Press Release Sony Ericsson launches PlayNow plus unlimited music download service
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Sony Ericsson Mobile Communications Management Limited
Sony Ericsson House 202 Hammersmith Road London W6 7DN, UK
Call: +44 (0) 5800 Visit: www.sonyericsson.com
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Legal Sony Ericsson Mobile Communications AB, 2008. The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture blogging is powered by Blogger. Blogger and Google Maps are trademarks or registered trademarks of Google Inc. Wayfinder and Wayfinder Navigator are trademarks or registered trademarks of Wayfinder Systems AB. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com

Press Release Sony Ericsson adds unlimited music download service to its PlayNow brand and expands PlayNow arena to new countries
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Sony Ericsson Mobile Communications Management Limited
Sony Ericsson House 202 Hammersmith Road London W6 7DN, UK
Call: +44 (0) 5800 Visit: www.sonyericsson.com
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Legal Sony Ericsson Mobile Communications AB, 2008. The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture blogging is powered by Blogger. Blogger and Google Maps are trademarks or registered trademarks of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com
About Omnifone Omnifone is the global leader in the provision of unlimited music download services for device vendors, mobile network operators and broadband providers. Partners include the likes of Vodafone, Telenor, 3 Hong Kong, Vodacom, LG and Sony Ericsson, who are rolling out Omnifone's multi-award winning unlimited music download services across the world. In 2007 Omnifone won the Mobile Entertainment Forum (MEF) Music
Service Award, Red Herring EMEA & Global 100 Awards, and in 2008, the Juniper Research Future Mobile Awards Gold Award for Mobile Music, Best Mobile Internet Service at the Mobile Industry Awards, and the most prestigious award in mobile music; Best Mobile Music Service Award at the GSMA Global Mobile Awards, part of Mobile World Congress 2008. Omnifone CEO Rob Lewis is PwC UK Technology, Innovation & Growth Awards 2008 Entrepreneur of the Year. The company is based at Island Studios, London with regional HQs in Asia Pacific. For further information please visit; www.omnifone.com.

About Universal Music Group Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation. Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency. Universal Music Group is a unit of Vivendi, a global media and communications company. About SONY BMG MUSIC ENTERTAINMENT SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony BMG Music Entertainment is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
About Warner Music Group Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
About EMI Music EMI Music is the recorded music division of EMI Group Limited, one of the worlds leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Mattias Holm: +General Press: +E-mail: press.global@SonyEricsson.com Product images: www.sonyericsson.com/press