Total Cost of Ownership Skoda Superb Combi Italy/France
Fleet Event, 26-30 October, 2009
EurotaxGlasss: Leading Automotive Intelligence Company
EurotaxGlasss at a Glance Based in Zurich, Switzerland 650 employees in 30 European countries, plus Australia

Subsidiaries Licensees

Under Development
Established and trusted local brands
Products and services covering major segments of automotive intelligence, e.g. - Specification data - Valuation and (re-)forecasts - Multi-client studies - Launch and general consulting - Car To Markets

08/01/2010

Summary: Convincing vehicle concept with very favourable running costs

France

Germany
Detailed benchmarking against residual value (RV) influence factors

Scope of Analyses

Deep-dive into running cost and ranking RV forecasting and benchmarking
Superb Combi perfectly fits Skodas function-oriented positioning

Summary of Findings

Meets all typical customer requirements of a medium-sized estate Convincing core attributes (driveability, ergonomics, variability)
Test drive confirms high-quality impression of the vehicle
Advantages in terms of list price positioning and level of standard equipment Running Costs: Benchmark in 4 out of 5 markets

= Covered in Analyses

08/01/2010 3
Best in Class running cost in 4 out of 5 countries; Residual value benchmark among comparators in Germany
Summary of Results of EurotaxGlasss Analyses
Diesel: Best in Class residual value forecast in Germany Petrol: Best in Class residual value forecast in Germany Best in Class running cost in Spain
Best in Class running cost in France
Best in Class running cost in Italy
Best in Class running cost in U.K.
All countries: Superb Combi ranks above segment average in most residual value influence factors
Superb Combi ranks above segment average in most residual value influence factors

ITALY FRANCE

Segment/Brand

+ + + + + +

Aesthetics

Function

Perceived Quality

Cost/Performance

Segment Average Strong Competitive Advantage

08/01/2010 5

1 Strong 0 Competitive Disadvantage

Segment Average

Strong Competitive Advantage
Strong Competitive Disadvantage
Skoda Superb Combi with Best-in-Class Running Cost in Italy
Running Cost Comparison in EUR - 36months/ 90.000km
Skoda Suberb Combi 2.0 TDI 170hp (Elegance) Insurance Fuel Service Wear Tyres Result 900 14644
Ford Mondeo Wagon 2.2 TDCi 175hp (Titanium) 406 746
Citron C5 Peugeot 407 Renault Laguna Opel Insignia Tourer 2.2 HDI SW 2.2 HDi Grandt. 2.0 dCI ST 2.0 CDTI 173hp 170hp (Tecno 180hp 160hp (Cosmo) (Exclusive) Ciel) (Privilege) -0 -343 ---370 729
Difference vs. Skoda in EUR
Running Cost Analysis with EurotaxGlasss CarCostExpert

08/01/2010 6

Skoda Superb Combi: Running Cost Benchmark also in France
Peugeot 407 Renault Laguna Skoda Suberb Ford Mondeo Citron C5 Opel Insignia SW 2.0 HDi Grandt. 2.0 dCI Combi 2.0 TDI Estate 2.0 TDCi Tourer 2.0 Hdi ST 2.0 CDTI 140hp (Confort 130 PS 140hp (Comfort) 140hp (Ghia) 140hp (Confort) 130hp (Edition) Pack) (Carminant) Insurance Fuel Service Wear Tyres Result ---0 -95 ---760 1185