s The TV should be installed near an easily accessible power outlet. s To prevent internal heat buildup, do not block the ventilation openings. s Do not install the TV in a hot or humid place, or in a place subject to excessive dust or mechanical vibration. s Avoid operating the TV at temperatures below 41F (5C). s If the TV is transported directly from a cold to a warm location, or if the room temperature changes suddenly, the picture may be blurred or show poor color due to moisture condensation. In this case, please wait a few hours to let the moisture evaporate before turning on the TV. s To obtain the best picture, do not expose the screen to direct illumination or direct sunlight. It is recommended to use spot lighting directed down from the ceiling or to cover the windows that face the screen with opaque drapery. It is desirable to install the TV in a room where the floor and walls are not of a reflective material.
To prevent electric shock, do not use this polarized AC plug with an extension cord, receptacle or other outlet unless the blades can be fully inserted to prevent blade exposure.
Declaration of Conformity
Trade Name: SONY Model: KDL-40W3000/KDL-46W3000/ KDL-52W3000 Responsible Party: Sony Electronics Inc. Address: 16530 Via Esprillo, San Diego, CA 92127 U.S.A. Telephone Number: 858-942-2230 This device complies with part 15 of the FCC rules. Operation is subject to the following two conditions: (1) This device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undesired operation.

NOTIFICATION

This equipment has been tested and found to comply with the limits for a Class B digital device, pursuant to Part 15 of the FCC Rules. These limits are designed to provide reasonable protection against harmful interference in a residential installation. This equipment generates, uses and can radiate radio frequency energy and, if not installed and used in accordance with the instructions, may cause harmful interference to radio communications.

Contents

Important Safety Instructions..4 Programming Non-Sony Video Equipment..26 Using Other Equipment with Your Remote Control...28 Using P&P and PIP Features..31 To Display the Sub Window..31 To Change Inputs or Channels in the Window...31 To Change the Window Size of P&P.31 To Exit from P&P and PIP..31
Welcome to the World of BRAVIA
The Four Steps to Full HD Experience: Set, Sound, Source, and Setup..8 Picture Quality and Aspect Ratio..8 TV Home Menu: XMB (XrossMediaBar)..9

Getting Started

1. Installing the TV..10 Preventing the TV from Toppling Over.10 Preparation for Wall-Mounting..10 2. Locating Inputs and Outputs..11 Left Side..11 Rear..12 3. Connecting the TV...14 Cable System or VHF/UHF Antenna System..14 Cable System and VHF/UHF Antenna System..14 HD Cable Box/HD Satellite Box..14 PC...16 Other Equipment..17 Using HDMI Control for BRAVIA Theatre Sync..18 Bundling the Connecting Cables.18 4. Setting Up the Channel List Initial Setup..19

Antenna grounding according to the National Electrical Code, ANSI/NFPA 70
Antenna lead-in wire Ground clamps Antenna discharge unit (NEC Section 810-20) Electric service equipment Grounding conductors (NEC Section 810-21) Ground clamps Power service grounding electrode system (NEC Art 250 Part H) s When lifting or moving the TV, hold it firmly from the bottom. Place your palm directly underneath but do not squeeze the panels speaker grill area.
NEC: National Electrical Code

BATTERIES

s Do not dispose of batteries in a fire. s Do not short circuit, disassemble or overheat the batteries. s Danger of explosion if battery is incorrectly replaced. Replace only with the same or equivalent type.
Disposal of used batteries
To preserve our environment, dispose of used batteries according to your local laws or regulations.

CLEANING

Cleaning the AC power plug
Unplug the AC power plug and clean it regularly. If the plug is covered with dust and it picks up moisture, its insulation may deteriorate and result in a fire.
Cleaning the screen surface/ cabinet of the TV set
Unplug the AC power cord when cleaning this TV. If not, it may result in electric shock. Clean the cabinet of the TV with a dry soft cloth. To remove dust from the screen, wipe it gently with a soft cloth. Stubborn stains may be removed with a cloth slightly dampened with a solution of mild soap and warm water. Never use strong solvents such as thinner or benzine for cleaning. If using a chemically pretreated cloth, please follow the instruction provided on the package. The ventilation holes can accumulate dust over time. To ensure proper ventilation, we recommend removing the dust periodically (once a month) using a vacuum cleaner.

(Continued)

VENTILATION
The slots and openings in the TV are provided for necessary ventilation. To ensure reliable operation of the TV and to protect it from overheating, these slots and openings must never be blocked or covered. Unless proper ventilation is provided, the TV may gather dust and get dirty. For proper ventilation, observe the following: s Do not install the TV face up, down or sideways. s Do not install the TV turned over or upside down. s Never cover the slots and openings with a cloth or other materials.
Objects and ventilation holes
Never push objects of any kind into the TV through the cabinet slots as they may touch dangerous voltage points or short out parts that could result in a fire or an electric shock. Do not place any objects on the TV.

MOISTURE

Moisture and flammable objects
s The TV must not be exposed to dripping or splashing. Do not place objects filled with liquids, such as vases, on the TV. s Do not use power-line operated TV sets near water for example, near a bathtub, washbowl, kitchen sink, or laundry tub, in a wet basement, or near a swimming pool, etc. It may result in a fire or an electric shock. s Do not let this TV get wet. Never spill liquid of any kind on the TV. If any liquid or solid object does fall through, do not operate the TV. It may result in electric shock or damage to the TV. Have it checked immediately by qualified personnel. s To prevent fire, keep flammable objects or open flame (e.g. candles) away from the TV.

s Never block the slots and openings by placing the TV on a bed, sofa, rug or other similar surface.
s Never place the TV in a confined space, such as a bookcase or built-in cabinet, unless proper ventilation is provided.

INSTALLATION

Leave some space around the TV set as shown below. Otherwise, air-circulation may be inadequate and cause overheating, which may cause a fire or damage to the TV set. Installed on the wall

11 7/ 8 inches (30 cm)

Wall mount installation requires the use of a Wall-Mount Bracket. When installing or removing the TV, using the Wall-Mount Bracket, be sure to use qualified contractors. If not properly secured during installation or removal from the Wall-Mount Bracket, the TV may fall and cause serious injury.

Optional wall mount

4 inches (10 cm) 4 inches (10 cm)
Observe the following when installing the TV using a Wall-Mount Bracket. s Be sure to follow the operating instructions supplied with the Wall-Mount Bracket when installing the TV. s Be sure to attach the brackets supplied with the Wall-Mount Bracket. s Do not hang the TV from the ceiling. It may fall and cause serious injury.

4 inches (10 cm)

Leave at least this space around the set.

Installed with stand

/8 inches (30 cm) /8 inches

Placement

The TV should be installed near an easily accessible AC power outlet.

4 inches (10 cm) (6 cm)

Observe the following in placing the TV. Otherwise the TV may fall from the stand or wall mount, causing damage or serious injury. s Place the TV on a stable, level surface. s Do not hang anything on the TV. Do not allow children to climb on the TV.
Leave at least this space around the set. Never install the TV set as follows: Air circulation is blocked. Air circulation is blocked.
Do not install the TV in places subject to extreme temperature, such as in direct sunlight, near a radiator, or heating vent. If the TV is exposed to extreme temperature, the TV may overheat and cause deformation of the enclosure or cause the TV to malfunction. Do not install the TV in a place exposed to direct air conditioning. If the TV is installed in such a location, moisture may condense inside and may cause a malfunction. s Never place the TV in hot, oily, humid or excessively dusty places. s Do not install the TV where insects may enter. s Do not install the TV where it may be exposed to mechanical vibration.
s Do not install the TV in a location where it may protrude, such as on or behind a pillar, or where you might bump your head on it. Otherwise, it may result in injury.

2. Locating Inputs and Outputs

Left Side

VIDEO IN

L(MONO)

AUDIO R

Description

1 Headphone jack
Connects to your headphones. If your headphones do not match the jack, use a suitable plug adapter (not supplied).
While headphones are connected, the TV speakers are muted. 2 VIDEO IN 2 Connects to the composite video and audio output jacks on your camcorder or other VIDEO/R-AUDIO- video equipment such as a VCR or video game equipment. L (MONO)
If you have mono equipment, connect its audio output jack to the TVs L (MONO) audio input jack. 3 HDMI IN 2 HDMI HDMI (High-Definition Multimedia Interface) provides an uncompressed, all-digital audio/video interface between this TV and any HDMI-equipped audio/video equipment, such as a set-top box, DVD player, Blu-ray Disc Player, A/V receiver as well as PC. HDMI supports enhanced, or high-definition video, plus digital audio.
HDMI connection is necessary to view 480i, 480p, 720p, 1080i, 1080p and 1080/24p formats. Note that this TV displays all video input signals in a resolution of 1,920 dots 1,080 lines. Be sure to use only an HDMI cable that bears the HDMI logo. When HDMI control compatible equipment is connected, communication with the connected equipment is supported. Refer to page 44 to set up this communication. When connecting a HDMI control compatible audio system with HDMI jack, be sure to also connect to the OPTICAL OUT jack.

L AUDIO R

DMeX/SERVICE DIGITAL OUT (OPTICAL) L AUDIO R
(1080p/1080i/ 720p/480p/480i)

S VIDEO

(MONO)
PR L AUDIO R VIDEO IN COMPONENT IN

AUDIO OUT

(VAR/FIX)

VHF/UHF/CABLE

1 PC IN (RGB/AUDIO)
Connects to a personal computers video output connector using a HD15-HD15 cable with ferrite core (analog RGB, not supplied). Can also be connected to other analog RGB equipment. See PC Input Signal Reference Chart on page 16 for the signals that can be displayed.
For some Apple Macintosh computers, it may be necessary to use an adapter (not supplied). If this is the case, connect the adapter to the computer before connecting the HD15-HD15 cable with ferrite core. If the picture is noisy, flickering or not clear, adjust Phase and Pitch of Screen settings on page 38.

3. Connecting the TV

Cable System or VHF/UHF Antenna System
You can enjoy high-definition and standarddefinition digital programming (if available in your area) along with standard-definition analog programming.
HD Cable Box/HD Satellite Box
You can also enjoy high-definition programming by subscribing to a high-definition cable service or a high-definition satellite service. For the best possible picture, make sure you connect this equipment to your TV via the HDMI or component video (with audio) input on the back of your TV. Shown with HDMI Connection

Rear of TV

This TV is capable of receiving unscrambled digital programming for both cable (QAM and 8VSB) and external VHF/UHF antenna (ATSC). It is strongly recommended that you connect the antenna/cable input using the 75-ohm coaxial cable (not supplied) to receive optimum picture quality. A 300-ohm twin lead cable can be easily affected by radio frequency interference, resulting in signal degradation.
Cable or VHF/UHF (or VHF only)
75-ohm coaxial cable Rear of TV VHF/UHF/CABLE input CATV/Satellite antenna cable HDMI cable
Cable System and VHF/UHF Antenna System
Use an optional A-B RF switch (not supplied) to switch between the cable and over-the-air antenna programming, as indicated below.
A-B RF switch Cable Antenna
HD cable box/ HD satellite box
Rear of TV VHF/UHF/CABLE input
Be sure to set the Cable setting to On or Off in the Channel settings for the type of input signal you choose (see page 40).
Shown with DVI Connection
CATV/Satellite antenna cable Rear of TV

DVI-to-HDMI cable

AUDIO-L (white) AUDIO-R (red)

Audio cable

If the equipment has a DVI jack and not an HDMI jack, connect the DVI jack to the HDMI IN 1 (with DVI-to-HDMI cable or adapter) jack and connect the audio jack to the AUDIO IN (L/R) jacks of HDMI IN 1. For details, see page 13.
Shown with Component Connection
Y S VIDEO PB DMex/SERVICE DIGITAL OUT (OPTICAL) L AUDIO R
(1080p/1080I/ (1080p/1080i/ 720p/480p/480i) 720p/480p/480I)
HD cable box/HD satellite box
AUDIO-R (red) AUDIO-L (white) PR (red) PB (blue) Y (green) Component video cable
Use the TV as a monitor for your PC. Shown below with the HD15 to HD15 connection. This TV can also be connected to a PC with DVI or HDMI output. (Refer to the separate Quick Setup Guide.)
HD15-HD15 cable (analog RGB)
Audio cable (stereo mini plugs)
Connect to an HDMI compatible PC with an HDMI cable.

Bundling the Connecting Cables
You can bundle the connecting cables as illustrated below.

KDL-40/46W3000

HDMI Control Available with Your TV Once the supported equipment is connected, the following operations are available: Turn off the equipment automatically when you turn off the TV. When the connected equipment is turned on by One-Touch-Play, the TV will automatically turn on and select the respective HDMI input. Automatically turn on equipment listed under the External Inputs on the XMB when selected, see pages 9 and 32.

KDL-52W3000

When a Sony A/V receiver with BRAVIA Theatre Sync is connected, the following additional operations are possible: Turning on the A/V receiver when the TV is turned on. Automatically switching to the audio output of the A/V receivers attached speakers. Adjusting the volume and muting of the A/V receiver with the TVs remote control.
Do not bundle the AC power cord with other connecting cables. The hook of the cable holder can be opened from either sides depending on attaching position.
The A/V receiver cannot be selected from the XMB.
4. Setting Up the Channel List Initial Setup
The Initial Setup screen appears when you turn on the TV for the first time.
Initial Setup Step 1 of 5
If you accidentally turn off the TV during the Initial Setup process, the Initial Setup will restart from the beginning when the TV is turned back on. The Auto Program may be canceled while the channels are being scanned. Press RETURN first then press either B/b on the remote control, highlight Yes to cancel or No to resume Auto Program.
Please select a language. Language settings will apply to on screen display as well as default audio for digital channels. Highlight a choice and press to continue.
To Run Initial Setup Again or Auto Program at a Later Time Select the Initial Setup feature from the XMB or refer to the Initial Setup described on page 45. To run Auto Program, see page 40. To Add Digital Channels Use the Add Digital Channels feature as described on page 40. (Useful for antenna installations.) To Display the Picture in Your Preferred Aspect Ratio Select the proper Wide Mode as described on pages 37 and 38. You may want to set up convenient features such as Favorites (see page 21), Show/Hide Channels (page 40), Edit Channel Labels (page 40) when Auto Program is completed.

English Espaol Franais

After you finish connecting the TV, you can run Initial Setup to create a list of available analog and digital channels if you have connected an antenna or cable directly to the TVs VHF/UHF/ CABLE input. You will be prompted to select the language of your choice to be used for all the on-screen settings. Use the remote control to navigate through the Initial Setup: V/v button:

Using Other Equipment with Your Remote Control
Make sure that the equipment is programmed on the remote control (page 26). Press INPUT repeatedly until you see the video input on the screen for your connected equipment. Remote control tips are provided below.

To Do This.

Stop Fast forward Rewind the tape Pause

Press.

x M m X (press again to resume normal playback)
Some functions cannot be operated depending on the equipment. In that case, operate by the remote control supplied with the equipment. Cable Box

To Do This. Press.

DVD Player or DVD Changer
Activate the remote control to operate DVD (FUNCTION) the DVD Turn on/off If you have a DVD changer, to skip disc Play Stop Pause Step through different tracks of the disc Step through different chapters of the disc POWER F1 H x X (press again to resume normal playback) m to fast reverse or M to fast forward the disc when pressed during playback > to step forward or. to step backward 0-9, ENT BD/DVD MENU or TOP MENU V v B b, HOME RETURN
Activate the remote control to operate STB (FUNCTION) the cable box Turn on/off Select a channel Change channels Back to previous channel POWER 0-9, ENT CH +/ JUMP

Satellite Receiver

Select a track directly Display the disc menu or top menu
Activate the remote control to operate STB (FUNCTION) the satellite receiver Turn on/off Select a channel Change channels Back to previous channel Display channel number Display SAT Guide Display SAT Menu Move highlight (cursor) Select item POWER 0-9, ENT, CH +/ JUMP DISPLAY OPTIONS HOME VvBb
Operate the DVD menu Display the system MENU Return
Activate the remote control to operate BD (FUNCTION) the Blu-ray Disc Player Turn on/off Play Stop Pause POWER H x X (press again to resume normal playback) m to fast reverse or M to fast forward the disc when pressed during playback BD/DVD MENU BD/DVD MENU BD/DVD TOP MENU BD/DVD TOP MENU V v B b, HOME
Activate the remote control to operate STB (FUNCTION) the VCR Turn on/off INPUT SELECT Select a channel Change channels Record Play POWER INPUT
Step through different tracks of the disc Display the POP UP menu (BD) Display the disc menu (DVD) Display the top menu (BD)
0-9, ENT CH +/ z H Display the top menu (DVD) Operate the menu MENU ON/OFF
Specify the previous chapter/track Specify the next chapter/track Return to the previous display

Sleep Timer

Picture Settings
Picture Mode Vivid Standard Cinema Photo Custom For enhanced picture contrast and sharpness. For standard picture settings. Recommended for home entertainment. For viewing film-based content. Most suitable for viewing in a theater-like environment. For viewing still image content. Allows you to store your preferred settings.
Picture Mode for all inputs can also be accessed by pressing PICTURE on the remote control to directly toggle the modes. The options for Picture Mode may differ depending on the Video/Photo Optimizer setting (see page 39). Reset Backlight Picture Brightness Color Hue Color Temperature White adjustment Resets the current Picture Mode setting to the default values. Brightens or darkens the backlight. Increases or decreases picture contrast. Brightens or darkens the picture. Increases or decreases color intensity. Increases or decreases the green tones. Cool Neutral Warm 1, 2 Sharpness Noise Reduction MPEG Noise Reduction DRC Mode Gives the white colors a bluish tint. Gives the white colors a neutral tint. Gives the white colors a reddish tint. Using the Menus
Sharpens or softens the picture. Reduces the noise level of connected equipment, and the VHF/UHF/CABLE input. Reduces the mosaic effect in MPEG-compressed video. Useful for DVDs and Digital TV channels. High Density Progressive Off Creates a high-resolution picture with 4 x density, for high quality sources (i.e., DVD player, satellite receiver). Recommended for still pictures. Turns off DRC Mode.
DRC Mode is available only with 480i source. DRC Mode is not available when Game/Text Mode is set to On. DRC Palette Allows you to customize the level of detail (Reality) and smoothness (Clarity). 1 Press the arrow buttons to highlight DRC Palette then press. The DRC Palette appears.

DRC Palette TV 1 Reality

Clarity

RETURN

Press the arrow buttons to adjust the position of the marker (z). As you move the z higher along the Reality axis, the picture becomes more detailed. As you move the z to the right along the Clarity axis, the picture becomes smoother.

DRC Palette is available only with 480i source. DRC Palette is not available when Game/Text Mode is set to On.

Advanced Settings

Resets all the advanced settings to the default values.
Black Corrector Enhances black areas of the picture for stronger contrast. Advanced C.E. Automatically optimizes the backlight and contrast. This setting is (Advanced especially effective for dark picture scenes. It will increase the Contrast contrast distinction of the dark picture scenes. Enhancer) Gamma Clear White Color Space Live Color White Balance Adjusts the balance between the light and dark areas of the picture. Emphasizes white and light colors. Selects the range of color reproduction from Wide or Standard. Makes colors more vivid and reproduces clear skin tones. Adjusts the color temperature color by color.
Detail Enhancer Enhances the details of the picture. Edge Enhancer Enhances the outline of the picture.
Picture settings for all inputs can also be accessed by pressing OPTIONS on the remote control, then selecting Picture from the OPTIONS menu. Picture settings for PC Timings (HDMI or PC input) are the same as other input modes (see above for details), but Noise Reduction, MPEG Noise Reduction, DRC Mode, DRC Palette and Detail Enhancer are not available.

Sound Settings

Available Sound settings depend on the Speakers setting under Audio Options settings (page 39) or headphone connection.
Sound Mode Dynamic Standard Custom Enhances treble and bass. Suitable for spoken dialog. Customizes the sound settings including the Sound Booster setting.
Sound Mode can also be accessed by pressing OPTIONS on the remote control. Reset Treble Bass Balance Surround Resets the current Sound Mode setting to the default values. Increases or decreases higher-pitched sounds. Increases or decreases lower-pitched sounds. Emphasizes left or right speaker balance. S-FORCE Provides a virtual surround sound experience made possible using just Front Surround two front speakers. Off Voice Zoom Select for normal stereo or mono reception. Adjusts the clarity of human voices. For example, if the voice of a news announcer is indistinct, you can turn up this setting to make the voice clearer. Conversely, if you are watching a sports program, you can turn down this setting to soften the voice of the commentator. Sound Booster provides a fuller sound with a greater sense of depth and width, by emphasizing the high and low frequency sounds. Select High or Low for the amount of boost you desire while in Custom of Sound Mode. Selecting Off will bypass the emphasis.

Screen Position

Adjust the Vertical positioning by pressing V/v. Press B/b to adjust the Horizontal positioning.
The Screen Position feature is useful if the TV is connected to game equipment. Vertical Size Adjusts the vertical size of the picture. Press B/b and press to adjust.
Vertical Size is available only when Wide Mode is set to Wide Zoom or Zoom. Screen settings for PC Timings (HDMI or PC input) differ from all other input modes and are shown below. Auto Adjust Reset Phase Pitch Select Yes to start the auto adjust to display the PC input. Resets the current screen setting to the default values. Adjust after Pitch to fine tune overall sharpness. Adjust uneven sharpness on screen.
For the PC input Signal Reference Chart, see page 16. H Center Allows you to move the position of the picture horizontally (left and right). To Adjust the H Center Press V/v to highlight H Center and press. Press B/b to correct the centering then press. Allows you to move the position of the picture vertically (up and down). To Adjust the V Center Press V/v to highlight V Center and press. Press B/b to correct the centering then press. Normal Full 1 Full 2 Displays the picture in its original resolution and aspect ratio. Enlarges the picture to fill the screen, while maintaining its original aspect ratio. Enlarges the picture to fill the screen.

V Center

Wide Mode
Wide Mode can also be accessed by pressing WIDE on the remote control. See WIDE button description on page 23 for accessing Wide Mode.

Video Options Settings

CineMotion Select Auto to automatically detect film content and apply a reverse 3-2 pulldown process. Moving pictures will appear cleaner and more natural looking. Select Off to disable the detection. Provides the optimum screen for viewing images with fine lines and characters that are input from video game equipment and PCs. Set to On for the sharp display of fine lines or characters.

Game/Text Mode

Video/Photo Optimizer
Provides suitable image quality by selecting the option depending on the input source (video or photograph data). Video-A Sets suitable image quality, depending on the input source, video data or photograph data when directly connecting Sony HDMI outputcapable equipment that supports Video-A mode. Produces suitable image quality for moving pictures. Produces suitable image quality for still images.

Video Photo

Setting is fixed to Video when the HDMI input signal is 1080/24p, or when Video-A mode is not supported on the connected equipment, even if Video-A is selected. Video Color Space (x.v.Color) Displays moving pictures that is more faithful to the original source by matching the color space of source.

TV is locked to one channel Cannot receive or select channels
The TV turns off automatically No picture from some video sources

Poor picture

The quality of the images is not as good as what I saw at the store Double images or ghosts Only snow and noise appear on the screen Dotted lines or stripes
No color/Dark picture/Color is Press PICTURE to select the desired Picture Mode (see page 24). not correct/The picture is too Adjust the Picture Mode options in the Picture settings (see page 34). bright If you set Power Saving to Low or High, it will enhance the black level (see page 45). Noisy picture Make sure that the antenna is connected using the 75-ohm coaxial cable (not supplied). Keep the antenna cable away from other connecting cords. To avoid TV interference, make sure to use an undamaged antenna cable. Change the Display Area setting to enlarge the picture (see page 37).
The picture does not fill the entire screen or there are flashing lines around the edges of the screen

Condition

Explanation/Solution

No sound/Noisy sound

Good picture, no sound Check the volume control. Press MUTING or VOL + so that Muting disappears from the screen (see page 22). Disconnect your headphones. Set Speakers to TV Speakers in the Audio Options settings (see page 39). If it is set to Audio System, sound is not output from the TVs speakers regardless of the TVs volume control. When using HDMI input with Super Audio CD or DVD-Audio, DIGITAL OUT (Optical) may not provide an audio signal. Make sure that the antenna is connected using the 75-ohm coaxial cable (not supplied). Keep the antenna cable away from other connecting cords. To avoid TV interference, make sure to use an undamaged antenna cable. Confirm the PC is correctly connected to the TV with either the PC IN (with HD15-HD15 cable with ferrite core (not supplied)) or with the HDMI IN. Ensure the output signal from the PC is one of the formats listed on page 16. Turn the PC off. Confirm the PC connection and restart the PC. Plug and play will auto-detect the TV and correctly set up PC timing. Verify PC Power Management is activated (see page 45). Adjust the resolution (see page 16). Adjust Pitch and Phase. The current Wide Mode setting is automatically replaced with the 4:3 Default setting when you change the channel or video input, if 4:3 Default in the Screen settings is set to other than Off. If you want to lock in Wide Mode selected with the WIDE button on the remote control, set 4:3 Default to Off in the Screen settings (see page 37). Check Auto Wide in the Screen settings (see page 37). The picture gets smaller during the commercials, this is due to the method the provider broadcasts their contents. When HD content channels switch to SD definition content (commercials), the picture may be small with a black border. You have selected a text option and no text is available (see page 41). To turn off this feature, set CC Display to Off. If you were trying to select closed captioning, select CC1 instead of Text1-4. Some wide screen programs are filmed in aspect ratios that are greater than 16:9 (this is especially common with theatrical releases). Your TV will show these programs with black bands at the top and bottom of the screen. For more details, check the documentation that came with your DVD (or contact your program provider). Programs in 4:3 aspect ratio will have bands on left and right sides of the screen.

Audio noise

PC Input

No Picture / No Signal

Poor Picture

General

Wide Mode changes automatically
Suddenly the picture gets smaller Black box on screen
Black bands appear at the edges of the screen
Certain programs on DVD or This is due to the digital compression of the source content used by certain other digital sources display a digital broadcasts and DVDs which may cause your TVs screen to display less loss of detail, especially during detail than usual, or cause artifacts (small blocks or dots, pixelations) to appear fast-motion or dark scenes on your screen. These signal compressions are more visible and are dependent on the clarity and resolution of the television. When playing a video game, there is delay between the remote control and the actual video Set the Game/Text Mode to ON (see page 38).
Remote control does not operate
Check the polarity of the batteries or replace the batteries. Point the remote control at the remote control sensor located at the front of the TV. Fluorescent lamps can interfere with your remote control operation; try turning off the fluorescent lamps. Keep the remote control sensor area clear from obstacles. If you are using the TV to change channels, first press TV (FUNCTION) once, and the TV indicator lights up. If you are using another device to change channels, be sure you have not inadvertently switched your TV from the channel 3 or 4 setting. If you are using another device to change channels, be sure to press FUNCTION for that device. For example, if you are using your cable box to change channels, be sure to press STB (FUNCTION) once, and the STB indicator lights up. If you replaced the batteries to the remote control recently, the code numbers for the video equipment may need to be reset. There may be more than one code for the equipment that you are attempting to operate. There is a possibility that some non-Sony equipment cannot be operated by your Sony TV remote control. You may need to use the equipments original remote control. Certain cable companies have limitations on the broadcast of digital cable channels. Check with your cable company for more information. The digital cable channel may be set to Hidden in the Show/Hide Channels setting (see page 40). Select the Password settings on the Parental Lock settings, then enter the following master password: 4357. The master password clears your previous password and allows you to enter a new password (see page 41).

Cannot change channels with the remote control
Remote control does not operate non-Sony video equipment
Some digital cable channels are not being displayed

Lost password

How to reset the TV to factory Turn on the TV. While holding down V on the remote control, press POWER on the TV. (The TV will turn itself off, then back on again.) Release V. settings WARNING: The Reset will clear all of your customized settings including the Parental Lock setting.

Specifications

Model System Television system
NTSC: American TV standard ATSC (8VSB terrestrial): ATSC compliant 8VSB QAM on cable: ANSI/SCTE (Does not include CableCARD functionality) Analog terrestrial: 2-69 / Digital terrestrial: 2-69 Analog Cable: 1-125 / Digital Cable: 1-135 LCD (Liquid Crystal Display) Panel 11 W + 11 W

KDL-40W3000

KDL-46W3000
Channel coverage Panel system Speaker output Input/Output jacks Antenna VIDEO IN 1/2/3
75-ohm external terminal for VHF/UHF S VIDEO (4-pin mini DIN)(VIDEO 1 only): Y: 1.0 Vp-p, 75 ohms unbalanced, sync negative / C: 0.286 Vp-p (Burst signal), 75 ohms VIDEO: 1 Vp-p, 75 ohms unbalanced, sync negative AUDIO: 500 mVrms (100% modulation)/ Impedance: 47 kilohms YPBPR (Component Video): Y: 1.0 Vp-p, 75 ohms unbalanced, sync negative / PB: 0.7 Vp-p, 75 ohms / PR: 0.7 Vp-p, 75 ohms / Signal format: 480i, 480p, 720p, 1080i, 1080p AUDIO: 500 mVrms (100% modulation)/ Impedance: 47 kilohms HDMI: Video: 480i, 480p, 720p, 1080i, 1080p, 1080/24p / Audio: Two channel linear PCM 32, 44.1 and 48 kHz, 16, 20 and 24bits, Dolby Digital AUDIO (HDMI IN 1 only): 500 mVrms (100% modulation)/ Impedance: 47 kilohms 500 mVrms (100% modulation) (Fixed) / 1 Vrms at the maximum volume setting (Variable) Optical Digital Audio Output (PCM/Dolby Digital) D-sub 15-pin, analog RGB, 0.7 Vp-p, 75 ohms, positive See the PC Input Signal Reference Chart on page 16. Stereo mini jack, 500 mVrms (100% modulation)/ Impedance: 47 kilohms Stereo mini jack / Impedance: 16 ohms

COMPONENT IN 1/2

HDMI IN 1/2/3
AUDIO OUT DIGITAL OUT (OPTICAL) PC IN PC AUDIO INPUT Headphones Power and others Power requirement Power consumption in use in standby Screen size (inches measured diagonally) Display resolution (horizontal vertical) Speaker

120 V-240 V AC, 50/60 Hz

220 W All models less than 0.4 W 40 1,920 dots 1,080 lines Full range: mm (1 5/7/8 inches) (2) Tweeter: 40 mm (1 5/8 inches) (2) 1/1/1/39 1/3/7/200
Full range: mm (2 1/1/8 inches) (2) Tweeter: 40 mm (1 5/8 inches) (2) 3/3/1/44 3/4 7/200
Full range: mm (26/8 51/8 inches) (2) Tweeter: 40 mm (1 5/8 inches) (2) 3/1/1/50 3/7/7/300
Dimensions (W H D) with stand (mm) (inches) without stand (mm) (inches) wall-mount hole pattern (mm) Mass with stand without stand
25.0 kg 56 lb. 21.5 kg 48 lb.

54 SONY KDL-46W3000 1,700 www.sony.co.uk
The 46W3000 is good-looking, but hardly trend-setting
HOME CINEMA CHOICE MAY 2008

HCC154.bravia 54

26/2/08 16:47:33

REVIEWS 55

High-end LCD has motion sickness
With its latest LCD model, Sony should really be hitting its atscreen stride. But instead John Archer nds it stumbling
he second instalment of our plasma vs LCD investigation goes right to the heart of the LCD market Sonys hugely popular Bravia range. The KDL-46W3000 resides in the upper end of the brands atpanel TV stable, and sports most of Sonys televisual bells and whistles. Expectations for the screen are obviously high, especially with that 1,700 (or thereabouts) price tag. Seeing that you can pick up a great-performing 50in plasma for considerably less, youd want this to be a top-quality product. How disappointing to report, then, that this Bravia falls short.
optimistic, but our independent real world contrast test revealed a ratio of 3,351:1 after calibration, which is still impressive. As a result, you get
Product: A 46in LCD TV with Bravia Engine EX processing Position: The W3000 series is the second highest in Sonys latest LCD range, behind the X Series Peers: Toshiba 47Z3030 Panasonic TH-50PX70
a boost in black level over previous Sony LCDs, many
of which have been found wanting in this key area. The 46W3000 utilises the latest iteration of Sonys Bravia Engine EX picture processing suite. A cocktail of silicon which handles noise reduction, colour, contrast and ne detail. In addition to the wide gamut DeepColor compatibility that comes with its HDMI v1.3 inputs, Sony has added a digital photo colour-space option, along with the facility to manually adjust the general colour matrix and RGB dynamic range. Other notable trickery tucked away in the extensive onscreen menus are an optional game/text mode designed to optimize the picture when watching sources with ne text; both standard and MPEG noise reduction options; Sonys Live Colour system which combines Wide Colour Gamut backlights with chroma signal processing to boost colour range. In my opinion only Philips can boast TVs with anywhere near the same level of exibility and processing power.

The bare facts

Visually, the set is attractive without being particularly contemporaneous. While the bezel around the 46in screen is chunkier than the current vogue, it at least features a brushed metal nish thats as distinctive as it is luxurious. The sets connections are in line with its aspirations: you get three v1.3 HDMI inputs, a PC input and digital audio output jack, and two component video inputs. Plus there is the usual RGB Scart (x2), composite and S-video trio. Naturally the panel offers Full HD 1920 x 1080 resolution, and Sony claims a contrast ratio of 16,000:1, courtesy of a dynamic backlight. This gure is, of course, outlandishly

Colour tweakin

For all this high falutin processing
stuff, though, you dont get Sonys MotionFlow 100Hz system for tackling LCDs problems with motion blur. And actually the lack of this proves pretty disastrous Out of the box, the Sony exhibits a very accurate colour temperature (measured by our Tech Labs at 6250K), with red levels slightly high. A few minutes spent manually tweaking the RGB levels gives an almost perfect result. Once calibrated, I started my evaluation with Sky News via the TVs digital tuner; I was impressed by how well the 46W3000 deals with the intense colour palette this channel uses. The skin tones are particularly good. Id rate its tonality superior to the last Sony LCD I reviewed. The deep blues of the studio backdrop are lush and credible too, as well as possessing unusually subtle blends that give the images exceptional depth and solidity. Red accuracy isnt great, looking a touch orange at times. But overall, Id rate this set as one of the nicer TVs available when it comes to colour subtlety and range. As mentioned earlier, the black level is also good. Theres shadow detail held in the black suits of some of Skys newsreaders and tones avoid the grey wash common to lesser LCD TVs. Noise levels are generally low. However, it wasnt long before the sets lack of clarity with
MAY 2008 HOME CINEMA CHOICE

HCC154.bravia 55

26/2/08 16:47:37

56 REVIEWS

Specifications
HD Ready: YES including 1080p24 Progressive scan: YES NTSC and PAL formats both work Digital TV tuner: YES plus CI slot Composite video: YES one input S-video: YES one 4-pin Scart: YES two (both RGB) Component video: YES two inputs HDMI: YES three v1.3 HDMI PC input: YES one VGA input Headphone: YES one output Sound: Nicam stereo Resolution: 1920 x 1080 Brightness: 500cd/m2 Contrast ratio: 16,000:1 (with dynamic contrast system; 1,800:1 native) Dimensions (off stand): 1135(w) x 734(h) x 122(d)mm Weight: 29kg Other features: Bravia Engine EX; noise reduction; MPEG noise reduction; Edge enhancer URL: www.techradar.com/240918

Tech Labs

A mixed bunch: This 46in LCD offers copious picture tweaks, but suffers from a lack of 100Hz processing
standard-denition DVB sources began to irritate. SD pictures dont look especially sharp, even with the noise reduction circuits kept to a minimum. This has the effect of sometimes making skin look a bit waxy. The screen fares better with high-denition sources, although the impression of softness remains. Skin tones (particularly notable during a run-through of The Da Vinci Code on Sky Movies HD) lack the glorious detail that makes hi-def so special, to the extent that HD
screens, with 100Hz processing, fare much better. The Da Vinci Codes night-time scenes in The Louvre denitely display signs of clouding of the darkest corners. Even worse, at times there appears to be a curious purple tinge to dark areas of the picture thats sometimes really noticeable especially if youve got the backlight set any higher than zero, or possibly one. Weird. And not at all wonderful.
Pre-calibration colour temperature is pretty close out of the box at 6250K (Point A), with Red high at 112% (Point B). Manual adjustment gives a perfect figure with just a little tweaking Before calibration Colour temperature: 6250K Contrast ratio: 3547:1 Luminance: 103.7fL RGB: 112 /96/104 After calibration Colour temperature: 6505K (User) Contrast ratio: 3235:1 Luminance: 90.5fL RGB: 100/100/100

Aural satisfaction

Sonically the 46W3000 is good, with an open mid-range, nice vocal tone and reasonable amounts of only slightly harsh treble information. However, its not a match on Panasonics Advanced Smart Speaker system as seen on the TH-65PZ700 (HCC #153). This Sony is a little bass-lite. In the end, though, its the 46W3000s pictures that dene the product. And although Id calibrated the set using all the tools available, overall they have to rank as a serious disappointment. When it comes to the plasma vs LCD debate, the evidence is clear. Although LCD is the most ubiquitous atpanel technology on the planet, and improvements are coming thick and fast, if the raw picture performance of this Sony is anything to go by, manufacturers still need to up their game to compete
pictures often look only marginally better than standard DVDs not what the
HD-hungry atscreen buyer will be hoping for, especially from a brand with as much cachet (and ubiquitous advertising) as Sony.

In a blur

This lack of clarity is largely attributable to LCD blur, which transpires to be a signicant problem for Sonys 46W3000. The car chase in War (R2 DVD), for example, becomes an incoherent, smeary mess. When Jason Statham leaps from his totalled automobile, his face remains in the driving seat. Not at all satisfactory. Motion resolution is poor. As soon as anything passes across the screen, even at quite slow speeds, the picture loses signicant clarity. I can only hope that Sonys agship X-Series

VERDICT

Sony KDL-46W3000 1,700 Approx Highs: Excellent colour response; features galore; good build quality Lows: Motion blur; black level issues Performance: Design: Features:

Overall:

HCC154.bravia 56

26/2/08 16:47:38