Haier - 1.5 cubic foot - Portable - Top-loading
Perfect for an apartment or small laundry room, this Haier washing machine is compact and easy to move. Don't let its small size deceive you, however - with 4 electronically controlled water levels and 4 wash cycles (including a super-gentle hand wash cycle), it handles laundry loads just like its bigger cousins! The easy setup allows you to quickly connect right to a sink faucet and toss in your clothes. You can even delay the start of your load by up to 24 hours for extra convenience.
Part Numbers: 132685, DH_HLP23E, F--HLP23E, HERHLP23E, HLP23E, YYD1-HLP23E
UPC: 0688057392530, 688057392530
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Haier HLP23E Capacity
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PROGRAM STATUS 01 STANDARD 02
PROCEDURE STATUS aa SOAK HEAVY bb WASH 03 GENTLE cc RINSE 04 QUICK WASH dd SPIN 05 WASH 06 SPIN
SURPLUS (MIN) HIGH MEDIUM LOW VERY LOW
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WATER LEVEL PROGRAM RESERVATION
User Manual HLP23E Guide de lUtilisateur HLP23E Manual del Usuario Modelo HLP23E
Quality Innovation Style
IMPORTANT SAFETY INSTRUCTIONS
Warning To reduce the risk of fire, electric shock, or injury to persons when using your appliance, follow basic precautions, including the following: 1. Read all instructions before using the appliance.
2. Use this appliance only for its intended purpose as described in this use and care guide. 3. Use only detergents or softeners as recommended for use in this manual and keep them out of the reach of children. 4. This appliance must be properly installed in accordance with the installation instructions before it is used. 5. Never unplug your appliance by pulling on the power cord. Always grasp the plug firmly and pull straight out from the outlet. 6. Replace immediately any worn power cords, loose plugs and power outlets. 7. Unplug your appliance before cleaning or before making any repairs. 8. If your old appliance is not being used, we recommend that you remove the door. This will reduce the possibility of danger to children. 9. Do not operate your appliance in the presence of explosive fumes. 10. Do not use this appliance to wash clothes that have been soaked, spotted or washed in gasoline, dry cleaning solvents or any other explosive or flammable substances that may ignite and explode. 11. Clothes or rags used to clean flammable or explosive materials should not be washed in this appliance until all traces of this material have been removed. 12. Do not add or mix any flammable or explosive substances to the wash. 13. Do not try to remove clothes while the tub is moving. Allow it to come to a complete stop before reaching in. 14. The appliances loading door must be closed when the tub is spinning. 15. Do not operate your appliance when parts are missing or broken. 16. Do not use this appliance for commercial uses. 17. Do not operate this appliance unless all enclosure panels are properly in place. 18. Do not tamper with controls. 19. To reduce the risk of injury, do not allow children to play in or on the appliance. Close supervision of children is necessary when the appliance is used near children. 1
20. This appliance must be connected to a proper electrical outlet with the correct electrical supply. 21. Proper grounding must be ensured to reduce the risk of shock and fire. DO NOT CUT OR REMOVE THE GROUNDING PLUG. If you do not have a three-prong electric receptacle outlet in the wall, have a certified electrician install the proper receptacle. The wall receptacle MUST be properly grounded. 22. Hydrogen gas may be produced if the water heater has not been used in more than 2 weeks. This may be explosive under certain circumstances. If this is the case turn on all the hot faucets and let the hot water run for a few minutes before using this appliance. This will let the trapped hydrogen escape. Avoid accidents during this process by refraining from turning ON any electrical appliances, smoking, lighting a match/lighter, and using flames. 23. Do not repair or replace any part of the appliance or attempt any servicing unless specifically recommended in the user-repair instructions, which you understand and have the skill to carry out. Note: If for any reason this product requires service, we strongly recommend that a certified technician perform the service. 24. To reduce the risk of electric shock or fire, do not use extension cords or adapters to connect the unit to an electrical power source.
SAVE THESE INSTRUCTIONS
For Future Use
Risk of child entrapment. Before throwing away your old appliance, remove the door so that children may not easily become trapped inside. Thank you for purchasing our Haier product. This easy-to-use manual will guide you in getting the best use of your washer. Remember to record the model and serial number. They are on a label in back of the washer.
Model number Serial number Date of purchase
(Staple your receipt to your manual) You will need it to obtain warranty service.
Table Of Contents
SAFETY INSTRUCTIONS...1-2 PARTS AND FEATURES...4-5 OPERATING YOUR WASHER...6 UNPACKING AND ACCESSORIES INVENTORY..10 PROPER LOCATION...11 INSTALLATION INSTRUCTIONS...12 ELECTRICAL CONNECTIONS...15 PROPER CARE AND CLEANING...16 TROUBLESHOOTING GUIDE...17 WARRANTY....19
Parts and Features
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1. Top Lid 2. Control Panel
3. Washer Cabinet 4. Front Leveling Leg
1. 2. 3. 4. 5
Water Inlet Valve Back Panel Service Entrance Leveling Legs Power Cord Clip
5. Power Cord (110-120 VOLTS, 60Hz, 15 AMPS) 6. Rating Label 7. Drain Hose Outlet Plug
OPERATING YOUR WASHER
The Control Panel
Power ON/OFF: (1) Press the button once to turn ON the power to the washer. Press it again to turn the power OFF. Start/Pause: (2) Press this button once to start the wash process. Press this button once again to pause the activity during the wash cycle. Push it again to resume the wash cycle. Program Select: (3) Select your desired cycle program by pressing the "Program" button. There are 6 options to select from. Press the Select button for the desired setting. Water Level Selector: (4) Press the Water Level button to select the proper water level setting. You may select from very low, low, medium and high water level settings depending on the wash load. Function Indicator Lights: The function display lights indicate that a selected feature is ON or that the cycle is about to begin. During the wash cycle, a flashing light indicates the current wash/rinse cycle program. Rapid flashing indicates that the washer is not operating properly.
Loading the Washer
Load each item loosely. Separate the white from the colored clothing. Separate heavy fabrics from light fabrics. Carefully check all pockets and cuffs for small items. They can easily slide into the tub and cause damage to the tub.
Pre-treat all stains and heavily soiled areas for best results. Do not overload your washer. Close the door properly after loading the clothes. When loading wet items, keep water level high enough to keep the unit in balance and to allow clothing to float easily in the water.
Proper Use of Detergent
Fill water in the tub at the "Low" water level. Add the detergent. Load the washer. Select the water level.
Note: The amount of detergent used depends on the size of the load, the water type (hard or soft) and whether the clothes are heavily soiled or lightly soiled. Besides the performance of the washing machine, the quality of the detergent also affects the wash result. For best results, use low sudsing detergents only. Refer to the detergent manufacturers recommended amount for usage.
Proper Use of Bleach
Refer to the bleach manufacturers chart for the recommended use of liquid bleach. Dilute the bleach and add it to the water before putting clothes into the washtub. Warning! Be careful not to spill undiluted bleach onto the washer cabinet or onto clothing. It is a strong chemical that may damage your clothes and the finish of the washer if not properly diluted.
Lint Filter and Water Filter
The Lint filter is located inside the washer drum. A small nylon bag collects lint and residue from clothes during the wash cycle. Note: Do not wash your clothes without the filter in its compartment inside the tub. You must clean the filter after every load for the best results. Push down the tab in the filter to remove. Clean and slide the filter back in place. There is also a filter in the water inlet valve. This prevents foreign particles in the water from entering the washer. Clean this at least once a month. 7
English Selecting the Wash Cycle
Press the "Program Select" button for your desired wash cycle. Choose between 6 options. The total time includes the normal water inlet time and drain time. The total washing time may be affected by the water inlet pressure and water level. The spin time is the time from the intermittent running to the finishing of the cycle. In the "Heavy" program, the first soak is approximately 20 minutes, pre-wash is approximately 8 minutes. Clothes are soaked again for approximately 5 minutes. The washing, rinsing and spinning will then be completed. The wash time includes the pre-wash time. In the "Quick Wash" program select wash, rinse and spin are set automatically. No procedure can be selected after setting. Note: When you turn the power ON, the machine will set the standard wash program to the wash/rinse/spin position.
Selecting the Water Level
There are 4 water levels to chose from: Very Low, Low, Medium and High. Your selection may depend on your wash load. Note: Incoming hot water must not exceed 122F/50C.
English End-of-Cycle Signal
The machine will beep at the end of the cycle, indicating that the washing is complete. The "Wash/Rinse/Spin" indicator lights will still be ON. The washer will turn OFF automatically in approximately 10 minutes after the completion of the cycle.
Closing the Top Lid
For safety purposes, the top lid must always be closed during the wash process. If you open the top lid while the wash cycle is in progress, you will observe the following: An alarm will sound. The tub will not spin while the lid is open. If the unit is in wash mode, it will stop running. Simply close the top lid and press the start/pause button to resume the cycle.
Steps for the Wash Process
1. Turn the power ON by pressing the "ON" button. 2. Press "Program" to select the wash program. Refer to page 8 for the selection chart. 3. Select the water level. 4. Add the detergent. 5. Add the wash load. 6. After the washing machine starts, you may change the program by turning OFF the machine and then restarting to make the new selection. Note: If the washer is turned ON without any water in the tub, it will start to spin after a few minutes. The pulsator will not rotate unless the water is filled to a selected level. Note: Do not use the "Heavy" program for woolen clothing.
Normal Operating Sounds
The following sounds are normally heard during the operation of the washer: Tumbling sounds can be heard as heavy wet clothes in the washer are tossed around continuously. Air rushing noise is the result of the washtub spinning at a very high RPM. Clicking sounds are caused by the wash and rinse cycles turning ON and OFF
Unpacking and Accessories Inventory
1. Remove all packing materials. This includes the foam base and all adhesive tape holding the washer accessories inside and outside. Slide out and remove the bottom Styrofoam that is used to protect the washer from shipping damage due to vibrations and shock. 2. Inspect and remove any remaining packing, tape or printed materials before using the washer. Note: The bottom panel is located between the upper foam protection and box.
a) b) c) d) e) f) g) 1 Bottom Panel Screws for the Bottom Plate Water Inlet Hose Drain Hook (Gooseneck) Quick Sink Faucet Adapter Lint Filters Drain Hose Clamp
Check to make sure that the accessories are present and in good condition. If you find that they are not in good condition or are missing, please contact our customer service department for assistance. Our Toll-Free number is 1-877-337-3639. 10
Select a suitable location for the washer on a hard even surface away from direct sunlight and heat sources (e.g., radiators, baseboard heaters, cooking appliances, etc.). Any floor unevenness should be corrected with the leveling leg located on the bottom right corner of the washer. The washer must be placed at room temperature. You must not place the washer where the temperature is at or below freezing.
Storage in Cold Environments
This appliance must be stored at room temperature. If you received this appliance when the outside temperature is below freezing, do not operate until this appliance has warmed to room temperature. Do not install or operate this appliance in an area where room temperature is below freezing.
Read carefully and understand all installation instructions before installing this washing machine. If after completing the process you are still unsure whether the washer has been properly installed, we recommend that you contact a qualified installer.
Tools and Materials Required
You will need to use the following tools when installing your washer: Scissors Phillips Screwdriver Flathead Screwdriver Pliers Wrench Tape Measure Gloves Level
Installing the Bottom Panel
The bottom panel blocks noises to provide you with the quietest performance possible during the wash cycle operation.
1. First, lay down the washer on its front side. 2. Place the panel against the bottom of the machine. Align the holes in the panel with the holes in the washer. 3. Insert the screws through the holes of the panel into the bottom of the washer and tighten. (7 screws are supplied) 4. Once all screws have been installed and the panel is in place, return the washer to its standing position. Note: During this time, you may reroute the drain hose to the left or right side for draining.
English Installing the Lint Filter
The lint filter must be installed before the washer is used. The lint filter is packaged with the User Manual.
Leveling the Washer
Your washer has an adjustable leveling leg that is located on the front right corner. After properly placing your washer in its final location, you may level the washer. Loosen the adjustable nut. The leveling leg can be adjusted by turning it counter-clockwise to raise the washer and clockwise to lower the washer. Note: If the washer is inclined more than 2, the machine will not operate.
Installing Your Washer
Read the installation instructions carefully before beginning. 1. Connect the water inlet hose to the water faucet. Note: The ends of the inlet hose are clearly marked to install the hoses to the correct inlet. 2. Connect the other ends to the washer inlet located at the top rear of the machine. Insert a new flat washer (provided) to each end of the inlet hose. 3. The drain hose must be placed into a drainpipe or sink at least 1-1/2 inches in diameter. Use the gooseneck drain hook to hold the hose in place. To avoid possible water back-up, the drain hose must reach a height of at least 31-1/2 inches minimum and 40 inches maximum. 4. Plug in the washer to a regular 110-120 Volt / 60 Hz, 15 Amps outlet.
Note: Carefully inspect for any leaks around the machine and at the back. If there is a leak, check if any connections are loose. You may need to tighten any loose connections. Do not remove the water absorption cushion. Check before each use to make sure it is not damaged.
CAUTION! If after completing these steps you are still unsure whether unit has been properly installed, contact a qualified installer. We recommend that the washer be installed by a certified technician to ensure that it is properly installed.
English Installing Quick Sink Adapter:
When installing the quick sink faucet adapter to the faucet, follow the steps below: 1. First, remove the aerator from your faucet nozzle and determine the size/type of the faucet. 2. Once you determine the size/type of the faucet (Outside Threaded End or Inside Threaded End), place the proper sized rubber washer into the silver faucet adapter. 3. Attach the silver faucet connector to the faucet. 4. Attach the faucet connector to the water inlet hose and make sure that the rubber washer is placed in between. 5. Attach the other end of the water inlet hose to the washer water inlet and make sure that the rubber washer is placed in between.
Faucet Washers Faucet Adapter Quick Connector Drain hose Washer Water inlet hose Washer
Rear View of Washer
This appliance must be grounded. In the event of an electrical short circuit, grounding reduces the risk of electric shock by providing an escape wire for the electrical current. This appliance is equipped with a cord having a grounding wire with a grounded plug. The plug must be inserted into an outlet that is properly installed and grounded. Improper use of the plug can result in a risk of electric shock. Consult a qualified electrician or service person if the grounding instructions are not completely understood or if in doubt as to whether the appliance is properly grounded.
This appliance must be plugged into at least a 15 AMP 110-120 VOLT, 60 HZ GROUNDED OUTLET. Note: Where a standard two-prong outlet is encountered, it is the personal responsibility and obligation of the consumer to have it replaced with a properly grounded three-prong outlet.
We do not recommend that you use an extension cord.
Occasionally, there may be power interruptions due to thunderstorms or other causes. Remove the power cord from the AC outlet when a power outage occurs. When power has been restored, re-plug the power cord to AC outlet. If the outage lasts for a prolonged period of time, clean the washer before using it again.
Proper Care and Cleaning
Warning! Always unplug your appliance before cleaning to avoid electric shock. Ignoring this warning may result in personal injury or death. Before using cleaning products, always read and follow the cleaning product manufacturers instructions and warnings to avoid personal injury and product damage.
General Cleaning and Maintenance
Use only a damp or sudsy cloth to clean the control panel. To avoid any kind of damage to the cabinet finish, wipe the appliance cabinet as needed. If liquid/powdered softener, bleach or detergent is spilled onto the cabinet, wipe the cabinet immediately because it may cause damage to the finish. Do not use any abrasives, harsh chemicals, ammonia, chlorine bleach, concentrated detergent, solvents or metal scouring pads. Some of these chemicals and materials may dissolve, damage and/or discolor your appliance. Remove pins and other sharp objects from clothing to prevent scratches on interior parts. The lint filter must be cleaned before each use for optimal efficiency. DO NOT USE YOUR WASHER WITHOUT THE LINT FILTER IN PLACE. The filter screen of the water inlet valve may become blocked by soil and residue. Please clean it with a brush monthly.
Long Absences / Moving
Turn OFF the water supply faucets and disconnect the hoses. Drain water from all hoses. This will prevent damage from water leakage if the hoses are accidentally ruptured or if they become loose. Disconnect the electrical plug. Dry the inner washtub. If moving the washer, disconnect the drain hose. To prevent mold and mildew, leave the door open so that the moisture inside the machine can evaporate. Reinstall the foam base/Styrofoam at the bottom of the unit to prevent internal parts from becoming damaged due to vibrations and shock when the washer is being moved to another location.
Before calling for service, determine the symptoms and follow the suggested solutions: Washer does not operate: Check if the unit is plugged in. The plug may have come loose. Check if the electrical wall receptacle is of proper voltage. Check if the circuit breaker needs to be reset or if the fuse needs to be replaced. Check if the washer is overloaded. Reload and redistribute the clothing to rebalance the machine. Check if the door is open. You may have to close the door properly. Check if the program selections are set properly. You may have to adjust the settings. Check the Power "ON/OFF" button to see if it is in the OFF position. You may need to press the button to set it in the ON position. Check if the "Start/Pause" button is on "Pause" mode. Press this button to start the wash process. The pulsator pauses during incoming water flow in the wash and rinse cycle. This is normal. This prevents splashing during water inlet. The washer may need to be reloaded and the clothes may need to be rebalanced.
Problems with water: Not enough water is coming in - The water faucet may need to be fully turned ON. Water hose may be tangled or bent. Straighten the hose. Check the water level selection. It may need to be readjusted. This may cause the wash program to pause for a few minutes after water inlet. Water leaks - This is due to improper installation of the drain hose or fill hose. Your home drain may be clogged. You may need to tighten the hose, check the plumbing or call a plumber. Water may also leak if the machine is overloaded or if too much detergent is used. Water does not drain - This is due to improper installation of the drain hose. You may need to connect the drain hose properly. Check the position of the drain hose. The drain hose may be clogged or bent. Water flows out of the drain hose during the first use of the machine - This may be the water left in the tub after the factory inspected the unit to test its performance in order to ensure the best quality. 17
Washer makes noises: Washer may need to be reinstalled and leveled. Refer to the washer installation section. Wash load may need to be rebalanced, as the load may be uneven. Coins, loose change, buttons or other heavy objects may be making the noise. Refer to the Operating Guide Normal Operating Sounds. A squeaking sound may be due to an overloaded washtub. Vibration noises are due to an improper leveling of the washer or an uneven distribution of clothing in the tub.
Problems with clothing: Clothes are too wrinkled Clothes have been improperly sorted or the machine has been overloaded. Do not mix heavy clothes such as work clothes with light clothes such as blouses, light shirts and delicate items. Clothes have soap residue The detergent may not be dissolving in the water. Check the water temperature or add detergent as the washtub is being filled with water (before you load your clothes) to avoid soap residue on clothes. Liquid detergent is recommended. Clothes are ripped or have holes - Sharp objects such as pins and belt buckles were left in the washtub. You must remove small, loose, sharp objects. Fasten belts, zippers, metal snaps etc. Check if you are using undiluted bleach. Never add undiluted bleach to the wash.
Other: The spinning is intermittent when it starts The laundry needs to be balanced to avoid slanting. The "Spin" does not work in Program Select The program is setting the drain time. Spinning will start in a few minutes. During the final spinning, it stops, the "Rinse" indicator lights up and the washer starts to fill with water The wash load is slanting on one side. After the water is filled, the slanting will be removed and the spinning will be reactivated.
In Home Service Full ONE Year Warranty For 12 months from the date of original retail purchase, Haier will repair or replace any part free of charge including labor that fails due to a defect in materials or workmanship. Limited Warranty After one year from the original retail purchase date, Haier will provide a part at no cost, as indicated below, to replace said part as a result of a defect in materials or workmanship. Haier is solely responsible for the cost of the part. All other costs such as labor, trip charge, etc are the responsibility of the owner. Second through Fifth Year Haier will provide the outer washtub and related outer tub assembly parts should the part fail to hold water. Second through Seventh Year Haier will provide the inner stainless steel wash tub if defective in material or workmanship. Note: This warranty commences on the date the item was purchased and the original purchase receipt must be presented to the authorized service representative before warranty repairs are rendered. Exceptions: Commercial or Rental Use Warranty 90 days labor from date of original purchase 90 days parts from date of original purchase No other warranty applies For Warranty Service Contact your nearest authorized service center. All service must be performed by a Haier authorized service center. For the name and telephone number of the nearest authorized service center please call 1-877337-3639. Before calling please have available the following information: Model number and serial number of your appliance. The name and address of the dealer you purchased the unit from and the date of purchase. A clear description of the problem. A proof of purchase (sales receipt). This warranty covers appliances within the continental United States, Puerto Rico and Canada. What is not covered by this warranty: Replacement or repair of household fuses, circuit breakers, wiring or plumbing. A product whose original serial number has been removed or altered. Any service charges not specifically identified as normal such as normal service area or hours. Damage to clothing. Damage incurred in shipping. Damage caused by improper installation or maintenance. Damage from misuse, abuse accident, fire, flood, or acts of nature. Damage from service other than an authorized Haier dealer or service center. Damage from incorrect electrical current, voltage or supply. Damage resulting from any product modification, alteration or adjustment not authorized by Haier. Adjustment of consumer operated controls as identified in the owners manual. Hoses, knobs, lint trays and all attachments, accessories and disposable parts. Labor, service transportation, and shipping charges for the removal and replacement of defective parts beyond the initial 12-month period. Damage from other than normal household use. Any transportation and shipping charges. THIS LIMITED WARRANTY IS GIVEN IN LIEU OF ALL OTHER WARRANTIES, EXPRESSED OR, INCLUDING THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE The remedy provided in this warranty is exclusive and is granted in lieu of all other remedies. This warranty does not cover incidental or consequential damages, so the above limitations may not apply to you. Some states do not allow limitations on how long an implied warranty lasts, so the above limitations may not apply to you. This warranty gives you specific legal rights, and you may have other rights, which vary, from state to state. Haier America New York, NY 10018
Finding The Best Affiliate Products To Promote
Finding the Best Affiliate Products to Promote
The Internet has become a virtual world. There is nothing that you can do in the real world that you cannot do in the virtual world including buying and selling products. This has been a known fact for some time, and when you promote products on the net it is called Internet marketing. There are a number of websites that sell products and a few large organizations that dominate the market. Companies like Amazon and eBay are some of the most commonly known names although there are a few others as well. While Amazon and eBay sell products, they do not actively advertise for them. Considering their sales volume and growth Amazon grew 16% last year when compared to 2.4% for retail sales, it is possible that they feel that they do not need to advertise. Yet everyone knows the value of advertising. This gave birth to what is called the affiliate websites. When you are selling a product, and someone comes to you and tells you that they are willing to promote your product, they are vendors. When they do this online, they are called affiliates. Affiliate marketing works because it is a win-win situation for both parties. The affiliate takes it upon themselves to promote his website. He toils hard and puts in a lot of effort to increase his ranking on Google. The result is that any product that he is promoting for you will also get the increased exposure, and you have not spent one dime, or one minute of your time to do this. The affiliate is paid a commission that can range anywhere from 4% to 30% on profits depending on the product that they are marketing. He is paid only if any person who he directs to your site makes a purchase. You may miss your profitability per product here, but your overall profits will increase because of the increase in sales volume.
You keep track of who comes to you through whom by giving each of your affiliates a different cookie. This cookie has a definite expiration date and is installed in the system of any person who visits the affiliate site. When said person comes to you, the cookie in his system will tell you who has sent him allowing you to keep track of both the number of people he directs to your site and the number of sales made. Most of this is automated and it is a system that works for everyone. If instead of being the person who sells the product you are the affiliate, the process is the same, but in reverse. You contact the seller, get his cookie, and you are set. All you need to do is to put in the legwork to increase your web traffic because it is the basis of all conversions and ultimately the amount of money you make. Because you go to such lengths, investing your hard-earned money and time into promoting a product, you need to make sure that the product that you choose is the right one. There are millions of products being sold online, but not all of them will give you what you are looking for. Then there are the scam artists who are out to cheat you. This being the case you need to be careful how you choose the product that you want to market. There are a few ways to do this and we will discuss them in detail below.
Where do you stand?
This is the first thing that you have to think of. Either you will be creating a completely new website or blog to market a said product, or you will be integrating it into your already existing site. There are pros and cons to both of these.
Promoting products on an already existing site
If you already have a site or a blog up and running, you are lucky in that you would already have a certain ranking with Google. You can focus your attention on your one site and over time you can get quite a high ranking with all search engines. The advantage of this model is that you already have a
certain amount of traffic that you are getting on a daily or weekly basis, which means that the chance of you getting a sale quickly is higher. In addition, if you have more than one product in your site, even if you put in activity promoting one product, all the other products will reap the benefit. You just have to concentrate on improving the ranking of your one site so that you increase traffic. Once you do this, if you have made a good choice on the products and if you have designed your web page well, the sales will come. The other side to this is that you will have to pick and choose the kind of products that you can promote. For example, if you have a website that reviews dishwashers, you cannot start selling air conditioners there. You can take your pick of any dishwasher to promote, but you are pretty much limited to only one product category. Of course, you can try to work around this by creating a generalized website where you can promote anything you like. The problem with that is that such sites have no focus at all. If you want to sell home appliances, beauty products, herbal medicines and books all in the same place, you will have to choose a name that is very general, like Amazon.com for example. Unfortunately, it also takes that much more work to bring it to the notice of search engines first and then to the notice of the public. When a person is looking to purchase anything online, he or she is apt to click on the link that carries the name of the product that they wish to buy. For example, if you name your site www.xyzreview.com people will realize that your site is providing reviews about the product xyz. If on the other hand you name your site www.purchaseproductsonline.com nobody knows if you are connected in any way to the product xyz and will not click on it. Furthermore, even the search engines will lower your ranking because they tend to give the highest ranking to those sites that carry the search string in the site name itself.
Where do you look for products to start promoting?
Once you have the first question out of the way, the next one is to start looking around for products to promote. This is really not as easy as many people say it is and requires a lot of effort. There are not too many places where you can look for products and most of them are known. Below we will take each of these and individually discuss their pros and cons.
This is one of the easiest ways to spot products to sell. Whenever you type out any search string, you will get sponsored ads on the right hand side of the page. Usually these ads would have been put up by affiliates wanting to increase traffic to their websites. For example, if you type in Herbal beauty creams in the search bar, you will get five ads on the right hand side of the results page. Barring one, all the others are affiliate sites that sell different kinds of herbal beauty products, and just looking at the different products they sell will start you off on your search for products to market. Generally, if you follow the link to the home page, you will find details of how to become an affiliate member. It is not necessary to sign up to the affiliate network immediately as there is many analyses that needs to be done before you pick a product, but it makes finding them easier. The negative of this method is that you will be entering a crowded market. If there are four ads by affiliates themselves, think of the total number of affiliates who will be marketing these products. Standing out from this crowd to make your site unique is not going to be easy. Yet, if many affiliates are promoting a particular product usually means that it is a good selling one, so the chances of you making a sale are also better.
Check out your competition
This is one of the easiest ways to find products. If you are in a niche, you will be aware of whom your competitors are, and all you have to do is to follow their lead. This way is easy because you let someone else do all the legwork for you, while all you have to do is copy them. There is a lot of
analysis required before you decide on whether you want to go with a product or not, and allowing another person to do this frees you up to do other work. The drawback to this model is that you are always following the leader. Depending on how long it takes you to set up your site, get content posted with everything else you have to do to get its ranking up, you may very well miss the boat. However, some people follow this policy because their costs are low. All they have to worry about is marketing a product, not finding it.
Approach potential partners
This is something that you can do only after you are really set up with a really good site and are doing business. You can approach both online partners and offline ones to check with them if they would be interested in having you market their products. This will work only if you are able to offer an already existing marketing network, with both a large amount of traffic as well as sales going on in your site. Most companies are interested in increasing sales and are open to commissions if you can give actual increase in sales. A few of the top bloggers and review sites have done this with success, even approaching companies that have never done any online marketing before and partnering them. Although this means that you already have an existing set up, if you can do this you are effectively putting yourself in a place where there is absolutely no competition. Because these companies themselves have never worked with affiliates in the past there is no competition that you have to worry about. You would still have to do a basic analysis to find out if you have a good chance of making a sale or not. For example, if you are able to convince Ferrari or Lamborghini that you are a good person to start an affiliate program with, it still does not mean that you will be able to sell even one car. You need to research into the market to find such products that have a reasonably good chance of being sold online.
This is the simplest way for you to find anything that you are looking for. If you want to enter the health and fitness niche, just Googling health and fitness will give you a number of products. This is very time consuming, but there is nothing better to give you an impression of how the market is. In fact, if you rely only on affiliate programs and other directories, you will be mission out on a number of products whose manufacturers are not a part of these directories. They may not necessarily be against affiliates as such, just against being part of a third party program.
Even with all the amount of online activity that is going on, not every niche is crowded, and sometimes there may be a new product that has been launched in the market, and you will not find more than one or two sites promoting it. This is the opportunity for you to jump into that particular niche and take advantage of this lesser competition. A simple example would be when it comes to record labels that come out. When a particular artist brings out an album, it does not take you more than 24 hrs to find out how much of a hit it has become in the market. Checking online the next day will tell you what the competition is like and very often it will be nil. If you work fast, you can have your site up in just a couple of days at the most, to take advantage of the interest in the public for that album. Getting affiliated and starting your marketing is going to be very easy simply because there is little competition. Getting to be the number 1 ranked site is very easy as long as you take some basic precautions like including it in your site's URL and putting in at least a couple of good quality content that is optimized towards that artist's name and other related keywords. Interest may taper off within just a matter of weeks, but you would have taken advantage of the wave of public interest, and have ridden high on it because you got an early start.
How do you identify products to promote
After you have gone through some or all of the above-mentioned ways to identify products to market, your work is still not over. You are still left with choosing which product you want to go with. Using Amazon or Google's affiliate network may be very easy, but all that it will help you with is with giving you options to choose from. You still have to choose, and if you make the wrong choice you will not only be not earning any money, you will be wasting your time and effort on something that is well spent elsewhere. Choosing these products is an art, you need to have a gut instinct for it. There are a number of tools that will help you with making the choice, and we will discuss them in detail later, but making the final choice is still something that is as arbitrary as you picking one because you like it. If picking products
were totally scientific there would be no place for you to enter in at all because everyone else would use the same tools that you want to make use of and choose products to market. It is because it is not so easy, and it requires a lot of hard work that there is potential for the person who is willing to work hard at it. There are a few basics to selling both online and offline that are applicable and the primary among this is that selling is very easy if you are catering to a need. For example, selling clothes is never difficult. What is difficult is to sell them at a 300% profit, because buyers know when they are being ripped off. Most of the advice you get will be different variations of the same thing. Find something that people need and start to sell it. A slight tweak on the same thing would be to find things that people need, that other people do not sell, and then sell it. This is just to make your job of selling it much easier than it would be if there were a horde of others selling the same thing. The problem is that most of the needs of people are already met. Not only that, there are a large number of sellers already in the market and finding a spot where you will be alone is going to be a difficult thing to do. Taking advantage of changing trends will give you huge returns in a short time, but there is nothing permanent about it. You will have to keep finding new things to market and will always have to be on your toes. It is simply because of all these difficulties that choosing the product to sell becomes an art. You make use of the tools available to you to gather as much information as you can about the product and then take a call on whether it is a good idea to promote it or not. Below we will take a look at both what you can do as well as the tools available to you to help you choose the product to promote on your site.
Become an Expert
This takes a lot of time, and even more hard work. The Internet is amazing in that it basically creates a level playing field for everyone. It takes very little money to start a website of your own, and if you are not particular, you can even host your site for free at certain places. This means that you have just as much of a chance as anyone else out there to make good. The bad thing is that this increases the competition tremendously. While in real life, it takes a lifetime of hard work to not only become an expert in a certain field, but to be accepted as such, it takes considerably less time online. Yet, this same factor means that there is no dearth of experts in any field on the net. You will therefore have to put in a lot of hard work to show people that you truly are an expert and that what you say is reliable. This is because most of these so-called experts are really not, and all they do is scrape information off other sites and put it on their own. It does not take long before people find out that such people rarely have an opinion of their own, and discard them. The true expert though will not only catch the fancy of the net going public, but will stay there for a length of time, and even build up a fan following. Let us take a simple example to explain the point. If you are going to set yourself up as an expert on cameras, you will find that there are a number of affiliate sites that push products by saying the exact same thing, that they are experts on cameras. However, you invest in some time to build your site up as a place where people can come to for reliable reviews of cameras, you will find that pretty quickly there will be a number of people who do. As long as you make sure that your reviews are honest and accurate you are sure to become popular sooner than later. If you start to sell cameras from your site, you are poised to take advantage of a lot of traffic that comes to your site looking for reviews. Even if most of them are only looking for the reviews but are not interested in making a purchase online, you will still profit from the few who do. The reason why the reviews need to be accurate and honest is because if not, the same people who came to you thinking you were an expert will go out of their way to tell everyone else that you are a
For example, let us take it that you are interested in selling washing machines. You are pretty confident about selling them because you know that there is a need for them. Everyone needs a washing machine. It only remains to be seen what the competition is like. Searching on Google shows you that that particular niche is taken. There are a number of affiliate sites that deal with washing machines and some of them are actually quite popular and not only give you a good review of different washing machines, but also have a rating system that lets you compare different models. If you search on Amazon for the bestselling washing machine, you will find that it is the Haier HLP23E. Yet, when you search with this Haier HLP23E as the search string, the results are completely different. You get six results in the display page and we will restrict ourselves to the first page alone. In this first page, you will find that apart from Haier's official company site, there are six affiliate sites. Yet, out of these six there is only one that offers anything approaching a reasonable review of the product. Most of the other sites either give you a general description of the functioning of a washing machine, that you really don't want, or give you the features of the machine that you can get from the company site directly. All the sites offer customer reviews, but barring one all the others have between two and five reviews, which is really not good. Even the one site that has what looks like a promising review by a customer looks like it has been written by a professional article writer rather than an actual user. This fact immediately shows you how you can improve on your competition. When you come down to this level, you will be able to identify products that have lesser competition than others. Yes it is not a totally empty niche, but there are possibilities that are worth exploring further.
You will also find tools that will supposedly help you find weaknesses in your competitors websites. These tools are generally paid and will do everything from checking the keyword density to checking if your competitor has the ideal address in his URL.
The effectiveness of these tools is debatable, but then it is something additional that you can try if you want to. If you can do all the research yourself, it is probably the best, but where you cannot, you'll have to rely on tools, even if they are not as good. The one thing that you need to remember is that all the pages that have made it to the first page on Google are those that have Haier HLP23E in the URL itself, which shows you how important it is to target specific products. Identifying products is all about legwork and although we have taken Amazon as the basis of our search, this can be done in many other ways.
ClickBank and Google's affiliate network gives you a list of all the products you can promote on your own site. All you have to do is to sign up with them, and this information is made available to you. The sign up procedure is free, and if you go through the procedure of finding products and marketing it, you find that it is one of the simplest there is. You can search by product categories or you can go with specific keywords. If you want to go with the categories, you will get a list of all the products including the vendor's pitch which gives you relevant information about the product. This information may often not be enough, but it will at least help you shortlist likely products. You will have to do further research before you choose individual products. The stats button shows you how much your commission is for each sale and the promote button generates a HopLink that will link your site to the vendor's. This is the link that you will have to use in your site, as if you copy the URL of the vendor, you will not be credited with any traffic you drive to the vendor. Such a simple process has seen them grow tremendously and they are one of the more preferred affiliate vendors in the market.
When compared to online stores, they also offer much higher commission rates, meaning you earn more. The difficulty though is in you making the sale. Everybody knows Amazon and is comfortable with purchasing from them. When they have to give out their credit card details in other places though, many people will refrain from doing so meaning that you will find selling that much more difficult. Going with the products that have a number of affiliates is a good place to start off. The more the number of affiliates, the more the chances are that that particular product is a large selling one. This is a different take on aping your competition, and your whole strategy is based on the simple fact that if everyone else is selling something, and making a profit out of it, then you can as well. Yet, this logic is not without its pitfalls. Just because a particular product has a number of affiliates, it is no guarantee that you will be able to sell the same product. It also means that the competition is already stiff, and breaking into the market is not going to be easy. Moreover, all the juicy sounding URL addresses would have already been taken which will make it more difficult for you to get the product name into your address. This is especially true of you are going in for a totally unrelated product from what you are selling now, or are starting out new. The other way is to look at the products with the maximum commission and then figure out a way of driving sales. Unfortunately this is easier said than done, and in many cases the commissions are high and the competition low because making a sale is so difficult. The second thing that you will have to think about is that you can drive any amount of traffic to a particular site, but unless the home site is written well, no one is going to buy the product. For example, if you become an affiliate to sell eBooks for someone else, however much you do your part, unless the home site itself has something that will make the people you send, buy the product, you are not going to get any sales, and all your effort will be to waste. Generally speaking going for the sure shot ones, like the ones that have a lot of competition is better, because if you work hard enough and get the ranking on your site up, you are at least guaranteed
success. If you go for the hard to sell products, you cannot be sure that even after all this effort you will make any sale.
Many times the affiliate site will offer all the promotional tools that you will need, like page banners, informative articles, and even email promotions. Of course, the articles cannot be used as is but you at least have all the basic information about the product to help you create a wonderful sales pitch. If you find a seller that does not do this, it is better to stay away from them. This is because it shows that they are not serious about marketing online. It also means that you will have to put in that much more effort at marketing their product and their commission may not justify this added effort.
Use keyword tools
Most search engines offer free keyword tools that you can use to find related keywords. There are also other paid software programs that will help you do the same thing, but with increased functionality. While usually these tools are used mainly to find related keywords, they are also useful to find the most often searched strings. This process is time consuming and takes a long time, but will give you solid information to move forward on. For example, if you feel that washing machines are a good option, just typing washing machines into the tool will give you all the related search strings that are being searched for, their local and global numbers for the month. This gives you an approximate idea of the number of people searching for a particular product. For example, if you type in Yorkshire Terriers, you will get a number of results that range from more than 80, 000 to less than 2,000. You therefore know that there are at least 80,000 searches for the Yorkie on average every month. On the other hand, if you put in Labrador retrievers, you will find that this number triples. It is pretty obvious that there are more people searching for them than for the Yorkie. This gives you a good baseline to start off on. While looking in online stores like Amazon may give you similar data there are two advantages of using the keyword tools that search engines offer.
First, you get actual numbers of the number of people searching for a certain product while all Amazon can do is tell you which products sell the most. While you may be more interested in promoting products that sell more, you may be losing out on a good opportunity to convert sales. Amazon gives you data for sales converted, while Google gives you data about potential for sale. There may be innumerable reasons why there may be more people searching for a product than there are buying it, and one of them could be that the sellers are not doing a good job. This gives you the opportunity of entering into a market where even if there are other competitors, the competition is really nothing much to talk about. The second advantage is that Google offers you the ability to find niches that are as yet untouched. While this may be difficult and may take a lot of time, the possibility at least exists with Google, while with any other way this possibility is not an option at all. Of course, doing random searches will mostly be a waste of time. You will have to approach it in an organized manner. The way to do this is to brainstorm and note down as many niches as you can come up with. Then go through Google with all these niches one by one. If you hit something, good, if not you continue the same process. It is simply because this process is so time consuming that many people prefer to go with the affiliate network or check on online stores. Yet, doing this is still not useless as if you do get lucky and chance upon a niche where there are a number of people searching, but very few people selling, you are on to a sure thing.
This is the second niche where you are sure to hit success. The whole world is worried about health nowadays, and not only because it affects the quality of their life, but because health care has become quite expensive. What with social security and medical insurance looking for ways to wrangle out of paying for expensive treatment, it looks like it is a good idea to keep healthy. The problem with this is that many people either do not have the time to exercise, or do not have the inclination. The majority fall into the latter category. This is the reason why any site that gives effective, weight loss remedies without the person having to do anything is sure to become a success. There are various sub niches in health, like fitness, running, weight training, apart from the evergreen weight loss. Many people tend to go with the fitness niche simply because there are quite a few products to sell in this niche like supplements and pills. As long as you manage to get your rankings high enough, you are sure to make a minimum of a few sales every month, and as long as you are not depending on one product alone, but are spreading it out a bit in the form of four or five different products, you can get a combined income that is quite a reasonable sum.
Unfortunately, just as in any other niche that is popular, this also means that you will have to spend a lot of time on updating your site. There is no way you can sit back after you do your initial work because your rankings can plummet in a short time if you do not add content to your site. Getting a high ranking enough for you to see some activity and even some money is not an easy thing. Retaining your high ranking is even more difficult because you will have to constantly fight off efforts by newcomers who want to topple you. Yet, it is a lucrative market, and if you do manage to get into the top three or five results, you are sure to make much more money than almost any other niche. Doing the homework is therefore essential. Just pumping your site full of content or into article directories and back linking alone is not enough. Search engines are evolving much faster than we can keep up with them, and 10 times out of 10 they are able to identify a good site based on a combination of factors. Many of these factors are a closely guarded secret, but it is imperative that you make sure that your site follows all the norms that search engines look for. Concentrating on one or two alone is not enough. In addition, the search strings that are being used are never static. While one month a particular string may be at the top of the list, the next it may be a totally different one. This means that all your content will either have to be reconfigured to reflect this change, or new content added. A simple example would be to go to Google AdWords and type in any niche that you like. Washing machine is searched a maximum of 1,830,000 while Labrador 2,740,000 times. Health is searched 45,500,000 globally, and even related keywords are looked for more often than the primary keywords in other niches.
Relationships is another niche that is quite lucrative. This niche is a little more difficult to target, as there are any number of combinations of primary keywords, which is why they are not as popular as the previous two. Yet they still offer possibilities, and if you are interested in relationships or have a lot of experience, this may be a good niche to choose. People are always looking at ways to make relationships work or even to get back into old or broken relationships. Many are indeed so desperate that they will try almost anything, because this niche does not satisfy a physical, but an emotional need. There is little in the negative for this niche except that sales is not easy to come by. There is a lot of freely available information available on the net about relationships, and people do not find it necessary to pay for a product when they can find information for free elsewhere. This does not mean that you cannot earn money out of this niche; to the contrary, it is one of the three most successful niches that you can choose.
Other things to keep in mind
Once you have identified the product that you want to market, there is still a little bit of work that needs to be done and they are set out below.
This is obviously the first thing that you should look for in any product that you want to market. Affiliate marketing is a business, and just as in any other business, it is profits that matter. All decisions therefore have to come down to this baseline, and if you, after all the research in the world find that the product is not profitable, there is no point in going any further. This is the reason why there are a number of people who would have started out with affiliate marketing, but would have had to give up half way, because there is no money to be made. This is also the main reason why newcomers are advised to go for those products that are already selling well. That way there is not much decision making regarding the product to go with. You will therefore
have to concentrate only on improving your ranking in Google and while the competition is also much stiffer, you will at least know that if you are not able to sell, it has nothing to do with the product. It is important to make a distinction between profit and profitability. Most people go with high profitability, which means that you get high margins on sales. While this may be a good income stream, it may be a good idea to take a look at the low margin, high volume segment. Many times the quantity of sales will be such that your total profits will be more in the low margin products than in the high margin ones. For example, trying to sell an eBook for $60 a book may give you a commission of $5 per sale but if you are netting only 20 sales a month, you are earning only $100. Instead, if you go for the ones that sell at $10, your commission may well be only $1, but if you are able to make 200 sales, you earn $200. This is only an example but it serves to illustrate the point.
The first point dovetails into this. You need to find products that are marketable. Unless there are people to buy what you have to sell, there is really no point in you even trying to sell it. You need to make sure that there is a market for your product before you try to sell it. There may be geniuses who were able to create a market, but this rarely happens. For the vast majority of us, selling products that already have an existing market is the only way out.
Stick to consumables
This is good advice because only consumables are sure to give you repeated sales. For example, dog food may not sound appealing, but there are more than 1,500,000 people searching monthly for it, and they will have to buy dog food the next month and the month after that. This way, even if the size of the market is low, you are guaranteed recurring sales because as long as you give a good deal, buyers will return to you. Of course there is always the fear that repeat customers will go straight to the home site, but your advantage as an affiliate is that you are not stuck to just one product. You can have as many brands as you wish and as long as you make sure that there is something different about your site, like a new
brand that you feel is better, or something else, people may very well try out different products from you. It is easier to remember just one site and bookmark it, rather than 10 different ones for 10 different products, and so you are ensuring that they will keep coming back to you first before going elsewhere. As long as they do that, you will be credited with the sale.
This is important because although the net gives you a lot of anonymity, purchasing is still governed by old fashioned values like quality of the product. You are putting your reputation at stake by saying that a product is good quality, so either make sure that the product really is as good as it says it is, or give an honest review. Either way you will have to try the product to build up consumer confidence in your site. It is not necessary that you sell only top quality products. High quality generally means high price but more people are satisfied with fairly high quality, but lower price product. Just don't say that something is really good when it is not. For example, if you are selling cameras, there are a number of low cost, good enough cameras that will probably make up the bread and butter of your sale. You cannot afford to not sell them as the high priced ones are not as often sold. Yet, you need to make sure that the purchaser gets good value, so inflating specifications, and giving opinions like something is really great when it isn't, should be avoided. Honestly saying that something is good only for a certain use, and that if you want more functionality you should go with another model, is more appreciated than if you say that it is the best that money can buy. Many sites offer customer reviews as their marketing ploy thinking that a customer who finds a review by another customer will be more inclined to believe it. Unfortunately, not all customers leave a review, which means that many of these sites resort to putting in reviews under different names just to bolster their site. This also means that you will have reviews that are not entirely accurate, meaning that you yourself are bringing down the value of your site.
A much simpler and as effective way is to just give an honest review and as long as you have taken the time to review the product properly, you will find people respect your opinions. This may take longer, but in the long run, is easier.
Look into the popularity of the product first. Affiliate marketing is not as easy as just creating a site and becoming an affiliate. A lot of legwork is needed and just because you find a product that is searched for does not make it a good niche to be in. For example, there are a large number of people who search for anything Labrador. Yet, this is of no use to you because most of these people are looking for information. Few people buy puppies online, and although you have the option of marketing various dog products, it is still not a very profitable niche to be in. Even people who like their dogs very much generally get what they need at the supermarket, and unless you can offer a really good deal on your products, they will not buy it. This is just an example of something that is really popular, but does not net you anything in the form of money. Of course, if this is a niche you really want to be in, you could do further analysis on finding out why exactly people do not buy, and then create a site that takes into account all these problems. This is not only time consuming and expensive, there is also no guarantee of success.
We have discussed a number of different way in which niches can be identified, products chosen and what the basic research into doing this is. Unfortunately, because affiliate marketing is so dynamic, and relies on a number of different things, not just the product, it is not always as easy as you think. Just increasing the page rank does not depend on just one factor, but many different ones, and when you include marketing a product into the mix, it gets much more complicated. Affiliate marketing is the way to the future, especially if you do not have any products of your own to sell. Most sellers are only more than happy to have as many affiliates as possible, because it just
means that they are increasing their sales that much more. The money paid out in terms of commission is nothing compared to what they will earn through you. Anyone who has done affiliate marketing will tell you that it is not easy. While you can afford to relax a little after you have a stable set up. You will always have to watch trends to ensure that you are not left out when they change. For example, if you are selling clothing online, there is huge potential for it. Last year alone saw a 15% jump in online sales of clothes and this is only rising. Yet, you will have to ensure that you stay ahead of the curve here, as if you sell stuff that is out of fashion, your high page ranking is not going to help you. Depending on the kind of niche you choose and the product you go with, you will have to make small changes to the strategy to give you the best returns. There are also a number of unexplored ways of not only choosing a product to sell, but also to sell it better, and newer ways are constantly being adopted. Making money by selling affiliate products is easy only for those who are already set and can afford to experiment. For those of us who are starting out, it is as difficult, if not more than selling in the real world.
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