Contact: Kristin Howell (w) 312.240.2872 (c) 312.240.9381 kristin.howell@edelman.com HOT HOLIDAY TOY NOW ON SHELF: V-MOTION ACTIVE LEARNING SYSTEM COMBINES LEARNING AND HIGH-TECH FUN TO GET KIDS MOVING Smart motion-activated gaming system already an early award winner and holiday favorite CHICAGO (September 3, 2008): VTech, the creator of the Electronic Learning Products category, today announced that V-Motion Active Learning System, its hottest toy for the holiday season, is now available at major retailers. A big breakthrough for junior gamers, V-Motion takes educational video gaming to a whole new level with a motion-activated system that engages active minds and bodies. "V-Motion is a key item on my must-have holiday gift list this year because it is interactive and fun for younger kids. It provides the age-appropriate, educational learning qualities and price-value that parents look for when purchasing toys for their children, said Reyne Rice, Toy Trends Specialist. I anticipate that V-Motion will be difficult to find as December gets closer, so I am advising gift-givers to shop now and tuck this gaming system away for holiday gifts. V-Motion, which is recommended for children ages 3 to 7, plugs directly into the television to provide kids with a high-tech gaming experience using thrilling, age-appropriate learning games from favorite titles. It features a motion-activated, intuitive wireless controller that is adaptable for right- and left-handed play, and encourages active gaming while giving kids minds a workout, as they learn basic math, reading, science, spelling and more. Motivation for V-Motion VTech continues to be moms ally by providing products they can feel good about giving to their children because they combine active gaming with curriculum and popular characters, said Julia Fitzgerald, vice president of marketing, VTech. V-Motion is a great example of these elements working together, which is why it is definitely our hottest item for the holidays. Parents are adding it to their holiday shopping lists, retailers are requesting additional systems, and V-Motion continues to fly off the shelves. Additional Product Details and Availability Eight V-Motion Smartridges are now offered, including Kung Fu Panda, WALLE., Thomas & Friends, Mickey Mouse Clubhouse and Dora the Explorer. The exciting Action Mania Smartridge comes with the console, and four additional titles will be debuted in the coming months. The V-Motion game console is 100 percent compatible with the entire V.Smile Smartridge library. Each Smartridge game encourages active gaming and teaches skills such as basic math, reading, science, spelling, problem-solving, shapes, colors, matching, logic and more. In addition to the action-packed Smartridge game play, V-Motion includes the V.Link (USB drive) that connects kids to VTechs secure online site to unlock bonus games and track their scores against other gamers. V-Motion is now available at Wal-Mart, Target, Toys R Us and other mass retailers for an estimated retail price of $69.99. V-Motion Smartridges are also available for an estimated retail price of $24.99 each. For more information, visit www.vtechkids.com. V-Motion has been updated further since February 2008 Toy Fair; new product images are available by contacting kristin.howell@edelman.com.
ABOUT VTECH VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products that enrich childrens development, from birth to preteen, through fun and smart play.
V-Motion Active Learning System, 2/2 VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia. For more information on VTechs additional product lines, visit www.vtechkids.com. ###