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AGLOBALVIEWOFMOBILEADVERTISING: OCTOBER2010REPORT-INDIAMARKET
SECONDRELEASE:INMOBINETWORKDATA ReleaseDate:6January,2011
The Worlds Largest Independent Mobile Ad Network
Todownloadthefullreport,visitusatwww.InMobi.com/research

www.inmobi.com

research@inmobi.com

NET WORK DATA

Network Data: Specifications and Representation

Specifications

Data in this report are sourced from our global mobile advertising network which served 24.1 billion impressions in October 2010. With 102 countries receiving over 10 million impressions in October 2010, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: Global Available Impressions in July 2010: 20.3 Billion Global Available Impressions in October 2010: 24.1 Billion Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 102 countries with over 10 million impressions in October 2010 Base Measure: Available Impressions Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices Time Periods: October 2010 with change versus July 2010

Representation

InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.
Source: InMobi Global Mobile Ad Network Statistics, October 2010

IndiaOSShare:October2010

AvailableImpressions
Regional Global OperatingSystem AvailableImpressions %Share PtChg Development Development Index Index NokiaOS 2,221,208,125 38.1% +0.200 SymbianOS 1,552,571,804 26.6% +0.166 Android 12,245,888 0.2% +0.4 iPhoneOS 10,338,277 0.2% +0.2 10,087,354 0.2% -0.32 WindowsMobileOS Others 2,020,438,377 34.7% -0.7 n/a n/a
NokiaOS 34.7% 38.1% SymbianOS Android iPhoneOS.2%.2%.2% WindowsMobileOS 26.6% Others
OSsharesstayedrelativelyconsistentinthemarketoverthepast90days. GrowthofAndroidandiPhonehasyettooccur,asitdoesinotherAsiamarkets.
Nokia OS remains the top OS with 38.1% of impressions. iPhone OS and Android combine for 22.6 million monthly impressions, about 0.4% share.
Source:InMobiGlobalMobileAdNetworkStatistics,October2010
IndiaManufacturerShare:July2010
3% 6% 7% Nokia Samsung 19% 65% SonyEricsson LG Others
Regional Global Manufacturer AvailableImpressions %Share PtChg Development Development Index Index Nokia 3,765,069,741 64.6% +0.124 Samsung SonyEricsson LG Others 1,084,237,351 439,209,574 198,589,317 339,783,843 18.6% 7.5% 3.4% 5.8% +2.0 -0.8 +1.0 -2.n/a 89 n/a
Nokia(64.6%)maintainsthetopspotamongmanufacturersinIndia,evenslightlygainingshareinOctober(+0.5sharepts).
The fastest moving manufactures in October were Samsung (+2.0 share pts) and LG (+1.0 share pts). The top 4 manufacturers (Nokia, Samsung, SonyEricsson and LG) represent 94.2% of all impressions in India.

Source:InMobiGlobalMobileAdNetworkStatistics,July2010
IndiaHandsetandConnectedDeviceDetail:October2010
Regional* Global Development Development Index Index 152 149
Handset Nokia3110c Nokia7210 Nokia5233 NokiaN2700Classic Nokia5130 SamsungGT-S3310 NokiaN2690 NokiaN70 Nokia6300 SamsungC3010 Nokia6233 NokiaN80 SamsungGTS3653 Nokia2626 NokiaN73
AvailableImpression 392,570,562 256,252,493 197,337,785 189,188,672 188,830,419 173,804,152 163,629,979 151,636,084 151,026,155 128,175,377 109,690,753 102,410,969 91,797,318 91,568,935 89,837,329
%Share 6.7% 4.4% 3.4% 3.2% 3.2% 3.0% 2.8% 2.6% 2.6% 2.2% 1.9% 1.8% 1.6% 1.6% 1.5%
PtChg +0.2 -0.1 +0.8 +0.3 -0.3 +0.3 +1.7 -0.4 -0.2 +0.5 -0.2 -0.3 +0.2 NoChange -0.3
Unlikeothermarkets,nosingledevicehasasignificantleadintheIndiamarket.TheNokia3110chandsetrepresents6.7%share.
Nokia devices hold 12 of the top 15 spots. The second largest device, the Nokia 3110c, holds 4.7% share. Samsung is the only other manufacturer in the top 15, with 3 devices.
IndiaMarketSummary:October2010
AvailableImpressionVolume&Composition Type Total Smartphone Advanced July 4,780,660,996 715,797,059 4,064,863,937 October 5,826,889,826 721,542,695 5,105,347,131 Regional Global %Chg Development Development Index Index 22% n/a n/a 1% 26% Top3OSSystems:%ShareAvailableImpressions Regional Global July October Pt.Chg Development Development Index Index 37.8% 38.1% +0.200 26.4% 26.6% +0.166 0.0% 0.2% +0.4 Top10Handsets:%ShareAvailableImpressions Regional Global July October Pt.Chg Development Development Index Index 6.5% 6.7% +0.202 4.5% 4.4% -0.332 2.6% 3.4% +0.341 2.9% 3.2% +0.263 3.5% 3.2% -0.202 2.7% 3.0% +0.402 1.1% 2.8% +1.356 3.0% 2.6% -0.111 2.8% 2.6% -0.88 1.7% 2.2% +0.346
NokiaOS SymbianOS Android
Nokia Samsung SonyEricsson LG Others
Top4Manufacturers:%ShareAvailableImpressions Regional Global July October Pt.Chg Development Development Index Index 64.1% 64.6% +0.124 16.6% 18.6% +2.110 8.3% 7.5% -0.73 2.4% 3.4% +1.89 8.6% 5.8% -2.8 n/a n/a
Nokia3110c Nokia7210 Nokia5233 NokiaN2700Classic Nokia5130 SamsungGT-S3310 NokiaN2690 NokiaN70 Nokia6300 SamsungC3010
Availableimpressionsincreased22%,justover1billionimpressionsinthepast90days.

Nokia still commands the majority of impressions in India with nearly 2 out of every 3 impressions (64.6%). Android and iPhone OS have yet to gain significant ground in India. Device availability and pricing will hinder significant growth in the near term. OS shares stayed consistent in the region over the past 90 days, with advanced phones dominating the market.

NEXT STEPS

These data are the second of a series of network reports that are released quarterly. Additional regions and markets will be released throughout the quarter. Release Schedule
Network data will be released at least once per quarter with the potential to increase frequency. The next planned release is January 2011 data around February 28th, 2011.
Open Source Research: Getting Involved
Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users.
To participate, contact us at Research@inMobi.com. To download the full reports, visit us at www.InMobi.com/research
MEASURES AND TERM DEFINITIONS
InMobi Global Research: Measures and Term Definitions

Measures:

Available Impressions: The total number of ad requests made to the InMobi network. Note this is the base measure for all analysis in this report given its representation of mobile advertising activity. % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. (For example, iPhone OS Share in Europe is 22.9% while globally its 8.2%. Indexing 22.9% to 8.2% gives us our EU Global Development Index of 279.) Regional Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions:

Smartphone: Any phone with an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any phone with an OS or handset NOT included in the smart phone definition above. Note that feature phones are not capable of receiving mobile display ads and WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a Mobile application resident on the consumer mobile device. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously.
InMobi Regional Definitions:
InMobi defines all regions per Wikipedia with the following modifications: Asia Pacific excludes China and Japan and includes all remaining Asian countries plus the 15 Oceania countries as listed in Wikipedia.

Contact Information:

Readers are encouraged to contact us and/or follow us on www.Twitter.com/InMobi, Facebook by searching InMobi and looking for our logo, or follow our company blog at www.inMobi.com/blog. You can also hear from us directly by contacting us at Research@InMobi.com.