News Release FOR IMMEDIATE RELEASE MIELE WINS ITS THIRD GOOD DESIGN AWARD Richmond Hill, Ontario November 22, 2002 Miele, the 103-year old family owned German appliance producer, proudly announces the achievement of its third Good Design Award. The latest award is bestowed upon Miele's model S544 Artico vacuum cleaner. The Good Design Award, presented by the Chicago Athenaeum: Museum of Architecture and Design, is now known to three Miele innovations including the built-in coffee system and model S558 Silver Moon vacuum cleaner, sister product to Artico. The award focuses international recognition upon designers and manufacturers whose imagination and originality stretch the envelope of innovation beyond what is considered standard product and consumer design. "Our engineering and design groups in Germany work tirelessly to create vacuum cleaners that integrate form and function in perfect harmony", states Sylvia White-Tatemichi, Canadian Marketing Manager for Miele Limited. "We are proud to receive this recognition from the international architecture and design community on their behalf". "Artico transcends its innovative, SoftTouch lacquer finish and is simply brilliant", remarks Jan Heck, Vice-President and General Manager for Miele Limited in Canada. "With this limited-edition canister unit, Miele continues to build on a 75-year legacy of producing vacuum cleaners that deliver powerful performance, advanced filtration systems, convenient features and enduring quality". A jury of recognized designers selected Artico as an example of recent design worthy of the Museum's Good Design Award, attesting to the energy, vitality and innovation current in global design today. The Artico and Silver Moon vacuum cleaners as well as the Miele coffee system are on display in Chicago as a part of the Museum's permanent collection. Founded in 1988, the Museum is dedicated to the art of design in all areas of the discipline: architectural, industrial and product design, graphics and urban planning. To learn more about the Good Design Award, log on at www.chi-athenaeum.org or call (847) 895-3950; for more information about Miele, read About Us or call (800) 565-6435.
About Miele: Miele may well be the breakout quality brand of the decade. Long considered a household name in Europe and worldwide, Miele is exploding onto the scene in the United States with its sleek design, superior engineering and unparalleled service. Founded in 1899 on a promise of Immer Besser, a German phrase meaning "forever better," Miele has distinguished itself in the appliance market by continuing to offer a record number of major innovations. As the world's largest family-owned and operated appliance company, Miele is immovably committed to the highest quality, performance and environmental standards. The firms innovative heritage, together with their state-of-the-art design and engineering aesthetic, has inspired frequent comparisons in the media to other German companies synonymous with innovation: Mercedes Benz and BMW. Miele sells a wide range of exceptional consumer appliances including vacuum cleaners, laundry systems, rotary irons, dishwashers, built-in ovens, cooktops, vent hoods and steam ovens, as well as the revolutionary built-in coffee system. In addition, Miele offers professional laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems. Consumers wishing to learn more about Miele can call (800) 565-6435.