digital CAMERAS

As a mid-range choice, the H4D-40 is the medium format DSLR camera that suits the situations and aspirations of many professional photographers. It is the perfect choice for those who want to tailor their equipment to match assignment demand. It is hardly a compromise though compared to 35 mm cameras; beating them down on image quality by so much. It lists features such as True Focus with Absolute Position Lock that refine the auto-focus system for accurate composing at close range with shallow depth-of-field. Ultra Focus data and Digital Auto Correction in Phocus software also contribute to create the exceptional image detail and image resolution that Hasselblad is famous for. Added to that, the Hasselblad Natural Color Solution (HNCS)
enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. Features such as new low noise color filters on the sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. With its unique bright viewfinders, its wide range of stunning quality lenses and its wide choice of accessories, the H4D-40 is the obvious camera choice for the professional photographer who must deliver more than 35 mm quality while maintaining the ease of working with a DSLR.

Raising the bar from H3D

Expanding on the great feature set of the H3D camera-line, a set of new camera features are introduced with the H4D-40: new 3 TFT 24bit color display with large viewing angle new camera electronics delivering the basis for True Focus and ultra fast Auto Focus new True Focus auto-focus system with Absolute Position Lock and new camera controls new extended exposure time up to 4 min (256 sec.) exposure new AF assist light for working in dark environments new 90 MB/sec read-write performance on Extreme Pro cards from Sandisk
The H4D-40 camera system has been especially designed to meet demands for both flexibility and ultimate image quality. This includes: the freedom to choose between eye-level and waist-level viewfinders the choice of combining point-andshoot and tilt/shift to solve creative commercial challenges the ability to combine working tethered and un-tethered to get the most of your camera system both on location and in the studio the option of processing your raw images in Hasselblads Phocus imaging toolbox, or working with your raw images directly in Apple or Adobe imaging environments.

www.hasselblad.com

Medium Format digital capture advantage
In digital photography, the advantages of large format cameras have become even more obvious. The basic 64.5 cm design allows the H4D-40 to use one of the largest image sensors currently available in digital photography. The H4D-40 features CCD sensor measuring 32.9 43.8mm - almost twice the physical size of the largest 35mm DSLR sensors. Consequently the sensor holds more and larger pixels, which deliver the highest possible image quality in terms of moir-free color rendering without gradation break-ups in even the finest lit surfaces. Basic ISO rating is from ISO 100 to ISO 1600. The H4D-40 makes use of a new high speed capture architecture capturing full size, compressed 50Mbyte images at the rate of 1.1 seconds per capture, working either mobile or tethered to a computer. The combination of these features makes the H4D-40 the natural choice for the professional commercial photographer wanting to work with the highest image quality within a camera system that supports ultimate creative expression in order to deliver outstanding images to satisfy the most demanding customer.

A choice of bright viewfinders
One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in dim lighting. The H4D-40 comes with the HVD 90x viewfinder designed for full performance over the large sensor. Hasselblad has added an interchangeable waist-level viewfinder, the HVM, for the entire range of H system cameras. The bright and large viewfinder image is ideal for creative composing and the photographer is able to shoot in the fashion that suits them most; maintaining eye contact with the model, or gaining impact by shooting from a point lower than eye-level, for example.
Hasselblads unique natural colors
Hasselblads Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. In order to incorporate our new unique HNCS and DACfeatures we have developed a custom Hasselblad raw file format called 3F RAW (3FR). This file format includes lossless image compression, which reduces the required storage space by 33%. The 3FR files can be converted into Adobes raw image format DNG (Digital Negative), bringing this new technology standard to the professional photographer for the first time.
An impressive lens line outperforming the Carl Zeiss icons
The highly renowned HC/HCD lens line includes 11 Auto-Focus lenses, all with central lens shutters. Range is from 28mm to 300mm, 50-110mm zoom, 35-90mm zoom and 1.7X converter. The built-in central lens shutter allows flash to be used at all shutter speeds down to 1/800s. It also improves image quality by reducing camera vibration. The HTS 1.5 tilt/shift adapter delivers an easy to use, portable tilt/ shift solution for 5 HC/HCD lenses ranging from 28mm to 100mm. The CF adapter allows use of the classic CF-lenses from the Hasselblad V-camera, with full use of their central shutters, allowing flash to be employed at shutter speeds down to 1/500s. And thanks to the large format of the H System cameras, there is a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect.
Accessory range (Focusing screens, Tripod quick coupling, Hand Strap etc.) Full range of classic V lenses with CF adapter
HTS 1.5 Tilt/Shift Adapter HV 90x-II Eye Level Viewfinder
Extension Tubes H13, H26, H52mm Converter H1.7x HC 4.5/300 DC Power Grip HC 4.0/210 HC 3.2/150 HC Macro 4.0/120 SCA3902 TTL flash adapter HC 2.2/100
Central Lens Shutter in all lenses (including Instant V lenses) Manual focus override
HVM Waist Level Virefinder
Fast In-Lens Autofocus HCD 4.0/28 HC 3.5/35 HCD 4.0-5.6/ 35-90 H4D Spare Body

Built-in Fill Flash

HC 2.8/80

HC 3.5/50

HC 3.5-4,5/ 50-110

View camera operation

Proshade, Lens Shades Global Image Locator (GPS accessory)

Extra Battery Grip

H4D-40 takes full benefit from all the flexibility of the impressive H camera system.
True Focus and Absolute Position Lock
True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing throughout the image field. Without multi-point auto-focus a typical autofocus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the cameras movement, perpendicular to the axis of the lens. The traditional solution for most DSLR cameras has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious and inflexible to work with. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, and then shift the camera to reframe, with the resulting loss of focus as a result. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblads True Focus feature.
The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lenss focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4Ds firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses.
The plane of focus changes when the camera is tilted for composition.

The middle image shows the result when not using True Focus. While this image looks relatively sharp, the rightmost image where True Focus has been used, is razor sharp.

Photo: Marcel Pabst

Digital Lens Correction and Ultra-Focus for image perfection
The H4D-40 camera allows information from the lens and exact capture conditions to be fed to the camera processor for ultrafine-tuning of the auto-focus mechanism, taking into account the design specifications of the lens and the optical specifications of the sensor. In this way the full HC/HCD lens program is even further enhanced, bringing a new level of sharpness and resolution. Digital correction for color aberration and distortion is also added. Digital Lens Correction (DAC), is an automatic correction of the images based on a combination of the various parameters concerning each specific lens for each specific shot, ensuring that each image represents the best that your equipment can produce.
Accessories including GPS Recording Flexibility
Hasselblads Global Image Locator (GIL) is an accessory for use with any Hasselblad H-System digital capture product. With the GIL device, all images captured outdoors are tagged with GPS coordinates, time and altittude. This data provides the key to a number of future applications involving image archiving and retrieval. One example is the direct mapping of images in Phocus software to the Google Earth application. Check out full list of accessories at: http://www.hasselblad.com/products/lenses-and-accessories/ h-system-accessories.aspx
H4D with GIL Global Image Locator accessory.
Phocus for professional level workflow
Phocus provides an advanced software toolbox that has been especially designed to easily achieve optimum workflow and absolute image perfection from Hasselblad raw image files. With the H4D-40 camera system Phocus provides: Uncompromising Image Quality Special extended camera controls with which to operate your H4D-40 camera. These features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot. Moir Removal Technology automatically applied directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work. Flexible Workflow. The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more. New Metadata (GPS, etc). The extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier. 100% Viewing Quality. The Phocus Viewer delivers image viewing quality that matches every detail of what you will see later in Photoshop. In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection

Instant Approval Architecture
Building on the success of the Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to enable the photographer to focus on the shoot rather than the selection process. IAA triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or back at the studio. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention.
The HTS tilt/shift adapter for H4D-40 allows for portable tilt/shift with the HC/HCD lens range from 28mm to 100mm. Please refer to the separate datasheet on this product for details. To further increase usability, the H4D-40 has been designed to allow the digital capture unit to be detached and used on a view camera by way of an adapter.
Two modes of operation and storage
The H4D-40 offers a choice of storage devices: CF cards or a computer hard drive. With these operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.
Options for working with tilt/shift
Two basic options are available for tilt/shift work with H4D-40. A simple-to-use, portable adapter solution and the classic view camera solution.
5 HC/HCD lenses including Extension Tubes can be used with the HTS 1.5
H4D with HTS 1.5 tilt/shift adapter and a HCD 28mm lens.

Technical specification

DIGITAL FEATURES
Sensor size Sensor dimensions Image size File format Shooting mode Color definition ISO speed range Storage options Color management Storage capacity Capture rate Color display Histogram feedback IR filter Acoustic feedback Software Platform support Host connection type View camera compatibility Operating temperature Dimensions Weight 40.0 Mpixels (73045478 pixels) 32.943.8 mm RAW 3FR capture 50 MB on average. TIFF 8 bit: 120 MB Lossless compressed Hasselblad RAW 3FR Single shot 16 bit ISO 100, 200, 400, 800 and 1600 CF card type U-DMA (e.g. SanDisk Extreme Pro) or tethered to Mac or PC Hasselblad Natural Color Solution 4 GB CF card holds 75 images on average 1.1 seconds per capture. 50 captures per minute Yes, 3 inch TFT type, 24 bit color, pixels Yes Mounted on CCD sensor Yes Phocus for Mac and Windows Macintosh: OSX. Windows: XP (32 and 64 bit), Vista (32 and 64 bit), Windows 7 (32 and 64 bit). FireWire 800 (IEEE 1394b) Yes, Mechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus. 0 - 45 C / 32 - 113 F Complete camera w. HC80 mm lens: 153 x 131 x 205 mm [W x H x D] 2290 g (Complete camera w. HC80 mm lens, Li-Ion battery and CF card)

CAMERA FEATURES Camera type Lenses Shutter speed range Flash sync speed Viewfinder options Large sensor medium format DSLR Hasselblad HC/HCD lens line with integral central lens shutter. 256 seconds to 1/800 second Flash can be used at all shutter speeds. HVD 90x: 90 eye-level viewfinder w. diopter adjustment (-5 to +3.5D). Image magnification 3.1 times. Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz. HV 90x: 90 eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times. Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz. HVM: Waist-level viewfinder. Image magnification 3.2 times. Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback. Instant manual focus override. Metering range EV 1 to 19 at ISO 100. Automatic TTL centre weighted system. Uses built-in flash or flashes compatible with SCA3002 (Metz). Output can be adjusted from -3 to +3EV. For manual flashes a built-in metering system is available. Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21, Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21 Rechargeable Li-ion battery (7.2 VDC / 1850 mAh). No
Focusing Flash control Exposure metering Power supply Film compatibility

Connectivity diagram

Optional viewfinders Tilt/Shift

HV 90x viewfinder

HVM waist-level viewfinder
HTS 1.5. For use with HCD28, HC35, HC50, HC80 and HC100 (including extension tubes)

Accessories

H4D Camera

Optional V system lenses

GIL GPS receiver
HVD 90x viewfinder (included)

CF lens adapter

SCA3902 TTL Flash Adapter
Lenses All HC/HCD lenses, including extension tubes and converter Camera body

Sensor unit (included)

View cameras Flash sync shutters
View cameras Electronic shutters

Flash sync input cable

Any view camera with Hasselblad H adapter Any view camera with Hasselblad H adapter Intelligent cable Schneider Shutter Control ES Schneider Shutter Control ES Rollei electronic shutter Host computer with FireWire, running Phocus Rollei electronic shutter

H4D-40 lens range

HCD 4/28mm

HC 3.5/35mm

HC 3.5/50mm
Specification subject to change without notice.

HC 2.8/80mm

HC 2.2/100mm

HC Macro 4/120mm

HC 3.2/150mm

HC 4/210mm

HC 4.5/300mm

HC 3.5-4.5/50-110mm

HCD 4-5.6/35-90mm Aspherical
All C-type lenses from the V system with optional CF lens adapter

11.10 - UK v5