSR. On the basis of the charter and code, Sharp sets major social themes and targets within the framework of CSR and promotes activities following those themes, to continue to be a company that has gained the trust of people and society.
Promoting CSR Efforts in the Social Dimension
To promote CSR efforts in the social dimension, Sharp develops important initiatives for its different types of stakeholders, and pursues fiscal-year goals through implementing a variety of measures. The Sharp business philosophy states: Our future prosperity is directly linked to the prosperity of our customers, dealers and shareholders indeed the entire Sharp family. Therefore, Sharp makes efforts to communicate with its various types of stakeholders and promotes CSR activities accordingly. Sharp will work proactively to incorporate these CSR objectives and measures into operational processes by regularly assessing their progress and by utilizing a management system that enables the identification of emerging problems and the implementation of further improvements.

Field (Stakeholders)

Important Themes
Secure quality and safety

For Customers

Create products that are easier to use
Improve customer satisfaction
CSR Through R-CATS* Small-Group Activities
Sharps R-CATS are CSR-related efforts carried out not only by production and quality departments, but also by all work specialties and departmentsfrom product planning and engineering departments, to sales/marketing, procurement and administrative departments. Sharp is improving quality and systems/methods through activities aimed at developing personnel and creating a positive workplace atmosphere, such as team problem solving and addressing problematic issues. In fiscal 2008, approximately 37,000 employees across the entire Sharp Group participated in R-CATS activities and became involved in CSR activities from the perspective of their individual workplaces that focused on efforts such as reforming operations and improving customer satisfaction.
* R-CATS: Revolution-Creative Action Teams For Employees For Business Partners For Shareholders and Investors
Promote CSR across entire supply chain
Improve communication with shareholders and investors
Strengthen human resource development
Development of company-wide diversity management (strategy for utilizing employee diversity)
Overall Results of CSR Efforts in Fiscal 2008
In fiscal 2008, Sharp met almost all of its objectives. These included raising customer satisfaction levels by incorporating customer feedback into product making and enriching after-sales service, undertaking a CSR procurement survey in China as part of promoting CSR across the entire supply chain, promoting diversity management in order to utilize employee diversity, and providing environmental education at elementary schools in Japan and overseas. The results of Sharps special efforts such as these can be seen in the Close-Up and Topics sections on pages categorized by type of stakeholder.

For Local Communities

Promote occupational safety and health
Expand and diversify social contribution activities
Sharp Environmental and Social Report 2009

Aiming to improve after-sales service globally (See page 38 For Customers)
Promoting company-wide diversity in Japan (See page 43 For Employees)
Developing environmental education at elementary schools around the world (See page 47 For Local Communities)

Self Evaluation

: Results exceeded objectives
: Results nearly met objectives
: Certain results were accomplished
Actions for Fiscal 2008 Objectives
Reform design quality and reinforce product safety through use of statistical methods and tools

Achievements

Updated Company-Wide Technical Safety Standards (15th edition) and promoted product making in line with strengthened standards Expanded number of quality engineering applications for development and planning process to roughly double that of previous fiscal year, secured quality and reliability, and gained evaluations in shorter time period Held Frontrunner Analytical Technology Training to share technological information useful for product making company-wide four times a year Improved products through Voice of the Customer (VOC) program that incorporates customer feedback into product making Used IVR (Interactive Voice Response) system to improve phone call reception rate during peak times (July through September) by 5.3 points over previous fiscal year Strengthened response skills through ongoing training Achieved better results over same month last year for 12 consecutive months regarding percentage of repairs that could be completed in one visit Implemented CSR Procurement Survey for local suppliers serving Sharp production bases in China Expanded number of regions overseas hosting IR meetings (Asia, Middle East) Held various kinds of IR meetings Increased amount of information available on website About 430 individuals participated in GMP (Global Middle Professional Development Program)
Objectives for Fiscal 2009
Improve level of quality on global basis Promote visualization of customer satisfaction and quality Strengthen quality guarantee activities in overseas markets Construct global risk management system

See page(s)

37 and website

Improve products by taking on customers point of view and introduce more universal design products Pursue no customer waiting responsiveness and faster, more reliable service
Improve products by taking on customers point of view Globally develop VOC activities Further boost basic service and develop one-of-a-kind services Provide faster and more precise service Strengthen general command center function for after-sales service (unify management from initial reception to completion of repairs)
Expand implementation of supply chain CSR measures overseas Improve information disclosure to shareholders and investors and respond to diversifying needs of investors Promote cultivation of managerial personnel to support development of global business Promote diversity management
Continue expanding implementation of supply chain CSR measures overseas Continue improving information disclosure and strengthen information transmission for shareholders and investors
and website 41 and website
Continue training to support development of global business Groom personnel for promising overseas markets (including emerging economies) Train junior employees for posting overseas Introduce and develop diversity program Formulate specific objectives to promote thorough, company-wide utilization of diversity of female, non-Japanese, physically or mentally challenged, and elderly employees in Japan Continue strengthening industrial accident risk reduction activities Conduct regular safety and health inspections at 11 major plants in Japan Implement risk assessment, training, and other measures aimed at introducing occupational safety and health management system Continue strengthening efforts to promote mental health care Securely establish and satisfactorily operate support system for employees taking or returning from medical leave due to mental health reasons Share information and reinforce connections among persons in charge from each business site at periodic Mental Health Promotion Manager Meetings Continue strengthening measures against lifestyle diseases Health exams for lifestyle diseases (periodic checkups) with follow-up observations Strengthen specific health guidance Establish exercise habits among employees with metabolic syndrome Promote further Sharp Forest activities (10 locations) Provide environmental education at 500 elementary schools, provide craftsmanship education at 100 elementary schools Continue local social contribution activities at all Sharp sales and service bases Encourage volunteering among employees with goal of having 30,000 employees volunteer

and website

Diversity managers set up Diversity Promotion Committee to formulate company-wide diversity policy Corporate Equal Partnership Project Team reorganized into Diversity Development Team to plan and execute diversity program Conducted regular safety and health inspections at 11 major plants in Japan Continued with preparations for introduction of occupational safety and health management system
Continue strengthening industrial accident risk reduction activities

44 and website

Continue strengthening efforts to promote mental health care
Expanded support system for employees taking or returning from medical leave due to mental health reasons Conducted stress checks for all employees
Continue strengthening measures against lifestyle diseases
Strengthened guidance for employees with metabolic syndrome (promoted get healthy campaign and health-education seminars aimed at improving exercise, diet, and smoking habits) Promoted walking events such as company-wide team walking (approx. 12,600 participants for the year) Held tree-planting and silviculture activities at all 10 Sharp Forests Provided environmental education at 556 elementary schools Total of about 15,100 employees participated in about 660 local social contribution activities at all Sharp sales and service bases Total of about 30,000 employees participated in volunteer activities at all Sharp offices and bases In China, provided scholarships (about 180 people at 11 universities), donated Sharp air purifiers (about 170 to approx. 40 hospitals), carried out beautification campaigns in areas near Sharp bases, conducted tree-planting activities, built elementary schools, etc. Conducted environmental education at overseas locations (57 times at 14 sites)
Japan: Continue activities at all 10 Sharp Forests Provide environmental education for at least 500 elementary schools for the year Continue local social contribution activities at all Sharp sales and service bases
Overseas: Continue social contribution activities centered on Sharp Charity Foundation in China Expand environmental education in overseas regions

47 and website

Expand activities centered on Sharp Charity Foundation in China Expand environmental education in overseas regions