Press Release

Groove in Style with New PIIQTM Headphones by Sony For the edgy and expressive, the PIIQTM series features bold and innovative designs combined with Sonys superior sound quality
PIIQTM MDR-PQ2 headphones
Hong Kong, August 23, 2010 Sony Corporation of Hong Kong Limited today introduced the new PIIQTM [pronounced peek] headphone series, featuring four distinctive headband headphones and in-ear headphones that make a bold and unique fashion statement. Drawing inspiration from artists, skaters and urban street culture, PIIQTM headphones are meticulously designed with great attention to style, and combined with Sonys sound performance and comfort. Bold urban design, solid audio performance PIIQTM offers a look that is starkly different from typical, monotone headphones. The unconventional design and styling of the new PIIQTM headphones are influenced by the bold 1
and active lifestyles of todays youth with its bright, neon colour combinations. Users will also notice certain design features that are reminiscent of items in urban street culture such as the use of comfortable cushioning material similar. However, the PIIQTM series does not scrimp on audio quality. Depending on ones music preferences, the four headphones offer Sony technologies that deliver crystal clear sounds as well as solid treble and bass performance. The PIIQTM series comes in four different variations to suit different audio and style preferences:

MDR-PQ1

MDR-PQ1 Inspired by snowboard boot binders, the pink MDR-PQ1 features two velcro-lined adjustment tabs with a lock-down mechanism that ensure the headphones give a comfortable fit. For those who like to groove to strong beats, the MDR-PQ1 is equipped with 40mm driver units for deep, powerful bass tones. The MDR-PQ1 is also well padded in its headband and ear cups to offer a superior cush feel and eliminate any sense of discomfort from long time wear. In addition, the flat cord is secured by an elastic loop to avoid tangling.
MDR-PQ2 The MDR-PQ2 features a more organic design with flushed edges, and is available in three colour combinations. The 30mm driver units are made of Neodymium magnets, one of the strongest permanent magnets in the world, delivering crystal clear and powerful sound. Like the MDR-PQ1, the MDRPQ2 is ergonomically designed as well with its well-padded headband and ear cups connected to a slick, durable cord.

MDR-PQ2

MDR-PQ4 Available in brightly coloured hues, the MDR-PQ4 in-ear headphones feature a unique ear-clip design that allows users to clip the headphones to their earlobes for a secure, snug fit during vigorous activities such as jogging or dancing. It also comes with a cord slider to prevent tangled cords, as well as hybrid silicone rubber ear buds of different sizes for maximum comfort.

MDR-PQ4

MDR-PQ5 The MDR-PQ5 open-air headphones stand out with its distinctive gas mask inspired design in four stunning colour combinations. Superior sound quality is achieved with the bass booster earpiece for a more distinct bass sound. The PIIQTM line of headphones from Sony will be available in from September 2010. More information on the headphones can be found at www.sony.com.hk/headphone from September as well. Models MDR-PQ1 MDR-PQ2 MDR-PQ4 MDR-PQ5 Colours Available Black Green, Grey, Multi Pink, Green, Black, Brown, Multi Pink, Green, Yellow, Multi

MDR-PQ5

Suggested Retail Price HK$998 HK$498 HK$248 HK$128
Specification sheet of PIIQTM headphones series MDR-PQ1
TYPE DRIVER UNIT Closed, dynamic (circum-aural) 40mm diameter, dome type (CCAW adopted) 104 dB/mW 70 @ 1 kHz 8 25,000 Hz
Closed, dynamic (supra-aural) 30mm diameter, dome type (CCAW adopted) 100 dB/mW 24 @ 1 kHz 10 24,000 Hz

Closed Dynamic

SENSITIVITY IMPEDENCE FREQUENCY RESPONSE (Hz) POWER HANDLING CAPACITY CORD SUPPLIED ACCY
Open air, Dynamic 9mm diameter, 13.5mm dome type diameter, dome (CCAW type (CCAW adopted) adopted) 102 dB/mW 104 dB/mW 16 @ 1 kHz 6 23,000 Hz 12 22,000 Hz

1,000 mW (IEC)

100 mW (IEC)

WEIGHT

Approx. 255g (without cord)
1.2 m, gold plated L-type stereo mini plug Hybrid silicone N/A rubber earbuds S(2), M(2), L(2) Approx. 135g (without Approx. 8g cord) (without cord)
Approx. 6g (without cord)
For customer enquiries please contact Sony sales and services hotline at (852)2345-2966.
About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sonys consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sonys products and services, please visit its web site on www.sony.com.hk. About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sonys communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.