digital backs

The new Hasselblad CFV-39 digital back is custom built to match the design and functionality of the Hasselblad V cameras, thus turning all existing V cameras (please refer to page 3 for details) into a new and easy-to-use digital workhorse. With 39 Mpixels and a sensor twice the size of the best DSLR cameras, the CFV-39 is capable of capturing even the finest detail that the Carl Zeiss lenses can resolve. In addition Hasselblad has developed its digital lens correction technology to work with the Carl Zeiss lenses. Using this feature you will experience the ultimate image quality, which we could only dream of in our former nalogue age. a The Carl Zeiss lenses are tuned to work even better, not
least at close range. All you need to do is to enter which lens is used, the aperture and the distance you are working at. After years of developing digital lens correction for the Hasselblad H3D series of cameras, it is a true pleasure to pass on these advances to our V camera photographers. The Hasselblad CFV-39 also fits traditional technical cameras (view cameras) using the V camera interface plate for mechanical attachment and the flash sync connection to trigger the digital capture. The Hasselblad CFV-39 thereby brings an ultra high level of integration, flexibility and image quality to the professional photographer who needs the best for both mobile and studio shooting.
inest digital integration for the classic Hasselblad V F System cameras and lenses asselblad digital lens correction included for a range of H Carl Zeiss lenses (See page 2). A requirement is that the included Phocus image processing software is used to perform the digital lens corrections asselblad Natural Color Solution one generic profile H delivering true colors out of the box
able free operation with all V System cameras C i ncluding 202FA/203FE/205FCC cameras F/FE-lenses can be used quare (29 MPixel) or rectangular (39 MPixel) user S selectable image formats. Square format automatically adds a crop mask to the image in Phocus 100% larger sensor than full frame 35mm DSLRs Flexible image storage, including CF card operation

www.hasselblad.com

Fits all V cameras The Hasselblad CFV-39 transforms any V camera into a high performance digital camera in a very user friendly way. You attach the digital back and start shooting. A charged battery and a CF-card must be in place, but no external cables are required. The CFV-39 will also enable the use of F/FE lenses on a 200 system camera, provided that the camera is slightly modified. The modification disables the electronic functions (ISO/contrast) with E-type magazines, after which ISO is simply selected on the camera body instead. Fully supported models are: 202 FA, 203 FE, 205 TCC and 205 FCC. Other 200 and 2000 series models can be used with C type lenses only. Hasselblad Natural Color Solution Color management solutions have in the past imposed l imitations on professional digital photographers, because of the forced choice of a specific color profile to suit the job: capturing various skin tones, metals, fabrics, flowers etc. To combat this, Hasselblad has developed a new, powerful color profile to be used with its Phocus imaging software. Working with the new Hasselblad RGB color profile enables you to produce outstanding, reliable out-of-the-box colors, with skin tones, special product gradations, and other difficult colors reproduced effectively. To implement our new unique colors we have developed a new Hasselblad raw file format called 3F RAW (3FR). The new 3F RAW file format is designed to ensure that images captured on Hasselblad digital products are

quickly, effectively and safely stored on the available media. The 3FR file defines the colors in the Hasselblad RGB color space with its out-of-the-box quality, and used in Phocus it removes both the need for experimenting with different color profiles to get optimal colors and the need for selective color corrections. For maximum flexibility the 3FR files can be opened directly in Adobe Photoshop (CS4 only) or in Aperture on Mac OS-X. Files can also be converted directly into Adobes raw image format DNG (Digital NeGative). Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. V lens DAC correction With the introduction of the CFV-39 digital back, we include DAC lens correction for the V system lenses from Carl Zeiss. At this first stage 10 lenses are supported in Phocus; a range that we plan to extend in the future. DAC will completely correct for distortion, lateral chromatic aberration and vignetting in exactly the same way as is currently performed with the H system lenses. For H camera owners full access to V lens DAC correction is also available when using the CF lens adapter. Supported lenses are: CF/CFE 40 FLE, CFE 40 IF, CFi 50 FLE, CFi/CFE 80, CFi/CFE 120, CFi 150, CFE/CFE 180, CFi 250, CFE 250 Sa and CFE 350 Sa.

Connectivity diagram

500 C/CM 501 C/CM 503 CX/CXi/CW

SWC/M 903 SWC 905 SWC

Lens design not optimized for digital capture. Edge sharpness can be compromized. Requires included battery adapter for portable use
202 FA /203 FE / 205 TCC / 205 FCC With F type lenses (Requires minor camera modification)

555 ELD

Requires included battery adapter for portable use
503 CW + Winder CW Hasselblad CFV-EL/ELM 500/553 ELX
For computer control of 503CW+Winder CW use Exposure cable 503 CW
2000 FC / FCM 2003 FCW 201 F / 203 FE 205 TCC / FCC With C type lenses
For computer control of EL/ELM and ELX use Exposure cable ELX. Requires included battery adapter for portable use

Flash sync input cable

ArcBody / FlexBody
Note: For exposures longer than 1 second, always use flash sync input cable
Any view camera with Hasselblad V system adapter
Flexible operation and storage Optimum portability and image storage are critical for the professional photographer. The Hasselblad CFV-39 offers a choice of the portable CF card storage or tethered operation. With these operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location. Phocus software for the professional Phocus provides an advanced software toolbox that has been especially designed to achieve optimum workflow and absolute image perfection from Hasselblad raw image files. With the CFV-39 Phocus provides: Uncompromising Image Quality Digital lens correction for V system lenses oir Removal Technology automatically applied directly M on the raw data, leaving image quality intact and elimina ting the need to carry out special masking selections or other manual procedures, saving hours of tedious postproduction work. lexible Workflow. The Phocus user interface features F easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as

choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more. erfect Viewing Quality. The Phocus Viewer delivers image P viewing quality that matches every detail of what you will see later in Photoshop. In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection. Phocus is available for both Mac and Windows and is included with the CFV-39. Keeping firmware and software up to date the functionality of both your CFV-39 and the Phocus imaging software is being improved all the time with regards to performance, image quality and ease of use. Check our web site www.hasselblad.com/downloads for details about the latest software and an immediate way of upgrading your camera right where you are.
Accessories, Lenses and Planet V A long list of special information for V camera owners is available at: www.hasselblad.com. Check for example our latest accessory and lens web catalogue at: www.hasselblad.com/products/lenses-and-accessories
Two formats The square format is a format that has been connected with Hasselblad V System cameras since the start in 1949. With the CFV-39 you can select to work either with the full mm sensor area for maximum image size providing 39 Mpixels or a cropped, square format of mm giving 29 Mpixels. When the square format is selected, an automatic crop mask will be added to the image when imported into Phocus.
Image format can easily be selected between full format (39 Mpixel) and Square crop (29 Mpixel)

Technical specification

SPECIFICATIONS HASSELBLAD CFV-39 Sensor size Sensor dimensions Pixel size Image size CF card storage capacity Capture rate Shooting mode Color definition ISO speed range Longest shutter speed Image storage Color management Storage capacity Battery type DAC digital lens correction 39 Mpixels (54127212 pixels) or 29 Mpixels (54125412 pixels) 36.7x49.0 mm or 36.7x36.7 mm 6.8 m RAW 3FR capture 50 MB on average. Tiff 8 bit 117 MB 4 GB CF card holds 80 images on average 1.4 sec/capture. 39 captures/minute Single shot 16 bit ISO 50, 100, 200, 400 and seconds CF card type II (write speed >20 MB/sec) or tethered to Mac or PC Hasselblad Natural Colour Solution - One generic profile On average 80 (106 for 29 Mpixels) images on a 4 GB CF card Sony InfoLithium L NP-F series or compatible Support for DAC for Carl Zeiss lenses included in Phocus. Supported enses are CF/CFE 40 FLE, CFE 40 IF, CFi 50 FLE, CFi/CFE 80, CFi/CFE 120, l CFi 150, CFE/CFE 180, CFi 250, CFE 250 Sa and CFE 350 Sa. TFT 2.5 Yes Mounted on CCD sensor Yes Included, with: Acoustic feed back: Metadata classification: yes yes

Color display Histogram feedback IR filter Acoustic feedback IAA Instant Approval Architecture
Specification subject to change without notice.
File format Software Platform support Camera support
Lossless compressed Hasselblad 3F RAW Phocus for Mac and Windows (included) Macintosh: OSX version 10.5. PC: XP , XP64, Vista and Vista64 All Hasselblad V System cameras manufactured since 1957. 2000 cameras and 201F with C lenses only. 202FA / 203FE and 205FCC camera types need a minor camera modification to use F/FE lenses. All other cameras with Hasselblad V interface FireWire 800 (IEEE1394b) Sony InfoLithium L, up to 8 hours of shooting capacity 0 - 45 C / 32 - 113 F 91 x 90 x 61 mm [W x H x D] 530 g (Excluding battery and CF card) Hasselblad CFV-39 digital back with protective cover, adapter cables, EL camera battery adapter, FireWire cable and 4 GB CF card. Focusing screen (Split image/Micro prisms) with dual format markings
Host connection type Battery capacity Operating temperature Dimensions Weight Package contents

07.09 - UK v4

Press Release
Copenhagen, August 19th 2009
Hasselblad improves image quality of iconic Carl Zeiss lenses with the new CFV-39 digital back for the Hasselblad V series cameras
The Hasselblad CFV-39 digital back, designed especially to match the design and functionality of the legendary Hasselblad V cameras, turns any V camera into a powerful digital workhorse. The CFV-39 accommodates the conventional square image format (29 megapixels) or a rectangular format boasting 39 megapixels. The CFV-39 allows Hasselblad V camera owners to fully benefit from the quality of the legendary Carl Zeiss lenses used in the V system. With the CFV-39 digital back, Hasselblad introduces DAC auto-correction to the V system. Powered by Hasselblads Phocus image processing software, this new back once again takes imaging performance to a new level. At 36.7 x 49 millimeters, the CFV-39 image sensor is over twice the size of a full-frame 35mm DSLR sensor. Selectable at any time from the option settings, the square format alone already packs a powerful 29-megapixel punch (5412 x 5412). Even if a photograph was captured in square format, using Phocus the square image mask can be repositioned or deleted entirely, allowing the sensors full resolution of 39 megapixels in a 4:3 format (7212 x 5412) to be attained if required. The special viewfinder focusing screen which goes with the CFV-39 shows both formats. For the first time DAC (digital auto-correction) is available with Carl Zeiss lenses. By simply indicating the type of lens used, the aperture and the image distance, Hasselblads Phocus software is able to boost the imaging performance of the lenses, not least of all in the close-up range, and correct even the most subtle flaws during image generation. This method, which has been continuously improved in the H series for years, has now proven itself for the V series. Owners of a digital H camera with a CF lens adapter can now select this option immediately. The CFV-39 digital back is compatible with any V camera manufactured since 1957 and images can be saved to a CF card or be controlled from a PC using Phocus software and a Firewire connection. Besides the image itself, Hasselblads 3FR RAW data format efficiently and reliably saves a complete set of metadata as well. 3FR files can be opened directly in Adobe Photoshop CS4 or Apple Aperture and directly converted into Adobes DNG (Digital NeGative) format. The specially modified color profile of Natural Color Solution and the DAC optical perfecting feature of Hasselblads Phocus software ensure maximum color fidelity and ultimate image quality. The CFV-39 digital back for the Hasselblad V series cameras is available through the global chain of Hasselblad resellers at Euro 9.990

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Press material If you need the images in high resolution, please, contact us at any time.
CFV-39 digital back attached to Hasselblad V camera

CFV-39 digital back

Press contact: Center of Service GmbH Press Agency Hasselblad Hammerbrookstrasse Hamburg Germany T: +49. 40. 48-28 F: +49. 40. 48-40 E: press@centerofservice.com W: www.centerofservice.com

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