TomTom Unveils TomTom NAVIGATOR 6
~ New product integrates TomTom NAVIGATOR 5 and TomTom MOBILE 5 into one multi-platform solution ~
August 30th 2006, Amsterdam TomTom, a leading navigation solution provider, today announces the launch of its new integrated solution for PDAs and smartphones TomTom NAVIGATOR 6, the ideal solution for customers who need their PDA or smartphone and navigation system integrated in one personal device. Key New Features Users of NAVIGATOR 6 can also take advantage of TomToms innovative desktop software application TomTom HOME, which enables users to easily manage, download, store and transfer content and services to their device. TomTom HOME is compatible with both a PC and MAC. TomTom NAVIGATOR 6 also includes TomToms innovative TomTom Buddies service, enabling authorised TomTom users to locate each other and send instant messages*. TomTom will unveil both a regional and European version of NAVIGATOR 6. The regional version will come with detailed maps of a customers country or region, as well as including the major roads in Western Europe, for seamless cross border navigation. The European version features complete door-to-door navigation anywhere in Western Europe. Other new key features of TomTom NAVIGATOR 6 include: Contact navigation: Navigate direct to contacts stored in your address book Arrival time planning: Plan a route based on your desired arrival time Expanded Points of Interest searching: Navigate to a POI near current driving location, near home, near destination or along route Speeding alert: Notifies the driver if theyre speeding, even if they're not in navigation mode Pre-installed Safety Camera database: The most up-to-date available list of safety cameras is pre-installed Safety Lock: Disables a number of menu items before driving, ensuring that maximum attention is kept on the road Realistic visual instructions: Visuals replicate road signs, making them easier to follow Pedestrian navigation view: 2D map which is fixed in one position to allow better orientation when navigating on foot
TomTom NAVIGATOR 6 will be available from September 2006. It is available as a stand alone software product or bundled together with a PDA or smart phone through retailers. TomTom NAVIGATOR 6 with navigation software and the maps
of a country/region plus major roads of Western Europe on memory card, will cost 99. Additional TomTom NAVIGATOR 6 features: Simple installation and easy-to-use menu Improved User Interface: with night view and 65,000 colours for optimal visibility. Clear 2D or 3D maps and accurate turn-by-turn spoken instructions Choice of routes: quickest, shortest, by foot, avoiding toll roads and more Instant re-routing if you miss your turn Easy call handling: navigate while receiving phone calls Itinerary planning: programme in the schedule of places you want to visit before you leave the house Multilingual: TomTom NAVIGATOR speaks some 22 languages in over 50 different voices PLUS services offer Traffic, Safety Cameras, Points of Interest and much more**
TomTom family of products
TomTom GO 910: pre-installed maps of Europe, USA and Canada, text-tospeech technology, hands-free calling and 20GB hard drive enabling drivers to play music and view images TomTom GO 710: pre-installed maps of Europe on a SD card, hands-free calling via Bluetooth-enabled phones TomTom GO 510: pre-installed maps of your country or region on a SD card, hands-free calling via Bluetooth-enabled phones TomTom ONE range: TomToms newest range of entry level all-in-one portable navigation devices TomTom RIDER: the portable all-in-one navigation solution designed specifically for motorbikes and scooters TomTom NAVIGATOR 6: Easy, clear and accurate navigation on your PDA or smartphone
requires both users to have TomTom navigation with full Internet access, additional charges may apply for data traffic. In selected countries, additional charges may apply for data traffic
================================================== For more information please contact: Investor Relations and Financial Press Taco Titulaer investor.relations@tomtom.com +31 (0) 1170 About TomTom TomTom NV is a leading provider of personal navigation products and services. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE and the TomTom RIDER. TomTom also provides navigation software products which integrate with third party devices;

the TomTom NAVIGATOR software for PDAs and smartphones. TomTom PLUS, is the location-based content and services offering for TomToms navigation products. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomToms products are sold through a network of leading retailers in 20 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific.

TomTom N.V.

Company Profile
Reference Code: 1966A46B-0A66-47E7-94CA-FF56040C6426 Publication Date: Jan 2008

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Table of Contents

TABLE OF CONTENTS Facts & Overview... 4 Business Description.. 5 History... 6 Major Products & Services.. 7 Key Employees.. 9 Key Employee Biographies.. 10 Locations & Subsidiaries.. 14 Company View... 15 Top Competitors... 18
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Company Overview

COMPANY OVERVIEW
TomTom is engaged in developing and selling personal navigation solutions. It offers portable navigation devices, which enable customers to navigate right out of the box, as well as navigation software products that integrate with third party devices, such as personal digital assistants (PDAs) and smartphones. The companys portfolio of products and services includes TomTom GO family; the TomTom Navigator software for PDAs; TomTom MOBILE navigation software for smartphones; TomTom HOME; TomTom WORK; TomTom Plus; and TomTom RIDER. The companys offices are located in Europe, North America and Asia Pacific. It is headquartered in Amsterdam, the Netherlands and employs about 818 people. The company recorded revenues of 1,363.8 million during the fiscal year ended December 2006, an increase of 89.4% over 2005. The operating profit of the company was 340.2 million during fiscal year 2006, an increase of 74.4% over 2005. The net profit was 222.2 million in fiscal year 2006, an increase of 55.4% over 2005.

KEY FACTS

Head Office Rembrandtplein CT Amsterdam NLD Phone Fax Web Address Ticker # Employees Turnover ( Mn) Financial Year End http://www.tomtom.com Amsterdam: TOM1,363.8 December
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Business Description

BUSINESS DESCRIPTION
TomTom develops and manufactures a range of satellite navigation equipment designed primarily for in-car use. The companys products can be used on their own or combined with other devices such as mobile phones. It sells its products and services through a network of retailers, distributors in 25 coutries. The companys offices are located in Europe, North America and Asia Pacific. The company offers products for Car navigation, Bike navigation, and PDA/MOBILE navigation. Its services include TOMTOM HOME, Traffic, Safe Camera, Maps, Voices, Point of Interest, Buddies, Weather, Routes, Weather, Colour Schemes, and QuickGPSfix. TomTom offers portable navigation devices, which enable customers to navigate right out of the box, as well as navigation software products that integrate with third party devices, such as personal digital assistants (PDAs) and smartphones. The companys portfolio of products and services includes TomTom GO family; the TomTom Navigator software for PDAs; TomTom MOBILE navigation software for smartphones; TomTom HOME; TomTom WORK; TomTom Plus; and TomTom RIDER. The companys all-in-one navigation systems offer a range of maps and spoken directions to guide the user to their destination. Other features include touchscreen interaction, door-to-door planning using post codes and remote control. TomToms other principal product line features a range of devices designed to turn mobile phones into navigation systems which can be used to navigate by car, bike or on foot. Bluetooth technology is used by these products to interact with mobile phones. TomTom also provides accessories and support services. It offers maps and a range of travel accessories such as weather forecasts and traffic news.

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History

HISTORY
TomTom (formerly known as Palmtop) was founded by Peter-Frans Pauwels and Pieter Geelen in 1991. This company was originally set up to manufacture and develop applications for handheld computers. Corinne Vigreux became a Partner of Palmtop in 1994 and the company began to sell its applications globally. Harold Goddijn joined Palmtop in 2001, and it was at this time that the company changed its name to TomTom. The companys first mobile in-car navigation solution, the TomTom Navigator was launched later in the same year. During 2003, TomTom launched TomTom Navigator 2 and TomTom Car Kit for Pocket PC users. In the following year, the company launched of TomTom GO and TomTom MOBILE. In March 2005, the company launched its NAVIGATOR 5 (available in both a wired and wireless version) offers users updated features for easy and stress-free travel, in the car or on foot. In August 2005, the company made agreement to acquire Datafactory, a provider of web based system solutions for vehicle and personal location, fleet management and traffic telematics. In the following month, the company offered its initial public offering (IPO). In January 2006, the company acquired Applied Generics Limited (Applied Generics) based in Edinburgh, Scotland. In the following month, the company made agreement with Nissan to provide TomTom portable navigation technology as an accessory option on the new Nissan NOTE in the Netherlands, France and Italy. In March 2006, the company made partnership with motorbike specialists Moto Guzzi to provide TomTom RIDER on the Norge 1200 GTL motorcycle in Europe, North America and Australia. In August 2006, the company introduced its TomTom ONE in North America. In December 2006, the company introduced its TomTom GO and TomTom ONE into the Irish, Taiwanese and South African markets. In January 2007, the company introduced TomTom WORK in the US. Also in the same month, the company launched its FM Transmitter Mount in Europe. In March 2007, the company opened new office in Eindhoven (The Netherlands).
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Major Products & Services
MAJOR PRODUCTS & SERVICES
TomTom is a manufacturer of satellite navigation systems. The companys products and services include: Car navigation: TomTom GO 910 TomTom GO 510 TomTom GO 710 TomTom ONE XL Europe TomTom ONE XL Regional TomTom ONE Europe TomTom ONE Regional Bike navigation: TomTom RIDER Europe 2nd edition NEW TomTom RIDER regional 2nd edition NEW PDA/MOBILE navigation: TomTom/HP Navigation Pack - HP iPAQ hw6915 TomTom NAVIGATOR 6 - Software & Maps of Western Europe on DVD TomTom NAVIGATOR 6 - Software & Maps of Western Europe on memory card TomTom NAVIGATOR 6 - Software & Maps of Western Europe on memory card + GPS receiver TomTom NAVIGATOR 6 - Software & regional maps on memory card TomTom NAVIGATOR 6 - Software & regional maps on memory card + GPS receiver Services: TOMTOM HOME Traffic Safe Camera Maps Voices Point of Interest Buddies Weather Routes Weather Colour Schemes

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QuickGPSfix

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Key Employees

KEY EMPLOYEES
Name Harold Goddijn Alexander Ribbink Marina Wyatt Andrew Browne Doug Dunn Guy Demuynck Karel Vuursteen Rob van den Bergh Corinne Vigreux Peter Frans Pauwels Pieter Geelen Mark Gretton Harry van de Kraats Job Title Chairman and Chief Executive Officer (Since: 2001) Chief Operating Officer Chief Financial Officer Chairman, Supervisory Board (Since: 2005) Deputy Chairman, Supervisory Board (Since: 2005) Member, Supervisory Board (Since: 2005) Member, Supervisory Board (Since: 2007) Member, Supervisory Board (Since: 2007) Sales Director Chief Technical Officer Director, Technical Development Development Director nization Senior Management Senior Management Senior Management Senior Management Non Executive Board Non Executive Board Non Executive Board Non Executive Board Executive Board Executive Board Non Executive Board Board Executive Board Total Annual Comp. -
Director, Human Resources and Orga- Senior Management
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Key Employee Biographies

KEY EMPLOYEE BIOGRAPHIES

Harold Goddijn

Board: Executive Board Job Title: Chairman and Chief Executive Officer Since: 2001 Age: 47 Mr. Goddijn has bee the Chairman and Chief Executive Officer of the company since 2001. In 1998, he was appointed Managing Director of Psion Computers and served on the Board of Psion Plc from 1998 to 1999. He studied Economics at Amsterdam University, and started his career with a venture capital firm.

Alexander Ribbink

Board: Executive Board Job Title: Chief Operating Officer Mr. Ribbink has been the Chief Operating Officer and Member, Management Board of the company since 2001. Previously, he worked for Unilever and Mars. He spent 11 years with Unilever, specialising in consumer marketing and general management, becoming vice-president for brand development for one of the companys largest Dutch food subsidiaries. Alexander later managed a key European business unit for Mars. He graduated with a Masters degree in Law from Amsterdam University and then completed an MBA at the Rotterdam School of Management, Erasmus Graduate School of Business Administration.

Marina Wyatt

Board: Executive Board Job Title: Chief Financial Officer Ms. Wyatt has been the Chief Financial Officer of the company since 2005. Previous, she worked nine years with Arthur Andersen in London and in the US, and six years as Group Financial Director of Psion. She graduated from Cambridge University. She is a Chartered Accountant and a Fellow of the Institute of Chartered Accountants in England and Wales.

Andrew Browne

Board: Non Executive Board Job Title: Chairman, Supervisory Board
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Since: 2005 Age: 52 Mr. Browne has been the Chairman, Supervisory Board of the company since2005. Mr. Browne is Vice President, Chief Financial Officer and a Director of New Skies Satellites and a Member of the Board of the International Space University in Strasbourg, France.

Doug Dunn

Board: Non Executive Board Job Title: Deputy Chairman, Supervisory Board Since: 2005 Age: 63 Mr. Dunn has been the Deputy Chairman, Supervisory Board of the company since 2005. He is also a Non-Executive Director of ARM Holdings and OMI and a Member of the Supervisory Boards of Soitex, ST Microelectronics and LG Philips. He holds a Higher National Qualification in Electrical and Electronic Engineering from the College of Advanced Technology, Sheffield University.

Guy Demuynck

Board: Non Executive Board Job Title: Member, Supervisory Board Since: 2005 Age: 51 Mr. Demuynck was elected as a Director of the company in 2005. He is Chief Executive Officer of the Kroymans Corporation and a Member of the Supervisory Board of E-Plus Mobilfunk. He earned his Masters degrees in Applied Economics and Marketing & Distribution from the Universities of Antwerp and Gent, respectively.

Karel Vuursteen

Board: Non Executive Board Job Title: Member, Supervisory Board Since: 2007 Age: 66 Mr. Vuursteen was elected as a Director of the company in 2007. Currently, he is a member of the Board of Directors of Heineken Holding N.V. He also serves as a member of the Supervisory Board of Akzo Nobel N.V. and ING Groep N.V., as a member of the Shareholders Committee of Henkel KGaA and as a member of the
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Advisory Board of CVC Capital Partners B.V. He studied Agriculture at Wageningen University.

Rob van den Bergh

Board: Non Executive Board Job Title: Member, Supervisory Board Since: 2007 Age: 57 Mr. Bergh was elected as a Director of the company in 2007. Currently, he serves as Chairman of the Supervisory Board of N.V. Deli Universal and as a member of the Supervisory Board of ABN AMRO Holding N.V., Buhrmann N.V. and Pon Holdings B.V. He is also a member of the Investment Committee of NPM Capital N.V. and a member of the Advisory Board of CVC Capital Partners B.V He graduated with a Masters degree in law from Leiden University.

Corinne Vigreux

Board: Senior Management Job Title: Sales Director Mr. Vigreux is a Sales Director of the company. He is responsible for Sales and Product Management. He graduated in France with a BA in international Business from EPSCI (ESSEC Group) in 1987. From 1987 until 1993 she worked for Psion Plc helping set up and managing Psions European distribution network. She was International Sales Manager by the time she left Psion. Since she joined TomTom in 1994, Corinne has helped it grow from a small team into Europes largest navigation software publisher.

Peter Frans Pauwels

Board: Senior Management Job Title: Chief Technical Officer Mr. Pauwels is a Chief Technical Officer of the company. He studied Business and Computer Science at Amsterdam University. In 1991 he founded TomTom BV with Pieter Geelen. Combining his business expertise and enthusiasm with phenomenal understanding of the latest technical issues and developments, he has played a major role in all aspects of the companys evolution and growth.

Pieter Geelen

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Board: Senior Management Job Title: Director, Technical Development Mr. Geelen is a Technical Development Director of the company. He studied Computer Science at Amsterdam University. Before founding TomTom BV with PeterFrans Pauwels in 1991, Pieter programmed for Beeldenstorm and Philips New Media Systems. He has a comprehensive understanding of the different technologies that drive TomTom?s navigation solutions, and helped develop key elements of the Symbian operating system.

Mark Gretton

Board: Senior Management Job Title: Development Director Mr. Gretton is a Development Director of the comapny. He joined TomTom in 2003 as programme director to oversee TomToms diversification from application software into all-in-one navigation products. In 1996 he joined the board of the newly formed software division which was later spun out to form Symbian. In 2000 Mark joined the PDA division of Psion as Chief Techonology Officer.

Harry van de Kraats

Board: Senior Management Job Title: Director, Human Resources and Organization Mr. Kraats joined the company in 2005. Mr. van de Kraats has previously worked for Unilever and Wolters Kluwer. Early 2003, he rejoined Unilever as HR director for the Ice Cream & Frozen Food category in The Netherlands. In 2000, he left Unilever and joined for almost 3 years Wolters Kluwer the Netherlands, one of the leading professional publishing companies in the world as Director Sales & Marketing Services. He then spent 8 years with Unilever, specializing in Human Resources management, becoming HR Director of Lever Faberge in the Netherlands, the Home Care and Personal Care categories. He graduated with a Masters degree in Law from Utrecht University.

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Locations & Subsidiaries
LOCATIONS & SUBSIDIARIES
Applied Generics Ltd 2 Lambs Pend Penicuik Edinburgh EH26 8HR GBR TomTom (Germany) DEU TomTom (United States) USA TomTom (United Kingdom) GBR TomTom (Poland) POL TomTom (Australia) AUS
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Company View

COMPANY VIEW
A statement by Harold Goddijn, Chief Executive Officer of TomTom, is given below. The statement has been taken from the companys 2006 annual report. The following statement was made by Harold Goddijn, Chief Executive Officer of TomTom, and was taken from the companys 2005 Annual Report. In 2006 TomTom enjoyed its most successful year on record. We doubled our revenues to nearly 1.4 billion which, coupled with tight cost control, helped us maintain healthy margins and to be strongly cash generative. Last year saw personal navigation become part of daily life for millions of people, as personal navigation tools moved on from the early adapter phase and became a wellestablished product category. Feedback from our customers and independent research has confirmed our view that in-car navigation helps to reduce both real and perceived workload for the driver and as such contributes to reducing stress and enhancing safety. There is also emerging evidence that car navigation helps to reduce the number of miles driven and this has associated benefits for congestion, pollution and costs. Relatively low product penetration levels continue to prevail and, as a result, the long-term opportunities for sustainable growth are exciting. We are proud about the leading role we have played in developing this market. In the last five years we have grown our business from revenues of only 8 million to 1.4 billion in 2006. We have done this whilst strengthening our market position and preserving our margins. We have also built a strong cash balance. These are all good indicators that both our strategy and business model are working. With the help of a loyal customer base and committed trading partners, we are in an excellent position to maintain market leadership and to develop the next generation of navigation devices and services. We have quickly matured into a professional international organisation, and have continued to increase our employee levels to support and deliver growth. Our people are essential to serving our customers and maintaining the momentum of our innovation and product development. TomTom is an exciting place to work, where creative and talented people are shaping the future of satellite navigation. We are dedicated to continuing to attract, retain and develop the best talent in the industry. At the forefront of our success is our commitment to delivering the most innovative navigation products and services. In 2006 we released our new TomTom ONE and TomTom GO ranges and we launched our TomTom HOME application delivering a superior connected environment to our customers. These new solutions helped us

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bring navigation to a broad spectrum of customers at a number of different price points. As a result, our market position continues to be strong. We were once again the leading provider of navigation devices in Europe with a market share of around 50%. In the US we made good progress and more than doubled our revenue. The consumer and technology awards our products received this year show that we continue to offer the leading, most innovative products and solutions in the category. Our retail and distribution partners were essential in making our success possible in 2006. We are thankful to each one of them for their valuable expertise and support, as well as for remaining as committed to our relationship as we are. This year we stepped up our efforts to expand our distribution channels, and we are excited to see TomTom products selling well in 25 countries. This was possible thanks to the continued increase in the shelf space devoted to our products across all key markets; ensuring that our brand remains highly visible and that our customers can easily find a TomTom. An important milestone this year was the launch of TomTom Mobility Solutions after the successful integration of Applied Generics, a company we acquired in January 2006. Preparations to launch the worlds most advanced real-time Travel Time Information service in the Netherlands based on this technology are well underway. Reliable and highly detailed travel time information is widely seen as the most valuable content for navigation services and will facilitate intelligent and automatic optimised routing for our users. This technology is highly scalable and discussions to deploy it in other countries are progressing. Connected navigation became a reality in March 2006 with the launch of TomTom WORK, our vehicle fleet management service which is now operational across Europe and the US. This business enjoyed healthy sales growth, and is well positioned to continue to extend its position in commercial vehicle telematics systems in 2007. Our success with plug-and-drive portable navigation devices is now extending into the automotive industry with semiintegrated and integrated in-car navigation. Earlier this year, TomTom presented the worlds first portable navigation solution for the automotive industry, which can be attached to vehicles through the dashboard or the radio. We believe this recognises the robustness of our software technology and confirms TomTom as the brand of choice for many car owners. We are a thriving business and the future holds exciting prospects for us. The global market for intuitive personal navigation solutions has barely been tapped. The potential for greater product sophistication and value-added services is limited only by

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the skills, imagination and technology in which TomTom has been investing. Consumer demand for straight-from-thebox products will remain robust and innovation will accelerate, creating new opportunities for TomTom. I am confident that our customer focus and deep understanding of all relevant technologies will allow us to continue to shape the industry. As we continue to build our cuttingedge navigation technologies, we are intensifying our efforts to recruit talented engineers who will provide the skills and talents we will require tomorrow. We are determined to strengthen TomToms market position and leadership in the development and marketing of personal navigation solutions supported by the continued protection of our intellectual property. TomTom is bringing personal navigation to the mass market; we look forward to continuing to be the benchmark against which our competitors are judged. This will be a year in which we continue to put our energy and enthusiasm towards meeting the personal navigation needs of tomorrows customers. New, important milestones await us and we have the determination to reach them, because we know that fantastic opportunities will be created for everyone at TomTom along the way.
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Top Competitors

TOP COMPETITORS
Cobra Electronics Corporation Garmin Motorola, Inc. Panasonic Mobile Communications Co., Ltd. Pioneer Corporation Sony Corporation
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