C510 Cyber-shot phone

Capture every smile perfectly with this fun Cyber-shot phone!
Smile Shutter and Face detection
Takes a shot automatically when you smile & captures every expression perfectly
Photo x, Photo and Video light
Take great shots even in dim light and edit your photos easily

Auto rotate

Automatically changes screen orientation when you turn the phone
AM/FM Radio and MP3 music playback
Never be bored again, with your favourite tracks on your phone
3.2 megapixel camera with auto focus and Active lens cover
Slide to activate camera mode and take perfect pictures everytime
Illuminated short-cut keys
Gives you quick and easy access to the camera features even in the dark

Sell it in 30 seconds

Get endless hours of fun with the C510 that automatically takes a shot when you smile thanks to Smile Shutter and Face detection. And with 3.2 megapixels, auto focus and Active lens cover, youll now be able to capture spontaneous moments easily.

Sell it in 60 seconds

Smile Shutter A unique feature that automatically takes a shot when it detects a smile Face detection Detects and focusses on faces so every expression is captured in perfect clarity Active lens cover Protects your lens cover and one slide is all it takes to activate camera mode Compact design A small form factor with a scratch resistant 2.2" mineral glass display
Auto rotate Turn your phone and the screen automatically rotates to display in landscape or portrait orientation AM/FM Radio and MP3 music playback Get the latest news on the go or listen in to your favourite tracks wherever you are Photo x & Photo light Ensures that every shot you take is brilliantly lit and Photo x lets you edit those less-than-perfect shots Illuminated short-cut keys Gives you quick and easy access to the camera features even in the dark

Compare it

Why its so good
The C510 Cyber-shot phone promises a unique imaging experience with the innovative Smile Shutter and Face detection. And with 3.2 megapixels, Active lens cover, Photo x and Photo light, you can be sure every picture turns out perfect.

Features

2.2" display 107 x 47 x 12.5mm 92g 3.2 megapixel auto focus camera Illuminated short-cut keys Photo x, Photo light Smile Shutter Face detection Picture blogging and geo tagging Auto rotate WLAN HSDPA connectivity Bluetooth A2DP 120MB internal memory Up to 10 hours talk and 400 hours standby time for GSM Up to 4 hours talk and 400 hours standby time for 3G

Nokia 7310 Supernova

2" display

Samsung S7330

110g 104.8 x 9.8 x 13.7mm No geo tagging 30MB internal memory Up to 250 standby time for 3G

Nokia N73

116g 110 x 49 x 19mm No geo tagging 42MB internal memory
How they compare to C510 And, none of them have
2 megapixel camera No geo tagging 32MB internal memory Triband
Illuminated short-cut keys, Smile Shutter, Face detection, Auto rotate, YouTube application

Demonstrate it

Smile Shutter & Face detection
1. Activate the camera function and point the phone at someone to show how Face detection focusses on faces. 2. Next, show the customer how the camera automatically takes a picture when someone smiles into the camera.
1. Activate the camera function. 2. Show the customer how the 3, 6, 9 and # keys light up. 3. Explain to the customer how the short-cut keys let him/her access the camera features easily.

Auto-rotate

1. Activate the camera function and take a picture with it. 2. Show the customer how the screen orientation automatically rotates when you turn the phone on its side.

Accessorise it

Available colours

Phone Tripod IM-502

Bluetooth Headset HBH-PV720
Digital Photo Frame IDP-100

Radiation Silver

Future Black
CONFIDENTIAL: Not for public circulation. The information contained in this document has been obtained from publicly available sources, and is only intended for sales personnel training purposes. Whilst reasonable care has been exercised, Sony Ericsson is unable to warrant the accuracy of information concerning third party products and users are advised to verify with the respective manufacturers. All information is correct at the time of printing.

Press Release Sony Ericsson unveils the C510 Cyber-shot and introduces Smile Shutter technology
Sony Ericsson today announces its first mobile phone with Smile Shutter technology, wrapped up in its most affordable Cyber-shot phone to date; the C510 Cyber-shot. The Smile Shutter technology will also be added to the 8.1 megapixel camera phone C905 Cyber-shot, launched in November 2008. Las Vegas, USA January 7, 2009 Sony Ericsson today introduces the beautifully simple C510 Cyber-shot, its most affordable Cyber-shot phone to date, and an application upgrade to the C905 Cyber-shot phone, currently at the top of the charts across the globe. The Sony Ericsson Cyber-shot portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericssons market leadership in bringing exciting new camera phone technology to consumers around the world. The C510 Cyber-shot will make Sony Ericssons camera phone experience accessible to even more consumers and markets worldwide. C510 Cyber-shot More consumers can now enjoy the Cyber-shot experience, without compromising on quality. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry, to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography. The accessible C510 Cyber-shot handset is jammed packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson. Beautifully simple C510 Cyber-shot features include: Reliable 3.2 megapixel Cyber-shot camera Smile Shutter clever technology that detects a persons smile and immediately takes the photo! Face Detection focusing technology of up to three faces at a time Auto-rotation alter the landscape and portrait view by rotating the mobile phone Snapfish by HP pre-installed application allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.
Sony Ericsson Mobile Communications Management Limited Sony Ericsson House 202 Hammersmith Road London W6 7DN, UK Call: +44 (0) 5800 Visit: www.sonyericsson.com
YouTube enabled upload your videos and images straight to the web Photo Fix adjust light balance, brightness and contrast simultaneously SMS conversation style see your entire SMS conversation history at a glance Slide in lens cover and illuminated imaging Shortcuts Auto focus take the best shot
We have been leaders and innovators in the camera phone segment since the company was started, said Sven Tott, Head of Imaging Marketing at Sony Ericsson. Now we are delighted to unveil the C510 Cyber-shot, our most accessible Cyber-shot phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot phone experience. C905 Cyber-shotupgrade The fantastic C905 Cyber-shot phone is now even better thanks to new software announced today by Sony Ericsson. The 8.1 megapixel camera phone has received tremendous feedback across the globe. This upgrade is designed to add extra value to a consumers camera phone experience, and make a fantastic product even better. Consumers who already own a C905 Cybershot phone can easily download the new applications from mid-February 2009 at www.sonyericsson.com. Capture the spontaneous moments in life with the C905 Cyber-shot upgrade, which features: Smile Shutter YouTube WayFinder 8 Snapfish by HP high quality, best value prints. Place print orders directly from the mobile phone no memory cards, cables or offload needed SMS/MMS conversation style - users can switch between the generic inbox or conservation chat where the entire message chain is presented at a glance. Also announced today is a new colour of C905 Cyber-shot, Tender Rose, available from Qin selected markets and IM502, a new camera phone tripod, available in stores now. The C510 Cyber-shot supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/1900/2100. C510 Cyber-shot will be available in selected markets from Q1in the colours Future Black and Radiation Silver. ENDS

The Sony Ericsson C510 Cyber-shot at a glance

Camera

Communication

Messaging

Design

Entertainment

Connectivity
3.2 megapixel camera Auto focus Up to 3.2x digital zoom Smile Shutter Face detection Photo fix Photo light Video light Picture blogging Video blogging Video recording Media player Album art Mega Bass PlayNow TrackID Bluetooth stereo (A2DP) Music tones (MP3/AAC) Access NetFront Web browser Web feeds Photo feeds Speakerphone Polyphonic ringtones Vibrating alert Video calling Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) Instant messaging Microsoft Exchange ActiveSync Chat view Navigation key Auto rotate Picture wallpaper Wallpaper animation Media YouTube 3D games Motion gaming Java FM radio with RDS Video streaming Video viewing Bluetooth technology Modem
Location-based services Organizer

Accessories

Synchronisation USB mass storage USB support Geo tagging of photos (cell-id) Google Maps Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer In-Box: C510 Battery Battery Charger Optional: IM502 Camera Phone Tripod Stereo Bluetooth Headset HBHPV715 Digital Photo Frame IDP-100 Size: 107 x 47 x 12.5 mm Weight: 92 grams Colours: Future Black Radiation Silver Main screen: 262,144 colour TFT, scratch-resistant Resolution: 240 x 320 pixels Size: 2.2 inches Phone memory: Up to 100MB Memory card support: Memory Stick Micro (M2) Talk time GSM/GPRS: Up to 10 hrs Standby time GSM/GPRS: Up to 400 hrs Talk time UMTS: Up to 4 hrs

Facts and Figures 1)2)

Standby time UMTS: Up to 350 hrs Video call time: Up to 2 hrs 20 min Availability and versions Networks C510: GSM/GPRS/EDGE 900/1800/1900 UMTS/HSPA 2100 C510a: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 850/1900/2100 C510c: GSM/GPRS/EDGE 900/1800/1900 Available in selected markets from Q1 2009.
Legal 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. Sony Ericsson Mobile Communications AB, 2009. The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of Google Inc. Google is a trademark or registered trademark of Google Inc. Snapfish, the Snapfish logo, and other Snapfish graphics, logos, and service names are trademarks of Snapfish. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Mattias Holm: +General Press: +E-mail: press.global@SonyEricsson.com Product images: www.sonyericsson.com/press