PressRelease

Dallas,TexasJuly28,2009
SiemensGigasetUnveilsPremierTelephonyProductSuitetoUSMarket
GlobalTelephonyLeaderIntroducesConversionTechnologyand FullSuiteofCordlessPhoneSystems
Dallas,TexasGigasetCommunications,oneoftheworld'slargestmanufacturersofcordless telephonesunderthebrandSiemensGigasetandapioneerinthedevelopmentofInterferencefree DECTtechnology,todayannounceditsentranceintotheUSmarketwithanallnewsuiteofGerman engineeredcordlesstechnologyproducts.DesignedfortheAmericanconsumerwithitsnewsleek, worldclassdesigns,Gigasetsnewlinewillbeavailableinlate2009inretailersnationwide. SiemensGigasetispoisedtoentertheAmericanmarketandreadytointroduceUSconsumerstoour fullsuiteofpremiertelephonyproducts,saidRodKeller,PresidentandCEOofGigasetCommunications USA.WerecognizedtheenormouspotentialforaleadingglobalcompanytodominatetheDECTCV marketintheUSandwelookforwardtoaggressivelygrowingthebrandandofferingconsumersthe highestqualitytelephonyproductsavailableinthemarket. SiemensGigasetOne:GigasetOne,SiemensGigasetconversiontechnologysolution,offersanallinone systemallowingconsumerstomergehomeandmobileBluetoothphonesystemsintoone.Enhancedto workwithorwithoutalandlinewithonetime,onetouchsetup,consumersarenowabletomakeand receivemobilecallsonanycordedorcordlesshandsetaroundthehome.WithBluetoothtechnology andGigasetOne,youcanansweryourmobilephonefromanyhomephoneextensionandthisnew systemeliminatespooraudioqualityorcellulardeadzones.GigasetOneallowsuserstoconnectupto threeBluetoothmobilephones,eachwithauniqueringtone,foraretailpriceof$99.99. SiemensGigasetSL785:Inthecordlesssuite,theflagshipmodelSiemensGigasetSL785setsanew standardforhomecommunicationwithasleek,ultramodernmetalframe,awardwinningdesignand cuttingedgefeatureslikefullduplexhandsfree,BluetoothandUSBinterfaces.Thesecordlesssystems canbepersonalizedwithsoundsandimageseasilyattheclickofamousewiththenewGigaset
softwareQuickSync4.0.UserssimplyloadtheirownphotosandringtonesfromaPCtothephone. Differentcolorscanalsobeassignedtocallersorcallergroupstoenablequickvisualrecognition.The SL785isengineeredinGermanyandisarguablythefinestcordlessphonesystemavailableintheUS. SiemensGigasetSL785retailsfor$189.99. SiemensGigasetS790andS795:TheallnewSiemensGigasetS790andS795provideoutstandingsound quality,versatileapplicationsandsetnewcordlessstandardsforeventhemostdiscriminatingusers. ThesenewGigasetphonesfeaturetheindustrysmostelegantform,uniquehightolerancemetal keypadsandtheycanbeextendedtouptosixhandsets.Abrilliant1.8inchcolordisplayandclearly structuredmenuwithaniconstructureprovideaquickoverviewofallthefunctions.Designedforthe homeconsumerandprofessionalusers,bothsystemsofferalargeaddressbookwithspaceforupto 500entriesandminiUSBinterfaceforquickandeasydatasynchronization.TheGigasetS790retails from$139.99.Thepriceforanadditionalhandsetalongwithachargingcradleis$79.99. SiemensGigasetC590andC595:SiemensGigasetphonesC590andC595featureanawardwinning design,optionforansweringmachineandabrilliantfullcolordisplay,auniquefeatureinthiscategory. EquippedwithcuttingedgeECODECTtechnology,thenewmodelsfromGigasetCommunicationsare energyefficientandinterferencefree.TheGigasetC590andC595combinethehighestquality Germandesignwiththeirsleek,glossyexteriorinblackandwhitepianolacquerwiththeeaseofuseUS consumersdemandinaphonesystem.Thecolorspectrumoftheiconaidedmenuonthedisplay (65,000colors)hasbeentunedtothecolorofthedevice.Whenusersdial,thenumberscanbe customizedtobedisplayedinalargerfontsize.TheGigasetC590andC595retailsfor$79.99$119.99. SiemensGigasetA490andA495:TheA490andA495offerconsumerstheindustrysbestsoundquality inacordlessphonesystematapricedesignedforeverydayuse.WiththeA490andA495,consumers winwithbrilliantsoundqualityhandsfreetalkingandanoptionforanintegratedansweringmachine. Withadigitalphonebookforupto80entries,theSiemensGigasetA490andA495canexpandupto fouradditionalhandsets.WithSiemensECODECTtechnology,theA490andA495requirelessenergy consumptionduetotheenergysavingpowersupply.TheSiemensGigasetA490&A495retailbetween $29.99$84.99and$24.99foradditionalhandsets.

AboutGigasetCommunicationsUSALLC:GigasetCommunicationsUSALLCisawhollyownedsubsidiaryof GigasetCommunicationsGmbHandatrademarklicenseeofSiemensAG.ThecompanywithitsU.S.headquarters inDallas,TexasanditsglobalheadquartersinMunich,Germany,develops,manufacturesanddistributeshigh qualityproductsunderthebrandSiemensGigaset.Theportfolioincludesfixednetworkcordlessphonesincluding
VoiceoverIPaswellasmobiletohomeconvergencedevices.TheprimaryproductionsiteisinBocholt,Germany, wheretheGigasetproductsaredevelopedandmanufacturedunderthemoststringentqualityandenvironmental standards.Additionalpressreleasesareavailablefordownloadathttp://www.gigaset.com/press.Youcanfindout moreaboutGigasetCommunicationsathttp://www.gigaset.com GigasetCommunicationsGmbHistheclearmarketleaderinEuropeforDECTphones.Withitsheadquartersin Munich,thecompanydevelops,manufacturesanddistributeshighqualityproductsunderthebrandSiemens Gigaset.Itsportfolioincludesfixednetworkphones,VoiceoverIPdevices,softwaresolutionsandhomemedia products.TheprimaryproductionsiteisinBocholt,Germany,wheretheGigasetproductsaremanufacturedunder themoststringentqualityandenvironmentalstandards.GigasetCommunicationsGmbHisalicenseeofthe Siemenstrademark.GigasetCommunicationsGmbHisanARQUESIndustriesAG(http://www.arques.de) company. Presscontact: ReganPetersenforGigasetCommunications FitzgeraldPetersen Phone:3033323896 Email:Regan@fitzgeraldpetersen.com
Or Larry Johannes Senior Vice President of Marketing, North America larry.johannes@gigaset.com

FOR IMMEDIATE RELEASE

MEDIA RELEASE
Designer phones in an elegant metal design: Siemens presents the premium models Gigaset SL785
Gigaset Communications presents its new top-of-the-line phone Gigaset SL785 with an award-winning design, new materials and refined technology. For the first time, the handsets frame and the charging cradle are made of solid metal. This unique design has already won the Red.Dot Honorable Mention award. The model also captured an IF communication design award 2008 for its ease of use: A new menu concept, the ergonomic keypad with metal dome technology and the large color display enhance the user-friendliness of the Gigaset SL785. A particularly ecology-minded feature is ECO Plus mode, which is being deployed for the first time: The base station only transmits signals when calls are actually being made.
Gigaset Communications, the market leader in Europe for DECT phones, is now offering the Gigaset SL785, a top-class phone that meet the highest standards regarding design, technology and environmental friendliness. An unusual design concept using solid metal underscores the high quality of the handset and charging cradle. Special emphasis was placed on ease of use: Users can move through the newly designed menu system with its intuitive icons using a central 5-way navigation key (four direction keys plus a middle key) on the handset. Metal dome key technology with its clear pressure point gives a completely new feel. Ideal legibility is ensured by the large TFT QVGA color display with 256,000 colors (240 x 320 pixels). In addition, the phone offers excellent sound quality even when used in full-duplex handsfree mode. If desired, users can also mute the phone and define VIP users. When the latter call, an acoustic signal is emitted despite the fact that the phone is muted.
All contacts under control To enable efficient contact management, the Gigaset SL785 has a large address book, offering space for up to 500 entries in the vCard format. Thanks to the Gigaset QuickSync software, data can easily be synchronized with a PC (Microsoft Outlook) via the supplied mini-USB cable or via Bluetooth. For the Apple community a Mac-compatible version of Quick Sync is also available. The new phones handset also has a calendar so that users can keep track of all their important appointments. The integrated answering machine in the Gigaset SL785 can record up to 45 minutes of messages.
Environmentally-friendly and miserly with energy The Siemens Gigaset SL785 is equipped with cutting-edge ECO technology and has an energysaving power supply that consumes up to 60 percent less electricity than conventional phones. In addition, energy can be saved in the ECO mode, which cuts transmitting power by 80 percent during calls. And with the aid of the new ECO Plus mode, transmitting power is shut off completely in standby and recharging mode and only reactivated when a call is received or made.
Future-proof and expandable To make sure they are always up-to-date, the Gigaset SL785 offers a simple means of updating its software or adding functions via the Internet. In conjunction with a Gigaset IP base station, broadband voice transport via HDSP (High Definition Sound Performance) is supported. The base stations of the new Gigaset can operate with up to six handsets. If desired, cordless Bluetooth headsets can be registered or headphones with a Slim Lumber jack can be used.

Availability and price The Siemens Gigaset SL785 is priced at AU$349.00 and includes an integrated answering machine. It is available now.

Gigaset SL780

Gigaset SL785
Siemens Gigaset is exclusively distributed in Australia and New Zealand by Cellnet Group Limited - Ends About Siemens Gigaset Gigaset Communications GmbH is one of the worlds largest manufacturers of cordless phones and the clear market leader in Europe for DECT phones. With its headquarters in Munich, the company develops, manufactures and distributes high-quality products under the brand Siemens Gigaset. Its portfolio includes fixed-network phones, Voice over IP devices, software solutions and home media products. The primary production site is in Bocholt, Germany, where the Gigaset products are manufactured under the most stringent quality and environmental standards. Gigaset Communications is a licensee of the Siemens trademark. Gigaset Communications GmbH is an ARQUES Industries AG (http://www.arques.de) company. Additional press releases are available for download at http://www.gigaset.com/press You can find out more about Gigaset Communications at http://www.gigaset.com
About Cellnet Group Limited Established in 1992, Cellnet has evolved into a market leading distributor of telecommunications, flash memory and consumer electronic products in Australia and New Zealand. The company was listed on the Australian Stock Exchange in 1999 and now employs more than 100 staff in distribution and sales facilities across Australia and New Zealand. For more information visit www.cellnet.com.au. For further information please contact: Product Manager Siemens Gigaset Cellnet Group Limited Phone: 1300 CELLNET Email: gigaset@cellnet.com.au For any media enquiries please contact: RAW Consulting Sarah Hillier Managing Director Phone: +E-mail: shillier@rawconsulting.com.au