1 Bagless Upright Vacuum Cleaner 1800 watts. HEPA filter. 2.4 litre dust capacity. Unique folding handle for easy storage. On board tools. Edge to edge cleaning.
2 Upright Bagged Vacuum Cleaner 2000 watts. 6.1 litre dust bag capacity. Super lightweight - 6.3kg. Edge to edge cleaning. Anti-scuff bumper. On board tool storage.
3 Perform Air Endurance Bagless Upright 1700 watts. Twin motors. 4.8 litre dust canister. HEPA filter. Full length stair reach. Weighs just 9.8kg. On board tool storage.
Price Stockcode Model No Warranty (3 year) 150 weekly payments 99.99 W4 MOR 29.00 1.07 per week Total: 159.98
Price Stockcode Model No Warranty (3 year) 150 weekly payments
89.99 W4 PAN 4061 MC-E4061RP47 29.00 0.96 per week Total: 143.98
79.99 W4 PAN 3011 MC-E3011RP47 29.00 0.85 per week Total: 127.98
4 Essentials Upright Bagged Cleaner 1800 watts. 5 litre bag capacity. 5 stage Hepa filtration. Dust bag full indicator. 10 free bags & turbo tool.
5 Perform Air Bagless Cyclonic Cylinder Cleaner 1900 watts. Hepa filters. Full height stair hose. On board tools. Cord rewind system. 3.8 litre dust capacity.
6 Essentials Bagless Cylinder Cleaner 1600 watts. 1.5 litre dust capacity. Washable filter. Cable rewind. Eco switch.
79.99 W4 MOR 29.00 0.85 per week Total: 127.98
89.99 W4 MOR 29.00 0.96 per week Total: 143.98
34.99 W4 MOR 29.00 0.37 per week Total: 55.98
7 Compact Steam Cleaner 2000 watt heat up. 1200 watt in use. 1 litre water capacity. Use in kitchens, bathrooms or to clean upholstery. Lightweight & compact. Lightweight and compact, with shoulder strap.
Price Stockcode Model No Warranty (3 year) 150 weekly payments 49.99 W4 MOR 29.00 0.53 per week Total: 79.98
8 Dirt Devil Hand Held Cleaner 900 watts. Hand held powerful cleaner. Ideal for cleaning stairs and cleaning out the car. Weighs only 3.2kg.
9 Henry Dry Vacuum Cleaner High efficiency TurboFlo motor. 9 litre collection drum. Dry floors. Cable rewind. 3 stage filtration.
Price Stockcode Model No 150 weekly payments
29.99 W4 DIR HH2 DDM HH2 0.32 per week Total: 47.98
109.99 W4 HEN 200 Henry HVR200 29.00 1.17 per week Total: 175.98
10 Hetty Dry Vacuum Cleaner High efficiency TurboFlo 1200 watt motor. 9 litre collection drum. Dry floors. Cable rewind. 3 stage filtration.
11 George Wet n Dry Vacuum Cleaner High efficiency TurboFlo motor. Cleans hard floors, carpets and upholstery. 3 stage filtration.
12 Hetty & Henry x10 Replacement Dust Bags
Price Stockcode Model No 9.99 W4 NUM 1B1C 1B1C-Bag
129.99 W4 HET T200 Hetty HET200 29.00 1.39 per week Total: 207.98
199.99 W4 NUM E370 George GVE370 29.00 2.13 per week Total: 319.98
13 Wash & Protect Formula Pet odour and soil removal formula Suitable for all Bissel deep floor cleaners and any brand 3-in-1 machine.
Price Stockcode Model No 9.99 W4 BIS 114E BSL-1114E
14 Pro-heat x2 Select Cleaner 1400 watts. Carpet and floor cleaning system. 2 rotary brushes. Edge to edge cleaning. Powerful turbo brush. Scotchguard Applicator.
15 Momentum Cyclonic Cleaner 1800 watts. 15 inch cleaning path. Ideal for all surfaces. Easy to empty dust container. 12ft stretchable hose. 35ft power cord. Limited stock.
16 Quick Wash Carpet Cleaner Can be used on hard floor, carpets and rugs. Excellent at cleaning spills. New cross-action brush feature.

269.99 W4 BIS 9200 Bissell 9200E 44.00 2.88 per week Total: 431.98
89.99 W4 BIS 3910 Bissell 3910E 29.00 0.96 per week Total: 143.98
89.99 W4 BIS 1970 Bissell 1970E 29.00 0.96 per week Total: 143.98

Cleaning

42.4% APR typical
All credit is provided by Mutual Clothing & Supply Co. Ltd. Registered Office: 39 Bedford Street South, Leicester LE1 3JN. Registered No: 181701

Why choose Dyson?

Dyson Cyclone cleaners spin air at high speed so the dirt is thrown out of the air flow and collected in the bin rather than in bags or filters. So unlike other vacuums, a Dyson doesnt clog and lose suction so it picks up more dirt.
1 All Floor Upright Cleaner NEW Ball Technology. Reversible telescopic reach. Quick release wand. Ultra lighweight. Motorised brush-bar. Washable HEPA filter and Bacti-Safe. Extra safe for allergy sufferers.
Price Stockcode Model No 100 weekly payments 279.99 W4 DYS DC27 Dyson DC27 All Floor 4.06 per week Total: 405.99
2 Animal Upright Cleaner NEW Suitable for all floors. Quick release wand. Mini turbine head. New design, Washable HEPA filter. Extra safe for allergy sufferers.
Price Stockcode Model No 100 weekly payments
299.99 W4 DYS 27AN Dyson DC27 Animal 4.35 per week Total: 434.99
289.99 W4 DYS DC23 Dyson DC23 Cylinder 4.20 per week Total: 420.49
3 Allergy Cylinder Cleaner NEW Root Cyclone Technology. Easy stair cleaning - sits on the stairs as you clean. Lifetime HEPA filter and Bacti-Safe screen. British Allergy Seal of Approval

5 year guarantee

4 All Floor Upright Cleaner Ball Technology. Reversible telescopic reach. Quick release wand. Ultra lighweight. Motorised brush-bar. British Allergy Seal of Approval
5 Origin Cleaner Telescopic reach - quick release wand expands for instant cleaning. Extra safe for allergy sufferers.
6 Origin Cylinder Cleaner Root Cyclone Technology. Easy stair cleaning - sits on the stairs as you clean. Lifetime HEPA filter and BactiSafe screen. British Allergy Seal of Approval
Price Stockcode Model No 100 weekly payments 199.99 W4 DYS 19T2

Dyson DC19T2 Cylinder

249.99 W4 DYS DC24 Dyson DC24 All-Floor 3.62 per week Total: 362.49
219.99 W4 DYS 14SY Dyson DC14SY Origin 3.19 per week Total: 318.99
2.90 per week Total: 289.99
7 Root 6 Handheld Cleaner Twice the suction of other handheld cleaners. Rechargeable (21.6 volt lithium ion battery recharges up to 3x faster than normal - 3 hour charge gives 6 minutes use). Combination accessory tool. One touch empty. 2 year guarantee.

8 Party Clean-Up Kit Accessories kit for Dyson cleaners. Fits all Dyson models. Contains stubborn dirt brush, soft dusting brush and Dyzolve spot cleaner.

Dyson Lifetime Filters

Lifetime washable filters and no running costs or bags to buy.
99.99 W4 DYS DC16 Dyson DC16 Root 6 1.07 per week Total: 159.98
9.99 W4 DYS KIT Party Clean Up Kit 0.14 per week Total: 14.49

50.5% APR typical

How will brands need to change?
A Presentation from The Marketing Societys 50th Anniversary Conference in London November 17, 2009
John Hegarty, Worldwide Creative Director, BBH
I recently gave a talk to a group of students studying art and design who were considering a career in advertising. There was a degree of hesitation from these students about their chosen career having seen so many headlines regarding the demise of our industry and in turn marketing. The digital revolution is sweeping all before it. Nothing will ever be the same. Forget everything you know and change is the only constant. As I stood in front of these students I could see fear on their faces. Was their chosen career about to disappear before theyd even graduated? I then proceeded to give a talk assuring theses students that far from disappearing, this was the most exciting time to be in our industry. Yes, of course we were being confronted by enormous change. Yes, the digital revolution was changing the way we worked. Yes, many companies would disappear. But also that many new companies would be created. SLIDE: Creative Destruction Weve all Im sure heard the phrase Creative Destruction. Creative Destruction is the breaking down of old habits and practices that in turn creates new and more powerful means of expression. The walls have come down innovation is magnified, old habits die. New avenues of expression appear. In all this, opportunity and creativity are expanding exponentially. Technology has always been a spur to creativity. Mozart without a piano would have been somewhat limited as a composer. Rock n roll without the electric guitar would have stayed being called folk music. And no one would have booed Bob Dylan, calling him a Judas, when he went electric.
SLIDE: Technology is the means by which creativity leaps forward. Technology is the means by which creativity leaps forward. It empowers our thinking.
Just as technology has liberated creativity, so its liberating marketing. Its offering brands the opportunity to occupy a greater sense of space in the consumers mind. Surely this must therefore mean that this is the most exciting time to be in marketing as well as advertising. But it will only be so if brands realise the seismic shifts that are occurring in the market place. SLIDE: Audience Consumers The question for so many brands is to understand how they engage with their audience. And notice by the way I use the word audience. Not consumers. I purposely use this word because I want to encourage my clients and my creative people to think about the public in a different way. I think the word consumer is old fashioned. It assumes complacency and lethargy. A one way, top down means of communication. From producer to buyer. In many ways I could argue the public dont need to consume more. Theyre over consumed and by and large under whelmed. More doesnt necessarily mean better. It more often than not confuses rather than clarifies. SLIDE: Alvin Toffler in his book Future Shock predicted that the profligation of choice was becoming bewildering Many years ago Alvin Toffler in his book Future Shock predicted that the profligation of choice was becoming bewildering and confusing for consumers. Leading to a sense of isolation. But Tofflers mistake was to think of people conventionally as consumers. SLIDE: consumer Audience If however I change the word consumer to audience I begin to alter my terms of engagement. Audiences seek to be entertained, they engage, they interact, they show commitment, they enthuse. And if treated properly return for more. What Toffer never appreciated was the extent of the publics desire for entertainment. To be amused and titillated. As marketing looks into the future and ponders the world that is opening up for them, it must realise that two things are happening. Its in both the entertainment industry and its in the fashion business. And these two worlds are increasingly overlapping.

[SLIDE: BECKHAM] Beckham is both a sportsman and a fashion leader. [SLIDE: JUDE] Jude Law is not only an international movie star, he is also a fashion icon. And the same is happening to products. The I-Phone both entertains me and makes me look cool. It is a design icon. [SLIDE: MORECOMBE AND WISE] These two worlds are merging. For those who can remember Morecambe and Wise we would all say they were hugely entertaining. None of us under any circumstances would say they were fashions icon. [SLIDE: NICOLE] Today we live in a different world. What a star wears to the Oscars garners almost as much attention as to what they win. The red carpet does more than just guide them into the show. For brands this offers huge opportunities and signals enormous dangers. Because increasingly we all live in a world dominated by fashion. The food we eat, the places we go, the car we drive. Our homes, our lives are being driven by fashion and style. Performance of course is fundamentally important lets not forget that. Functionality is still at the heart of a product or service. But it also employs design and style to encourage its adoption. [TITLE SLIDE] And of course what technology originally provided was reliability. It made things work better. It isnt so long ago that VW were running a powerful and memorable campaign around the thought, If only everything in life was as reliable as a Volkswagen. Eventually they had to stop running the campaign. As reliable as VW was, it came something like 7th in the annual reliability charts published by the AA. In other words reliability was no longer an issue. And so it is with more and more brands. The issue is, not does it work. I expect it to work. But what does it say about me. It becomes a fashion statement. As society becomes wealthier, despite what some banks have tried to do. We increasingly seek other things from the products we buy. None of this is new. For years weve looked to the emotional benefits a brand offers. Wishing to signal to others our place in society. Traditionally this was described as status. The paper we read, the car we drove, the place we lived. All of these reflected our wealth, knowledge and background. Top people read The Times, the wealthy drove Bentleys and Rolls Royces. Status was undoubtedly important. Keeping up with the Joness crucial.
But today thats changed. Its not about status. Thats class ridden and old fashioned. Its about staying ahead. Its Vorsprung Durch Technik, Think Different, Keep Walking. Its egalitarian and inclusive. Money isnt the only measure of your success. Wearing the right pair of jeans in the right finish doesnt cost a fortune. It does require an understanding of fashion. [SLIDE: Haagen Dazs] When we launched Haagen Dazs in the early 90s. we were in the middle of a recession. Not, you could argue the best of times to be launching a luxury ice cream brand. Far from it. We positioned the brand as a sensual pleasure. We didnt compare it to other ice creams. In fact we hardly mentioned the word ice cream. But at 3 a pot it was not only accessible it was the most stylish pleasure you could purchase. The brand took off. We werent in the ice cream business we were in the sensual pleasure business. Sadly over time a succession of brand owners dragged it back to the ice cream sector. Now its just one of a number of ice creams fighting for attention in that supermarket chiller cabinet. Imagine where you could have taken that brand had they realised the potential of that positioning. Had they realised theyd created a fashion brand. This man certainly understands performance and style. [SLIDE: DYSON] And of course this engagement with fashion sits alongside the desire to be entertained. So we see the two worlds of entertainment and fashions merging. And we see the needs of brands to become part of this world. I could say the future is about fashiontainment. I know a terrible world.! [SLIDE: FASHIONTAINMENT] But the problem for many brands is they still talk of consumers. And they still think of themselves in the conventional top down world of marketing. Whereas the new world of marketing is fashion driven. Or perhaps I should say style driven. Unlocking the sales potential of your communication is going to require different thinking. Increasingly people will want to buy the product that says the right thing about them. Marketing directors will have to become increasingly style directors. They will be making decisions not based on consumer research but on instinct and gut feel. Audiences want to be entertained, engaged, amused, titillated. They want to interact, enthuse, be passionate! And they want it constantly and consistently new. This new world will move too fast for the conventional marketing risk assessment tools. Instead we will

have to take our cues from the fashion world. Well be flipping through the styles pages as well as the business ones. So, the lessons of the future wont come from the world of FMCG or the old brands. Research will move from being a measurement tool to one that is future facing. [SLIDE: ORANGE / CELLNET] When Orange launched itself as a network provider back in the mid 90s, it did so with a radical name. Orange. Why Orange, not Banana, why not strawberry. Why not a multitude of other names. Orange after all doesnt seem very advanced. Technologically future facing. But someone, somewhere decided it should be Orange. And out of that decision and a brilliant line the futures bright the futures Orange a hugely successful brand was built. That I would argue was a decision based on style, taste whatever you want to call it. One of its competitors at the time was called Cellnet remember them. A dreary and predictable name that. Well they re-branded as you all know from that name and are called O2. And what have they done recently? To connect with their audience theyve branded the converted millennium dome as the O2 Dome. An entertainment venue that has almost certainly added value to their brand. [TITLE SLIDE] There is one other important point to remember when youre in the world of style and fashion. The value equation changes dramatically. Premium pricing becomes not only achievable but sustainable. Anyone here know the price difference between that Dyson I showed earlier and its nearest competitor? [SLIDE: DYSON + VAX] ---- 89.99 for the VAX V-060C TURBOFORCE UPRIGHT ----- 224.99 DYSON DC27 ANIMAL _________________________________________ I could define marketing as the anticipation and provision of consumer needs whilst adding value to the bottom line. [TITLE SLIDE] I would add to that the need to also inspire and create demand. To go back to my starting point, I think this is the most exciting time to be in advertising and marketing. But my fear is, do we have the people capable of grabbing this opportunity. Digital technology and the relationships brands can now build with their potential audiences are unprecedented. But only if employed with daring and distinctive thinking.

The value of a great idea hasnt changed. The opportunity to exploit it has. And before we all get carried away with fear about all this new technology. Lets just remember what it provides is speed and access. In other words I can get more of what I want more easily. It has accelerated peoples desires not changed them. We are now living in a genuinely creative world. Technology has liberated marketing from the conventional media patterns. It has created an environment in which brands can really develop their own agenda. Where theyre creative and entrepreneurial skills can be competitively deployed against the brands needs without having to even engage with conventional media. This doesnt mean established media outlets are wrong, theyre not. They also offer unprecedented value. But they also have to be employed in a more inventive and exciting way. Linking established media to the digital world is the Holy Grail of communication. But unless marketing directors rethink their audiences, stop talking about compliant consumers and re define how they engage with them. Success and the opportunities that now present themselves to us will be wasted. Brands should be now viewed through a prism of Style and Substance. [SLIDE: STYLE AND SUBSTANCE] Accountability is a worthy intention. But not if it constantly chokes off opportunity. The world of fashion has understood how to live with those two needs. Marketing should be looking to how they manage this and create on going success.