19th June 2008

Keep smiling: more happy faces with the Full HD Handycam HDR-CX11E
o o o o o 1920x1080 Full HD recording on removable Memory Stick Worlds first camcorder with Smile Shutter1 using Face Detection technology ClearVid CMOS sensor with Exmor derived technology and BIONZ processor 10.2 megapixel still image recording Carl Zeiss Vario-Sonnar T* lens with 12x optical zoom
as of June 2008, Sony Research
Smile everyone! Experience amazing Full HD video and detail-packed still images with the beautifully styled Handycam HDR-CX11E. The CX11E is the worlds first ever camcorder to feature Smile Shutter. This unique Sony technology automatically captures crisp 7.6 megapixel photos when someone smiles. Theres no need to press the shutter button or interrupt the action: its great for spontaneously capturing relaxed, happy moments while youre recording. In Dual Capture mode (default), stills are captured whenever someone smiles during movie recording. Switching Smile Shutter to Always On mode can even grab photos while youre in record standby whether youre in movie or photo mode so theres no chance of missing that winning smile between takes.
Smile Sensitivity can be adjusted to recognise anything from a gentle smile to a beaming grin. Priority can also be set to recognise children or adults faces. Smile Shutter is teamed with Face Detection that automatically fine-tunes focus, exposure and colour balance for great-looking videos and photos of friends and family. The CX11E delivers stunning high resolution, low noise HD pictures thanks to its ClearVid CMOS sensor with Exmor derived technology. Sparkling Full HD video and 5.1 surround sound is recorded on removable Memory Stick PRO Duo media (up to 85 min with supplied 4GB Memory Stick, or 5 hrs 55 mins with 16GB optional Memory Stick, LP mode).
Advanced, easy-to-use features The easy-to-use CX11E is packed with cutting-edge Sony imaging technologies for breathtaking picture quality. The high-quality Carl Zeiss Vario-Sonnar T* lens features a powerful 12x optical zoom range, with Optical SteadyShot image stabilisation for crisper, clearer video and stills. Powered by the high-speed BIONZ processor, D-range Optimiser
technology automatically adjusts exposure and contrast to maximise shadows and highlight detail with tricky high-contrast scenes. Still images are captured in photo mode at an incredible resolution of 10.2 effective megapixels, rivalling todays finest digital compact cameras. Image quality like no other is matched by superb 5.1 channel surround sound, with a zoom microphone function to minimise distracting background noises when images are zoomed in. Shots are viewed in exquisite detail on the 2.7-inch Clear Photo LCD Plus widescreen touch-panel that displays video and photos with superb
contrast, even when youre viewing outdoors in bright sunlight. Browsing your footage is easy with Film Roll Index and Face Index that simplifies finding the right scene. When youre back home, hook the CX11E up to your HD ready television for a superb HD viewing experience. x.v.Colour expands your colour palette for more vivid, lifelike reds, blues and greens when youre watching on a compatible television. BRAVIA Sync allows easy control of camcorder functions with your TV remote. Cable-free playback is even simpler with your PLAYSTATION3 just transfer a Memory Stick from the CX11E and enjoy the show. With a PC connected to the supplied Handycam Station, footage can be burned at the touch of a button from Memory Stick to DVD for safekeeping. Supplied accessories include a 4GB Memory Stick PRO Duo, USB and component A/V cables, Handycam Station and remote controller. Theres also a full range of optional accessories including conversion lenses, batteries, chargers, microphones, tripods, HDMI cables and cases. The Handycam HDR-CX11E is available from August 2008. It is available to pre-order now at www.sonystyle-europe.com
HANDYCAM HDR-CX11E Key Features
1920x1080 Full HD recording (AVCHD) on Memory Stick (4GB supplied) Carl Zeiss Vario-Sonnar T* lens ClearVid CMOS Sensor Smile Shutter / Face Detection 12x Optical Zoom / 150x Digital Zoom Optical SteadyShot image stabilisation x.v.Colour 10.2 effective megapixel Still Image Recording 5.1ch Surround Recording with zoom microphone 2.7-inch Wide, Clear Photo LCD plus screen STAMINA up to 7 hours (with optional battery)

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NOTES TO EDITORS Environmental Info Sony is engaged in a constant review of its manufacturing, operational and business areas: practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three
Environmental Information: 3Ps
Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards. Power consumption is reduced from 4.3W (HDR-CX6EK) to 3.8W using low-power devices including BIONZ processor and optimisation of coding process.
The extended user manual is provided electronically on CD-ROM to reduce paper use. Product packaging is made from recyclable paper to reduce the impact on the environment.
Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment: 1. 2. 3. Reducing CO2 gas emissions Increasing the percentage of renewable energy used in our manufacturing facilities Minimising the resources used by our factories in manufacturing
For more information, please contact: Silke Schild, Corporate Communications, Sony Europe silke.schild@eu.sony.com / +44 (0)507
About Sony Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the worlds leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. For more information on Sony Europe, please visit http://www.sony-europe.com and
http://www.sony-europe.com/presscenter