BKM-FW50
networking device for digital signage The BKM-FW50 is a networking device for entry level diginal signage. Primarily for small to medium size businesses. It fits right into the display with simple automoatic operation. Making digital signage simple and quick.

Specifications

Format(s) Supported: MP3

Weights and Measurements

Dimensions (Approx) Width: 5 3/8" (135mm) Dimensions (Approx) Height: 15/16" (32mm) Dimensions (Approx) Depth: 3 3/4" (95mm) Weight (Approx.): 10.6 oz (301g) Dimensions (Approx.): 5 3/8 x 15/16 x 3 3/4" (135 x 32 x 95mm) UPC Code: 027242681347
Display Resolution: 1024 x 768

Inputs and Outputs

Analog Audio Output(s): Speakers (L/R) Optional RS232 Control: 1 (Bottom)

Hardware

Network Protocol Support: TCP/IP

Software

Operating System: Web-base Controlling Software: Web Page Multimedia Playback: Streaming playback, local file playback, store files locally from server. Automatic start programmed by web page or remote commander. JPG slideshow with MP3 audio track. Remote PC presentation with VNC software

Last Updated: 10/08/2007

Sony Electronics Inc. 1 Sony Drive Park Ridge, NJ 07656 www.sony.com/prodisplay

Its so simple with

Sonys Digital Signage

BKM-FW50

A technology guide

Contents

Introduction Chapter 1 Introducing the simple yet powerful Sonys Digital Signage Solution the BKM-FW50 Streaming Receiver Adapter Chapter 2 Play Direct Sony makes it easy without running a network Play Direct Setup Setting up your images for display using the Compact Flash card Chapter 3 Stream Direct update information from your PC Stream Direct Setup Stream Play play content from a network server Store Local store a file locally on the removable Compact Flash card for local play Local Play play content from a local Compact Flash card PC Presentation expand the horizons of your meeting Control Direct control the functions and features of your Flat Panel Display with a remote PC List Play Time Table Play play content during a specific time slot Compatible Formats Connect Panel

Why digital signage?

Digital signage is a powerful way of getting your message across to consumers. Whether you are selling a service or a product, digital signage provides the advantages of DVD quality video, high-quality colour still images and sound to captivate your audience.
The current problem with digital signage today.
Too expensive, too difficult. This is in short the problems that adopters of digital signage face. While big departmental stores, corporations and airports have the resources to make effective use of this technology, smaller retail and service sectors have yet been able to benefit from the power of digital signage.

Chapter 1

Introducing the simple yet powerful Sonys Digital Signage Solution
the BKM-FW50 Streaming Receiver Adapter
Sony introduces a simple Digital Signage Solution the BKM-FW50. It is an IP addressable Streaming Receiver Adapter that is compatible with Sonys current flat panel displays through the individual common interface of an option slot. Therefore, it is easy to display still images and videos at any location!
The BKM-FW50 is a solution that will make it easy and affordable for small businesses to promote their goods and services with the dynamism of video and still images.
Sony Digital Signage Solution (BKM-FW50) offers
Low Total Cost of Ownership affordable to buy, affordable to run. Playback still images, MPEG-2 video files and MP3 audio files. Play Direct update data at the panel itself without hassle and easy maintenance with the Compact Flash card slot.
Stream Direct easy to change data from PC, so your displays are always up to date with the Ethernet access.
Control Direct remote access and control from your PC.
Digital Signage Applications
For example: Food and Beverage Display Retail Outlets Information Display

Chapter 2

Play Direct Sony makes it easy without running a network
What is Play Direct? For businesses with a non-network computing infrastructure, there are two ways to display your messages. Either connect your PC directly to the BKM-FW50 and copy the files from your PC to the Compact Flash card or change the information directly on the Compact Flash card independently on the PC.
Advantages of Play Direct Fast, easy setup. No IP addresses to figure out, no network infrastructure to support, information stored via the Compact Flash card. Timer-based operation, just set and forget.

Who are the target customers for Play Direct? For example: Small fashion boutiques Lifestyle shops (i.e. manicure palours, spas, etc) Small retail outlets (i.e. toy shops, hardware shops, etc)

Play Direct Setup

Sonys Flat Panel Display

Cat-5 cable

Control PC

Compact Flash card

What do I need?
Sony's Flat Panel Display BKM-FW50 Streaming Receiver Adapter A Windows PC Web Browser Cat-5 cross cable A Compact Flash card or Compact Flash card adapter for other memory cards

How do I set up?

Setting up your images for display using the Compact Flash card

Digital camera

Play Direct displaying images directly from a digital still camera
The BKM-FW50 is able to display images shot with any digital camera instantly. Simply slot-in the Compact Flash card and display. Third party Compact Flash memory media adapters for other types of memory cards are available for various digital still cameras.
Play Direct creating files for display with your PC
Simply create a folder in the Compact Flash card and move the desired image files to the folder. To display images in a predetermined sequence, just name them in an alphabetical or numerical order. i.e. 00001.jpg followed by 00002.jpg i.e. ABCD.jpg followed by EFGH.jpg

Example

Photos

Today's Special

Folder
Transfer image files to the created folder in the Compact Flash card

Chapter 3

Stream Direct update information from your PC
What is Stream Direct? By connecting the BKM-FW50 to your PC or network server via an Ethernet Cat-5 cable, you will be able to change content, schedule updates and more.
Uploads of content on display via Ethernet

Control PC Data

Internet Sonys Flat Panel Display
Advantages of Stream Direct
Uploads on network server can be streamed via Ethernet and broadcast instantly on your Flat Panel Display. Just a single PC is needed to stream to mutiple displays to show simliar or even different content. With additional software, you may even present your PCs desktop activity over the Ethernet.

Who are the target customers for Stream Direct?
For example: Food and Beverages establishments Large scale retail outlets Private lounges

Server

Stream Direct Setup

IP: 123.456.788

IP: 123.456.789

What do I need

Sonys Flat Panel Display BKM-FW50 Streaming Receiver Adapter A Windows PC with networking Web Browser Cat-5 cross cable A Compact Flash card or Compact Flash card adapter for other memory cards

How does it work?

Connect the PC and BKM-FW50 with a Cat-5 cross cable. Acquire 2 fixed IP addresses for your BKM-FW50 from your ISP. Assign 1st IP address to BKM-FW50 for Monitor Control. Assign 2nd IP address on BKM-FW50 for streaming destination. Point to the correct directory on your PC. Start streaming (BKM-FW50 will extract content from your PC).
Stream Play play content from a network server*

Contents Server

2. Pull contents data
Installed 3. Streaming Play Control PC
1. Access web control page of FW50 (need IP address)
1. Control PC sends a signal to the BKM-FW50 2. The BKM-FW50 then sends a signal to the Contents Server to retrieve the data 3. Data is streamed from the Contents Server to the BKM-FW50 for Streaming Play
BKM-FW50 web control page for Streaming Play * Cat-5 cable is required.
Store Local store a file locally on the removable Compact Flash card for local play*
Installed 3. Local Play Control PC
1. Access web control page
4. Store on Local CF memory (sold separately)
1. Control PC sends a signal to the BKM-FW50 2. The BKM-FW50 then sends a signal to the Contents Server to retrieve the data 3. Data streamed from the Contents Server is converted and stored on the Compact Flash card for Local Play
Store Local can be used with Stream Direct as well.
BKM-FW50 web control page for Store Local * Cat-5 cable is required.
Local Play play content from a local Compact Flash card

Content is played from the Compact Flash card directly where the content is

Content Data

PC Presentation expand the horizons of your meeting
PC desktop screens broadcast on display via Ethernet
BKM-FW50 Sonys Flat Panel Display Control PC
With the use of additional software, PC screen content can be broadcast directly to the display.
Control Direct control the functions and features of your Flat Panel Display with a remote PC
Control displays functions and features with remote PC

What is Control Direct?

By using a remote PC connected to the BKM-FW50 via the network or directly using a Cat-5 cable or a Cat-5 cross cable, you can schedule and set up your display for playback as well as obtain timely updates about its status and system information.

Updates of display status and system information via web browser over Ethernet

List Play

What is List Play? This newly added feature gives you the flexibility and convenience to freely change the order of files/folders on a Compact Flash card and on a Web Server via network. You can now play content in accordance with the selected play list, saving precious time.
1. To edit a current Play List - Select the Play List and go to Edit 2. Or create a new Play List
1. Select and add files/folders 2. Edit the order as you wish
Note: A Compact Flash card has to be inserted in BKM-FW50 for this function.
Time Table play content during a specific time slot
What is Time Table? This is another new feature to help you manage the scheduling of contents up to 7 Time Tables, which are available per day for the entire week. When combined with Scheduled Download, BKM-FW50 would automatically download and play the contents as you set.
1. Example Table A for Monday, Tueday, Saturday and Sunday Table B for Wednesday and Friday Table C for Thursday 2. Press Save to store the changed setting 3. Go to Edit
1. Browse and select Files/Folder or Play List 2. Add/Delete Contents Schedule 3. Press Save to store the changed setting
Note: Each Time Table can be set from 0:00 ~ 35:59 (11:59 a.m of the next day) A Compact Flash card has to be inserted in BKM-FW50 for this function.

Who will find it useful?

For example Food and Beverage establishments Large scale super market / retail outlets

Compatible Formats

Media: CF (Compact Flash) card, Microdrive File formats: File Type Still image
* 640 x x 1944 ** recommended resolutions 1360 x 768, 1280 x 768, 1024 x 768 (LX1 series) 1024 x 768, 852 x 480 (PV1)
File Format JPEG GIF PNG BMP MPEG2 PS
* up to 15Mbps ** 480p recommended *** audio in video : Linear PCM, MP2, MP3
Extension jpg, jpe, jpeg gif png bmp mpg, m2v, mpeg

Supported servers : The following Web/HTTP server formats are supported - Apache - IIS Specifications Input/output Network Memory card slot USB General Dimensions
(including projecting parts)

10BASE-T/100BASE-TX

(Connection speed may vary depending on the network environment)
CF Type II Type A 135 x 32 x 95 mm (53/8 x 15/16 x 33/4 inches) (w/h/d) Approx. 300g (10.6oz) Approx. 10W 0 to 35C (32F to 95F)
(The ambient temperature at which you use the display unit with this device installed)
Mass Power consumption Operating temperature Storage temperature LED Cable length limit Browser requirement
-10C to 40C (14F to 104F) indications Link (Green) / Act (Orange) Within 100m (Category 5) Internet Explorer version 6.0 or later

Connect Panel

COMPACT FLASH

1. USB port

(The port will be used for expanded functions to be introduced in future and firmware updates)
2. Memory card slot cover fastening screw 3. Network connector (10BASE-T/100BASE-TX)
(Serves to connect the unit to a network, using a 10BASE-T/100BASE-TX LAN cable)
4. CF card access indicator
(Lights green when a CF (Compact Flash) card is being accessed)
5. Memory card slot cover 6. Memory card slot

(Accepts a CF card)

7. RESET button
(When pressed and held for more than 3 sec, all settings revert to the default condition)

8. Eject button

(Press this button to remove the Compact Flash card)