Press Release Sony Ericsson widens reach with its most affordable HSDPA phone yet and a stylish clamshell with global appeal
Sony Ericsson Mobile Communications
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Legal 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. Sony Ericsson Mobile Communications AB, 2007. The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Google is a trademark or registered trademark of Google Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice. Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.
FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Mattias Holm: +General Press: +E-mail: press.global@SonyEricsson.com Product images: www.sonyericsson.com/press
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3 June 2008

By: Florin Troaca, Communications News Editor
Demo Videos with Sony Ericsson Z780 and G502
Both phones will hit the market soon
Besides wanting to buy HTC (were we to believe the recent rumors), Sony Ericsson doesn't sit around doing nothing and is preparing the release of several new handsets from its 2008 line-up. Two of these phones are the Z780 and G502 models, both announced at the end of April, in the same press release. The official demo videos for Z780 and G502 were made public yesterday, which means that both handsets should hit the market in a short time. No surprise there, since Sony Ericsson did say that the phones are set for a "second quarter" launch. With a design not too different from the one of Z770, the Z780 clamshell is a pretty good-featured device. The handset comes with quad-band GSM and tri-band HSDPA connectivity, a 2.2 inch main display with 262k colors and 240 x 320 pixels, GPS and A-GPS, Google Maps, email, Instant Messaging, NetFront 3.4 browser, Bluetooth 2.0, Media player, FM radio, a 2 Megapixel camera with video recording, 35MB of expandable memory and so on. The handset weighs 100 grams, measures 92 x 49 x 16 millimeters and packs a battery that should offer up to 9.5 hours of talk-time and up to 350 hours of stand-by time. Also known as Sony Ericsson Emelie, the G502 is the third-announced candybar from SE's new G-series of phones. As the Z780, Emelie features both GSM and 3G connectivity, Google Maps, NetFront 3.4 browser, IM and email capabilities, Bluetooth, Music player, USB, a 2 Megapixel camera and a 240 x 320 pixel TFT display with 256K colors. The G502 has a fancy keypad and a good-looking case that weighs only 83 grams and measures 109 x 46 x 13.5 millimeters. Sony Ericsson Z780 will be available in Amethyst Silver and Grand Onyx, while Sony Ericsson G502 will come in Champagne Black and Brilliant Hazel. Users should expect both phones to have decent (but unknown yet) retail prices. Until they hit the market, enjoy the videos below. Sony Ericsson Z780:Sony Ericsson G502:
Sony Ericsson G502 Sony Ericsson
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