Sony Cyber-shot DSC-R1 Offers All-In-One Shooting Solution for Photography Enthusiasts 10.3 Mega Pixel Picture Quality and Free-Angle LCD Power Creative Freedom Hong Kong, October 10, 2005 - Sony Corporation of Hong Kong Limited today announced the launch of its new all-in-one digital camera, the Cyber-shot DSC-R1. The DSC-R1 responds to consumer demands for ultimate picture quality with its 10.3 Mega Pixels power and sharp contrast, offering the professional results of a SLR without the complexity. Innovative and user-friendly features such as the flexible LCD viewer and silent performance reinforce the DSC-R1s power while adding to its enjoyment by opening up a world of creative opportunities. All-in-One Enjoyment The innovative DSC-R1 offers progressive features including its improved 10.3 Mega Pixels CMOS sensor and 24 - 120mm equivalent ultra-wide Carl Zeiss Vario-Sonnar T* lens for professional image quality. The dedicated built-in lens is forever free from dust and particle invasion and optimally designed for the image sensor. Pure Digital Pleasure Simultaneous LCD viewing provides the most accurate photo preview and makes for easy, enjoyable photography What you see is what you get! The real-time histogram and white-out alert of the DSC-R1 also ensure more accurate manual focus for greater control and picture quality. The new DSC-R1 makes possible the freedom of creativity, as it shatters the stranglehold of shooting from eye level with a free-angle LCD monitor that lets users enjoy various shooting styles including low angle, high angle, horizontal or vertical shooting. The free-angle LCD monitor maximises creativity and increases the fun and ease of the DSC-R1 experience. The DSC-R1 also offers three modes of colour reproduction Standard for natural and true colour reproduction; Vivid with an emphasis on intense primary colours; and Adobe RGB for professional and high quality picture requirements. Great mix of features The Cyber-shot DSC-R1 also comes equipped with Sonys unique Real Imaging Processor that processes pictures faster and reduces downtime; its Advanced Gradation Control System (A.G.C.S.) obtains optimal image contrast and gradation. The newly developed Clear RAW NR (Noise Reduction) reduces colour and luminance noise, enabling the shooting of clear images with significantly higher sensitivity using a selectable ISO sensitivity mode (up to ISO 3200). This feature is especially useful for users shooting in low-light conditions, or when photographing moving objects. The DSC-R1 comes with stamina technology to shoot nearly 500 images and a battery life of 1
approximately 250 minutes based on Memory Stick recording. The new DSC-R1 comes with the PictBridge USB direct terminal, allowing users to connect the camera directly to a compatible printer. Its high-speed USB 2.0 port allows for quick and easy sharing of images. Recommended Accessories The DSC-R1 comes with a comprehensive set of optional accessories to enhance shooting experience including various kinds of filters, tele-lens, wide lens, flashes, ring light, tripods and carrying cases. Pre-ordering Pre-ordering for the Cyber-shot DSC-R1 will run from October 19 to November 2, 2005 on the Sony Style Web site (www.sonystyle.com.hk), at Sony Style Hong Kong and Sony Shops, or Sony 24-hour tele-sales hotline at (852) 2345-2966 as well as authorized dealers. Customers who order the DSC-R1 will receive a Sony tripod VCT-1500L (worth HK$930). The suggested retail price of the DSC-R1 is HK$7,990. For customer enquiries, please contact Sony 24-hour customer service hotline at (852) 2345-2966.
Key specifications of the Cyber-shot DSC-R1: BASIC SPECIFICATIONS Pixels Imager Processor Filter Zoom Lens Aperture Focal Length Focusing Range Recording Media Gross: 10.8 Mega Pixels Effective: 10.3 Mega Pixels CMOS Sensor (21.5 X 14.4mm) Real Imaging Processor Primary color filter 5x Optical (Mechanical Manual), 10x Precision Digital Zoom Carl Zeiss Vario-Sonnar T* F2.8-4.8 14.3mm-71.5mm (35mm equivalent :24mm-120mm) AF=W:50cm~, T: 50cm~ Macro AF=W:35cm~, T: 40cm~ MS/ MS PRO/CF Type I/ CF Type II / Micro Drive

LCD Stamina USB terminal MAIN FEATURES Photo Mode
2.0 TFT (134k dot) Free Angle LCD (Upward:85 degree, Downward: 20 degree, Right/Left: 90 degree) Approx. 500 shots USB2.0 Hi-speed Auto, P Auto, Scene Mode (Twilight, Twilight Portrait, Landscape) 10M (3,888 x 2,592) 7M (3,264 x 2,176) 5M (2,784 x1,856) 3M (2,160 x1,440) 1M (1,296 x 864) Yes AF: Multi Point AF (5 points), Center Weighted Spot, Flexible Spot AF Single AF, Monitoring AF, Continuous AF, One Push AF Yes Multi Pattern, Center Weighted, Spot Auto, Forced Flash, No Flash, Slow Synchro, Rear Syncro 0.5-4.0m(W), 0.5-2.4m(T) Auto / 160 / 200 / 400 / 800 / 1600 / 3200 Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash, One Push (White Balance Adjustment: 3step) Yes (RGB Histogram in playback) Yes Yes

Still Image Size

Manual Focus AF Area AF Method AF Illuminator Light Metering Flash Mode Distance Limitation Using Flash ISO Sensitivity Setting (Menu) White Balance Histogram Red Eye Reduction Self Timer
QUICK RESPONSE & STAMINA Quick Response Response Stamina GENERAL INFORMATION Dimensions (W x H x D) Net weight SUPPLIED ACCESSORIES - InfoLITHIUM Battery NP-FM50 - AC Adapter - AC-L15 - Video Cable 139.4 x 97.7 x 156.0mm 926g Start Up 0.68sec Shutter Time Lag 0.29sec Approx. 500 pictures Shooting Interval (max size) 1.03sec
- USB Cable - Image Data Converter SR - Shoulder Strap