Broadcast Media Business Intelligence
Driving Successful Business Performance
The consumption of content is becom ing ever more fragmented, with online distribution and social media forcing organizations to adapt their business models. However, declining economic conditions are reducing investment budgets and HD and digital technology still means existing systems have to be refreshed. All this means an increase in competi tion, an escalation of production and distribution costs, and a reduction in the ability to capitalize on digital in vestment. Business Intelligence can provide the capability required to take advantage of such market pressures and drive competitive advantage. In todays difficult and constantly changing environment, being able to make informed decisions is therefore essential. Broadcast Media Business Intelligence (BMBI) can be used to reduce production and distribution costs and ensure the delivery of the right content to the right market at the right time to maximize revenue. Partner Intelligence Siemens IT Solutions and Services brings deep knowledge of media data, process and Business Intelligence to provide you with a unique service that offers three distinct benefits: independence, integra tion and insight.
Siemens IT Solutions and Services
Improving Business Decisions
Good data is the lifeblood of any modern broadcaster. However, data is only half the story knowing how to interpret it is the key. BMBI Answers from Siemens IT Solutions and Services offers a rare combination vendor independent consulting, complex multi-system integration and a deep, practical understanding of media data structures and how data flows through the media asset lifecycle. When it comes to media information, we can support the decision making process from the board room to the cutting room. Informed decision making Making informed decisions about what content to produce and how to distribute it is becoming increasingly difficult as the media market subdivides. The challenges faced by media and entertainment pro viders create the need for Business Intelli gence. Managing priorities Streamlining content production and distribution means assessing bottlenecks, comparing resource utilization across productions and setting realistic targets to measure performance. Integrating Business Intelligence with digital media technology means you can do this cost effectively and maximize the value of media assets over time. Data mining predicts changes in con sumer behaviour, enabling rapid response to emerging trends in sales and market ing. This ensures content and distribution mechanisms remain relevant. With the right Business Intelligence infrastructure, information can be aligned to help coor inate and drive business strategy, d innovation and operational performance to enable competitive advantage.
Siemens Answers for Media executive scorecards to opera tional dashboards

Integrating Media Data

Integrating and storing data from across the media asset lifecycle in a central, quality assured data repository provides an enterprise-wide view of business performance. Through our media data and Business Intelligence expertise, divisional business units can be integrated to provide cross-functional analysis that generates exponential return on investment over time.
Solution design Siemens BMBI solution supports the core content production and distribution decision making process. This enables us to deliver highly business focused solutions, tailored to your organizations requirements to ensure delivery of improved business performance manage ment.

Rapid deployment Our solution contains two core components: 1. Predefined data marts, covering the major functions of the media asset lifecycle 2. Predefined KPIs and insights, to ensure the maximum business value can be extracted from media data This means we can provide you with function rich solutions in three to six months.
Quick ROI By leveraging our media data and process knowledge we can reduce the cost of development by up to 50%. This rapid deployment approach means that solu tions can typically be ROI positive in twelve months and return an estimated 300-450% on the initial investment within three years.
Managing the media asset lifecycle with cross-functional Business Intelligence
Direct business understanding Siemens solutions are backed by a unique level of media capability and experience a critical point when it comes to transforming your media data into actionable business insight. Our in-depth, practical understanding of how media data flows through the media asset lifecycle, combined with Siemens strength in IT, managed service and communications technology places us at the heart of this converging industry. This truly rare combination of objective consulting, end-to-end integration skills and media know-how makes Broadcast Media Business Intelli gence stand out as an innovative, cost effective solution to media performance management.
All hardware and software names used are brand names and/or trademarks of their respective holders. Siemens AG, 2009. Right of modifications reserved. 04/09 | Printed in Germany
Cooperative project approach Creating trust in the solution and the information it provides is essential for success. We work in partnership with your executives and media experts to build solutions that guarantee high user adoption. With the approach Think big, start small, we aim to ensure every deployment helps drive business performance. Add to that the systematic project disci pline at work behind each implementa tion built on expert methodologies and toolsets you get the kind of solution which not only returns your initial investment quickly but continues to drive long term business benefit. We are also capable of operating the solution for you to drive further benefit and cost savings to your organization.
Siemens AG Siemens IT Solutions and Services Global Media Team Stadium House | 68 Wood Lane London W12 7TA, UK media@siemens.com www.siemens.com/media