Amy Corsinita Zeno Group for Kia Motors America 949.468.4818 Amy.Corsinita@zenogroup.com
ALL-NEW 2012 KIA RIO SEDAN MAKES WORLD DEBUT AT THE NEW YORK INTERNATIONAL AUTO SHOW Sub-Compact Sedan and Hatchback Sibling Offer Best-In-Class Horsepower and Achieve Up to 40 Miles Per Gallon1 Rio models bring Gasoline Direct Injection (GDI) and Idle Stop and Go (ISG) technology to small car segment 2012 Rio offers outstanding combination of styling, fuel economy and power rarely seen in the class
NEW YORK, April 21, 2011 Kia Motors America (KMA) today globally unveiled the all-new 2012 Rio sub-compact sedan at the New York International Auto Show. Scheduled to join the KMA lineup this fall along with its hatchback sibling unveiled at the Geneva Motor Show and shown today for the first time in North America the all-new Rio ushers in the next chapter of Kia Motors ongoing design-led transformation with previously unseen levels of eye-catching design, advanced technologies and sophistication in the small car segment. With all-new ISG technology and class-leading horsepower and fuel economy of 40 miles per gallon2, Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance. The all-new Rio brings Kias successful combination of world-class styling, outstanding fuel economy, advanced technologies and tremendous value to the smallest and most economical vehicle in the Kia lineup, said Michael Sprague, vice president, marketing & communications, KMA. With gas prices rising, sub-compacts are becoming increasingly more popular and with more power, up to 40 miles per gallon fuel economy and stunning design, the all-new Rio sets the standard in the sub-compact class and becomes a vehicle that is not only affordable, but one that people will aspire to own.

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1 Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary. 2 MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.
Kia Motors Globally Debuts All-New 2012 Rio Sedan at NYIAS Page 2 of 5 Class-Leading Fuel-Efficiency and Horsepower Available in three trims LX, EX and SX the 2012 Rio is available with a 1.6-liter GDI fourcylinder with the option of either a six-speed manual transmission or six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio offers consumers an elusive combination of power and impressive fuel efficiency, achieving class-leading 138 horsepower while also maintaining a class-leading3 fuel economy rating of 30/40 mpg (city/highway)4. Rio also offers ISG technology, new to the Kia lineup, where the engine turns off when the vehicle is not in motion such as at a stop light or in traffic. The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption. Adding further to Rios improved performance, engineers worked to reduce engine weight by 29 pounds over the previous generation by adding an aluminum valve cover and block to the thirdgeneration Gamma engine, while incorporating cast iron lining for increased durability. Sleek and Streamlined Exterior Conceived at Kias design studios in Irvine, Calif., the all-new Rio sub-compact sedan and hatchback exhibit highly sculpted sloping shoulder lines and wedge-shaped exteriors, projecting an athletic profile that conveys power and agility while mimicking the aggressive lines found on other recently launched Kia vehicles such as the 2011 Optima and Sportage. Both Rio models sport their own interpretations of Kias signature grille, slimmed down to connect to the dynamic headlamp design, providing a new twist on the Kia family look that includes a bigger air intake to exude a youthful persona. The Rio sedan shares the sleek skin of its hatchback sibling, only dropping the wedge line slightly toward the rear door down to the trunk. The LX trim includes body-color door handles and side mirrors and 15-inch steel wheels with 185/65R15 tires, while the Rio5 also comes with a standard rear spoiler to improve aerodynamics. To accentuate a premium look, the side mirrors are attached to the door rather than the plastic triangle like so many others in the segment. Moving to the EX trim brings additional standard conveniences, including power door locks with keyless entry and a standard rear wiper for the Rio5. For consumers looking for higher levels of sporty refinement, the SX trim offers standard 17-inch wheels with 205/45R17 tires, fog lamps, LED daytime running and rear combinations lamps, dual chrome tip exhaust, outside heated mirrors with turn signal indicators and, unique for the Rio5, projector headlamps.

3 MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary. 4 Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.
Kia Motors Globally Debuts All-New 2012 Rio Sedan at NYIAS Page 3 of 5 Luxuriously Equipped Interior Moving inside, the 2012 Rio envelopes driver and passengers in a bold and modern cabin, centered on Kias characteristic horizontal three-cylinder instrument panel, two-tone for the 2012 Rio to emphasize a feeling of spaciousness and comfort. An extended wheelbase (101.2 inches) greatly enhances passenger and cargo capacity for additional comfort, offering 40 inches front headroom, 37.8 inches rear headroom, 43.3 inches front legroom and 31.1 inches rear legroom for the Rio sedan and Rio5 hatchback. Standard on the LX trim is a drivers seat height adjuster, while moving to the EX trim includes standard power windows with automatic up/down on the drivers window, Bluetooth5 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones, telescoping steering column, 60/40 split folding rear seats and leatherette door trim. The SX trim offers consumers an even more upscale look and feel with standard metal pedals, metal grain, a Supervision meter cluster, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, trip computer, cruise control, UVO powered by Microsoft6 in-car hands-free communication and entertainment system with rear camera display, and chrome-coated accents throughout. In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS Satellite Radio capabilities and three months complimentary service7 and auxiliary and USB audio input jacks for connecting with MP3 players.
5 A compatible Bluetooth wireless technology-enabled cell phone is required to use Bluetooth wireless technology. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners. 6 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries. 7 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).

Kia Motors Globally Debuts All-New 2012 Rio Sedan at NYIAS Page 4 of 5 Available packaging upgrades for the Rio EX include a Convenience Package and Eco Package, while the SX level offers an available Premium Package. The Convenience Package includes 15-inch alloy wheels, automatic light control, fog lamps, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, outside heated mirrors with turn signal indicators, trip computer, cruise control and the UVO powered by Microsoft in-car hands-free communication and entertainment system with rear camera display8. The Eco Package appeals to the environmentally friendly consumer with ISG technology and an Active Eco System for optimal fuel-efficient driving. Upgrading the SX trim with the luxurious Premium Package includes a navigation system (replaces the UVO system), push-button start with Smart Key, leather seat trim, heated front seats and a moonroof to give an open, airy feeling. All-New Advanced Platform The 2012 Rio brings with it an all-new platform longer, wider and lower than the previous generation. Its aggressive and playful stance is assisted through an overall length of 171.9 (Rio sedan) or 159.3 (Rio5) with a platform measuring 67.7 inches wide and 57.3 inches high. Employing hightensile-strength steel (63 percent), Rios lightweight design offers high torsional stiffness for improved handling, ride quality and refinement. Though a more expensive alternative, using these materials also increases crash safety capabilities while reducing overall weight. To ensure good noise vibration and harshness (NVH) reduction, the 2012 Rio was outfitted with hood and dash insulators as well as expandable foam in the A and C pillars and Thinsulate in the A and B pillars. Built on a unibody frame, the front-wheel-drive Rio utilizes independent front and rear suspension systems. MacPherson struts, coil springs and a stabilizer bar are used in the front with a torsion beam axle suspension in the rear to engage drivers with responsive handling and provide the utmost comfort for a variety of driving situations.
-more8 The rear camera display is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.
Kia Motors Globally Debuts All-New 2012 Rio Sedan at NYIAS Page 5 of 5 Safety-Minded The 2012 Rio is equipped with a high level of standard safety features, as is the rest of the Kia line-up. Rios high-strength steel structure includes an innovative Halo Body construction designed to help protect occupants in certain side impact and roll-over collisions, while additional standard safety features include six airbags9 (dual advanced front and front-seat mounted side as well as full-length side curtain), side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions and Lower Anchors and Tethers for Children (LATCH). Also standard on all Rio trims for increased driver and passenger safety are Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM), which coordinates the car's ESC and ABS to help the driver stay in control of the vehicle. Competitive Warranty The 2012 Rio is covered by Kias warranty program10, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a fiveyear/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A fiveyear/60,000-mile roadside assistance plan also is part of the vehicle coverage. 2011 Kia Motors America Product Line Kia's model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the Official Automotive Partner of the NBA. In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies. Information about Kia Motors America and its full vehicle line-up is available at its Website www.kia.com. For media information, including photography, visit www.kiamedia.com. ###

9 For maximum protection, always wear your seat belt. 10 See retailer for warranty details or go to kia.com.

2011 KIA RIO & RIO5 FEATURES & OPTIONS
Rio 4-door sedan Rio5 5-door

MECHANICAL

1.6-liter DOHC 16-valve CVVT four-cylinder engine Engine-speed-sensitive power rack-and-pinion steering Five-speed manual transmission Electronically controlled four-speed automatic transmission MacPherson strut front suspension; torsion beam rear axle Front stabilizer bar Multi-port fuel injection Power-assisted front disc, rear drum brakes Four-wheel Antilock Brake System w/ rear disc brakes (ABS) Tire Pressure Monitoring System (TPMS)

S -S -S S S S -S

S S -S S S S S S S

Rio 4-door sedan

Rio5 5-door

EXTERIOR

175/70R14 tires 185/65R14 tires 195/55R15 tires 205/45R16 tires 14-inch steel wheels w/ center caps 14-inch steel wheels w/ full wheel covers 15-inch aluminum alloy wheels w/ center emblem 16-inch aluminum alloy wheels w/ center emblem Clear-lens black-bezel headlights Auto-off headlamps Front fog lamps High-mounted stop lamp Dual remote body-color outside mirrors Dual power heated body-color outside mirrors w/ integrated turn signals Body-color exterior door handles Body-color body-side moldings Body-color bumpers Variable intermittent windshield wipers Rear wiper w/ washer Rear window defroster Body-color rear spoiler (tip type) Body-color rear spoiler (4-door wing-type) Bright exhaust finisher
S ---S ---S S -S S -S S S S -S ----
-S O --S O -S S -S S O S S S S -S -O --
---S ---S S S S S -S S S S S -S -S S
-S O --S O -S S -S S O S S S S S S ----
---S ---S S S S S -S S S S S S S S -S
INTERIOR & CONVENIENCE
Air conditioning AM/FM/CD/MP3 audio system w/ four speakers SIRIUS Satellite Radio Auxiliary/USB audio input jacks Tweeter speakers Steering wheel-mounted audio controls S = Standard O = Optional -- = Not Available PWR = Power Package

-S S S ---

S S S S O O

S S S S S S

EcoMinder fuel efficiency monitor (A/T only) Roof-mounted antenna Cruise control w/ steering wheel-mounted controls Power windows w/ drivers one-touch auto-down Door locks (manual) Power door locks w/ keyless remote entry Day/night interior rearview mirror Dual sun visors w/ covered vanity mirrors Tilt steering column Leather-wrapped steering wheel & shift knob Tachometer Dome lamp w/ delay out Front 12V power outlet Dual 12V power outlet Rear window defroster Passenger assist grips Rear seatback pocket (passenger side) Center console w/ dual cupholders Cargo area lamp Floor mats Metal-finish trim Metal pedals
-S --S -S S S -S S S -S S -S S O ---
S S O O S O S S S -S S -S S S S S S O --Rio 4-door sedan
S S S S -S S S S S S S -S S S S S S O S S
S S O O S O S S S -S S -S S S S S S O ---
Full cloth seat trim Unique sport cloth seat trim Drivers seat height adjuster Drivers seat fold-down armrest Rear seat adjustable headrests 60/40 split folding rear seats

S -S S ---

S -S S S S

SAFETY

Driver and passenger advanced front airbags Front seat mounted side airbags Full-length side curtain airbags Front active headrests Side-impact door beams Front and rear crumple zones Impact-absorbing steering column Front three-point seat belts w/ pretensioners and force limiters Height-adjustable front seat belt anchors Rear three-point seat belts (3) Seat belt warning lamp Rear child safety door locks Rear child restraint upper and lower anchors (LATCH) Internal emergency trunk release Four-wheel Antilock Brake System Tire Pressure Monitoring System (TPMS) 5-mph bumpers
S S S S S S S S S S S S S S -S S
S S S S S S S S S S S S S S S S S
S S S S S S S S S S S S S -S S S
S = Standard O = Optional -- = Not Available

PWR = Power Package

OPTIONS
15-inch alloy wheels w/ 195/55R15 tires Value Package (cruise control, power windows, power door locks w/ keyless entry remote, power heated mirrors w/ integrated turn signal indicators, tweeter speakers, steering wheel-mounted audio and cruise controls, Bluetooth wireless technology) Rear spoiler four-door Floor mats