Index.. 78

Sony Ericsson Z750a
UMTS/HSDPA 850/1900/2100 GSM 850/900/1800/1900 This User guide is published by Sony Ericsson Mobile Communications AB or its local affiliated company, without any warranty. Improvements and changes to this User guide necessitated by typographical errors, inaccuracies of current information, or improvements to programs and/or equipment, may be made by Sony Ericsson Mobile Communications AB at any time and without notice. Such changes will, however, be incorporated into new editions of this User guide. All rights reserved. Sony Ericsson Mobile Communications AB, 2007 Publication number: 1200-9984.2 Please note: Some of the services in this User guide are not supported by all networks. This also applies to the GSM International Emergency Number 112. Please contact your network operator or service provider if you are in doubt whether you can use a particular service or not. Please read the Guidelines for safe and efficient use and the Limited warranty chapters before you use your phone. Your phone has the capability to download, store and forward additional content, for example, ringtones. The use of such content may be restricted or prohibited by rights of third parties, including but not limited to restriction under applicable copyright laws. You, and not Sony Ericsson, are entirely responsible for additional content that you download to or forward from your phone. Prior to your use of any additional content, please verify that your intended use is properly licensed or is otherwise authorized. Sony Ericsson does not guarantee the accuracy, integrity or quality of any additional content or any other third party content. Under no circumstances will Sony Ericsson be liable in any
way for your improper use of additional content or other third party content. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. and any use of such mark by Sony Ericsson is under license. The Liquid Identity logo, BestPic, PlayNow, MusicDJ, PhotoDJ, TrackID and VideoDJ are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark of Sony Corporation. Memory Stick Micro, M2, the Memory Stick logo and Sony are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Adobe Photoshop Album Starter Edition is a trademark or registered trademark of Adobe Systems Incorporated. ActiveSync, Microsoft, Windows, PowerPoint, Outlook and Vista are trademarks or registered trademarks of Microsoft Corporation in the US and other countries. Google and Google Maps are trademarks of Google Inc. T9 Text Input is a trademark or a registered trademark of Tegic Communications. T9 Text Input is licensed under one or more of the following: U.S. Pat. Nos. 5,818,437, 5,953,541, 5,187,480, 5,945,928, and 6,011,554; Canadian Pat. No. 1,331,057, United Kingdom Pat. No. 2238414B; Hong Kong Standard Pat. No. HK0940329; Republic of Singapore Pat. No. 51383; Euro.Pat. No. 463 (96927260.8) DE/DK, FI, FR, IT, NL, PT, ES, SE, GB; and additional patents are pending worldwide. Java and all Java based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. End-user license agreement for Sun Java J2ME.

Play/pause key Volume, digital zoom keys Memory slot

Menu overview

PlayNow* Internet* Entertainment
Games TrackID VideoDJ PhotoDJ MusicDJ Remote control Record sound Demo tour

Camera

Messaging
Write new Inbox Email Web feeds Drafts Outbox Sent messages Saved messages My friends* Call voicemail Templates Manage messages Settings

Location services

Google Maps My favorites Status info Log Settings

Contacts

Myself New contact

Calls**

All Answered Dialed Missed

Organizer

File manager** Alarms Applications Video call Calendar Tasks Notes Synchronization Timer Stopwatch Calculator Code memo

Settings**

General Profiles Time & date Language Update service Voice control New events Shortcuts Flight mode Security Setup wizard Phone status Master reset Sounds & alerts Ring volume Ringtone Silent mode Increasing ring Vibrating alert Message alert Key sound Display Wallpaper Themes Startup screen Screen saver Clock size Brightness Calls Speed dial Smart search Forward calls Manage calls Time & cost* Show/hide my no. Handsfree Open to answer Connectivity* Bluetooth USB Phone name Network sharing Synchronization Device management Mobile networks Internet settings Streaming settings Accessories
* Some menus are operator-, network- and subscription-dependent. ** You can use the navigation key to scroll between tabs in submenus. For more information, see Navigation on page 12.
Getting started 11 This is the Internet version of the User's guide. Print only for private use.

Navigation

The main menus are shown as icons. Some submenus include tabs. To navigate the phone menus
To return to standby Press. To end a function Press. To navigate your menu 1 From standby select Media. 2 Use the navigation key to move up, down, left and right through the menus. To delete items Press to delete items such as numbers, letters, pictures and sounds. Shortcuts You can use keypad shortcuts to go directly to a menu. Menu numbering starts from the top left icon and moves across and then down row by row. To go directly to a main menu From standby select Menu and press , , or. To use navigation key shortcuts From standby press , , or to go directly to a function. To edit a navigation key shortcut 1 From standby select Menu > Settings > the General tab > Shortcuts. 2 Scroll to an option and select Edit. 3 Scroll to a menu option and select Shortc.

To view information about files 1 From standby select Menu > Organizer > File manager. 2 Find a file and select Options > Information. To move a file in the file manager 1 From standby select Menu > Organizer > File manager. 2 Find a file and select Options > Manage file > Move. 3 Select an option. To select more than one file in a folder From standby select Menu > Organizer > File manager. Scroll to a folder and select Open. Select Options > Mark > Mark several. For each file you want to mark, scroll to the file and select Mark.
To delete a file from the file manager 1 From standby select Menu > Organizer > File manager. 2 Find the file and press.

Phone language

You can select a language to use in your phone.
To change the phone language 1 From standby select Menu > Settings > the General tab > Language > Phone language. 2 Select an option.

Entering text

You can use multitap text input or T9 Text Input to enter text. The T9 Text Input method uses a built-in dictionary. To change text input method When you enter text press and hold down. To shift between capitals and lowercase letters When you enter text, press. To enter numbers When you enter text, press and hold down . To enter periods and commas When you enter text, press. To enter text using T9 Text Input 1 From standby select, for example, Menu > Messaging > Write new > Text message. 2 If is not displayed, press and hold down to change to T9 Text Input.
3 Press each key only once, even if the letter you want is not the first letter on the key. For example, to write the word Jane, press , , ,. Write the whole word before looking at the suggestions. 4 Use or to view suggestions. 5 Press to accept a suggestion. To enter text using multitap 1 From standby select, for example, Menu > Messaging > Write new > Text message. 2 If is displayed, press and hold down to change to multitap input. 3 Press repeatedly until the desired letter appears. 4 When a word is written, press to add a space. To add words to the built-in dictionary 1 When you enter text using T9 Text Input, select Options > Spell word. 2 Write the word using multitap input and select Insert.
Getting started 15 This is the Internet version of the User's guide. Print only for private use.

Calling

Making and receiving calls
You need to turn on your phone and be within range of a network. To make a call 1 From standby enter a phone number (with international country code and area code, if applicable). 2 Press.

Groups You can create a group of phone numbers and email addresses from Phone contacts to send messages to. See Messaging on page 28. You can also use groups (with phone numbers) when you create accepted callers lists. See Accept calls on page 26. To create a group of numbers and email addresses From standby select Menu > Contacts. Scroll to New contact and select Options > Groups. Scroll to New group and select Add. Enter a name for the group and select Cont. Scroll to New and select Add. For each contact phone number or email address you want to mark, scroll to it and select Mark. Select Cont. > Done.

Speed dial

Speed dialing lets you select nine contacts that you can dial quickly. The contacts can be saved in positions 1-9.
Calling 21 This is the Internet version of the User's guide. Print only for private use.
To add contacts to speed dial numbers From standby select Menu > Contacts. Scroll to New contact and select Options > Speed dial. Scroll to a position number and select Add. Select a contact.

Voice control

By creating voice commands you can: Voice dial call someone by saying their name Activate voice dialing by saying a magic word Answer and reject calls when you use a handsfree To record a voice command to be used for voice dialing From standby select Menu > Settings > the General tab > Voice control > Voice dialing > Activate. Select Yes > New voice command and select a contact. If the contact has more than one number, select the number to add the voice command to. Record a voice command such as John mobile. Follow the instructions that appear. Wait for the tone and say the command to record. The voice command is played back to you. If the recording sounds OK, select Yes. If not, select No and repeat steps 3 and 4.
Voice commands are saved in the phone memory only. They cannot be used in another phone.
To speed dial From standby enter the position number and press.

To turn powersave on From standby select Menu > Settings > the Connectivity tab > Bluetooth > Powersave > On. Visibility If you want other Bluetooth devices to be able to discover your phone, you can choose to make your phone visible. To receive an item 1 From standby select Menu > Settings > the Connectivity tab > Bluetooth > Visibility > Show phone. 2 When you receive an item, follow the instructions that appear. Transferring sound to and from a Bluetooth handsfree You can transfer the sound to and from a Bluetooth handsfree using a phone key or the handsfree key. To transfer sound 1 From standby select Menu > Settings > the Connectivity tab > Bluetooth > Handsfree > Incoming call. 2 Select an option. In phone transfers sound to the phone. In handsfree transfers sound to the handsfree.
Connectivity 51 This is the Internet version of the User's guide. Print only for private use.
To transfer sound during a call 1 During a call, select Sound > Transfer sound. 2 Select from the list. File transfer You can synchronize and transfer files using Bluetooth wireless technology. See Synchronization using a computer on page 54.
Media transfer and Mass storage You can drag and drop files between your phone or memory card and a computer in Microsoft Windows Explorer.
Only use a USB cable supported by your phone. Do not remove the USB cable from your phone or computer during file transfer as this may corrupt the phone memory or the memory card.

Using the USB cable

You can connect your phone to a computer with the USB cable to transfer files using Mass storage or Media transfer. You can also synchronize, transfer files and use your phone as a modem using Phone mode. For more information go to the Getting started section at www.sonyericsson.com/support. Before you use the USB cable You need one of these operating systems to transfer files using a USB cable: Windows 2000 Windows XP (Pro and Home) Windows Vista (32 bit and 64 bit versions of: Ultimate, Enterprise, Business, Home Premium, Home Basic). 52
To use media transfer and mass storage mode
Before transferring files you must install the Sony Ericsson PC Suite software on your computer. See To install the Sony Ericsson PC Suite on page 54.
1 Connect the USB cable to the phone and the computer. 2 Phone: Select Mass storage > Menu > Settings > the Connectivity tab > USB > USB mode > Mass storage.

Common questions

I have problems with memory capacity or the phone is working slowly Restart your phone every day to free memory or do a Master reset. Master reset If you select Reset settings, the changes that you have made to settings will be deleted. If you select Reset all, in addition to your changes to settings, all contacts, messages, personal data, and content that you have downloaded, received or edited will also be deleted. To reset the phone 1 From standby select Menu > Settings > the General tab > Master reset. 2 Select an option. 3 Follow the instructions that appear.
Troubleshooting 65 This is the Internet version of the User's guide. Print only for private use.
See Help in your phone on page 7 or go to www.sonyericsson.com/support to order settings and follow the instructions on the screen. See Settings on page 48. How do I turn on and off T9 Text Input when writing? When you enter text, press and hold down. You will see at the top of the screen when T9 Text Input is activated. How do I change phone language? 1 From standby select Menu > Settings > the General tab > Language > Phone language. 2 Select an option. I cannot use the Internet Your subscription does not include data capability. Internet settings are missing or incorrect. Please contact your network operator. See Help in your phone on page 7 or go to www.sonyericsson.com/support to order Internet settings, and follow the instructions on the screen. See Settings on page 48.
The phone cannot be detected by other devices using Bluetooth wireless technology You have not turned the Bluetooth function on. Make sure that the visibility is set to show phone. See To receive an item on page 51. I cannot synchronize or transfer data between my phone and my computer, when using the USB cable The cable or software that came with your phone has not been properly installed. Go to www.sonyericsson.com/support to read Getting started guides which contain detailed installation instructions and troubleshooting guides.

Error messages

Insert SIM There is no SIM card in your phone or you may have inserted it incorrectly. See Charging the battery on page 7. The SIM card connectors need cleaning. If the card is damaged, contact your network operator.
Troubleshooting This is the Internet version of the User's guide. Print only for private use.
Insert correct SIM card Your phone is set to work only with certain SIM cards. Check if you are using the correct operator SIM card. Wrong PIN/Wrong PIN2 You have entered your PIN or PIN2 incorrectly. Enter the correct PIN or PIN2 and select Yes. See To insert the SIM card on page 5. PIN blocked/PIN2 blocked You have entered your PIN or PIN2 code incorrectly three times in a row. To unblock, see SIM card lock on page 63. Codes do not match Codes that you have entered do not match. When you want to change a security code, for example your PIN, you have to confirm the new code. See SIM card lock on page 63.

Battery

We recommend that you fully charge the battery before you use your phone for the first time. A new battery or one that has not been used for a long time could have reduced capacity the first few times it is used. The battery should only be charged in temperatures between +41F (+5C) and +113F (+45C). Use only Sony Ericsson branded original batteries intended for use with your phone. Using other batteries and chargers could be dangerous. Talk and standby times depend on several different conditions such as signal strength, operating temperature, application usage patterns, features selected and voice or data transmissions when the phone is being used. Turn off your phone before removing the battery. Do not put the battery into your mouth. Battery electrolytes may be toxic if swallowed. Do not let the metal contacts on the battery touch another metal object. Doing this could short-circuit and damage the battery. Use the battery for the intended purpose only.

Driving

Please check if local laws and regulations restrict the use of phones while driving or require drivers to use handsfree solutions. We recommend that you use only Sony Ericsson handsfree solutions intended for use with your product. Please note that because of possible interference to electronic equipment, some vehicle manufacturers forbid the use of phones in their vehicles unless a handsfree kit with an external antenna has been installed. Always pay full attention to driving and pull off the road and park before making or answering a call if driving conditions so require.

Emergency calls

Phones operate using radio signals, which cannot guarantee connection in all conditions. You should therefore never rely solely upon any phone for essential communications (for example, medical emergencies). Emergency calls may not be possible in all areas, on all cellular networks, or when certain network services and/or phone features are in use. Check with your local service provider.

Personal medical devices

Phones may affect the operation of pacemakers and other implanted equipment. Please avoid placing the phone over the pacemaker, for example, in your breast pocket. When using the phone, use it at the ear on the opposite side of the body to the pacemaker. If a minimum distance of 15 cm (6 inches) is kept between the phone and the pacemaker, the risk of interference is limited. If you have any reason to suspect that interference is taking place, immediately turn off your phone. Contact your cardiologist for more information. For other medical devices, please consult your physician and the manufacturer of the device.

Antenna

This phone contains a built-in antenna. Use of antenna devices not marketed by Sony Ericsson specifically for this model could damage your phone, reduce performance, and produce SAR levels above the established limits (see below).

Efficient use

Hold your phone as you would any other phone. Do not cover the top of the phone when it is in use, as this affects call quality and may cause the phone to operate at a higher power level than needed, thus shortening talk and standby times.
Important information 71 This is the Internet version of the User's guide. Print only for private use.
Radio frequency (RF) exposure and Specific Absorption Rate (SAR)
Your phone is a low-power radio transmitter and receiver. When it is turned on, it emits low levels of radio frequency energy (also known as radio waves or radio frequency fields). Governments around the world have adopted comprehensive international safety guidelines, developed by scientific organizations, for example, ICNIRP (International Commission on Non-Ionizing Radiation Protection) and IEEE (The Institute of Electrical and Electronics Engineers Inc.), through periodic and thorough evaluation of scientific studies. These guidelines establish permitted levels of radio wave exposure for the general population. The levels include a safety margin designed to assure the safety of all persons, regardless of age and health, and to account for any variations in measurements. Specific Absorption Rate (SAR) is the unit of measurement for the amount of radio frequency energy absorbed by the body when using a phone. The SAR value is determined at the highest certified power level in laboratory conditions, but the actual SAR level of the phone while it is operating can be well below this value. This is because the phone is designed to use the minimum power required to reach the network. Variations in SAR below the radio frequency exposure guidelines do not mean that there are variations in safety. While there may be differences in SAR levels among phones, all Sony Ericsson phone models are designed to meet radio frequency exposure guidelines. For phones sold in the US, before a phone model is available for sale to the public, it must be tested and certified by the Federal Communications Commission (FCC) that it does not exceed the limit established by the government-adopted requirement for safe exposure. The tests are performed in positions and locations (that is, at the ear and worn on the body) as required by the FCC

You are granted this license for a term of the useful life of this Device. You can terminate this license by transferring all your rights to the Device on which you have received the Software to a third party in writing. If you fail to comply with any of the terms and conditions set out in this license, it will terminate with immediate effect. Sony Ericsson and its third party suppliers and licensors are the sole and exclusive owner of and retain all rights, title and interest in and to the Software. Sony Ericsson, and, to the extent that the Software contains material or code of a third party, such third party, shall be entitled third party beneficiaries of these terms. The validity, construction and performance of this license shall be governed by the laws of Sweden. The foregoing shall apply to the full extent permitted by, when applicable, statutory consumer rights.

Limited Warranty

Sony Ericsson Mobile Communications AB, SE-Lund, Sweden, (Sony Ericsson) or its local affiliated company, provides this Limited Warranty for your cell phone, original accessory delivered with your cell phone, and/or your mobile computing product (hereinafter referred to as Product). Should your Product need warranty service, please return it to the dealer from whom it was purchased, or contact your local Sony Ericsson Call Center (national rates may apply) or visit www.sonyericsson.com to get further information.

Our warranty

Subject to the conditions of this Limited Warranty, Sony Ericsson warrants this Product to be free from defects in design, material and workmanship at the time of its original purchase by a consumer. This Limited Warranty will last for a period of one (1) year as from the original date of purchase of the Product.

What we will do

If, during the warranty period, this Product fails to operate under normal use and service, due to defects in design, materials or workmanship, Sony Ericsson authorized distributors or service partners, in the country* where you purchased the Product, will, at their option, either repair or replace the Product in accordance with the terms and conditions stipulated herein. Sony Ericsson and its service partners reserve the right to charge a handling fee if a returned Product is found not to be under warranty according to the conditions below. Please note that some of your personal settings, downloads and other information may be lost when your Sony Ericsson Product is repaired or replaced. At present Sony Ericsson may be prevented by applicable law, other regulation or technical restrictions from making a backup copy of certain downloads. Sony Ericsson does not take any responsibility for any lost information of any kind and will not reimburse you for any such loss. You should always make backup copies of all the information stored on your Sony Ericsson Product such as downloads, calendar and contacts before handing in your Sony Ericsson Product for repair or replacement.

Conditions

1 This Limited Warranty is valid only if the original proof of purchase for this Product issued by a Sony Ericsson authorized dealer specifying the date of purchase and serial number**, is presented with the Product to be repaired or replaced. Sony Ericsson reserves the right to refuse warranty service if this information has been removed or changed after the original purchase of the Product from the dealer.
2 If Sony Ericsson repairs or replaces the Product, the repair for the defect concerned, or the replaced Product shall be warranted for the remaining time of the original warranty period or for ninety (90) days from the date of repair, whichever is longer. Repair or replacement may involve the use of functionally equivalent reconditioned units. Replaced parts or components will become the property of Sony Ericsson. 3 This warranty does not cover any failure of the Product due to normal tear and wear, or due to misuse, including but not limited to use in other than the normal and customary manner, in accordance with the Sony Ericsson instructions for use and maintenance of the Product. Nor does this warranty cover any failure of the Product due to accident, software or hardware modification or adjustment, acts of God or damage resulting from liquid. A rechargeable battery can be charged and discharged more than a hundred times. However, it will eventually wear out this is not a defect and corresponds to normal wear and tear. When the talk-time or standby time is noticeably shorter, it is time to replace your battery. Sony Ericsson recommends that you use only batteries and chargers approved by Sony Ericsson. Minor variations in display brightness and color may occur between the phones. There may be tiny bright or dark dots on the display. These are called defective pixels and occur when individual dots have malfunctioned and can not be adjusted. Two defective pixels are deemed acceptable. Minor variations in camera image appearance may occur between phones. This is nothing uncommon and is not regarded as a defective camera module. 4 Since the cellular system on which the Product is to operate is provided by a carrier independent from Sony Ericsson, Sony Ericsson will not be responsible for the operation, availability, coverage, services or range of that system.
Important information 75 This is the Internet version of the User's guide. Print only for private use.

5 This warranty does not cover Product failures caused by installations, modifications, or repair or opening of the Product performed by a nonSony Ericsson authorised person. 6 The warranty does not cover Product failures which have been caused by use of accessories or other peripheral devices which are not Sony Ericsson branded original accessories intended for use with the Product. 7 Tampering with any of the seals on the Product will void the warranty. 8 THERE ARE NO EXPRESS WARRANTIES, WHETHER WRITTEN OR ORAL, OTHER THAN THIS PRINTED LIMITED WARRANTY. ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE LIMITED TO THE DURATION OF THIS LIMITED WARRANTY. IN NO EVENT SHALL SONY ERICSSON OR ITS LICENSORS BE LIABLE FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY NATURE WHATSOEVER, INCLUDING BUT NOT LIMITED TO LOST PROFITS OR COMMERCIAL LOSS; TO THE FULL EXTENT THOSE DAMAGES CAN BE DISCLAIMED BY LAW. Some countries/states do not allow the exclusion or limitation of incidental or consequential damages, or limitation of the duration of implied warranties, so the preceding limitations or exclusions may not apply to you. The warranty provided does not affect the consumer's statutory rights under applicable legislation in force, nor the consumers rights against the dealer arising from their sales / purchase contract.
*Geographical scope of the warranty
If you have purchased your Product in a country member of the European Economic Area (EEA) or in Switzerland or the Republic of Turkey, and such Product was intended for sale in the EEA or in Switzerland or in Turkey, you can have your Product serviced in any EEA country or in Switzerland or in Turkey, under the warranty conditions prevailing in the country in which you require servicing, provided that an identical Product is sold in such country by an authorised Sony Ericsson distributor. To find out if your Product is sold in the country you are in, please call the local Sony Ericsson Call Center. Please observe that certain services may not be possible elsewhere than in the country of original purchase, for example due to the fact that your Product may have an interior or exterior which is different from equivalent models sold in other countries. Please note in addition that it may sometimes not be possible to repair SIM-locked Products. ** In some countries/regions additional information (such as a valid warranty card) may be requested.

FCC Statement

This device complies with Part 15 of the FCC rules. Operation is subject to the following two conditions: (1) This device may not cause harmful interference, and (2) This device must accept any interference received, including interference that may cause undesired operation.

ringtones...4445 T9 Text Input..15 tasks..60 templates...31 themes..3945 time..63 time zone...63 timer..61 transfer method Bluetooth technology..50 USB..52
safety guidelines.. 70 sending appointments and tasks. 59 business cards.. 21 melodies and ringtones.. 46 music.. 41 notes.. 61 pictures.. 37
transferring camera pictures.. 37 files.. 52 music.. 42 sound.. 51 turning on/off Bluetooth.. 50 phone lock.. 64 SIM lock protection.. 64
video player.. 40 video recorder.. 36 voice answering.. 23 voice control... 22 voice messages.. 32 voicemail... 22 volume ear speaker.. 16 ringtone.. 45
unblock SIM card.. 63 Update service.. 55

Web feeds.. 49

zoom.. 36
Index 81 This is the Internet version of the User's guide. Print only for private use.

Z750a Key Features:

Mirror-finish Clamshell Design in Three Colors Hidden External Display High-Speed Data Access Integrated Media Player 2.0 Megapixel Camera Stereo Bluetooth Technology (A2DP)
Sony Ericsson Z750a phone
The Z750a will appeal to customers who: Shop for style Want to upgrade to the latest wireless technologies, e.g. HSDPA Want a phone that is easy to use

The Z750a Customer

The Z750a slogan A reflection of you resonates in two ways: First, the Z750as streamlined, mirror-finish exterior is indeed reflective; Second, there is the reflection of ones own personal style with three distinctive Z750a color choices available through AT&T: Mysterious Purple, Phantom Gray, and Rose Pink.*
Sales Tips: Since style is such a prominent aspect of the Z750as appeal, use the specific color names when discussing the choices with your customers: Mysterious Purple, Phantom Gray, and Rose Pink.* The Z750as choice of colors presents the opportunity to ask open-ended questions such as Which color do like best? or Which color would you like to see? rather than close ended yes/no questions. * Some stores/retail channels may not offer all three colors.
Z750a: A reflection of you
Discretely complimenting fashion with function, the hidden external OLED screen accentuates the Z750as visual appeal. You cant tell the Z750a even has an external screen until it is active with, for example, an incoming call or message.
Sales Tips: In general, its best to have your customer hold the phone while you guide them through features (rather than you doing the navigation). That way, your customers begin to get comfortable with the phone, imagining themselves owning it, just like test driving a car before buying. Before opening the phone or pressing a key, ask your customer if she can see the external display, then have her unhide the display by pressing the side volume key.

Hidden External Display

The next few pages show screenshots illustrating some of these ease-of-use features. Though ease-of-use is not a feature in itself, a number of features do indeed make the Z750a an easy phone to use:

Clock Size:

Speaking of large numbers, the Z750a, like most Sony Ericsson phones, lets you enlarge the internal displays clock size. You wont have to squint just to see what time it is.
Shown: Z750a large clock size

Large Keypad:

Relative to its small overall size, the Z750a has large keys. Numbers shown on the internal display are also large.

SmartSearch:

SmartSearch is like predictive text for your phone contacts. When you enter numbers, a list of corresponding contacts is displayed. The list narrows down with each number entered.

Green/Red Call Keys:

These familiar, industry-standard keys are now part of the Sony Ericsson user interface, and will make for an easier transition for customers moving to Sony Ericsson from some other mobile phone brand.

Ease of Use

Shown: Z750a activity menu

QuickTips:

QuickTips is an AT&T online resource accessible right from the phone. Get to QuickTips by selecting Menu > Settings > Quick Tips.

Activity Menu:

The Activity Key is a handy shortcut to a multi-tab menu of key information & applications.

Activity Menu Key

Ease of Use - Quick Tips:
The Z750a easily handles the 3G bandwidth demands of streaming applications like CV, MobiVJ, and XM Radio. And as a world capable, tri-band HSDPA phone, the Z750a is a great choice for people who want optimum voice and data coverage wherever they go.
Shown: Some CV menu screenshots
Sales Tip: Technology can be meaningless to your customer, unless you demonstrate how the technology is useful or fun. CV is a great example for demonstrating 3G capability, as it can be fun (i.e. HBO Mobile or Comedy Central) as well as informative (i.e. CNN or The Weather Channel).

High Speed Data Access

The Z750as media player integrates in one location your music, photos, and videos. The media player is also the Z750as platform for playing CV streaming video entertainment and news. The media player engages automatically when you select a CV clip. For other media, e.g. your music, photos, and camera video clips, you can get to the media player from the Z750as main menu by selecting either AT&T Music or Entertainment.

Sales Tips:

Make a mental note if your customer seems interested in the music aspect of the Z750s media player, as it is an opportunity for you later in the conversation to offer related accessories, i.e. Memory Stick Micro (M2), USB cable, and a stereo wired handsfree or Bluetooth Stereo Headset. A key video function of the Z750s media player, whether you are watching CV or your camera clips, is Landscape View. Landscape View is preferred for a more TV-like viewing experience, and is easily selectable from the media players options. Play a video in portrait view and again in landscape view so your customer can see the difference. If you are able to show a CV clip rather than a camera clip, all the better because you will be also introducing your customer to all the cool content found on CV.

Integrated Media Player

Since weve touched upon CV, we thought wed highlight a CV selection that were particularly fond of. Its called Crackle. Crackle, a Sony Pictures Entertainment company, is an entertainment network that showcases and distributes pioneering video programming from well-known and undiscovered talent. Crackle offers the best creators an innovative platform to achieve fame. Now you can experience Crackle on your Z750a. On CV, you will find Crackle in the Entertainment Video category. The CV version of Crackle is a sampling of Crackle content, showing some of Crackles most popular videos.

Crackle on CV

With the image quality of the Z750as 2.0 Megapixel camera, more of your pictures will be keepers. The camera is easy to access- just press the camera shortcut key. Your photos are easy to share too, via Bluetooth, USB (PictBridge), and MMS. You can even send to your own online photo album on HPs Snapfish website. When you shoot a picture with the Z750a and select Send, you will see Snapfish as one of the options. A few minutes after sending the picture, you will get an SMS telling you how to access your pictures from your PC.
Sales Tip: Some folks have been slow to adopt using a mobile phone as a camera because they have the perception that they really cant do much with the pictures except view them from the phone. Explain to them that the Z750a has as many options, in fact more options for sharing pictures then a standalone, non-phone camera.

2.0 Megapixel Camera

Wireless handsfree is by far the most popular application of Bluetooth technology. The Z750a takes a great thing and makes it better. Listen to your music and make calls wirelessly with Bluetooth stereo streaming (when paired with a compatible Bluetooth headset).
Sales Tip: If you have Bluetooth speakers in your store, let XM Radio be your stores house music, via the speakers and Z750a. With all the XM channels, theres sure to be something everyone will like. Plus youll be demonstrating two compelling applications at once- XM Radio and Bluetooth Stereo! Access XM Radio by selecting Menu > AT&T Music > XM Radio.
Bluetooth Technology Stereo (A2DP)

Volume Key

Play/Pause Key
Memory Stick Micro (M2) Slot Hidden OLED Display
Left Select Key Media Net/Center Select Key Call Key Camera Shortcut
Right Select Key End Key Activity Menu Key Clear Key
On/Off Audio/Charger/USB Connector

Parts of phone

Z750a Technical Specifications
System Talk Time Standby Time Dimensions Weight Memory Audio Files Colors Kit Contents* HSPDA 850/1900/2100 (tri-band) GMS/EDGE 850/900/1800/1900 (quad-band)... GSM up to 9 hours/UMTS up to 3.5 hours... GSM up to 16.6 days/UMTS up to 14.6 days... 3.8 x 1.9 x 0.8 inches... 3.9 ounces...
... MP3, AAC, AAC+, e-AAC+, and WMA... Mysterious Purple, Phantom Gray, Rose Pink**... Phone, charger, and user guide...
*Kit contents may vary by service provider **Some stores may not offer all three colors. *** Feature availability may vary by service provider. Compatible service plan required. Additional charges may apply.
Internal phone memory up to 26MB; expandable memory support for Memory Stick Micro (M2) up to 8GB.
Thank you for taking the time to learn about the Z750a. For more information, you have a number of resources: Through AT&T, there are the Z750a job aid and sales sheet. You can also reference the Interactive Getting Started Tutorial found in the phone/device support section at wireless.att.com. And as mentioned earlier, you can access online QuickTips right from the Z750a Settings menu. Timely answers to Sony Ericsson questions are just a phone call or email away. The Sony Ericsson Retail Support Network is a dedicated resource for you, the wireless retail sales professional. Sony Ericsson Retail Support Network: Hours of operation: Monday Friday 9am-8pm EST Toll Free: 866-866-SEMC(7362) askus@sonyericssonmc.com
Legal: Screen images displayed are simulated or enhanced. The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, Memory Stick and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson.The Bluetooth word mark and logo are registered trademarks of Bluetooth SIG, Inc. and any use of such marks by Sony Ericsson is under license. All other marks are the property of their respective owners. 2008 Sony Ericsson Mobile Communications AB. All rights reserved.