Sony Ericsson Xperia X1 panel interface puts the user at the heart of the mobile experience
New Sony Ericsson Software Developers Kit (SDK) brings the Xperia X1 eco-system to life by offering mobile users choice and customisation London, UK 3 September 2008 Sony Ericsson today published its Software Developer Kit (SDK) for Xperia X1 and invited developers and content creators to capitalize on the opportunities offered by developing mobile content for the phone. Whether it is music, photography, email or instant messaging, gaming, social networking or video applications, developers can now create a host of unique multi-media entertainment and content for the Xperia X1 for consumers to enjoy.
Xperia X1 brings a totally new experience to mobile phone users by introducing nine easy-touse, interactive panels which sit on the touch screen interface of the phone.
Developers can use the Windows Mobile SDK, free of charge, to produce a wide variety of panels to meet the consumers demand for a rich, individualised multimedia experience on their phone. Users of the Xperia X1 will be spoilt for choice as they personalize their handset with panel applications to suit their mood and lifestyle. Whether it is a search engine, advanced calendar or social networking application, music or film catalogue, sports or news related content, the panels enable you to access any information quickly and directly with a simple tap on the 3 super high resolution touch screen.
Sony Ericsson is committed to providing its customers with rich, open content environment to make their mobile experience more enjoyable and entertaining, said Rikko Sakaguchi , CVP and Head of Creation and Development at Sony Ericsson. Making the Windows Mobile SDK
available for free to developers and mobile content creators will accelerate the development of new panels and applications for the Xperia X1, offering consumer choice and personalisation. The Xperia X1 will offer the richest mobile user experience, putting the world at the fingertips of the user.
Entertain yourself: Customise your Xperia X1 panels so you are a touch away from your favourite content music, film, TV, sports Or, be the envy of your friends by watching TV or film clips in DVD quality on the threeinch high resolution touch-widescreen Get picture happy on the 3.2 megapixel camera and show the images in crystal clear clarity on the 800 X 480 pixels screen Access the latest 3D mobile games by simply touching a favourite gaming panel you have selected
Make your personal life a little easier: Access all your contacts and calendar entries wherever you are, as the Xperia X1 can automatically sync with your PC making sure you never miss a birthday, anniversary or meeting Search or book a holiday in your lunch hour by going online via a travel panel Add your local supermarket website and do your weekly food shop in just a few taps on the bus on the way home Read the latest restaurants reviews, look up cinema listings, call a friend or reply to personal email on the move using the full QWERTY keyboard Find that bar, restaurant or hotel using Assisted GPS and Goggle Maps for mobile when youre on vacation or a business trip
Work on the move: Windows Mobile 6.1 makes working on the move easier with easy access to work emails and Microsoft Office Mobile applications, such as Excel, Word and PowerPoint Always stay up-to-date with colleagues and important appointments by syncing the handset to Microsoft Outlook on your work PC
The X1s panels are a simple but immersive way of interacting with content, services and applications that will delight and engage consumers, said Todd Peters, corporate vice president, Mobile Communications Marketing Group, Microsoft Corp. Sony Ericssons X1 is a fantastic demonstration of how to harness the power of Windows Mobile to connect people to the things they care about most.
Xperia X1 The Xperia X1 is the first product under Sony Ericssons new premium sub-brand Xperia. Designed to meet consumers needs for a converged entertainment and mobile web communication experience, the Xperia X1 is an extremely stylish handset, with a striking arcslider design, encased in real stainless steel, supported by a powerful panel multimedia ecosystem.
The Xperia X1 can be personalised through its nine panel user interface to suit the users moods and lifestyle. Users can access content quickly and directly through the touch screen, easily switching between applications by touching one of the unique customisable panels.
Sony Ericsson Xperia X1 A new era in mobile convergence Unique arc slider with 3.0 WVGA display and finger touch navigation Customisable panels Wide pitch easy-to-use QWERTY keyboard Four way navigation keys and optical joy stick for stressless browsing 3.2 megapixel camera DVD quality video and 3D Gaming capabilities Windows Mobile capabilities such as Microsoft Outlook Mobile, Internet Explorer Mobile and Microsoft Office Mobile: World, Excel, Powerpoint

Distribution information The Sony Ericsson SDK for Windows Mobile 6.1 will be made available for easy download on the Sony Ericsson Developer World website: www.sonyericsson.com/developer. Click on http://www.sonyericsson.com/x1panelvideo/ to see a video of Ramanath Bhat, Application and Product Planning for the Xperia X1, talk about the phones unique panel interface and the benefits of publishing the Windows Mobile SDK for Xperia X1.
About Sony Ericsson Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com Legal
Sony Ericsson Mobile Communications AB, 2007. The Liquid Identity logo, XPERIA, the XPERIA logo are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.
#### FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Merran Wrigley: +General Press: +Sony Ericsson Content & Service Communications Ullrika Svenburg : +10037 E-mail: press.global@SonyEricsson.com Product images: www.sonyericsson.com/press