Sony Launches Worlds Most Compact AVCHD Handycam HDRCX7EK with HD Recording on Memory Stick
The first camcorder in the market to capture both high definition videos and still images on Memory Stick, the Handycam CX7EK is the most compact AVCHD camcorder in the market1, weighing a mere 450 grams2 with up to 6 hours of recording stamina3
Auckland, 15th May 2007 Introducing the new Handycam HDRCX7EK by Sony, the first Memory Stick capable Handycam camcorder that records high-definition videos and captures up to 6.1 mega pixels of still images in various Memory Stick media including the Memory Stick PRO DUO, Memory Stick PRO-HG DUO and Memory Stick Micro4,5. As the lightest and most compact6 AVCHD camcorder available in the market, the Handycam CX7EK can easily fit into ones palm at only 6.9cm x 6.7cm x 13.1cm7. With Sonys original low power consumption technology, the Handycam CX7EK can shoot continuous for 6 hours8 deemed to be one of the highest stamina for AVCHD Handycam camcorders.
As of April 2007 With battery and Memory Stick card With the optional NPFH100 InfoLITHIUM battery and the supplied 4BG Memory Stick PRO DUO 4 With a MSAC-MMD adapter 5 Memory Stick DUO and memory capacity of less than 512MB is not recommended for video recording, only for still images 6 As of April Including protrusions with supplied battery attached 8 With the optional NPFH100 InfoLITHIUM battery

Movie Recording Time:

HD Picture Quality Mode AVC HD 15M (XP) AVC HD 9M (HQ) AVC HD 7M (SP) AVC HD 5M (LP) SD Picture Quality Mode 9M (HQ) 6M (SP) 3M (LP) 2GB Memory Stick Approx. 15 min Approx. 25 min Approx. 35 min Approx. 45 min 2GB Memory Stick Approx. 25 min Approx. 40 min Approx. 1 h 20 min 4GB Memory Stick Approx, 30 mi Approx. 55 min Approx. 1 h 5 min Approx. 1h 25 min 4GB Memory Stick Approx. 55 min Approx. 1 h 20 min Approx. 2 h 40 min 8GB Memory Stick Approx. 1 h Approx. 1 h 55 min Approx. 2 h 20 min Approx. 2 h 55 min 8GB Memory Stick Approx. 1 h 55 min Approx. 2 h 50 min Approx. 5 h 25 min
Based on the new xvYCC international standard, x.v.Colour technology assures supremely life-like colour reproduction. Compared to conventional camcorders, x.v.Colour approximately doubles the range of colours that can be reproduced, close to what the human eye can see9. We are proud to introduce a new member to our Handycam camcorder range, the one and only camcorder that records high-definition videos on one of the smallest media available, the Memory Stick. Our customers can now leverage on the Memory Stick media to playback videos directly from the Handycam CX7EK to VAIO notebooks and PLAYSTATION 310 without transferring movies to the hard disk of the devices. At Sony, we continue to offer the widest range of camcorders to meet the different needs of camcorder users, said Mr. Tatsuo Takahashi, General Manager and Head of the Digital Imaging Marketing Division at Sony Marketing Asia Pacific. Packed into the compact Handycam CX7EK are Sonys original ClearVid CMOS sensor and Enhanced Imaging Processor that deliver clear movies shot in low light environments down to a minimum illumination of only 2 lux11. It can also achieve Smooth Slow recording for slow-motion recording of objects that are too quick for the human eyes to perceive, especially in sports such as a golf swing. A 3-second video recorded can be played back in a 12-second slow motion video with audio recorded in 5.1 Dolby Digital surround sound. The dual recording mode realized by both the ClearVid CMOS sensor and Enhanced Imaging Processor allows both videos and high quality still images to be captured concurrently. With the Super SteadyShot optical image stabilization technology, the Handycam CX7EK captures stable videos despite inevitable hand movements. Similar to the latest AVCHD HDD Handycam SR7E and SR5E, it has a simple-to-use GUI to shoot, review, change settings and even edit images. Specific sections of video footage can be split and deleted with the divide function. A favourite playlist can also be created for quick and easy access to the popular videos. Besides the conventional visual index and date index search, users can also search
Requires xvYCC compatible display to view extended colour range Please refer to more details in Notes to Editor With Auto Slow Shutter On

with the new film roll index function by displaying thumbnails of scene captures at specific intervals12 or the new face index function that displays faces detected by the face detection engine13. To avoid the need to use additional PC software, the Handycam CX7EK has an easy one-touch Disc Burn function on the bundled Handycam Station that transfers videos directly to a DVD in AVCHD format or Standard Definition. Alternatively, one can use the Easy PC Back-up function that backups new videos in the PCs hard disk automatically. With the Picture Motion Browser software installed, users can extract still images up to 3 mega pixels from video content, edit videos and save them in AVCHD format on DVD or as Standard definition DVD disc. Availability The new Handycam HDRCX7EK will be available in New Zealand in July with a retail of $2,499.95 incl GST.

Fact Sheet

x.v.Colour" To enable wider colour reproduction, a new international standard xvYCC (IEC61966-2-4) for wide colour space within moving images was accepted and issued by the International Electrotechnical Commission (IEC) in January 2006. This enables the current colour data range to be expanded
approximately twice when compared to the conventional sRGB standard that current broadcast stations are using. Existing video content such as TV broadcasts and DVD software are created within the
standard colour range, sRGB for optimum output on conventional CRT TVs.
x.v.Colour is a brand name established by Sony to be used for products which applies xvYCC standard and it aims to promote this name actively within the industry. Sony will seek to create an environment where consumers can film, record, store, edit, transmit and playback contents using this full colour range.
AVCHD Format The new AVCHD format delivers high-definition image recording and playback using a variety of media including 8cm DVD, hard disk and memory card. The AVCHD uses MPEG-4 AVC/H.264 codec for video compression that is twice as efficient as MPEG-2 and MPEG-4 technologies. Dolby Digital is used for audio codec and enables 5.1channel recording.
In 3,6 or 12 seconds and 1 or 5 minutes interval Faces may not be detected depending on recording conditions

ClearVid CMOS Sensor and Enhanced Imaging Processor The new HD camcorders feature Sonys originally-developed ClearVid CMOS sensor and the Enhanced Imaging Processor to deliver high picture quality images. These models deliver higher resolution, higher sensitivity, and record movies with bright colours and fine details. Advanced functions such as dual recording (simultaneous recording of video and still images) and smooth slow recording with audio recording function are also achieved. Advantages of the ClearVid CMOS Sensor are high resolution, high sensitivity, low noise, smear-free and wide dynamic range. These are realised by the Enhanced Imaging Processor Enhanced Imaging Processor is Sonys own signal processing circuit developed by utilizing advanced signal processing technology which Sony has accumulated through the years. It processes large amounts of data that the ClearVid CMOS sensor reads to record precise and clear images.
Smooth Slow Recording with Audio Recording Function By capturing at a field rate four times of the normal recording mode*, quick motions that the human eye cannot capture can now be recorded in smooth slow motion mode. This feature is achieved by the ClearVid CMOS sensor and the high-speed signal processing technology, Enhanced Imaging Processor. The instance a bat hits the ball, the drops of water as water splashes, or the moment the child reaches the finishing line at a sports festival can be captured as film-like scenes in slow motion mode. With 240 field/second* high speed recording, a three-second video can be recorded as a An audio recording function is newly added. If the audio
smooth 12-second slow-motion video.
recording function is turned On (the default setting is Off), it records sound while writing the slow motion movie file on media. Moments such as golf swings, baseball hits, and children scoring goals at sports festivals can be captured in slow motion like a movie scene.
*240 (NTSC) / 200 (PAL) fields per second
Dual Recording (Simultaneous Recording of Movie and Still Images) Dual recording enables the capture of up to 4.6 mega pixels still images for HDR-CX7K (at 2848 x 1602, 16:9) even while recording in movie mode. Dual recording function has been achieved through the Enhanced Imaging Processor which processes huge amount of pixel data that the ClearVid CMOS sensor reads.

Film Roll Index One press of the body-mounted Film Roll button makes it possible to preview the beginning of scenes and create scene indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes) to find the desired scenes more easily.
Face Index Incorporating face detection technology, the function helps the user to search easily by displaying index of faces detected by the face detection engine14.

Specification Sheet

Image Sensor Pixels for Still Image Recording Gross pixels Movie Effective Pixels Still Minimum Illumination Lens (Filter Diameter) Zoom SteadyShot Movie Recording Media Still Video Recording Audio Recording Photo Mode Movie Mode Flash LCD Monitor Rec Start/Stop and Zoom Buttons On LCD Frame Easy Handycam Tele Marco NightShot/Super NightShot Colour Slow Shutter Movie Still 1/2.9 ClearVid CMOS Sensor Max. 6.1 Megapixel (2848 x 2136, 4:3) Approx. 3200K pixels Approx. 2280K pixels (16:9) Approx. 3040K pixels (4:3) PAL: 2 lux(Auto Slow Shutter ON, 1/25 Shutter Speed ) Carl Zeiss Vario-Sonnar T* Lens (37mm) Optical: 10x, Digital: 20x Optical: 10x Super SteadyShot (Optical), Active Lens Method Memory Stick PRO Duo*6 Memory Stick PRO-HG Duo*7 Memory Stick Micro*5 Memory Stick Duo Memory Stick PRO Duo*6 Memory Stick PRO-HG Duo*7 Memory Stick Micro*5 HD: MPEG-4 AVC/H.264 SD: MPEG2 Dolby Digital 5.1 CH Approx. 6100K pixels (2848 x 2136, 4:3) Approx. 4600K pixels 2,8481,602, 16:9 Approx. 3100K pixels 2,0481,536, 4:3 Approx. 300K pixels 640480, 4:3 Approx. 4600K pixels 2,8481,602, 16:9 Approx. 3400K pixels 2,1361,602, 4:3 Intelligent Flash 2.7 Wide16:9, 211K dots, Touch Panel Clear Photo LCD Plus Yes Yes Yes Super NightShot Yes

Still Image Size

Faces may not be detected depending on recording conditions
Scene Selection Digital Effect Picture Effect Fader Battery Info, InfoLITHIUM Battery STAMINA PictBridge
Auto, Twilight, Twilight Portrait, Candle, Sunrise & Sunset, Fireworks, Landscape, Portrait (Soft Portrait), Spotlight, Beach, Snow Old Movie Off, Sepia, Monotone, Pastel White, Black Yes Approx. 6 hours (when using optional NPFH100 InfoLITHIUM battery) Yes - Active Interface Shoe - HDMI Type C mini connector -AV (Multi)*8 - DC IN
Interfaces Handycam Station -AV (Multi) *8 - COMPONENT OUT terminal -DC IN - USB jack (USB2.0 Hi-Speed compatible) - 4GB Memory Stick PRO DUO card - AC adaptor - Power cord - InfoLITHIUM batteryNPFH60 - Handycam Station - Component video cable - AV cable - USB Cable - Wireless Remote Commander RMT-835 - CD-ROM PC application software Picture Motion Browser for Microsoft Windows, Handycam Handbook

Supplied Accessories

Notes to Editors
PC Requirements for Picture Motion Browser
OS Windows 2000 Professional SP4, Windows XP SP2*, Windows Vista* *64-bit editions and Starter are not supported. CPU Intel Pentium 4 2.8GHz or faster (Intel Pentium 4 3.6GHz or faster, Intel Pentium D 2.8GHz or faster, Intel Core Duo 1.66GHz or faster, Intel Core 2 Duo 1.66GHz or faster are recommended.) For the following operations, it can work with Pentium III 1GHz or faster. Importing the contents to the computer One Touch Disc Burn Creating AVCHD/DVD discs Duplicating discs Processing SD (standard definition) image quality contents only

Memory: [Windows 2000, XP] 512MB or more (1GB or more is recommended.) For processing SD (standard definition) image quality contents only, 256MB or more is required. [Windows Vista] 1GB or more
HDD free space: approx. 800MB or more (10GB or more may be required when creating DVD discs.) This requirement is for processing HD (high definition) video quality contents recorded in SP mode (7Mbps). Operations are not guaranteed on all environments. Even in a computer environment which satisfies system requirements, you may find dropped frames, sound interruptions, or noises while playing back movies with HD (high definition) image quality. However, imported images and images on discs created
subsequently will not be affected. Picture Motion Browser does not support 5.1ch surround sound reproduction. The sound is reproduced in 2ch sound. If you use a notebook computer, please connect the computer to the AC adaptor as power source when playing back or editing movies with HD (high definition) image quality. Otherwise, it may not operate properly due to the power saving function of the computer. The supplied software does not support Macintosh computers.
** Notes on Sony VAIO PC - Operations are not guaranteed even on computers fulfilling the system requirements, and frames might be dropped from movies with HD video quality. - Operation check is executed only with VAIO computers released in Jan./2006 or later.
*** Notes on PLAYSTATION3 - With the PLAYSTATION3 system software update scheduled in summer 2007, playback of contents recorded with the AVCHD Memory Stick Camcorder will be available on PLAYSTATION3. - Always maintain your PLAYSTATION3 to use the latest version of the PLAYSTATION3 system software. Please refer to the Sony Computer Entertainment Inc. website for details :

asia.playstation.com.

Media Enquiries
Peter Buckton Communications Manager Sony New Zealand Limited
Images and Product Information
Michael Higginson Product Coordinator Sony New Zealand Limited
Peter.Buckton@ap.sony.com
6194 Michael.Higginson@ap.sony.com
About Sony Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Sony New Zealand Ltd, a wholly owned subsidiary of Sony Corporation, is responsible for the companys electronics business in New Zealand.