Eye on Education

Sonys Featured Projectors for K-12 Education
Spring Summer 2009 Edition

VPL-ES7

Suggested Education Price: $494.00

VPL-EX7

Suggested Education Price: $584.00

VPL-EX70

Suggested Education Price: $674.00

VPL-EW5

Suggested Education Price: $809.00
Focus on better presentations.
An ideal choice for teachers who want to focus on better ways to present educational material. Features such as 3LCD technology and quiet performance make the VPL-ES7 projector ideal for classroom use. This model produces a picture bright enough to be clearly seen in normal room lighting, so listeners can take notes and follow along with handouts. 2000 Lumens Color Light Output SVGA Resolution Closed Captioning Off & Go Direct Power Off

Ready for roll call.

When its time for roll call, make sure this projector is in attendance. Featuring 2000 lumens color light output, XGA resolution, and 3LCD technology, this entry-level projector is an affordable choice thats ready to perform on call. 2000 Lumens Color Light Output XGA Resolution Closed Captioning Off & Go Direct Power Off
Its performance makes the grade.
An entry-level projector in name and price only, this projector truly makes the grade for classroom use. Equipped with 2600 lumens color light output and advanced features, it provides XGA resolution and 3LCD technology featuring BrightEra panels for classroom presentations that are certain to capture every students attention. 2600 Lumens Color Light Output XGA Resolution Closed Captioning Off & Go Direct Power Off
An enlightening teachers aid.
Make lessons come to life with this enlightening teachers aid. For a basic, economically-priced projector, its features are anything but basic. With 2000 lumens color light output, WXGA resolution, and 3LCD technology featuring BrightEra panels, this projector can help enlighten students of all grade levels. 2000 Lumens Color Light Output WXGA Resolution 6 lb 10 oz Ceiling Mountable

VPL-TX7

VPL-TX70
Suggested Education Price: $764.00

VPL-MX20

Suggested Education Price: $1,973.00

VPL-MX25

Suggested Education Price: $2,255.00
The teachers pet projector.
This affordable, entry-level projector will quickly become every teachers pet. This projector performs beautifully in small and mid-sized classrooms, producing crisp and bright images with 2000 lumens color light output. Closed captioning and network functions complete the package. 2000 Lumens Color Light Output XGA Resolution Closed Captioning etwork Control: RJ45 N 5W Speaker 2 RGB/Component Inputs onitor out with Variable Audio Out M
Intelligent features for education.
Designed with highly intelligent and intuitive features, the VPL-TX70 projector performs in a class all its own. It provides high color light output of 2600 lumens and native XGA resolution for dazzling presentations. High picture quality, long-life imagers and optical efficiencies are achieved, thanks to its 3LCD BrightEra technology system. 2600 Lumens Color Light Output XGA Resolution Closed Captioning etwork Control: RJ45 N 5W Speaker 2 RGB/Component Inputs onitor out with Variable Audio Out M
Take the show on the road
or to the classroom next door, to the auditorium or wherever a dynamic presentation is needed. This is the highly mobile, ultra slim and stylish projector that fits easily in a computer bag. Its compact size is packed with a host of performance features including automatic setup, high brightness levels, anti-theft functions and more. 500 Lumens Color Light Output 2 GA Resolution X limmest 3LCD Available 1.8 Thick S Rugged Magnesium Chassis
Many classrooms; one portable solution.
For schools that must share equipment and resources, this projector is the ultra-portable solution. Its compact size and light weight make it ideal for moving from classroom to classroom. And its loaded with features such as automatic setup, high brightness levels, network functions, automatic focus, anti-theft features and more. 2500 Lumens Color Light Output GA Resolution X Slimmest 3LCD Available 1.8 Thick ireless Networking W SB File Viewer U
click: sony.com/EyeOnEducation

VPL-DX10

Suggested Education Price: $1,221.00

VPL-DX11

Suggested Education Price: $1,315.00

VPL-DX15

Suggested Education Price: $1,597.00

VPL-CX120

Suggested Education Price: $1,349.00
Make schoolwork more fun.
This powerful mobile projector not only adds more fun to educational presentations, its also fun for the teacher, because its so easy to operate and maintain. Ideal for mid-sized classrooms and small auditoriums, this new projector features native XGA resolution, 2500 lumens color light output and user-friendly features and functions. 500 Lumens Color Light Output 2 GA Resolution X lbs 11oz 4 ens Shutter for Picture Muting L
A bright idea for a teaching tool.
This powerful mobile projectors 3000 lumens color light output is a bright idea all its own, delivering crisp, clear high quality, high contrast images in native XGA resolution. Its stylish, lightweight and portable. Other features like flexible installation and anti-theft functions make for a dynamic teaching tool thats just right for mid-sized classrooms and small auditoriums. 3000 Lumens Color Light Output XGA Resolution lbs 11oz 4 ens Shutter for Picture Muting L
At the head of its class.
The exceptional features built into this powerful mobile XGA resolution projector put it at the head of its class. At 3000 lumens color light output, this top performer can handle almost any presentation. With its wireless and wired networking capabilities and USB file viewer, this projector scores high in any educational setting. 3000 Lumens Color Light Output XGA Resolution Network Control: RJ45 etwork Presentation: Content N Delivery over a network C-Less Presentations with the P USB File Viewer Stylish, Compact and Lightweight

A must for any syllabus.

The unique performance features of this projector make it a must for any teachers syllabus. Designed to use in mid-sized classrooms and small auditoriums, this new projector features native XGA resolution, 3000 lumens color light output and accepts a wide range of input signals, including both PC and video sources. In addition to the excellent image quality, it offers flexible installation options and super easy maintenance. 000 Lumens Color Light Output 3 GA Resolution X lb 1 oz 9 eiling Mountable C Other CX series models available: VPL-CX125: 3000 lm, XGA, Networking VPL-CX150: 3500 lm, XGA VPL-CX155: 3500 lm, XGA, Networking VPL-CW125: 3000 lm, XGA, Networking
Sony has its Eye on Education so educators can keep an eye on expenditures.
With the Eye on EducationSM program, Sony offers educational institutions competitive pricing, trade-ins, extended lamp warranties, exceptional service and financing solutions for Sony projectors and LCD display products. Through this progressive program, educators can visually enhance the learning experience while keeping an eye on the bottom line and thats a smart move for any organization. For more information go to:

Sony Electronics Inc. 1 Sony Drive Park Ridge, NJ 07656

SG-0022A

2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Sony and BrightEra are trademarks of Sony. Eye on Education is a service mark of Sony.

Printed in USA 4/09

Sony SRW9000PL
The SRW-9000PL is a PL version of Sonys SRW-9000 B4 mount camcorder. It is a 35mm single-sensor, PL mount camera with on-board SR tape recording. It has the same sensor and recording capabilities as the F35 / SRW-1 combination, with half the weight, size and power consumption. Existing B4-mount, 3 chip SRW-9000 cameras can be converted later this year with an upgrade kit (HKSR-90PL). We tested the SRW-9000PL a week after Cinec. I think Sony is modest about the exposure rangewe shot scenes with deep, detailed interior shadows and bright exterior sunlight that stretched beyond 13.5 stops. The image was smooth, detailed, and pleasantly, cosmetically complex. It possesses the familiar 35mm depth of field and a familiar feel of exposure latitude and detail. The new HDVF-C30WR viewfinder offers improved focus assist functions, a color brightness level indicator, and much more. With pre-installed Monitor LUTs (look-up tables) for S-Log Gamma, this viewfinder provides users with easier focus adjustment and excellent picture quality. The MLUT (monitor LUT) is also available on the monitor output as well as the viewfinder. 2011 will bring 1 TB SR Memory solid state recording options. Like the new PMW-F3, the SRW-9000PL mount is fitted with gold-plated contacts for lens data at the 12 and 3 oclock positions. Cooke /i lenses have contacts that normally mount at 12 oclock. They also have 4-pin cable connectors for cameras without lens data contacts. ZEISS/ARRI LDS lenses have LDS contacts normally positioned at 3 oclock.
Cooke S4/i with /i Data contacts and connector
Tape measure hook is on top, camera right at image plane Lens /i Data contacts are positioned at 12 and 3 oclock
ZEISS/ARRI Master Prime with LDS

Dec 2010

Sony SRW-9000PL Camera Views
Tthe 9000PL has S-LOG Gamma (HKSR-9003), HyperGamma, and customizable gamma curves (standard).
Existing SRW-9000 customers are also able to experience 35mm too with the HKSR90PL upgrade package. In the future the camcorder will also offer 12 bit recording, and the ability to migrate to SR Memory.
The 9000PL has a Super 35mm CCD sensor with the same sensitivity, signal-to-noise and dynamic range as the Sony F35, as well as RGB ramping from 1 to 50 fps.
Full RGB image capturing, S-Log and HyperGamma capability as well as ISO 800 Hyper Gamma and S-Log 800 EI setting.

SONY AFFORDABLE 35.

SONY ALEC.
First unveiled at NAB 2010 by Alec Shapiro, Senior VP of Sony Professional Sales and Marketing, it was quickly put under glass. The camera remained under glass at IBC, attracted much interest, more speculation, and only non-disclosable smiles from Sony staff about the sign above, Affordable 35mm Camera. The IBC press release was short: Sony will re-affirm its plan to introduce an Affordable 35mm Camera to join the F35 and the SRW-9000PL. The demonstration of an R&D prototype will re-affirm the goal of establishing a 35mm line-up to cover applications from high budget to lower budget production. Another big sign above the affordable prototype and its 2 Sony Cinealta PL camera siblings (F35 and SRW-9000PL) proclaimed, Its a 35mm World. Absolutely.
Two months after IBC 2010, on a cold, sleety November 8th, Alec was backthis time on the lofty 35th floor of Sonys New York Madison Avenue headquarters, ready to face the world. If ARRI has ALEXA, is the new Sony to be called ALEC? No names, just model numbers. The evolution was complete: the new camera is called PMW-F3. Sony took the wraps off this third 35mm Cinealta Digital Camera. Affordable was an understatement. The PWM-F3L package be will shipping end of January or early February as a basic camera with PL adaptor (no lenses): list price will be around $16,000. Yes, the comma is in the correct place: $16K. The PMW-F3K package consists of the camera, PL adaptor, and 3 Sony PL Primes, with a list price around $23,000.

SONY PMW-F3

The new Sony PMW-F3 camcorder is another step in the democratization of cinematographya 35mm format digital camcorder that is lighter, smaller, faster, cheaper. Unveiled as an affordable 35 prototype at NAB, it is being introduced at USC in November with film students and indepenents in mind. But its appeal is greater. The body weighs a meager 5.3 lbs (2.4 kg). Many lenses weigh more: instead of attaching a lens on this camera, youll often put the camera on a lens. (See lens charts later in this issue.) Power consumption is an astonishingly low 24 Watts. The Sony F3 uses an on-board 12 volt battery like the BPU-60 for about 3 hours of run-time. There are no fans.
This is not a tape measure hook at the image plane: it is a carrying strap hook Image plane
The PMW-F3 camcorder has a Super 35mm single CMOS sensor: 23.6 x 13.3 mm, which is close to 35mm 3-perf 1.78:1 motion picture format. The CMOS imager promises high sensitivity and low noise levels. The ballpark sensitivity rating is approximately ISO 800 and unconfirmed reports hint at an exposure range greater than 13 stops. The adventure continues. Looking at the front, you notice two distinctive things. The F3 has a PL mount. But its really an adaptor. Remove it by turning the mounting ring on the body counter-clockwise. Underneath is a new stainless-steel Sony F3 mount. It is a little wider than a PL, somewhat reminiscent of Sony Ex-3 mounts. Why? Because of the second feature: notably the flange focal depth is remarkably shallowI would guess around 18mm (though not measured or confirmed yet) perhaps close to Sonys NEX-5 and NEX-VG10 E-mount consumer still and video cameras. Shorter flange depth translates into lenses that are easier to build, non retrofocus, (think Leica M series rangefinder) and best of all, opens up the world of adaptors. And as if to prove this point, every PMW-F3 camera ships with a Sony F3 to PL mount adaptor. The PL mount includes contacts for Cooke /i Technology lens data (in the 12 oclock position) and ARRI LDS (in the 3 oclock position). What does all this mean? Alfred Piffl may have predicted correctly: its not just a PL mount camera world; cameras can now have infinite choices of interchangeable mounts. It is, however, definitely a 35mm world. The DSLR revolution confirmed the appeal of larger single sensors with their shallower depth of field. The PWM-F3L package is the basic camera with PL adaptorno lenseswith a list price around $16,000.

Rocker control for zoom lenses
Cooke /i lens contacts at 12 oclock.
PL mount has contacts for lens data at the 12 and 3 oclock positions.
The PMW-F3K package consists of the camera, PL adaptor, and 3 Sony PL Primes: 35, 50, and 85 mm T2.0. This kit will cost around $23,000. The PL lenses will support Cooke /i Technology. We also learned that Sony is planning an affordable zoom lens with the Sony F3 mount (not PL). The shorter flange depth should enable this lens to be smaller and lighter than current PL zooms. The PMW-F3 looks like a Sony handheld camera. In fact, it is based on the XDCAM EX platform.
ZEISS/ARRI LDS lenses have contacts normally positioned at 3 oclock.
This is Sonys third 35mm Cinealta Digital Camcorder. The other two are F35 and SRW-9000PL. Their specs still exceed the F3, but this camera is no slouch, and footage shot with all 3 cameras should intercut. Dec 2010 19

Sony PMW-F3

The F3, above all, is a handheld camcorder. It doesnt sit on your shoulder. You hold it like a Handycam, slipping your hand between the familiar prosumer/video style adjustable strap and fixed handle with its zoom rocker control and start/stop button. Theres a tilting viewfinder attached at the rear of the top carrying handle. It looks similar to the HVR-Z7U finder, with about 1.2 million pixels. An LCD monitor pivots out from the camera left side. At the rear of the F3, there are 2 Sony SxS ExpressCard slots. The F3 records natively onto SxS Cards at 35 Mbps in 4:2:0 8-bit XDCAM EX format. The SxS Cards are formatted in standard FAT file format; a 32 GB Card will record 100 minutes in highest quality. Many users will be happy with this. But, like Oliver Twist, many will want more. And they can have morewith the ability to use the onboard SxS Cards as immediately editable proxies, while simultaneously recording to a higher standard. That might include 4:4:4 10-bit S-Log HD-SDI dual link to an SRW-1 /SRPC1 SRW tape recorder at visually lossless 440 and 880 Mbps or (next year) 1 TB Solid State Memory Cards at 220 and 440 Mbps. There are HD-SDI dual-link outputs at the rear of the F3 for external recording (4:2:50/59.94P normal; and RGB 1080 23.98/25/29.97PsF as an option). Youll be able to select S-Log and Hyper Gamma to seriously increase the dynamic range. S-Log is Sonys take on RAW Digital Negatives. The image, uncorrected, looks pale and washed out (like a negative), but when a Look-Up Table (LUT) is applied, shows the full dynamic range of the image, giving you greater flexibility for color and contrast correction in post. Recording formats include 1920x1080, 1440x1080, and 1280x720 at 23.98/25/29.97p, 50/59.94i and, in DVCAM mode, 25/29.97PsF and 50/59.94i. Under- and overcranking is called S & Q for slow and quick recording, from 1 to 30 fps at 1920 x 1080 (17 to 30 fps in dual-link mode) and 1 to 60 fps at 1280 x 720 (17 to 60 fps in dual-link mode). Whos going to shoot with Sonys F3and how? If youre a student or independent, youll probably take the simplest package possible: a zoom or primes, record to SxS onboard cards, and go directly to edit. Of course, youll be sure to diligently back up those SxS cards using Sonys PXU-MS240 Mobile Storage Device, which not only backs up the cards, but also carefully checks the data to be sure its all there (parity). Next, youll copy the SxS card to your Avid or Final Cut Pro system. Go to www.sony.com/cinemon to download the Sony Cinemon plug-in: it enables MPEG to be transparent to FCP Quicktime. Youll be able to edit natively in FCP, with drag and drop capability. All files will be instantly viewable on a Mac. Avids AMA (Avid Media Access) plug-in mounts the XDCAM EX files directly into Avid Media Composer. If youre shooting documentaries, commercials or TV, you might follow a similar path. Of course, you will not reformat your SxS Cards until the job is safely completed and many archives and copies have been cloned. Cards are relatively cheap. The dreaded word Oops is very expensive when a once-in-a-lifetime scene is re-formatted. I shudder when I see people reformatting cards during a job. Its like re-recording over your existing videotape. 20 Dec 2010

HDMI Out HD-SDI dual link Out dual SxS Card slots Composite Video Out 2x USB ports 700 Remote Control Port 3D Link

12 VDC 4-pin XLR

High end productions, recording to SR tape or memory, should soon have native support of SR codec on Avid and Final Cut Pro. The HD-SDI outputs of the Sony F3 will be eyed with great interest by the after-market storage gurus at Codex, Cinedeck and elsewhere. 3D Link is a future option that connects two F3 cameras in sync for stereo shooting. When connected, both cameras can be managed by one remote control. Genlock in and Timecode out are handled, along with Metadata. Youll be able to record the left and right cameras onto one memory card, if you like.
Weight, body only: Approx. 2.4kg Size, body only: (W x H x D): 151 x 189 x 210mm Power: DC 12V; DC input: XLR type 4pin (male) Power consumption: Approx. 24.0 W Battery operating time: Approx.130 Min (w/ BP-U60) Recording format: MPEG-2 Long GOP HD HQ mode: VBR, maximum bit rate: 35 Mb/s, MPEG-2 MP@HL HD SP mode: CBR, 25 Mb/s, MPEG-2 MP@H-14 SD mode: DVCAM Audio: Linear PCM (2ch, 16-bit, 48-kHz) Recording NTSC: HD HQ mode: 1920 x 1080/59.94i, 29.97p, 23.98p, 1440 x 1080/59.94i, 29.97p, 23.98p, 1280 x 720/59.94p, 29.97p, 23.98p HD SP mode: 1440 x 1080/59.94i, 23.98p SD mode: 720 x 480/59.94i, 29.97p Recording PAL: HD HQ mode: 1920 x 1080/50i, 25p, 1440 x 1080/50i, 25p, 1280 x 720/50p, 25p HD SP mode: 1440 x 1080/50i SD mode: 720 x 576/50i, 25p Lens mount PL mount (with supplied lens mount adapter) Imager: Super 35mm size Single Chip Exmor CMOS Image Sensor Built-in ND optical filters: OFF: Clear, 1: 1/8ND, 2: 1/64ND Shutter speed 1/32 - 1/2000 sec Slow Shutter (SLS) 2, 3, 4, 5, 6, 7, 8 frame accumulation 720P: 1 - 60fps selectable (17-60 fps when HD-SDI Dual Link active) 1080P: 1 - 30fps selectable (17-30 fps when HD-SDI Dual Link active) White balance: Preset, Memory A, Memory B/ATW Gain: -3, 0, 3, 6, 9, 12, 18dB, AGC Audio input: XLR Type 3pin (female)x 2, LINE/MIC/MIC +48V selectable Composite output: BNC (x1), NTSC or PAL, S-Video output; SDI output: BNC (x1), HD-SDI/SD-SDI selectable HD-SDI Dual Link Out: BNCx2 4: 2: 50/59.94P 10bit output i.LINK: IEEE1394 S400 Connector Timecode in: BNC (x1); Timecode out: BNC (x1); Genlock in: BNC (x1) USB: Mini Type-B connector and standard USB HDMI output: HDMI connector (Type A) Viewfinder: 0.45, Aspect Ratio 16: 9 Built-in LCD monitor: 3.5, 16: 9, Hybrid (semi-transmissive) type Media: ExpressCard/34 slot (x2) Dec 2010 21

The right side of the camera has a familiar Sony camcorder handgrip with zoom rocker controla clear indication of commitment to an upcoming zoom lens specific to the F3. There are two 3-pin XLR audio connectors (Line/Mic/+48v).