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doc0

APPENDIX 11.5 (referred to in paragraph 11.61)
EPOS and `other retailers' pricing data: Tumble driers
TABLE 1 Tumble driers pricing data: EPOS only (Dixons, Comet and the RECs) Price observations within 5% of RRP (%)
Brand/Model Hotpoint TL21 TL11 Creda 37642

Units sold*

Modal value band

1,267 475

189.99 159.99

75.4 68.0

RRP RRP

6.3 5.0

189.99

RRP (185) 125

149.99 159.99
White Knight CL311W CL412W CL432W Zanussi TD520 TD62/3 TD530 Hoover D6850/52** D6854/56** Total Source: GfK and suppliers.

3,616 2,876 1,859

109.99 159.99 159.99

14.3 1.4 27.1

5.9 5.4 6.9

219.99 139.99 259.99

69.8 79.8 50.0

RRP RRP RRP

5.8 4.5 10.5

13,006

N/A N/A

195 195

8.1 9.5
*Volume of sales used in the pricing analysis; includes sales by all retailers, but excludes mail order companies and Rumbelows during the period 19 February to 25 March 1995 (see paragraph 11.15). Sales figures may not sum to the total figures in Table 11.5. See paragraph 11.31. Value bands are in 5 units designated by the lower bound: the 295 band, for example, includes all price observations between 295.00 and 299.99 (see paragraph 11.15). The modal band indicates where most prices were observed to be (see paragraph 11.30). The covar is a measure of the spread of prices, and is calculated as the standard deviation divided by the mean value, expressed as a percentage (see paragraph 11.33). The RRP represents the supplier's promotional price (see paragraph 11.13). This model had two RRPs during the sample period as indicated. The percentage of sales shown as being within 5 per cent of the RRP is the aggregate of sales within 5 per cent of each of the RRPs (excluding overlaps) expressed as a percentage of the total number of sales (see paragraph 11.32). **'End-of-line' product, ie the model was at or close to the end of its product life (see paragraph 11.25(c)).
TABLE 2 Tumble driers pricing data: `other retailers' (mainly non-EPOS) Price observations within 5% of RRP (%)
Brand/Model Hotpoint TL21 TL11 Creda 37642 37377

800 490

55.0 65.1

9.8 8.9

678 226

189.99 149.99 159.99

44.5 80.1

175 RRP (145)

5.5 8.0

71.4 12.1 65.9

6.8 6.8 7.0

79.8 86.6 99.0

5.4 3.5 2.2

205 245

10.5 16.7

doc1

APPENDIX 11.3 (referred to in paragraphs 2.66, 3.63, 3.277, 4.63, 5.64, 9.82, 11.34, 11.52, 11.70 and 11.88)
Reference goods included in the MMC pricing study: shares of sales by retailers
Each of the following four tables provides, for each of the models included in our pricing analyses, a breakdown of the proportion of sales sold through different retailers or groups of retailers. In the pricing analyses, we excluded sales by mail order companies and Rumbelows, for the reasons explained in paragraph 11.15. In the following tables, mail order sales are separately identified and Rumbelows' sales are included in the `other retailers' category.
TABLE 1 Washing machines in the MMC pricing study including mail order: shares of sales* by retailers Mail order companies Other retailers
Brand/model Hotpoint WM22 WM12 WM11 Zanussi FJ1093 FL881 AEG 610/6100 Indesit WN 1196 WN 855 WN 850 Candy AV1000 Hoover AC 272/74 AC 268/70 Weighted average Source: GfK.

Dixons

Residual

26.1 26.4 12.1

10.3 2.4 7.1

21.3 32.7 6.5

3.2 8.4 44.5

31.6 18.9 23.5

7.5 11.1 6.3

100.0 100.0 100.0

0.0 16.1

16.2 6.0

32.3 25.4

5.0 15.2

35.4 31.3

11.2 6.0

100.0 100.0

0.1 0.0 0.4

47.1 0.0 32.5

12.6 93.4 30.8

1.5 3.1 13.5

30.3 3.4 17.3

8.4 0.0 5.6

20.2 15.8 18.3

6.3 5.0 10.6

22.7 26.4 26.4

28.1 22.9 13.2

18.5 24.5 24.7

4.2 5.3 6.9
*Volume of sales in GfK data covering the period 19 February to 25 March 1995. Includes some smaller multiple retailers, department stores and small retailers-see paragragh 11.8. Includes sales which could not be allocated to particular retailers or groups of retailers, together with GfK weighting factors. Rows of percentage shares may not sum exactly to 100 due to rounding. Weighted by the sales of each model.
TABLE 2 Tumble driers in the MMC pricing study including mail order: shares of sales* by retailers Mail order companies Other retailers
Brand/model Hotpoint TL21 TL11 Creda White Knight CL311W CL412W CL432W Zanussi TD520 TD62/3 TD530 Hoover D6850/52 D6854/56 Weighted average Source: GfK and MMC.

10.7 20.8

0.3 7.1

28.0 12.7

34.2 12.3

24.6 41.9

2.2 5.1

0.1 12.8

17.1 22.9

19.9 18.4

12.5 24.3

46.3 15.6

4.0 6.0

36.4 49.8 26.7

0.0 0.0 0.0

19.5 29.7 27.2

22.6 6.2 22.7

15.1 4.8 18.1

6.4 9.5 5.4

0.1 11.7 3.8

17.1 35.9 9.0

28.5 6.9 24.4

51.7 38.4 62.8

2.6 7.1 0.0

28.5 5.9 25.4

1.2 7.2 4.9

27.8 48.0 23.8

0.0 0.0 17.7

35.5 37.5 22.5

7.0 1.3 5.6

TABLE 3 Dishwashers in the MMC pricing study including mail order: shares of sales* by retailers Other retailers
Brand/Model Zanussi DW925 DW915 DW905 Hotpoint DF21 DC21 DF41 Bosch SMS4452 SPS5432 SMS6032 Indesit D4000 D4200 D3200 Weighted average Source: GfK and MMC.

Mail order

35.5 26.9 1.2

12.7 8.3 1.3

12.6 28.1 25.8

0.0 0.0 6.5

24.8 22.7 57.9

14.4 14.0 7.3

22.1 28.2 47.2

11.4 4.9 1.9

13.4 22.2 10.0

0.0 9.6 0.0

41.1 28.2 27.1

11.9 6.9 13.8

9.5 4.6 13.7

14.2 6.3 11.8

18.6 26.1 16.2

10.2 2.1 0.0

39.5 57.8 51.4

8.0 3.1 6.9

0.0 0.0 0.0 15.9

40.2 0.0 0.0 14.4

26.3 95.9 65.3 26.3

0.2 0.0 0.0 1.8

18.2 4.1 34.7 31.0

15.1 0.0 0.0 10.6

100.0 100.0 100.0 100.0
TABLE 4 CFS equipment in the MMC pricing study including mail order: shares of sales* by retailers Other retailers
Brand/model Hotpoint RL60 RS60 RL00P Electrolux ER2940/4/6 Zanussi ZFC56L ZFC50/2 LEC R404 R504/R550 L407 Candy CCM 28/12 CCM 20/10 CCM 22/10 Weighted average Source: GfK and MMC.

16.7 28.5 13.4

11.3 8.7 4.7

34.4 27.1 9.1

2.6 0.3 13.5

28.9 29.6 24.7

6.1 5.7 34.5

26.2 12.3

10.3 10.7

34.7 26.4

2.8 0.0

26.0 22.0

0.0 28.7

0.0 14.7 40.6

0.1 0.4 0.1

63.5 16.6 4.7

1.7 0.0 0.0

34.7 57.3 27.7

0.0 11.0 26.9

60.7 40.5 0.4 20.0

0.0 0.0 0.2 3.9

11.0 15.8 87.1 35.3

2.0 9.9 11.3 3.1

4.7 17.1 1.1 27.5

21.6 16.7 0.0 10.2
*Volume of sales in GfK data covering the period 19 February to 25 March 1995. Includes some smaller multiple retailers, department stores and small retailers-see paragragh 11.8. Includes sales which could not be allocated to particular retailers or groups of retailers, together with GfK weighting factors. Rows of percentage shares may not sum exactlty to 100 due to rounding. Weighted by the sales of each model.

 

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