A Promise for the Nex t Generation
Environment al S tewardship at S ony
Sony strives to realize environmentally conscious products and services, applying superior technology
New dreams, taking root in fertile soil
that lessen our environmental impact, helping ensure a greener world for future generations.
Expanding Environmental Initiatives Worldwide
The environmental issues we face today are global in scale. Around the world, the Sony Group is united in environmental initiatives that are a facet of our corporate social responsibility.
264 sites worldwide have obtained ISO 14001 certification. (As of March 31, 2008.)

Europe: 31 sites

Japan: 128 sites East Asia: 18 sites

Americas: 32 sites

Southeast Asia, Middle East, Africa, and Oceania: 55 sites
*ISO 14001: International environmental management standard established to minimize the environmental impact of corporate activities
World Wide Fund for Nature Partner
Since joining the Climate Savers program of the World Wide Fund for Nature (WWF) in 2006, Sony has pledged to help curb global warming through this program. Subsequently, Sony has made steady gains in the following commitments, as certified by WWF and independent third-party organizations.
Commitments 1. The Sony Group will reduce absolute greenhouse gas emissions, calculated in terms of CO 2 , 7% from the 2000 level by 2010. 2. Sony will reduce CO 2 emissions from product use by lowering the annual energy consumption of principal Sony products. 3. Sony will raise consumer awareness of measures to prevent global warming. 4. Sony will support efforts to keep the average rise in global temperature at less than 2C relative to preindustrial times.
For a greener w o r l d , from this genera tion t o t h e n e x t. Ongoing efforts a t S o n y r e d u c e our environmenta l i m p a c t.

Reduce

Reducing the resources and energy we consume

Recycle

Recycling for optimal use of limited resources and energy

Innovate

Preserving the beauty of nature for posterity
Continuing to develop new materials and energy sources with less environmental impact
Contents Reducing Energy Consumption6 Using Fewer Resources8 Managing Chemical Substances10 Protecting the Environment11 Working in the Field of EntertainmentBack Cover
Efficient Plants and Offices
Pursuing Renewable Energy
Dominant fossil fuels such as oil and coal are limited resources that have a significant impact on higher CO 2 emissions. Sony is working to reduce our energy consumption while switching to renewable energy sources. Renewable energy is now used in more ways, at more Sony business in Japan and overseas. Participating in the Green Power Certification System and installing solar power systems helped reduce Sony's CO 2 emissions by approximately 20,000 tons in fiscal 2007.
Promoting CO2 Reduction in Other Activities

At headquarters and elsewhere, Sony has adopted high-efficiency cooling and heating systems that save energy. CO 2 emissions are lower, and our environmental impact is significantly lighter.
Noshiro Biomass Power Plant, Northern Japan
Since October 2007, Sony has fulfilled a Green Power Certification contract by offsetting costs to convey materials from forest thinning to this biomass power plant.

Sony DADC Austria

Operating on 100% renewable energy as of November 2007.
Sony headquarters, equipped with a high-efficiency cooling and heating system.

Renewable Energy Defined

Renewable energy is derived from natural sources such as wind, biomass, wood chips, and sunlight. Available on an ongoing basis, these energy sources do not increase CO 2 levels. Woody biomass plants do produce CO 2 from the wood chips burned for fuel. However, this CO 2 is offset during the course of growing the vegetation these chips are derived from, which absorb CO 2 throughout their lifetime. Even if CO 2 is ultimately released back into the atmosphere, there is no net increase.
Japan's Green Power Certification System
This certification system promotes electric power produced from renewable energy sources. Even users far from power plants can obtain certification as evidence of purchasing electric power generated using renewable energy. After jointly developing this system with Japan's largest electric utility company, Sony was the first company to receive Green Power certification. Over time we are increasing the amount under contract.
Reducing Energy Consumption
Lower CO 2 Emissions from Energy Efficiency
Many initiatives are underway to help achieve our objective of reducing absolute greenhouse gas emissions in the Sony Group (calculated in terms of CO 2) 7% from the 2000 level by 2010. In fiscal 2007, CO 2 emissions totaled approximately 2.07 million tons, down 6.6% from fiscal 2000.
Distribution Manufacturing by suppliers

Efficient Products

Energy Efficiency Throughout Product Life Cycles
*Sony promotes energy efficiency throughout part production, product manufacturing, and use by consumers
Product energy requirements are not limited to the power consumed in use. Energy is required to

CO2 emissions

Distribution Manufacturing by Sony Use by consumers
manufacture the parts and materials, to assemble and deliver the finished product, to power the product during use and standby, and to process it when it is eventually disposed of. Investigating the environmental impact of products at all stages helps Sony reduce energy use throughout the life cycle.

ECO MEMO

C O 2 Emis sio ns a nd G lo b al Wa r ming
About 72.88 million tons of emissions are generated each day worldwide. Over the past century temperatures have risen 0.6C on average around the world, causing many repercussions on the surface of the earth. To curb global warming, experts believe we must keep the temperature increase at less than 2C. Reducing CO 2 emissions is everyone's responsibility.
Through Better Televisions
After determining that over time, the greatest environmental impact from the standpoint of CO 2 emissions comes from simply watching TV, we focused on improving energy efficiency to make products gentler on the environment while maintaining superior picture quality.
Breakdown of TV Environmental Impact, in CO 2 Emissions
Manufacturing, distribution, and other processes
Comparison of Environmental Impact, in CO 2 Emissions (Japan)

(kg-CO2) 800

Product use
LCD TV manufactured in 2005 (KDL-32S1000)
LCD TV manufactured in 2007 (KDL-32J3000)
LCD TV manufactured in 2008 (KDL-32J1)
*CO 2 emission is greatest in use
*CO 2 emissions are reduced by creating efficient products

Using Fewer Resources

Among the World's Top Users of Recycled Plastic
For more than a decade, Sony has been involved in development focused on recycled plastic. Each year the Sony Group uses more than 10,000 tons of recycled plastic, making us one of the world's leading users of recycled. We are working toward a target of 12% or more of reused/recycled materials in products (such as recycled plastic, paper, and other resources) by 2010 and a special project team aggressively encourages adoption of reused or recycled materials. Meanwhile, we have developed resource recovery technology for plastic, which has also enabled a reduction in CO 2 emissions.
Minimum Resources, Maximum Recycling
To make the most of limited resources, Sony reduces the amount of materials used and designs products for recycling and resource recovery after use. At Sony, we take wise use of resources seriously.
Closed-Loop Recycling Now Underway at Sony
Products and Parts Made of Recycled Plastic
In order to use recycled plastic, Sony practices strict quality control (starting in upstream processes) and applies a variety of proprietary technologies.
CD Scrap Recycling in Japan
CD scrap is recycled for use in product parts.
Television Recycling in Japan
Fiscal 2008 saw the start of plastic part recycling at Sony. Parts recovered from older televisions are now reused in new sets.

L imi t e d Res our ces

Some experts claim that remaining oil reserves may last 41 years. Now that all consumers should realize petroleum-based plastic (indispensable to many of the electronics that enrich our lives) is a limited resource, the eco-minded practices of resource reduction and recycling have become second nature in many areas.
Optical disc plant CD scrap
Television recycling plant
Television production site
Recovered scrap television parts Polystyrene foam for parts packaging

Handycam station

PSP (PlayStation Portable) internal parts
Location-Free Home HD wireless link set (LF-W1HD) top cover
Bravia LCD TV Parts used in some spring 2008 models
Reducing Resources in Products
Efforts to reduce the amount of resources used in products have proven particularly successful in televisions. Aided by a shift in demand toward lighter, flat-panel models, we are using fewer resources despite increased sales. Consumption in fiscal 2007 stood at approximately 1.27 million tons, down 23% from fiscal 2000.
Volume of Resources in Products

Approx. 23% reduction

(10,000 tons) TVs Video products Audio products Information/communication products Professional equipment Components and semiconductor devices Game consoles Software

150 100

Reducing Waste
To reduce waste and use resources more efficiently, Sony is working toward an absolute reduction in worksite waste of 40% or more relative to 2000 levels by fiscal 2010. Our target waste reuse / recycling ratio is 99% or more at plants in Japan and 95% or more overseas.

Waste from Sites

(Thousand tons) 150 Target (fiscal year)
Ja pan Americas Europe Pan-Asia China
Approx. 40% reduction (110,000 tons) by 2010 relative to 2000 levels
Managing Chemical Substances
Carefully Controlling Chemical Substance, Even Before Products Take Shape
Protecting the Environment
Strict control of potentially hazardous chemical substances is critical in preventing environment pollution. To support the management of each and every component, Sony established the Green Partner Environmental Quality Approval Program in 2002. The program forms the basis for managing chemical substance in all parts and materials. Sony builds closer ties with our Green Partner* suppliers who uphold these standards. Implementing these kinds of programs supports meticulous control of chemical substances from an early stage, in the procurement of parts and materials.

* 4,100 companies worldwide as of March 2008, including OEM suppliers
Groundwater cultivation program of Kumamoto Technology Center, Sony Semiconductor Kyushu Corporation
Acting Globallyand Locally, for Local Scenic Beauty
Protecting Local Water Resources in Groundwater Cultivation Programs
Kumamoto Technology Center, Sony Semiconductor Kyushu Corporation
Creating Wildlife Reserve on Site Grounds
Sony DADC Plant in Pitman, New Jersey
Tree Planting to Foster Natural Oases
Sony's Own Chemical Substances Management, Practiced Worldwide
The EU bans particular chemical substances in products, as specified in the RoHS Directive 1. In Japan, use in products must be clearly identified under J-Moss 2 labeling policies. These and related laws and regulations around the world, such as ACPEIP 3 in China, served as guidelines in
This groundwater cultivation program was started in 2003 with the objective of replenishing the aquifer to offset the amount of water used by the facility. Water drawn from rivers is used to flood fallow fields near the plant, where it penetrates the soil and returns to the aquifer.
In 2006 a wildlife reserve was set aside at the plant, in agreement with the state of New Jersey. Forests and ponds here are home to abundant wildlife including deer, foxes, birds, and coyotes.
Sony has supported the Broadleaf Forest Project of the town of Otsu, Kumamoto since fiscal 2006. Within five years, some 7,500 Yamazakura ( Prunus jamasakura) and Japanese maple (Acer japonicum) trees will be planted on nearby Mt. Tawara. Nearly 4,500 trees have been planted as of 2008.
establishing Sony's own standards for management of chemical substancesManagement Regulations for Environment-related Substances to be Controlled which are included in Parts and Materials ( SS-00259 ) 4.
RoHS Directive: Directive limiting the use of specified chemical substances in electric and electronic products; effective July 1, 2006 in the EU Japanese Industrial Standards (JIS) for marking the presence of specified chemical substances in electrical and electronic equipment Administration on the Control of Pollution Caused by Electronic Information Products Management Regulations for Environment-related Substances to be Controlled which are included in Parts and Materials (SS-00259): chemical substance delivery standards for Sony suppliers

Creating Local Parks

Reducing Chemical Substances at Plants and Offices
In regulating chemicals at group sites, Sony supports reduction not only of the amount of controlled chemicals used but also the amount transferred and released into the air, water, and soil as emissions or waste. Our target regarding atmospheric release of volatile organic compounds (VOCs) is an absolute reduction of 40% or more from the fiscal 2000 level by fiscal 2010.
Oita Technology Center, Sony Semiconductor Kyushu Corporation
Conserving Natural Forests, Inviting the Community
Kohda TEC, Sony EMCS Corporation
Sony protects precious natural woodland within the facility grounds. Some trees here are more than 100 years old. In 2003 a wasteland was transformed into the welcoming Sony Shionoka Park, which is open to local residents.
Cultivating a scenic green environment has been an objective of Kohda TEC since this manufacturing site was established in 1972. For a decade, natural on-site woodland has been cared for as Sony Forest. An observation deck and playground are among the facilities provided for the community to enjoy.
C hemic al Sub s t a nces D e f ine d
Chemical substances are simply chemical compounds synthesized by a chemical reaction involving chemical elements or compounds. However, among the many convenient chemical substances are some specified as hazardous, which are potential sources of environmental pollution.
Oita Technology Center and Kohda TEC have been recognized with the highest certification in the Social and Environmental Green Evaluation System.
Our Own Brand of Eco-Activism in the Field of Entertainment
Environmental activities by the Sony Music Group in Japan capitalize on the group's particular strengths.

Sony Music Group

Many artists on affiliated labels in Japan record CDs and DVDs in studios powered by renewable energy (Green Power). CD and DVD covers are printed on paper certified by the Forest Stewardship Council. Corporate and artist websites share environmental views and information.

Music On! TV

This music channel relies entirely on Green Power for the energy consumed. When the "Harmony with the Earth" event was broadcast live in 2006, a portion of the proceeds were donated to promote wind power generation.
CDs produced at studios powered by renewable energy: ( clockwise from top left) Shogo Hamada, Koji Tamaki, Rythem
Sony Music Communications

Launched in fiscal 2004, Greenstyle Design is a program supporting conservation organizations through SMC eco-solutions business. These organizations receive a portion of SMC revenue through the Greenstyle Fund for environmental conservation.
Music On ! T V music channel

Sony Creative Products

"Natural Pingu" merchandise made from organic cotton and other natural materials was developed by Sony Creative Products. Pingu was adopted by Japanese environmental ministries for publicity and has become a popular environmental spokesperson. Green Power is now used at more than 20 m.i.x! stores throughout Japan, under management of Sony Creative Products.

The Pygos Group

Explore environmental initiatives at Sony
w w w. s o n y. n e t / e c o
Printed on paper that supports forest thinning, developed by Office ChonaiKai (a paper recycling NPO) and the municipality of Iwaizumi, Japan, which is involved in conservation. This brochure is produced using FSCcertified paper, composed of pulp from appropriately managed forests following FSC standards. Printed on FSC-certified paper using environmentally conscious soy-based inks.

Sony Corporation

1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan
Information valid as of August 2008.