CAMERAS

HASSELBLAD H2
The Hasselblad H2 camera is the most versatile medium-format camera on the market today, hand ling digital and analogue capture with equal ease. It is designed for the toughest professional use and is equipped with an impressive array of user-friendly features. The H2 camera builds further on the H1 camera that was introduced in 2002 and lists new digital features to make digital high-end capture as easy as pointand-shoot. In combination with the latest Hasselblad CF digital backs, the H2 can take full advantage of power ful features such as Instant Approval Architecture and Hasselblad Natural Color Solution for rapid and secure workflow. Other features are additional metadata stored in the image file to make further image enhancement possible as well as functions to support the Instant-approval architecture in the Hasselblad CF digital backs.
Large format digital capture
The H2 camera uses an optical format allowing for digital capture with sensors more than twice the physical size of todays 35mm sensors. The sensor can therefore hold more and larger pixels, which secure a high-end image quality in terms of high fidelity colour rendering without gradation break-ups even in the brightest highlight areas and with low noise in shadow areas.
Advanced exposure control
The exposure can be controlled either by sophisticated exposure automation or with full manual control.

Customizable

To make the camera suit specific requirements its design includes over 30 functions that can be tailored by the user.
Programmable Wide range of high performance lenses
The H2 lens program is designed and engineered by Hasselblad to meet the highest optical specifications. H System lenses cover a wide spectrum of focal lengths and feature the fastest and most precise 645 autofocus system there is today. The integral lens shutters allow for flash sync down to 1/800 second. The lens shutter also provides silent and vibration-free operation. The camera features four buttons than can easily be programmed as short-cuts to the most used functions of the camera. In this way you can instantly reach your favourite function just by clicking a button.
Profiles for simplicity and safety
A camera like the H2 has a great number of functions that can be set by the user for optimal use. Stressful situations demand a fool-proof way of making these changes and so the Profiles function was adopted. The profile is actually a memory where all settings in the camera can be stored with one click of a button. This memory can later also be recalled by a click of a button. This saves you time, but perhaps most important, it prevents mistakes from happening.

Superior viewfinder

The viewfinder is the most important interface between the photographer and the subject. The large and bright viewfinder of the H2 camera shows the image crisp and clear, letting you work even in dim lighting with perfect result.

www.hasselblad.com

90 viewfinder
The HV90X viewfinder offers near 100% image view and eyesight dioptre correction. The large eyepiece also allows full image view even when wearing glasses.

Dot-matrix displays

The grip LCD and the viewfinder LCD is of dot-matrix type. This means that the camera is able to present clear and easy-to-understand information and messages instead of fixed and sometimes not so obvious symbols.

Built-in fill flash

The viewfinder also features a compact flash. Though primarily intended to be used as fill flash it can also be used as main flash in some cases. The flash has a metric guide number of 12, but when used as fill flash with -2 stops adjustment it is equal to guide number 24.

Lens optimization data

The camera supplies extra unique information to the Hasselblad CF digital back to make automatic image enhancement possible resulting in unparalleled digital image quality.

Automatic flash

With the SCA 3902 flash adapter, any flash compatible with the SCA3002 system can be used. This means that you can choose from small and compact flashes for extremely portable use as well as larger and more powerful flashes when so required.
Instant Approval Architecture
As an integral part of Hasselblads digital solutions the H2 is fronting the Instant Approval Architecture from the split second of capture. Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. See also product sheet for Hasselblad CF digital back. Available at www.hasselblad.com.

Flash metering system

The built-in flash metering system is designed to be used when working with manually controlled flashes, such as studio flashes.

A Future-safe investment

The firmware in the H2 camera is upgradeable, meaning that existing cameras will acquire new features just by upgrading. This can easily be carried out by the user simply by connecting the camera with a Hasselblad CF digital back to a computer.
Interchangeable film backs
The film back for the H2 camera features inserts than can handle both 120 and 220 film. If you use Bar coded film (defined by FUJIFILM) the setting of both film type and ISO value is automatic. Film wind-on and wind-off is also automatic with all films.
Hasselblad quality and support
The H2 camera is built to the very strict standards that have always has been used by Hasselblad, ensuring a long life even with tough use. However, the camera, just like your car, requires regular service to function optimally.
Customizable data imprinting
Data, e.g. exposure parameters, can be printed along the film edge and outside of the image area. The imprint function can include a user selectable text string that will also be printed on the film. This text string is also added to the image meta data when using Hasselblad CF digital backs.
SPECIFICATIONS Camera type Lenses Shutter Image format Viewfinder Viewfinder option Focusing screen Focusing Focusing modes Flash control SLR type camera with interchangeable lenses, viewfinder and magazines. Hasselblad HC lenses with integral leaf shutter (excluding the HCD28 designed for H3D). Autofocus or manual focusing. All C-type lenses from the V system with optional CF lens adapter. Electronically controlled integral lens shutter in each lens. Shutter speed range 1/800 s to 18 hours (32 seconds with digital capture) 56 x 41.5 mm (Width x Height) 90 reflex viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7X. Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz. Image view: near 100% HVD Waistlevel viewfinder. Acute Matte type D with markings for spot metering area and AF sensitive area. Optional screen with grid markings available. Automatic and manual focusing. Instant manual focus override. AF metering with passive central cross-type sensor. Metering range EV 1 to 19 at ISO100. Manual with optional focus indication in viewfinder, Single shot AF and Continuous AF. Focus lock available in AF modes either with shutter release or any of the four programmable buttons. Automatic TTL-OTF centre weighted system. Uses built-in flash or flashes compatible with SCA3002 (Metz). Output can be adjusted from -3 to +3EV. For manual flashes a built-in metering system is available. ISO range 16 to 6400 (excluding any exposure adjustment). Metering options: Spot, Centre weighted and Average. Metering range Spot: EV2 to 21, Centre weighted: EV1 to 21, Average: EV1 to 21. Exposure adjustment from -5 to +5 EV in 1/3 stops. Exposure lock with separate button. Exposure modes: Manual, Aperture priority, Shutter speed priority, Programmed and Programmed Variable. Available with 2, 3, 5, 7 or 9 frames. 1/3, 1/2 or 1 EV step. Exposure sequence can be changed. Unlimited number of frames. Interval time can be set from 1 second to 1 hour. Number of exposures can be set to 2, 3, 4, 5 and no limit. Available when using manully controlled flashes. Flash can be used at all shutter speeds. Flash can be synchronized in the beginning or at the end of the exposure. TTL hot-shoe on viewfinder or standard PC connector on camera body. 120 full (16 exposures), 120 half-length (8 exposures) or 220 type film (32 exposures). Automatic setting of ISO and film type when using Barcoded film. Automatic film wind-on and wind-off. Interchangeable film magazine with insert for both 120 and 220 film type. Integral curtain type dark slide. Multi mode data imprinting outside image area. Features Bar code recognition. Two dot-matrix LCDs, one on the camera grip and one in the viewfinder. One segment base LCD on the magazine. Rechargeable Li-ion battery (7.2 VDC / 1850 mAh). Cassette for 3 CR-123 Lithium batteries included. All Ixpress, Hasselblad CF and Hasselblad CFH digital backs. Approved 3rd party digital backs. Camera body: 144 x 110 x 88 mm. 90 viewfinder: 78 x 47 x132 mm, Film magazine: 97 x 83 x 56 mm, Lens 2,8/80 mm: 83 x 69 mm. Complete camera: 153 x 131 x 200 mm. [W x H x D or length x diameter] Camera body: 830 g. 90 viewfinder: 330 g, Film magazine: 475 g (incl film), Lens 2,8/80 mm: 450 g

Exposure metering

Exposure modes Automatic bracketing Interval timer Multi exposure Flash metering Flash sync speed Flash sync connection Film types Film magazine Camera displays Power supply Digital compatibility External dimensions

Weight

HASSELBLAD H2 H system lens range

HC 3.5/35 mm

HC 3.5/50 mm

HC 2.8/80 mm

HC 2.2/100 mm

HC Macro 4/120 mm

HC 3.2/150 mm

HC 4/210 mm

HC 4.5/300 mm

HC 3.5-4.5/50-110 mm

80500297 12/2007 UK v3

HC 1.7X converter

All C-type lenses from the V system with optional CF lens adapter

DIGITAL CAMERAS

The H2D-39 is the worlds rst high-end, digital autofocus camera based on a 39 million pixel sensor. The H2D-39 is designed around the Hasselblad H2 camera and is completely compatible with the H2s range of Central shutter-based lenses, considered by many to be the nest high-performance lenses in the world. The H2D-39 also includes a range of extended digital features including Digital APO Correction technology and Instant Approval Architecture. The Hasselblad H2D-39 brings the highest level of integration and exibility to the professional photographer.

39 million pixels

The H2D-39 uses a 39 megapixel sensor that is more than twice the physical size of todays 35mm sensors. This sensor holds more and larger pixels, which guarantees superior image quality and provides moir free color rendering without gradation break-ups in even the nest lit surfaces. Images shot with the H2D-39 have unsurpassed
Specication subject to change without notice.
H2D-39 with Digital APO Correction
The H2D-39 captures an extended set of metadata and then performs an automated correction for color aberration effects with every shot. This means that your digital captures are automatically optimized to provide the nest detail that a given lens can resolve. We have named this feature Digital APO Correction (DAC), signifying the digital, APO-chromatic correction of the images that takes place. Implementation of this feature includes detailed mapping of each H system lens, ensuring that each image represents the best that your equipment can produce. We are condent that the image quality you achieve as a result of the DAC functionality will make you - and your customers - look twice.
clarity and sharpness, thanks to the ultra-high pixel resolution produced by the 39 Mpix sensor. This sensor produces the largest digital les currently available for professional photography, making them ideal for the most demanding, high resolution printing applications and give the photographer increased exibility and creative control when cropping or enlarging for printing. The H2D-39 represent the nest image capture quality possible; all images are the result of the superior performance of the H System camera and lenses and have been ne tuned with Hasselblads unique Digital APO Correction technique. Hasselblads Natural Color Solution also gives optimal color reproduction across all job types. Todays photographers demand higher resolution, less noise, and improved composition, all of which the H2D-39 provides. The new 39Mpix H2D-39 is a true Hasselblad,
Unique Hasselblad Natural Color Solution
In the past, color management solutions have imposed limitations on professional digital photographers, because of the need to choose a specic color prole to suit a specic job in order to capture various skin tones, metals, fabrics, owers, etc. Hasselblad has helped solve this dilemma, with the development of a new, powerful color prole to be used with its FlexColor imaging software. Working with the new Hasselblad Natural Color Solution enables you to produce outstanding and reliable out-ofthe-box colors, with skin tones, special product gradations, and other difcult colors reproduced easily and effectively. We have developed a new Hasselblad raw le format called: 3F RAW (3FR) to help implement our new unique color system. The
Document ID: 2006-01-09 / V1.0
with every feature and aspect of its performance representing the superior quality and design that go into each Hasselblad product.

www.hasselblad.com

new 3F RAW le format is designed to ensure that images captured on Hasselblad digital products are quickly, effectively and safely stored on the available media (CF card, Imagebank, etc). The le format includes lossless image compression, which reduces the required storage space by 33%. Combined with the architecture of the Hasselblad backs, this allows you to capture up to 35 shots per minute. The 3FR le denes the colors in the Hasselblad RBG color space with its out-of-the-box quality, and used in FlexColor it removes both the need for experimenting with different color proles to get optimal colors and the need for selective color corrections.
ing a quick and easy way to classify and select images, in the eld or in the lab. The H2D-39 is fully integrated with Hasselblads Instant Approval Architecture, bringing automated image classication into your digital workow from the split second of capture. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. A larger, enhanced OLED display in the new Hasselblad products provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the professional photographer. The H2D-39 offers a free choice of the portable CF card storage, the exible Firewire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

DNG File Format

The 3FR les can be converted directly into Adobes raw image format DNG (Digital NeGative), bringing this new technology standard to the professional photographer for the rst time. The DNG le format enables raw, compressed image les to be opened directly in Adobe PhotoShop. This

Instant user interface

The H2D-39 is operated via an easy-to-use user interface, utilizing a series of instant one-button-click operations including instant capture, instant browse, instant approval, instant zoom, and instant image info.
enables photographers to operate quickly and efciently, reducing the downtime taken to process image data and enabling nal images to reach the customer more quickly. Hasselblad image les carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. For specialist commercial photographers, the full productivity and creative freedom offered by Hasselblads FlexColor workow software is also available via importing the DNG le.

FlexColor workow for the specialist commercial photographer
FlexColor offers an image processing workow with the highest degree of control for the studio photographer. In tethered operation, tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate color temperature and compare image details across multiple images for precise image selection. FlexColor works on the basis of the raw DNG les generated by the H2D-39. FlexColor runs natively on both Macintosh and Windows computers and is licensed to allow you to provide free copies for all your co-workers and production partners.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photogra-
pher to focus on the shoot rather than the selection process. IAA triggers audible and visible signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status. The information is recorded both in the le and in the le name, provid-

Modular design

A clean and dust-free sensor is essential and the modular design of the camera allows for easy access to and cleaning of the sensor, saving you hours of retouching work later.
SPECIFICATIONS DIGITAL FEATURES, H2D-39 Sensor size Sensor dimensions Image size (8/16 bit RGB) Shooting mode Color denition ISO speed range Longest shutter speed Image storage Color management Storage capacity Battery type Capture rate Color display Histogram feedback IR lter Acoustic feedback IAA - Instant Approval Architecture 39 Mpixels 36.7 x 49.0 mm RAW capture 78 MBytes, lossless compressed 50 MBytes (average) Single shot 16 bit ISO 50, 100, 200 and seconds CF card type II (write speed >20 MB/sec), New Image Bank 80 GB external hard drive or tethered to Mac or PC Hasselblad HB RGB: full dynamics reproduction dynamics Over 1500 images on a 80 GByte disk Li-ion (powered from the H2D camera grip) 35 captures per minute OLED 2.2 Yes Mounted on CCD sensor Yes Included, with: Exposure meta data:

yes yes yes

Acoustic feed back: Metadata classication: File format Software Platform support Host connection type Battery capacity Operating temperature Dimensions Weight
Lossless compressed Hasselblad 3F RAW Flexcolor (included) or Hasselblad DNG converter (included) Macintosh: OSX. PC: NT, 2000, XP FireWire 800 (IEEE1394b) H2D camera system, Li-ion battery: 250 captures in 4 hours 0 - 45 C / 32 - 113 F Complete camera w. 2,8/80 mm lens: 153 x 131 x 200mm [W x H x D] 2175 g (Complete camera with Li-Ion battery and CF card)
See also specication for Hasselblad H2 camera. Excluding the lm and digital compatibility parts.

H2D-39 lens range

HC 3.5/35 mm

HC 2.2/100 mm

HC 4/210 mm

HC 3.5/50 mm

HC Macro 4/120 mm

HC 4.5/300 mm

HC 2.8/80 mm

HC 3.2/150 mm

HC 3.5-4.5/50-110 mm

HC 1.7X converter

All C-type lenses from the V system with optional CF lens adapter