Green Star Products

Special Feature

In order to minimize the environmental impact of its products, Casio is promoting the development of environmentally friendly products in every aspect of planning and design.

Green Products

Since its founding, Casio has taken environmental considerations such as effective use of resources very seriously when creating its products. In order to more clearly articulate this policy, in 1993 Casio started conducting preliminary assessments at several stages of the product development process: planning, design and component configuration. The aim of this was to promote the systematic creation of environmentally responsible products. The company also established the Casio Green Product certification for its products and services with outstanding environmental features. In fiscal 2009, Casio exceeded its target early as the share of Green Products of total sales reached 84%.
Full-scale development of Green Star Products
In order to take the next step in its Green Product efforts, in fiscal 2010 the company began an initiative for Casio Green Star Products. This effort involves a strict evaluation of Green Products with outstanding environmental features in each stage of the product life cycle. Only those that meet higher standards are certified as Casio Green Star Products. Full-scale implementation of the initiative will begin in fiscal 2011. The certified products will bear a Green Star symbol. The symbol represents Casios environmental activities and helps to show these are eco-products. Casio has set a target for Green Star Products to reach 30% of total sales by fiscal 2013, and is working hard to help build a sustainable society by fulfilling its social responsibilities through provision of eco-products.

Yoshiaki Aikawa

Environment Center
Pursuing Better Environmental Design Concepts It goes without saying that companies have to meet the environmental regulations established around the world, but we wanted to promote a culture of superior environmental design by ensuring that Casio held itself to a higher standard. While we have many products that are already close to the ideal in terms of energy consumption, our tradition at Casio calls us to keep achieving what was previously considered impossible. We must stand out as a leading company when it comes to environmental responsibility. The Green Star Product initiative is based on this idea.

Green Star Mark

Products certified as Casio Green Star Products are labeled with a special mark along with a list of the outstanding environmental specifications that qualify that particular product as a Green Star Product.
This mark indicates a product that was developed in accordance with the Green Star Concept.
Casio Green Star Products
See the product lineups that were certified as Casio Green Star Products in fiscal 2010 (photos show product examples).
Calculator that meets the requirements of Japan s Law on Promoting Green Purchasing

Environmental Features

Solar battery powered Contains at least 40% recycled plastic(gross weight ratio of plastic)
Transport efficiency increased by 36% by reduced packaging (compared to Casio's XD-SP6600)
Energy consumption per photo reduced by 49% according to CIPA standards Transport efficiency increased by 42% by reduced packaging (compared to Casio's EX-Z1200)
We do not use a mercury light source Transport efficiency increased by 30% reduced packaging (compared to Casio's XJ-S33)
Increasing the share of Green Star Products in total sales: Performance and targets
In fiscal 2010, Green Star Products made up 15.8% of Casio's total product sales. Casio is aiming to reach 30% by fiscal 2013.
Concept for Green Star Product expansion and designation standards
In order to develop more Green Star Products, Casio is strengthening initiatives at each stage of the product lifecycle. Casio addresses environmental issues based on the Casio Green Star Concept, which calls for low environmental impact across the lifecycle. Casio Green Star Concept diagram

Develop products with functions that yield very high environmental performance Conserve resources through the use of IT
Improve recyclability rate An unbroken recycling loop

Green Star Design

Procure safe parts Procure parts with high environmental performan
Green Star Recycling Casio Green Star Product

Green Star Procurement

C.G.S.P.
Green Star Logistics Green Star Packing

Green Star Factories

Use transport methods with high environmental efficiency Optimize loading efficiency
Ensure factories have strong environmental performance Transition to renewable energy
Optimize packaging for loading efficiency Adopt packaging with excellent 3R features
Assessment categories Assessment categories

Casio Green Products

Target : 30% Casio Green Star Products
Assessment criteria for each product

Green Product Assessment

1. Promotes recycling ( labeling of materials contained ) 2. Designed for recycling 3. Components of products can be separated, disassembled 4. Improved recyclability 5. Reduced resource volume 6. Reduced resource weight 7. Improved energy efficiency 8. Regulated use of chemical substances 9. Recyclability of batteries 10. Recycling label on batteries 11. Regulatory compliance 12. Components of packaging can be 13. separated, disassembled
Casio Green Star Product Assessment
1. Power consumption during use reduced by 20% 2. Solar batteries used and Eco Mark acquired 3. Use of solar batteries and long-life structure 4. Comes with a 10-year battery and long-life structure 5. Body volume reduced by 20% or more 6. Weight reduced by 20% or more 7. Load ratio reduced by 20% or more due to more compact packaging 8. Uses 30% or greater recycled plastic 9. Uses 25% or greater bioplastics 10. Contains no specific hazardous chemical substances (polyvinyl chloride) 11. Improvement of 10% or more over the conventional ratio based on an LCA environmental assessment 12. Improvement of 10% or more over the conventional ratio based on product environmental efficiency 13. Has functions that make considerable contributions to environmental performance 14. Has functions that contribute to the reduction in resource use through IT When products meet the Green Product standards and also fulfill a criterion above.
Regulated use of packaging materials
14. Preserves the natural environment 90 points or more, out of a total 100 points possible
*Casio Green Star Product certification standards may vary for some products. *These standards will be periodically revised to keep pace with environmental advances.