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SAMSUNG BROADENS AWARD-WINNING NV-SERIES WITH TWO NEW MODELS NV30 and NV40 Represent the Evolution of Samsungs Celebrated NV-Series
RIDGEFIELD PARK, N.J., April 23, 2008 Samsung is proud to showcase two new additions to its award-winning NV-Series of advanced point-and-shoot digital cameras the 8.1 mega-pixel NV30 and 10 mega-pixel NV40. In addition to featuring elite NV-Series technology, such as the revolutionary Smart Touch user interface, the NV30 and NV40 also incorporate a new DRIM Engine image processor for enhanced image quality and speed.
Combined with the cameras premium 3x optical zoom Schneider lenses, the new DRIM Engine yields outstanding image quality, producing some of the sharpest, most clear and color accurate images available today. The highest performing imaging sensor found in Samsungs extensive array of digital cameras, the DRIM Engine also boasts a drastically improved shutter lag, shot-to-shot time and processing speed.
The NV30s and NV40s Dual Image Stabilization also adds to the shooting experience. Dual Image Stabilization combines both Samsungs improved Optical Image Stabilization (OIS) and Digital Image Stabilization (DIS) modes. When selected, OIS and DIS work simultaneously to provide blur-free images, no matter how shaky the users hand may be.
This is the next generation of Samsungs award-winning NV-Series of digital cameras, said Tony Sorice, vice president of Sales and Marketing for Digital Imaging, at Samsung Electronics America. NV stands for New Vision, and the NV30 and NV40 are -more-
Page 2 of 4 representative of the evolution of what has become our highly-successful, flagship line. At Samsung, we strive to deliver the most advanced, digital imaging solutions to consumers in products that not only offer a stylish design but also deliver images of incomparable quality. Samsungs NV-Series raises the bar among the key players in this industry and is sure to continue to be a formidable challenger to such photographic brands competitive offerings.
In keeping with the NV-Series philosophy of encouraging users to get the most out of their cameras robust functionality, Samsung has included a new, secondary Photo Style Selector (PSS) dial, which represents a revolution in both design and functionality. Located on top of the cameras slim-styled bodies opposite the standard mode dial, the PSS dial allows users to select a specific shooting mode. By empowering the shooters thumb, the PSS dial brings a host of creative effects to the fingertip, allowing the user effortless access to seven types of color profiles, including Soft, Vivid, Forest, Retro, Cool, Calm and Classic.
On the back of the cameras brushed black, stainless steel bodies, lies Samsungs Smart Touch user interface. Smart Touch enables easy navigation of the cameras comprehensive feature sets by simply sliding a finger across the control buttons positioned around their 2.5 LCD screens, which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the NV30 and NV40 also feature an intuitive Multi-Slide Show. With Mutli-Slide Show, end-users can playback their images using five different slide transitions.
Users can also take advantage of advanced features such as Face Detection and Self Portrait mode. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique function that takes the guessing out of taking a self portrait.

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Page 3 of 4 By utilizing Face Detection technology, the NV30 and NV40 automatically detect the users face, adjust focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. Additionally, with the ability to shoot at ISO 3200 and 14 scene modes to choose from, including Night, Portrait, Children, Landscape, Close-Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Caf, Food, and Self Portrait, shooters can effortlessly adjust the NV30 and NV40 and capture the best image possible in any setting.

The NV30 and NV40 also boast a Function Description feature. Designed to reduce the intimidation factor of the cameras various modes, the Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras menus, helping the end-user determine which setting is appropriate for their current shooting scenario.
These new NV cameras also have the ability to record at VGA resolution (640x480) at a maximum frame rate of 30fps. Shooters can also take advantage of the cameras movie stabilizers and 3x optical zooms while recording video and with Samsungs Successive Recording mode, can pause, and then resume filming without having to save the clips as individual files.
Specifications Mega-Pixels Optical Zoom LCD Size Shutter Speed ISO Movie Mode Memory Card Special Features NV40 10.5 NV30 8.1
3x 2.~ 1/1500 (Manual: 15 ~ 1/1500) Auto, 80, 100, 200, 400, 1600, 3200 MPEG4 / VGA (640x480) SD/SDHC (up to 8GB) - Dual Image Stabilization (Optical + Digital) - Face Detection - Smart Touch User Interface - Self Portrait - High-Performance DRIM Engine Image Processor - Photo Style Selector Dial
* Specifications are subject to change without notice
The Samsung NV30 is available now at an MSRP of $279.95 The Samsung NV40 is available now at an MSRP of $329.95 -more-

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About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of awardwinning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information. # # #

Guide to using the Samsung NV30 Cameras
Taking a photo for the first time
Turn the camera on by pressing the power button on the top of the camera
For taking general photos make sure the two dials on either side of the camera are set to NOR and AUTO
To take a photo press the button on the top of the camera (in the image left) half way down, hold it in that position until you hear a beep and the rectangle on the LCD screen changes to green. This means the shot is in focus and now press the button all the way down to take the photo.
To alter settings such Automatic Flash and Number of megapixels, press the button under the appropriate picture on the LCD Screen For example, if you needed to change the number of megapixels from 8, the button under the 8M needs to be selected
This brings up a vertical bar with options on, to select one of them press the button in line with the option to the right of the screen.
To zoom in simply push the button (pictured left) up to zoom in, or down to zoom out.
To review the photos you have taken on the camera, select the play triangle button (left). This will bring up the last photo you took on screen, from here you can scroll through your pictures using the buttons at the bottom of the LCD panel.
Downloading your photos to a Computer
Remove the cover to the left of the camera which houses the USB port for the camera
Insert the cable into the camera and the other standard USB end into the computer.

Turn the camera on.

` The LCD screen now has two options Computer and Printer, to download the photos, select Computer. Please note the camera will not be detected by the computer until this option is selected.
The camera now appears as a removable hard drive from which you can copy and paste to the computer