W508 Walkman phone
The Walkman phone with music and looks to suit your mood.
Style-up Cover 3.2 megapixel camera
Customise your phone to make it as unique as you are
Share your life through pictures or videos with the built-in camera
Change tracks, adjust volume or mute your phone with a gesture

Exciting controls

1GB Memory Stick Micro (M2)
Take all your favourite music, photos and videos with you
Incredible download speed for your favourite music or videos

Bluetooth A2DP

Stream stereo music wirelessly to external speakers and share it with your loved ones

Sell it in 30 seconds

Change the look of your phone whenever you like with the Style-up Cover and change tracks easily with just a shake of the phone. Mute your phone or snooze the alarm simply by waving your hand in front of the phone. Download the latest music from PlayNow Arena at breakneck speed with HSDPA.

Sell it in 60 seconds

Style-up Cover Make it truly yours with interchangeable covers that you can download or design your own online Exciting controls Shake your phone to change tracks or adjust your music volume with Shake control or mute incoming calls and snooze your alarm with Gesture control HSDPA Get serious download speed on your phone so you can be the rst to get the latest album from your favourite artiste 3.2 megapixel camera Capture and share your latest party highlights with the built-in camera 1GB Memory Stick Micro (M2) Store up to 1,000 (eAAC+ format) of your favourite tracks or the latest videos and photos Bluetooth A2DP Share your favourite music by streaming it wirelessly to external stereo speakers

Compare it

Why its so good
The W508 Walkman phone gives you the versatility to change the look of the phone to suit any occasion. With two unique ways to interact with your phone, fast download speeds and a 1GB Memory Stick Micro (M2), youll never get bored again.

Features

93.5 x 50.0 x 14.0mm 98g 2.2" display 3.2 megapixel camera Up to 100MB internal memory, 1GB M2 card Dedicated music keys Shake control SensMe Mega Bass Geo-tagging HSDPA
Nokia 5310 XpressMusic How they compare to W508
No WCDMA or HSDPA 2 megapixel camera Up to 30MB internal memory

Nokia 5320 XpressMusic

Less talk and standby time

N73 Music Edition

Larger form factor No HSDPA No Bluetooth A2DP Less talk and standby time

And, none of them have

Geo-tagging, Gesture control, Google Maps

Demonstrate it

Style-up Cover
1. Inform the customer that they can change the look of their phone anytime and they can either design their own online or download ready-made designs. 2. Show the customer how easy it is to remove the old cover and snap on a new one.

Gesture control

1. Set the phone alarm to ring after a minute. 2. Place the phone on the table. 3. When the alarm goes off, show the customer how to switch it to snooze simply by waving your hand over the phone. 4. Explain to the customer that they can mute an incoming call in the same way.

Shake control

1. Play a music track from the phone. 2. Press down the Walkman button. 3. Demonstrate how to change tracks by shaking the phone or tilting it to change volume. 4. Explain that with these two features, the customer does not have to go through the trouble of scrolling through the phone menu.

Accessorise it

Available colours

Dual Headset HPM-64

FM Music Transmitter MMR-60

Portable Speakers MPS-80

Metal Grey with Style-up cover

Poetic White

CONFIDENTIAL: Not for public circulation. The information contained in this document has been obtained from publicly available sources, and is only intended for sales personnel training purposes. Whilst reasonable care has been exercised, Sony Ericsson is unable to warrant the accuracy of information concerning third party products and users are advised to verify with the respective manufacturers. All information is correct at the time of printing.

Press Release Enjoy your music in your style with the Sony Ericsson W508 Walkman mobile phone
Show your style with the customisable W508 Walkman phone. With eight changeable Style-Up covers to choose from as well as SensMe, consumers can personalise the W508 to suit their mood and get a real hands-on interactive experience Las Vegas, USA January 7, 2009 Enjoy music the way you want it with the W508 Walkman phone. Consumers can have the most interactive mobile experience as individual as they are, with clever technology such as Shake and Gesture control, SenseMe and TrackID, as well as one extra Style-Up cover with the W508. The W508 Walkman phone builds on our iconic Walkman range and the successful W380. said Alexandre Cardon, Global Product Marketing Manager (music) at Sony Ericsson. For those who like to express their style and individuality through their mobile phone weve brought our creative design team in to design stylish changeable covers so that W508 offers a truly interactive and individual experience. Shake control and Gesture control allows you to become your own DJ with just a flick of your wrist raise the volume or set the shuffle function by giving your phone a quick shake. Is that alarm getting to you? Switch it to snooze or mute the volume with a sweep of your palm without having to fumble for the off button. The W508 also includes popular Walkman features such as SensMe, for matching your mood to the music and touch keys on top to play, stop and skip tracks. A 3.2 megapixel camera, HSDPA and 1GB M2 card completes the W508 offering for any trend setter. Cant get that song out of your head but have no idea what its called? Use TrackID with text search and youll have the answer at a touch of a button. Also available on the W508 is PlayNow arena which provides a full range of mobile entertainment downloadable from your handset - unique themes and wallpapers, traditional and specially developed ringtones and music tones, a wealth of free
Sony Ericsson Mobile Communications Management Limited
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Call: +44 (0) 5800 Visit: www.sonyericsson.com
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content and of course DRM-free music tracks and TrackID charts from around the world. The new W508 Walkman Walkman my style One extra Style-Up cover in the box change your mobile phone with your mood Walkman player HSDPA download content quickly with a faster web experience Touch music keys on top switch tracks the easy way TrackID with text search find your favourite songs in seconds PlayNow arena customise your mobile phone with unique ringtones and wallpapers Shake control skip through your tracks with a flick of the hand Gesture control - Move your hand above the W508 to mute an incoming call or put the alarm clock on snooze without touching it. The W508 Walkman supports HSDPA 2100 and EDGE 850/900/1800/1900. The W508a supports HSDPA 850/1900/2100 and EDGE 850/900/1800/1900. W508 Walkman will be available in selected markets from Q2 in the colours Metal Grey and Poetic White. - ENDS
The Sony Ericsson W508 Walkman at a glance W508 3.2 megapixel camera Up to 3.2x digital zoom Photo fix Picture blogging Video blogging Video recording Walkman player Album art Mega Bass PlayNow TrackID Bluetooth stereo (A2DP) Music tones (MP3/AAC) Shake control SensMe Access NetFront Web browser Web feeds Photo feeds Speakerphone Polyphonic ringtones Vibrating alert Video calling Email Text messaging (SMS)

Camera

Communication

Messaging

Design

Entertainment

Connectivity

Organizer

Accessories
Chat View Picture messaging (MMS) Exchange ActiveSync Instant messaging Predictive text input Sound recorder Auto rotate Gesture control Picture wallpaper Wallpaper animation Media YouTube 3D games Motion gaming Java FM radio with RDS Video streaming Video viewing Walk Mate Bluetooth technology Modem Synchronization USB mass storage USB support Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer In-Box: W508 Battery Battery Charger 1GB Memory Stick Micro (M2) USB cable Stereo PHF Sony Ericsson PC Suite Media manager User guide 1 extra Style-Up Cover Optional: Portable Speakers MPS-100

Powerful, versatile and compact speakers FM Music Transmitter MMR-70 Create your own FM radio station in an instant Phone Case IPC-40 Protect your phone in style Size: 93.5 x 50 x 14 mm Weight: 98 grams Colours: Metal Grey with one extra StyleUp cover: Sunny Orange, Forest Green, Architectural Purple or Mysterious Graffiti Poetic White with one extra StyleUp cover: Midnight Summer, Splashed Art, Radial Blue or Street Hip-hop Main screen: 262,144 colour TFT, scratch-resistant Resolution: 240 x 320 pixels Size: 2.2 inches External screen: Monochromatic OLED, scratch-resistant Resolution: 128 x 36 pixels Size: 1.1 inches Phone memory: Up to 100MB Memory card support: Memory Stick Micro (M2) Talk time GSM/GPRS: Up to 10 hrs Standby time GSM/GPRS: Up to 400 hrs Talk time UMTS: Up to 4 hrs Standby time UMTS: Up to 400 hrs Video call time: Up to 2 hrs

Facts and Figures 1)2)

Availability and versions
Music listening time: Up to 24 hrs Networks: W508: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 2100 W508a: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 850/1900/2100
Available in selected markets from Q2 2009.
Legal 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. Sony Ericsson Mobile Communications AB, 2009. The liquid identity, TrackID, SensMe, Style-Up and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and Mega Bass are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of Google Inc. Google is a trademark or registered trademark of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com
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