KIA Opirus Launch

The event

KIA Opirus : the launch

1. Program and event team
Back-to-Back program Event team

Customer Agency

Event Manual
2. Locations : hunting and negotiations
Criteria Maps knowledge experience contacts - feeling Two main elemenents : airport and hotel Locations : hotel/airport/restaurant/coffeestop Catering : hotel or restaurant or ? Hotel : briefing, fits the product
Wat slides met fotos toevoegen

3. Driving

Features of the product/strengths & weaknesses Journalist preference Variation Sight seeing? Coffee stop

4. Presentation

General presentation Country marketing presentation Presenters
Factory : engineer International PR manager/director Corporate hot shot National presentation : local PR-manager and Managing. Director

Interviews

Presentation
Visuals and setting (scenery) Q & A!! : exercise of anticipation Press kit Press gift

5. Materials

The Press kit
Picture Video? Text Car Corporate Marketing? Short version? CVs speakers?

The Press Gift WHEN?

After the event
KIA Opirus : after the event
The return at the airport Evaluation forms : ? PRESS CLIPPINGS
Quantity Quality Analysis
Individual follow up on country level
Information source : European HQ Adaptation to local market Individual follow up of journalists/media

National launches

Appendix Jeep Grand Cherokee 2.7 CRD
Jeep Grand Cherokee Hungary 2001: Paradsasvar Americans Small presentation at the airport
Chrysler PT Cruiser 2.2 CRD
Location criteria Specific style through the event