press release

Sony Goes Wireless with New Home Theatre Systems
Models from Sony Europes Latest DAV Series feature new S-DIAT rear wireless technology for versatile installation
Hanover, 17 March 2004 The latest SR and SB Series within Sonys Digital Audio Video (DAV) family incorporate many operational, design and technology features that provide superb quality sound and pictures, making them perfect for the style-conscious contemporary home. Sonys unique S-DIAT wireless rear speakers enable the rear speakers to be positioned anywhere in the room, without worrying about cables from front to rear. Integrated technologies such as Sonys award-winning S-Master digital amplifier and its new Digital Direct Twin Drive subwoofer make for exceptional sound quality. Easy set-up menus and the Sony TV Direct Button make DAV the perfect sound system for musical and visual entertainment in the home. Key models in the new series are the stunning DAV-SR4W and the DAV-SB500W. Both include four floor-standing speakers plus two S-DIAT-equipped wireless rear speakers, SMaster digital amplification, and Super Audio CD (SA-CD).

The DAV-SR4W

On all fronts, these two new DAV series perform brilliantly, says Dennis Hardholt, General Manager, Sony Home Audio Europe. On design they are versatile to position and will look stunning in any room scheme. On technology they integrate easily and provide you with the best possible sound quality for all types of home entertainment including films, video and music.
Cutting edge rear wireless speaker technology Sonys unique S-DIAT wireless speakers do away with wires to the main system, so they can be placed in any position where there is a power outlet. This frees up the old restrictions on having to place the speakers according to the length or routing of speaker wire, and is particularly useful in larger rooms. S-DIAT operates through infrared transmission, which is proven to give a superior sound quality and be more stable than other solutions such as radio frequency waves, which can attract interference from a range of devices in your home. The Power of Pure Sound S-Master digital amplification technology is the cornerstone of the Sony DAV family, providing high-quality audio with a significantly purer sound. By overcoming the challenge of heat dissipation in amplification, S-Master has power-saving qualities. It also has much slimmer and more compact circuitry, allowing high quality audio to be delivered from a chassis that houses a DVD, SA-CD and CD player plus amplifier, decoder and RDS tuner. The Digital Direct Twin Drive subwoofer utilises S-Master technology to deliver maximum performance. In the main unit, Sony has integrated two S-Master digital amplifiers, with both providing dedicated power to the subwoofer. Thus, Digital Direct Twin Drive delivers a more powerful bass sound exceeding that of passive or active subwoofer systems. Ease of Use Getting started with a DAV system couldnt be easier as Sony has created a new interface that is graphical and simple to navigate. You simply choose from three different room sizes, select the distance of each speaker from the main system then input your TV screen ratio of either 4:3 or 16:9. If your DAV is installed with a Sony television, you no longer have to press a variety of buttons on different components to start the home cinema experience. Pushing the new Sony TV Direct Button brings the TV and the DAV to life, with the DVD function and the TV input automatically selected - you just press one button to start. The DAV-SB500W will be available in Europe in August 2004 and the DAV-SR4W in September. ENDS
You make it a Sony Sony products bring digital technology to life, offering a world of applications in entertainment and networking. Whether you are a novice or an enthusiast, you can shoot your own movies on DVD, edit them with a VAIO and share them with friends and family with a DVD player. You can take perfect still shots every time with easy to use digital cameras such as Cyber-shot, then make quality prints, enjoy them cable free on your WEGA television or simply store your albums on your VAIO. With a Sony network audio device, you can create your own Internet-sourced music compilations and enjoy them at great quality at home or on the move. These are just some of the ways in which Sony gives you

complete control over your digital environment, enabling you to enjoy whatever you want, wherever and whenever. For more information, please contact: Yolanda Hunt-Bos Corporate Communications Europe Sony Europe GmbH tel: +fax: +email: yolanda.hunt-boes@eu.sony.com www.sony-europe.com/presscenter In addition, for any queries about Sony in your respective country, please contact your local Sony PR office About Sony Europe: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.88 billion (yen 1,666 billion) for the fiscal year ended March 31, 2003, based on an average market exchange rate for the same period of yen 120 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.62 billion for the fiscal year ended March 31, 2003. For more information on Sony Europe, please visit http://www.sony-europe.com For more information on Super Audio CD, please visit http://www.superaudio-cd.com

Press Release

CeBIT Hannover, March 2005
Sony and Sony Ericsson Win a total of Five iF Product Design Awards 2005
Sony HDV Camcorder, Wireless Home Theatre System & Three Sony Ericsson Mobile Phones selected for Design Excellence Awards
At the official iF Awards ceremony at CeBIT 2005, Sony and Sony Ericsson received a total of five product design excellence awards. The Sony products, selected from 2,322 international entries include the HDR-FX1 HDV1080i camcorder, the DAV-SR4W Wireless Home Theatre System and three Sony Ericsson mobile phones (premini, Z500 and F500i). Along with these five awards, the HDR-FX1 HDV1080i Camcorder was selected as one of the top 50 entrants from the 542 winning products to receive an iF Gold Award. This year saw a jury panel of 19 international judges faced with a challenge of assessing the relative merits over 2300 products from 31 countries. A particularly strong series of entries from the emerging markets of China and other parts of the Asia region underscores the international reputation and recognition that the iF Awards command on the global stage. The products were evaluated against a number of criteria including design quality, degree of innovation and functionality. Displaying all these qualities, the Sony HDRFX1 represents a quantum progression in camcorder technology. It is the *worlds first HDV1080i camcorder, capable of shooting pictures in HDV1080i specification one of the standards that many professional broadcasters aspire to achieve in the future. *According to Sony Research, September 2004 As well as technical performance, the iF awards also focus on design, ergonomics and workmanship factors. Many of these factors are exemplified by Sonys wireless DAV-SR4W Home Theatre System. Capable of the highest levels of DVD-Video and high-resolution surround sound reproduction, the DAV-SR4W HDR-FX1
CeBIT Hannover, March 2005 systems use of Sony-developed S-DIAT wireless speaker technology provides the rear speakers with an incredible range of free standing positional freedom within the living space. This facility establishes a new standard in stylish home ergonomics, which attracted the attention of many jury members. These are prestigious awards which provide a fantastic showcase for the latest developments in digital technology, commented jointly Kaz Ichikawa, Director, Sony Design Centre Europe, and Hiroshi Nakaizumi, Corporate Vice President and Head of Sony Ericsson Design Centre. We thank the iF judging panel and are tremendously proud to accept the accolades.
Note to editors background to the iF product design excellence awards: iF provides a broad range of design-related services and is internationally renowned thanks to the iF design award, which has been staged since 1954. Today, this award is regarded as one of the most important design competitions worldwide, attracting over 1,800 entries from 30 different countries every year. The jury, composed of top international designers, not only critically examines and selects the award-winning entries, but also guarantees iF's special status and the high-quality reputation of the iF label. For more information, visit the website - www.ifdesign.de. About Sony: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game, and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.47 billion (yen 1,765 billion) for the fiscal year ended March 31, 2004, based on an average market exchange rate for the same period of yen 131 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.71 billion for the fiscal year ended March 31, 2004. For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter For more information, please contact: Daniela Stenzel, Corporate Communications Europe, Sony Europe GmbH, tel: +2575 5156, fax: +5156, email: daniela.stenzel@eu.sony.com In addition, for any queries about Sony in your respective country, please contact your local Sony PR office.