SSA Public Relations

NEWS RELEASE
Thane Direct Expands Flavorwave Oven Turbo Worldwide DRTV Campaign
DRTV Campaign For Top-Selling Oven Now Reaches Over 80 Countries Worldwide
For Immediate Release: Toronto (April 23, 2009) Global direct response television powerhouse Thane Direc t has brought the number of countries to 80 for its mega-hit Flavorwave Oven Turbo. Hosted by American icon and international action star Mr. T. who emerges as a channel-stopper as he makes his frst infomercial appearance the Flavorwave Turbo infomercial features mouthwatering cooking demos, compelling testimonials and powerful production values including novel use of time lapse photography and animated segments. We are delighted by the continuing market expansion of our Flavorwave Oven Turbo infomercial campaign. The newest infomercial is the third program in the continuing 8-year evolution of the
Flavorwave brand and, we believe, is the most compelling one yet. Of course, an infomercial can only
be as good as the product, and Flavorwave Oven Turbo is an extraordinary product in class by itself, said Thane Direct CEO Amir Tukulj Said Paul Greenberg, Chief Creative Offcer, Thane Direct and executive producer of the Flavorwave show: We obviously went against type by taking Mr. T. out of the action genre and placing him in a kitchen but the bold move has clearly brought great results. Through entertaining and detailed demonstrations and the endearing performance of Mr. T., the infomercial succeeds in underscoring the
Flavorwave Oven Turbo message, bringing it to a whole new generation of consumers.
The Flavorwave Oven Turbo utilizes a combination of three different cooking methods at once - a halogen-heating element browns and sears food, sealing in the juices; Penetrating waves of infrared light cooks food from the inside out; and a convection fan circulates the air around, speeding up cooking time and distributing the heat evenly, so food is always cooked to perfection. While the Flavorwave
Oven Turbo is part of a major housewares category, the products superior quality and functionality
places the product in a class by itself. Adding to Thane Directs impressive list of ERA Awards, the Flavorwave Oven Turbo campaign won the 2008 Electronic Retailing Association (ERA) Award for Best Longform Housewares Infomercial.
About Thane Direc t Thane was established 20 years ago and has grown to be the leading developer and distributor of infomercial products with fully integrated operations in the USA, Canada, Scandinavia, Mexico, The UK, Germany, Australia and The Middle East. The companys resources include distribution channels in more than 150 countries, nine 24 hour shopping channels and seventeen retail web sites. Thane Directs unprecedented and growing presence in international television and print media, mail order and retail in the world's biggest consumer markets is unrivalled.
Contact: Steve Syatt /SSA Public Relations (818) 907-5929/ssyatt@ssapr.com

SSA Public Relations

NEWS RELEASE
Thane Direct Wins Telly Awards For Production Excellence Flavorwave Turbo Oven, H2O Vac Turbo, Steam Styler And Total Vibes

Receive Telly Honors

For Immediate Release: Los Angeles (September 2, 2009) Refecting the companys commitment to production excellence, leading direct response marketer Thane Direct has earned six 2009 Telly Awards for the companys
Flavorwave Turbo Oven, H2O Vac Turbo, Steam Styler and Total Vibes long form infomercial
programs. The Telly Awards honor the very best regional broadcast and cable television commercials and programs, as well as the fnest video and flm productions, and work created for the Web. Established in 1978, the mission of the Telly Awards is to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The following is the list of Thane Direct 2009 Telly Awards:

Flavorwave Turbo Oven

BEST PRODUCTION EDITING BEST PRODUCTION BEST DEMONSTRATION SHOW
Bronze Award Silver Award Bronze Award Bronze
H2O Vac Turbo H2O Vac Turbo

Steam Styler Total Vibes

BEST HEALTH & WELLNESS PRODUCTION Silver Award BEST HEALTH & WELLNESS PRODUCTION Silver Award
Each year, nearly 20,000 entries from around the world are sumitted to the Telly Awards, and we are extremely gratifed to have won six individual awards for four of our television campaigns, said Paul Greenberg, Chief Creative Offcer of Thane Direct. Not only is it gratifying to win awards for creative excellence, it is also important to note that each of these shows have consumers voting with their phone and online order. Ultimately, we never lose sight of the fact that our primary task is to achieve sales. However, we take tremendous pride in our shows, and are delighted to be recognized by this prestigious organization.
About Thane Direc t Thane was established 20 years ago and has grown to be the leading developer and distributor of infomercial products with fully integrated operations in the USA, Canada, Scandinavia, Mexico, The UK, Germany, Australia and The Middle East. The companys resources include distribution channels in more than 150 countries, nine 24 hour shopping channels and seventeen retail web sites. With over 4 billion dollars in sales, Thane Directs unprecedented and growing presence in international television, print media, mail order and retail in the world's biggest consumer markets is unrivalled. Contact: SSA Public Relations Steve Syatt (818) 907-5929 / ssyatt@ssapr.com