DIWA Gold Award to Fujifilm FinePix S9500 megazoom camera
Fujifilm has established a successful tradition in developing digital cameras with long zoom lenses. The FinePix S9500 is their current flagship, featuring a 9 Mp high sensitivity Super CCD HR image sensor and a 10.7x wide-to-tele zoom lens. A wide range of options makes the FinePix S9500 equally suitable for the experienced photographer and the novice, solving virtually any photographic task.
Amsterdam, 21. November, 2005 DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating websites within digital imaging, today announces a DIWA Gold Award to the 9 Megapixel Fujifilm FinePix S9500 digital megazoom camera. Image quality is fundamentally depending on two vital elements in a digital camera, the image sensor and the lens. In both respects, Fujifilm is in full control. Their successful development of the unique Super CCD image sensors is a key factor in the S9500, with remarkable 9 Mp resolution and wide sensitivity range, between ISO 80 and ISO 1600. Also the lens exhibits unique features with 10.7x zoom range from 28 mm wide angle to 300 mm supertele, high f/2.8-f/4.9 lens speed and 1 cm supermacro. This magnum lens is still surprisingly compact, beautifully integrated into the S9500 SLRlike camera body. Optimum user friendliness is granted by two conventional rings for zooming and manual focussing, assisted by enlarged image for precision control. The bright and high resolution (235.000 dots) electronic viewfinder also features 100% coverage, dioptre adjustment and full information display. User friendliness is also distinguished by the flexible 1.8" LCD screen for high and low shooting angle. Kai Thon, DIWA's test manager comments: "The FinePix S9500 is a compact package that will solve most photographic challenges from virtually any photographer, professional and amateur alike. It is also very budget-friendly, considering the price of any 28-300 mm f/2.8-4.9 zoom lens with super macro capability as close as 1 cm, not to forget the well reputed Super CCD HR image sensor with 9 Mp resolution and many professional-like features. DIWA experts found the FinePix S9500 to be a perfect assembly of imaging essentials built into a user-friendly body at a very competitive price." Meeting the demands of ambitious photo hobbyists, the FinePix S9500 is equipped with a multitude of options for customising image quality, such as RAW and JPEG formats, fully automatic and manual control over exposure, white balance and flash, live histogram, creative colour settings and adjustable parameters for image processing, as well as USB 2.0 High Speed interface. The powerful pop-up flash lifts almost 9 cm above the lens to minimize the risk of red eyes and provides up to 5.6 m flash range. Fast auto focussing even in dim light is guaranteed by the ingenious pattern projecting AF-lamp. Continuous shooting is handled by Fujifilms clever 4-image pre/post option with 1.9 fps, supplemented by high quality VGA movie shooting with 30 fps, voice narration to still images, hybrid auto focus with selectable focusing points, continuous AF, grid display for composition ease and a multitude of other useful features. First and foremost, however, its the fundamentals of the camera, such as ergonomic design, wise assortment of creative options and high image quality that made the Fujifilm FinePix S9500 worthy of a DIWA Gold Award.

About DIWA A fast growing independent, authoritative, industry organization The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories. Unique bullet-proof test scoring procedure DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result. Awards throughout the year DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in an annual best of the year Platinum medal awards in all product categories. DIWA Awards members: - Czech Republic: www.fotoaparat.cz - Denmark: www.digitalmagasinet.dk - Germany: www.digitalkamera.de - Netherlands: www.letsgodigital.org - Norway: www.digit.no - Poland: www.fotopolis.pl - Slovenia: www.e-fotografija.com - Spain: www.nuevafotografia.com - Turkey: www.diginorm.com.tr - United Kingdom: www.photographyblog.com - United States: www.steves-digicams.com The DIWA multi-lingual Web site At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products. For further information about DIWA please visit our Web site - http://www.diwa-awards.com - or email us at info@diwa-awards.com.

Digital Camera FinePix S9600 Improving on an enthusiasts favourite
PHOTOKINA 2006, COLOGNE, GERMANY, September 26, 2006 Fuji Photo Film Co., Ltd. today announces the launch of the FinePix S9600, a refinement of the highly-regarded FinePix S9500, with 10.7x Fujinon optical zoom lens, 9 megapixels Fujifilm Super CCD sensor, and class-leading ISO 80-1600 performance. The outgoing FinePix S9500 won an excellent reputation in a highly competitive area of the camera market and the FinePix S9600 builds on the quality of its predecessor with the addition of some significant extra features. The FinePix S9600 is aimed at serious hobbyist and enthusiast photographers who will benefit from its impressive optical zoom lens range, plus superb functionality, image quality and responsiveness. The new cameras sensitivity range, made possible by Fujifilms Real Photo Processor enables users to achieve images in all lighting conditions, not just bright sunlight. Furthermore, the potential for blurry images is all but eliminated unlike optical image stabilisation systems, the high ISO setting combats blur caused by both camera shake and subject movement. The cameras highly-specified Fujinon 10.7x (28-300mm - 35mm equivalent) zoom lens incorporates aspherical elements within its design, and has already distinguished itself in terms of its optical qualities. Not only does its versatile optical range offer all of the most popular focal lengths in one package, but the closed unit of body and lens ensures that the user will not have to contend with the issue of external specks of dust compromising image quality. The lens is easily controlled via a manual zoom ring, giving pinpoint accuracy when composing the image.
Digital Camera FinePix S9600 1/3
The FinePix S9600s six areas of differentiation from the FinePix S9500 are: Increased sharpness and resolution achieved via improvements in new image processing algorithms The image quality of this body and sensor combination has already gathered acclaim, and the FinePix S9600 delivers improvements in the area of resolution and image sharpness, giving enthusiast photographers a level of quality that will satisfy even the most critical inspection.
Increased size 2.0 inch LCD monitor with 235,000 pixels The size of LCD has been upgraded from the FinePix S9500. The new 2.0 inch tilting LCD screen on the FinePix S9600 means flexibility for shooting at any angle, such as close to the ground or above the head. Unlike conventional digital SLRs, the 235,000 pixels LCD can also be used to compose images, which means even more convenience for the photographer. Intelligent flash function, achieving even foreground illumination, with blur-free, well-exposed background Using flash at night has traditionally involved the choice between the dark, underexposed backgrounds of conventional flash, or the blurred background swirl of slow-sync flash. Fujifilms Intelligent Flash on the FinePix S9600 makes full use of the cameras inherent sensitivity to achieve a clear, sharp, wellexposed background, making a perfect match for the flash exposure in the foreground. Improved autofocus speed The cameras response times for autofocus have also been improved, enabling the user to compose, frame and take action photographs without delay especially in dark condition by up to 40%. Inclusion of HS-V2 software for full functionality in RAW file conversion The inclusion of Fujifilms Hyper Utility Software HS-V2 version 3 as standard software, means that the photographer can explore the full potential of the cameras
Digital Camera FinePix S9600 2/3
RAW file format. By fully controlling the 18 million pixel RAW file from the Super CCD, the photographer can enjoy the control and flexibility of working on a lossless file format. In addition, the camera features a 30-frames-per-second movie mode with manual zoom capability, giving high quality moving images with sound a function that cannot be integrated into traditional digital SLRs due to the physical design of the camera.
FinePix S9600 features at a glance: Fujifilm Super CCD sensor with 9.0 million effective pixels Fujifilm RP (Real Photo) Processor Intelligent Flash system New 28-300mm (10.7x) Fujinon zoom lens with manual twist-barrel zoom control Class-leading sensitivity setting of ISO 1600 at full resolution for photography in low light conditions Low sensitivity of ISO 80 for ultra-high quality photography 2.0 inch (235,000 pixels) tilting LCD screen for easy high and low angle shooting Ultra-fast response times (0.01 second shutter lag and 0.8 second start-up) Real-time histogram to assist exposure settings before shooting Highlight Warning feature for displaying highlight areas in playback VGA movie capture of 30 frames per second with zoom capability and sound Closed unit design to eliminate dust accumulation on the CCD Hotshoe and PC sync terminal Hyper Utility Software HS-V2 version 3 for RAW format shooting Both xD-Picture Card and CompactFlash/Microdrive compatible