DSLR-A300K

PRELIM
Digital Single Lens Reflex Camera (18-70mm kit)
For first-time DSLR users, Sonys (alpha) DSLR-A300 combines superb 10.2 MP quality with Live Preview mode that links you and your subject in a large 2.71 LCD screen for point-and-shoot simplicity. Super-quick AF response helps capture the perfect moment -- and low-light shooting benefits from high sensitivity (ISO 3200), low noise and incamera Super SteadyShot image stabilization that reduces blur with every Sony, Carl Zeiss and legacy Minolta amount lens.
10.2 MP Super HAD CCD Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand dynamic range, and minimize noise more effectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200). Live Preview of Your Subject The DSLR-A300s Live Preview mode links you and your subject on a large 2.LCD screen, for a familiar point-andshoot style -- with super-quick AF response and accurate exposure control to help you catch the perfect moment. In Live Preview mode, the camera bypasses the optical pentaprism mirror to create a live eye-to-eye view of loved ones, children, pets and fastchanging scenes. Tiltable 2.71 Clear Photo LCD Plus Screen A large built-in screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for lowangle or high-angle monitoring in situations where you want a child-level or overhead shot. Continuous Shooting While Viewing The DSLR-A300 lets you shoot continuously at up to 3 frames per second while you see your subject in the viewfinder2 , so you never lose track of the action. In JPEG mode, you can shoot up to the limit of your flash memory card; in RAW Burst Mode you can capture up to 6 shots, with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear. Smart Teleconverter 2X Zoom At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in picture quality. One touch zooms in at 1.4X, the second touch advances to 2X zoom -- creating the 35mm equivalent of a 200mm telephoto effect with the DSLR-A300s standard 18-70mm zoom lens. Expanded ISO Sensitivity A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A300 to capture beautiful color images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion. Super SteadyShot In-Camera Image Stabilization Because image stabilization is built into the DSLR-A300, every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. This allows you to shoot effectively with minimum blur even in low light without flash -- or adjust exposure control for smaller lens aperture, to increase depth of field and bring both foreground and background into sharp focus. Bionz Image Processor The brain of the (alpha) DSLR-A300 is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded DRange Optimizer capabilities. With 2channel data transfer from CCD to processor, your camera can also respond faster. 1200-zone Evaluative Metering5 Exposure information from the image sensor dedicated to Live View is divided into 1200 zones of luminance and RGB color information. In addition D-Range Optimizer technology contributes to judge the scene and then determine the optimum exposure to reproduce images with a more natural look. Dynamic Range Optimizer To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLR-A300 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision. Anti-Dust Technology Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager cleaner for better pictures, the DSLR-A300 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off. Auto Pop-Up Flash The camera flash automatically pops up and fires when needed, to help firsttime DSLR photographers shoot more effectively. Auto Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in Flash Off position on the Exposure Mode dial. Eye-Start Autofocus System It begins precision autofocus adjustments the moment you raise the camera to your eye -- so unlike some DSLR cameras that dont start focusing until the shutter button is half-pressed, the Sony DSLR-A300 never slows down your ability to catch fast action. 9-Point Center Cross AF Sensor A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject. ADDITIONAL FEATURES Scene Selection Modes Creative Style Settings Index and Slide Show Display High-Resolution Thumbnails for PhotoTV HD Viewing4 Function Guide Display Stamina Battery Power High-Capacity Media Options Advanced Lenses and System Accessories

Specifications

General
Megapixel: 10.2MP Imaging Device: 10.2 (effective) APS CCD Sensor; 23.6 x 15.8 mm; RGB primary color filter

Optics/Lens

Focus: Visual Focus Confirm: Direct via Spherical Acute Matte Screen Shutter Speed: 30 1/4000 sec 52 step, Bulb Exposure Compensation: 2.0 EV, 1/3 EV Steps ISO: Auto/100/200/400/800/1600/3200 Exposure: Program Shift: Yes, Command Dial Lens Type: Interchangeable A mount

Convenience

White Balance: Auto plus 8 Modes (Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Color Tempature/Color filter, Custom), each with +/-3 adjustable step. Self Timer: Yes (10 seconds, 2 seconds, Off) Red-Eye Reduction: Yes: On/ Off Burst Mode: Shooting Capacity: JPEG (L size, Fine): Until memory card is full. RAW: 6 frames. RAW + JPEG: 3 frames. Up to 3FPS; Unlimited to capacity of media (JPEG L/M/S); Maximum 3 frames (RAW + JPEG); Maximum 6 frames (RAW) Color Mode(s): Standard, Vivid, Portrait, Landscape, Night view, Sunset, Black & White, Adobe RGB (Except for Adobe RGB, all other color modes use the sRGB color space)
Battery Type: NP-FM500H Lithium-ion rechargeable battery Battery Capacity: 7.2V, 1600 mAh; CIPA standard: approx. 740 pictures3
Service and Warranty Information
Limited Warranty: 1 Year Parts & Labor

Processor

Bionz Engine: Yes (LSI with Dynamic Range Optimizer (DRO/DRO+))

Dimensions

Weight: 1 lb., 4.5 oz (582 g) body, not including battery, lens and media Measurements: (WHD) 5 1/4" x 4" x 3" (130.8 x 98.5 x 74.7 mm)

Convenience Features

Histogram Display: Yes - RGB, playback only AF Illuminator Light: Yes, On/Off Select Multi-Pattern Measuring: 40 Segment, Center Weighted, Spot Clear RAW NR: N/A Movie Mode(s): N/A

Supplied Accessories

DT 18-70mm f3.5 Zoom lens (27 - 105 35mm eq) NP-FM500H rechargeable battery BC-VM10 battery charger Video and USB cables Shoulder strap with eyepiece cap and Remote Commander clip Body cap Software/USB Driver CD-ROM NOTE: No Memory Stick media nor adaptors are included.

Inputs and Outputs

USB Port(s): Yes, Supports USB 2.0 Hispeed Output(s): Video: Yes, NTSC/PAL Selectable

Hardware

LCD: Tiltable 2.7"1 TFT (230k pixels) LCD with Clear Photo design Viewfinder: Optical: TTL, 0.74x magification with 50mm lens at infinity; 95% coverage Microphone: No/ No

Optional Accessories

Compact Flash Card (NCFB1G) External Flash (HVL-F56AM) External Flash Unit (HVL-F42AM) M Series Lithium Battery (NP-FM500H) Vertical Grip (VG-B30AM) AC Adaptor/Charger (AC-VQ900AM)

Operating Conditions

Flash Effective Range: GN12 at ISO 100 (39 feet/ 12 meters) Flash Mode(s): Built-in Auto Pop-up: Auto, Fill-flash, Rear flash sync, Slow Sync, High Speed Sync, Wireless off camera flash (with Flash HVL-F56AM, F36AM) Color: Black
1: Viewable area, measured diagonally. 2: Continuous shooting while viewing is only available in optical viewfinder mode. 3: When using Optical Viewfinder. Actual results may vary based on product settings, usage patterns, battery and environmental conditions. 4: PhotoTVHD feature requires output via optional HDMS-S1D Digital Photo Album with select Sony BRAVIA HDTV; each sold separately. 5: Live view mode only 2008 Sony Electronics, Inc. All rights reserved. All rights reserved. Sony, the Sony logo, the logo, Bionz, BRAVIA, Clear Photo LCD Plus, Cyber-shot, Exmor, InfoLITHIUM, Memory Stick Duo, Memory Stick PRO Duo, Stamina, Super HAD, and Super SteadyShot are trademarks of Sony. HDMI is a trademark of HDMI Licensing, Inc. All other trademarks are trademarks of their respective owners.
Please visit the Dealer Network for more information at www.sony.com/dn Sony Electronics Inc. 16530 Via Esprillo San Diego, CA 92127 1.800.222.7669 www.sony.com Last Updated: 01/19/2008

DSLR-A300K

PRELIM
Digital Single Lens Reflex Camera (18-70mm kit)
DSLR quality with point-and-shoot simplicity. The ? (alpha) DSLR-A300 links you and your subject with Live Preview on a large 2.71 LCD monitor, for point-and-shoot simplicity -- with super-quick AF response, 10.2 MP quality and incamera Super SteadyShot image stabilization that works with Sony, Carl Zeiss and Minolta a-mount lenses.
10.2 MP CCD Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand dynamic range, and minimize noise more effectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200). Live Preview of Your Subject The DSLR-A300s Live Preview mode links you and your subject on a large 2.LCD screen, for a familiar point-andshoot style -- with super-quick AF response and accurate exposure control to help you catch the perfect moment. In Live Preview mode, the camera bypasses the optical pentaprism mirror to create a live eye-to-eye view of loved ones, children, pets and fastchanging scenes. Tiltable 2.71 Clear Photo LCD Plus Screen A large built-in screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for lowangle or high-angle monitoring in situations where you want a child-level or overhead shot. Continuous Shooting While Viewing The DSLR-A300 lets you shoot continuously at up to 3 frames per second while you see your subject in the viewfinder2 , so you never lose track of the action. In JPEG mode, you can shoot up to the limit of your flash memory card; in RAW Burst Mode you can capture up to 6 shots, with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear. Smart Teleconverter 2X Zoom At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in picture quality. One touch zooms in at 1.4X, the second touch advances to 2X zoom -- creating the 35mm equivalent of a 200mm telephoto effect with the DSLR-A300s standard 18-70mm zoom lens. Expanded ISO Sensitivity A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A300 to capture beautiful color images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion. Super SteadyShot In-Camera Image Stabilization Because image stabilization is built into the DSLR-A300, every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. This allows you to shoot effectively with minimum blur even in low light without flash -- or adjust exposure control for smaller lens aperture, to increase depth of field and bring both foreground and background into sharp focus. Bionz Image Processor The brain of the ? (alpha) DSLR-A300 is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded DRange Optimizer capabilities. With 2channel data transfer from CCD to processor, your camera can also respond faster. 1200-zone Evaluative Metering5 Exposure information from the image sensor dedicated to Live View is divided into 1200 zones of luminance and RGB color information. In addition D-Range Optimizer technology contributes to judge the scene and then determine the optimum exposure to reproduce images with a more natural look. Dynamic Range Optimizer To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLR-A300 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision. Anti-Dust Technology Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager cleaner for better pictures, the DSLR-A300 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off. Auto Pop-Up Flash The camera flash automatically pops up and fires when needed, to help firsttime DSLR photographers shoot more effectively. Auto Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in Flash Off position on the Exposure Mode dial. Eye-Start Autofocus System It begins precision autofocus adjustments the moment you raise the camera to your eye -- so unlike some DSLR cameras that dont start focusing until the shutter button is half-pressed, the Sony DSLR-A300 never slows down your ability to catch fast action. 9-Point Center Cross AF Sensor A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject. ADDITIONAL FEATURES Scene Selection Modes Creative Style Settings Index and Slide Show Display High-Resolution Thumbnails for PhotoTV HD Viewing4 Function Guide Display Stamina Battery Power High-Capacity Media Options Advanced Lenses and System Accessories

Specifications

General
Megapixel: 10.2MP Imaging Device: 10.2 (effective) APS CCD Sensor; 23.6 x 15.8 mm; RGB primary color filter EV Compensation: 2.0 EV, 1/3 EV Steps Exposure: Manual Exposure: Yes, w/EV indicator, Manual Exposure: Yes; Aperture/Shutter Priority, Manual, Program Shift: Yes, Command Dial Lens Type: Interchangeable A-mount

Convenience

White Balance: Auto plus 8 Modes (Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Color Tempature/Color filter, Custom), each with +/-3 adjustable step. Self Timer: Yes (10 seconds, 2 seconds, Off) Red-Eye Reduction: On/Off (all modes) Burst Mode: Max 3 FPS with optical viewfinder. 2FPS in live view mode., Shooting Capacity: JPEG (L size, Fine): Until memory card is full. RAW: 6 frames. RAW + JPEG: 3 frames. Color Mode(s): Standard, Vivid, Portrait, Landscape, Night view, Sunset, Black & White, Adobe RGB (Except for Adobe RGB, all other color modes use the sRGB color space)
Battery Type: NP-FM500H Lithium-ion rechargeable battery Battery Capacity: 7.2V, 1600 mAh; CIPA standard: approx. 730 pictures with viewfinder, approx. 410 pictures in live view mode3
Service and Warranty Information
Limited Warranty Term: 1 Year Parts & Labor

Software

Supplied Software: Image Data Converter SR ver.2.0, Image Data Lightbox SR ver.1.0, (all Windows & Macintosh), Picture Motion Browser Ver.2.1.02 (Windows only) Operating System Compatibility: Microsoft Windows 2000 Professional, ME, XP Home and Professional; Macintosh OS X (v 10.3 or later). OS must be installed at the factory.

Convenience Features

Histogram Display: Yes - RGB, playback only AF Illuminator Light: Yes, On/Off Select Multi-Pattern Measuring: 40 Segment, Center Weighted, Spot Clear RAW NR: N/A Scene Mode(s): Portrait, Landscape, Sunset, Night View/Night Portrait Movie Mode(s): N/A Live View: Yes

Processor

BIONZ Engine: Yes (LSI with Dynamic Range Optimizer (DRO/DRO+))

Dimensions

Weight: 1 lb. 4.5 oz (582g) body, not including battery, lens and media Measurements: (WHD) 5 1/4" x 4" x 3" (130.8 x 98.5 x 74.7 mm)

Inputs and Outputs

USB Port(s): Yes, Supports USB 2.0 Hispeed Output(s): Video: Yes, NTSC/PAL Selectable

Supplied Accessories

DT 18-70mm f3.5 Zoom lens (27 - 105 35mm eq) NP-FM500H rechargeable battery BC-VM10 battery charger Video and USB cables Shoulder strap with eyepiece cap and Remote Commander clip Body cap Software/USB Driver CD-ROM NOTE: No Memory Stick media nor adaptors are included.

Hardware

LCD: Tiltable 2.7"1 TFT (230k pixels) LCD with Clear Photo design Viewfinder: Optical: TTL, 0.74x magnification with 50mm lens at infinity; 95% coverage Microphone: N/A

Operating Conditions

Flash Effective Range: GN12 at ISO 100 (39 feet/ 12 meters) Flash Mode(s): Built-in Auto Pop-up: Auto, Fill-flash, Rear flash sync, Slow Sync, High Speed Sync, Wireless off camera flash (with Flash HVL-F56AM, F42AM)

Optional Accessories

Compact Flash Card (NCFB1G) External Flash (HVL-F56AM) External Flash Unit (HVL-F42AM) M Series Lithium Battery (NP-FM500H) Vertical Grip (VG-B30AM) AC Adaptor/Charger (AC-VQ900AM) Color: Black UPC Code: 027242727038
1: Viewable area, measured diagonally. 2: Continuous shooting while viewing is only available in optical viewfinder mode. 3: When using Optical Viewfinder. Actual results may vary based on product settings, usage patterns, battery and environmental conditions. 4: PhotoTVHD feature requires output via optional HDMS-S1D Digital Photo Album with select Sony BRAVIA HDTV; each sold separately. 5: Live view mode only 6: Memory Stick Duo media requires optional AD-MSCF1 adapter 2008 Sony Electronics, Inc. All rights reserved. All rights reserved. Sony, the Sony logo, Alpha, , Bionz, BRAVIA, Clear Photo, Cyber-shot, Exmor, InfoLITHIUM, Memory Stick Duo, Memory Stick PRO Duo, Stamina, and Super SteadyShot are trademarks of Sony.

Optics/Lens

Focus: Auto Focus: TTL Phase Detection, Multi-point: 9 Area, 8 Line, 1 Cross Sensor, Auto Focus Mode: Yes, Adjustable Spot AF: Selectable Sensor, Visual Focus Confirm: Direct via Spherical Acute Matte Screen Shutter Speed: 1/4000 to 30 sec., Bulb ISO: Auto/100/200/400/800/1600/3200
Please visit the Dealer Network for more information at www.sony.com/dn Sony Electronics Inc. 16530 Via Esprillo San Diego, CA 92127 1.800.222.7669 www.sony.com Last Updated: 08/04/2008