Amy Corsinita Zeno Group for Kia Motors America 949.468.4818 Amy.corsinita@zenogroup.com
2011 KIA SPORTAGE All-New Compact CUV Boasts More Refinement, Power, Fuel Efficiency, Technology and Convenience Features Than Its Predecessor
Sportage continues Kias design-led transformation; receives IIHS top ratings for front, side, rollover, and rear impact protection New design and AWD system for longest-running Kia nameplate
IRVINE, Calif., October 11, 2010 The all-new 2011 version of Kias venerable Sportage CUV takes its design Kue from the concept vehicle of the same name that was shown during the 2007 North American International Auto Show (NAIAS) in Detroit. Thoroughly and beautifully redesigned, Sportage offers more urban and fluid silhouettes than its predecessor while retaining the desirable benefits and functional features of the popular CUV. Sportage also offers increased levels of performance and efficiency, comfort and convenience and the latest in-vehicle technologies incorporated into all of Kias latest new vehicles. The 2011 Sportage retains the functionality and versatility of the previous generation model but repackages the CUV into a sleek, modern and bold style with new proportions and a completely new look. Recognized as a 2010 Top Safety Pick by the Insurance Institute for Highway Safety, the 2011 Sportage received top ratings for front, side, rollover and rear impact protection.
The 2011 Sportage offers image-conscious yet practical consumers more power (176 hp) and improved fuel economy along with the options of a panoramic sunroof, navigation, push-button start, rear camera display, LED daytime running lights and an air-cooled drivers seat (a compact CUV segment first). However, what first draws attention to the new CUV is the visceral connection drivers make with the striking design of the all-new Kia Sportage. Also expected to be available in late 2010 is the UVO powered by Microsoft1 in-vehicle communication and entertainment system based on the Windows Embedded Automotive platform.

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1 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
All-New 2011 Kia Sportage Page 2 of 7 Available in three trims Base, LX and EX pricing for the dynamic compact CUV begins at $18,2952 for the base trim, offering standard convenience features, including air conditioning, power windows, door locks and mirrors, SIRIUS Satellite Radio capabilities with three months complimentary service,3 MP3 connectivity and Bluetooth4 wireless technology. Expected to be available later in the year will be the SX trim, featuring Kias all-new efficient and powerful 2.0L turbo GDI engine.
Emotion-Evoking Exterior Design With a high beltline, sweeping angles and more pronounced wheel flares than its predecessor, the team at Kias U.S.-based design center in Irvine, Calif. aimed to convey an even more demanding road presence within Sportages compact size by emphasizing its hunkered-down position. The all-new 2011 Sportage projects a modern and clean CUV and greatly expands beyond the current generations basic and reliable appeal. The full-sectioned body, defined by a spearing shoulder line throughout the length of the car, helps to visually connect the headlamps and tail lights. The crispness of this line, together with the lowered body, offers a distinct sense of precision while the pronounced C pillar gives a sense of solidity and balance when viewed from the side.
Drawing generously from the distinct styling elements of the Kue concept, the 2011 Sportages front end proudly displays the new face of Kia, the brands signature grille, with dramatic swept back headlamps, tabbed grille outline and a distinctive lower fascia treatment. The dynamically sculpted hood, framed by a distinctive windshield design, adds to Sportages fresh appeal. The rear view offers a clean and contemporary look with pronounced tail lights set solidly within the rear lift gate. Longer, wider and lower than the previous model, the all-new CUV successfully retains the key features, including a commanding driving position and of security and powerful road presence, which helped make the second-generation Sportage so popular among consumers.

2 Starting prices are manufacturers suggested retail price (MSRP), which excludes $695 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary. 3 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations). 4 The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners.
All-New 2011 Kia Sportage Page 3 of 7 Starting with the Base trim, Sportage offers numerous standard exterior features, including 16inch alloy wheels matched with 215/70R16 low-rolling resistance silica tires, body-color door handles, body-color and electrically adjustable side mirrors and a six-speed manual transmission. The LX adds side mirror LED turn signal indicators, keyless entry, and tinted glass. Moving to the EX trim offers more prominent 18-inch alloy wheels mated with 235/55R18 silica tires, roof rails, a rear spoiler and chrome body trim and door handles.
Contemporary and Comfortable Interior Space Sportages sleek aesthetic design from the exterior flows seamlessly into the interior, establishing an inviting and comfortable ambience with well-appointed features and the availability of numerous convenience and technology features. With the signature three-pot instrument cluster set prominently within the dash, Sportages interior exudes contemporary design and an upgraded driving experience.
All LX models come standard with a host of convenience features, including air conditioning, power windows, 12-volt power outlets in the front and cargo areas, power side mirrors with integrated LED indicators, tilt-adjustable steering wheel, keyless entry with panic alarm and multi-way adjustable front seats. Stylishly appointed cloth seats provide comfortable seating while 60/40 split-folding rear seats effortlessly accommodate driver and passenger cargo needs.
Further increasing the level of refinement, EX models benefit from a leather-wrapped steering wheel and shift knob, telescopic steering wheel, illuminated vanity mirrors, automatic folding rear seats, a dual-zone temperature control air-conditioner with ionized filtration, illuminated and cooled glove box, and a power drivers seat with lumbar support for additional comfort and support. Both trim levels come equipped with an active EcoMinderTM indicator for optimal fuel-efficient driving.

All-New 2011 Kia Sportage Page 4 of 7 Impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS Satellite Radio capabilities with three months complimentary service. Also standard are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones. The 2011 Sportage also will be among the first Kia models to offer UVO powered by Microsoft5, an advanced hands-free in-car communication and entertainment system (standard on EX models) that enables drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences, expected to be available in late 2010. HD Radio also is available to enhance listening enjoyment.
Available upgrades for the LX trim include 17-inch alloy wheels paired with 225/60R17 silica tires, navigation with SIRIUS Traffic6 data, rear sonar detector and rear-view back-up camera, heated side mirrors, an air-conditioned and illuminated glove box, telescopic steering wheel, roof rails and a rear spoiler.
Sportage EX models can be further enhanced with available features, including leather-trimmed seats, heated front seats, an air-cooled drivers seat, push button start with Smartkey, rear sonar detector and rear-view back-up camera, heated side mirrors and a panoramic sunroof.
5 Failure to pay attention to travel conditions and vehicle operation while the vehicle is in motion could result in loss of vehicle control. Operate the UVO system, even with voice commands, only when it is safe to do so. 6 SIRIUS Traffic requires a subscription, sold separately after three-month trial subscription included with vehicle purchase.
All-New 2011 Kia Sportage Page 5 of 7 More Powerful, Fuel-Efficient Engine The all-new Sportage comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy (22/317) than the previous 2.7-liter V6 engine. A more powerful but extremely fuel efficient 2.0-liter turbo GDI engine will be available in the 2011 model year and will deliver impressive power with a four-cylinder engine that produces 270-plus horsepower. Offered with either a front-wheel drive (FWD) or a Dynamax all-wheel drive (AWD) configuration paired to the six-speed automatic transmission (optional for the EX and SX trims), consumers have a variety of powertrain combinations to fit their driving needs. The six-speed automatic transmission, first seen on the 2011 Sorento CUV, is a proprietary design for Kia that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. All automatics feature Sportmatic clutchless shifting.

Perfectly suited for on-road driving through the city or on the highway, the FWD configuration offers an efficient package with responsive acceleration, enhanced fuel economy and impressive ride and handling. For drivers who typically face more difficult road and weather conditions, the AWD powertrain provides even more possibilities.
The Sportages Dynamax AWD system, co-developed by Kia Motors Corporation and Magna International, Inc., continuously monitors driving conditions and anticipates AWD system requirements, compared to other AWD systems which can only react to conditions after they occur. This offers drivers the benefits of improved lateral stability while cornering as well as reducing unwanted traction to the front and rear axles. Aimed at achieving increased torque and improved performance on varied surfaces, Dynamax offers true AWD for drivers who want an exciting driving experience with enhanced performance.
Sportages AWD design delivers 100-percent of engine torque to the front wheels during normal driving conditions, enhancing fuel economy, however when wheel slippage is detected a percentage of the torque is automatically transferred to the rear wheels to help maintain forward momentum. When driving in slippery conditions, such as rain, snow, mud, unpaved roads or off-road, the driver can manually select the Lock Mode, distributing torque evenly between front and rear axles up to a speed of 25 mph for enhanced stability.
7 EPA estimates for 2011 Sportage (2.4-liter A/T) are 22 mpg/hwy and 31 mpg/city. Actual mileage may vary.
All-New 2011 Kia Sportage Page 6 of 7 New and Improved Platform The 2011 Sportage is all-new, including its platform, which has been completely redesigned for the new CUV. With an overall length of 174.8 inches, overall width of 73 inches and wheelbase of 103.9 inches, Sportage is longer, wider and lower than its predecessor, enhancing handling and aerodynamics. Built on a unibody frame, Sportage utilizes independent front-and-rear suspension systems. MacPherson struts are used in the front and have been fine-tuned to improve feel and stability, while new side-load coil springs reduce friction. An all-new, multi-link rear suspension system is used in conjunction with new dampers and coil springs mounted separately to minimize intrusion into the cabin and trunk space and add to Sportages handling.
The newly engineered suspension offers the same comfortable ride as the previous generation but also delivers improved handling characteristics with more precise responsiveness to driver input. Both the front and rear suspension systems are mounted on a lightweight hydro-formed subframe, to help isolate the occupants from irregularities in the road surface.

Significantly quieter and more refined than its predecessor due to an aggressive series of NVH reduction measures, the all-new Sportage employs a new bodyshell design with greater use of high tensile strength steel.
Impressive Safety Features Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags8 and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at slower speeds down steep grades so the driver can focus their attention on steering.
8 For maximum protection, always wear your seat belt. Please refer to your vehicles Owners Manual for additional important safety information regarding air bags, including additional cautions and warnings.
All-New 2011 Kia Sportage Page 7 of 7 Industry-Leading Warranty The 2011 Sportage is covered by Kias warranty program, which offers consumer protection at an exceptional value. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.
Design-Led Transformation and Product Line Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brands continued gains in U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technology such as UVO powered by Microsoft9 in-car hands-free entertainment system (expected to be available in select Kia models in the U.S. later this year). The launches of the 2011 Sorento CUV, the first vehicle to be assembled* at Kias first U.S.-based manufacturing facilities in West Point, Georgia, the dynamic 2011 Sportage compact CUV, sophisticated 2011 Optima midsize sedan and versatile Forte 5-door hatchback further enhance the lineup.

Kias model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.
About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 725 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever in 2010. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise. Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com. ###
* Kia vehicles assembled at the Kia U.S. plant are assembled from U.S. and globally-sourced parts. 9 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

2010 KIA SPORTAGE SPECIFICATIONS

GENERAL INFO

Body configuration Body type Drivetrain layout Passenger capacity Compact SUV Steel unibody Front engine, front drive 5

ENGINE

Type Valve gear Horsepower (hp @ rpm) Torque (lb-ft @ rpm) Bore x stroke (mm) Displacement (cc) Compression ratio Emissions rating Fuel tank capacity (gal.) Coolant capacity (qt.) Engine oil capacity (qt.)

2.0L I4

Four-cylinder, iron block and aluminum head DOHC with CVVT 140 @ @ 4500 3.2 x 3.7 120.5 10.0:1 50-state: LEV-II (ULEV) Tier-2 (Bin 5) 15.3 7.3 4.2

2.7L V6

Six-cylinder, aluminum block and head DOHC 173 @ @ 4000 3.4 x 2.9 162.1 10.0:1 50-state: LEV-II (LEV) Tier-2 (Bin 5) 17.2 7.9 4.8

DRIVETRAIN

Transmission
Five-speed manual, overdrive Electronically-controlled Four-speed automatic, overdrive w/ Sportmatic M/T 3.636 2.056 1.333 1.061 0.821 3.455 4.533
Electronically-controlled Four-speed automatic, overdrive w/ Sportmatic
Gear ratios :1 1st 2nd 3rd 4th 5th Reverse Final drive

4WD System

A/T 2.842 1.529 1.000 0.712 -2.480 4.626 (I4) 4.042 (V6 2WD) 4.407 (V6 4WD) Full-time, electronic-control on-demand

SUSPENSION

Front Rear Independent, MacPherson struts, coil springs, stabilizer bar Independent, dual link, stabilizer bar

STEERING

Type Turns, lock-to-lock Turning circle, curb-to-curb (ft.) Engine-speed-sensitive power-assisted rack-and-pinion 3.1 35.4

DIMENSIONS (in.)

Exterior: Overall length Overall width Overall height Wheelbase Track, front/rear Ground clearance Approach angle Departure angle Interior: Headroom, front/rear Shoulder room, front/rear Legroom, front/rear Hip room, front/rear Interior volume (cu. ft.) front/rear Cargo volume (cu. ft.) 171.3 70.9 66.7 103.5 60.6 / 60.6 7.7 29.5-degrees 28.7-degrees 40.7 / 39.4 56.7 / 56.3 42.1 / 37.2 54.6 / 54.6 103.9 56.2 / 47.7 23.6 (rear seat up) 66.6 (rear seat down)

CURB WEIGHT (lb.)

Five-speed manual Four-speed automatic Weight distribution (front/rear) 4x/ 40

4x-58 / 42 4x2 -/ 40

4x4 -/ 41

BRAKES

Type Front Rear Dual diagonal, split-circuit, power-assisted braking system 11.0-inch ventilated discs 10.3-inch solid discs (4x2) 11.2-inch solid discs (4x4)

TIRES & WHEELS

Tires Wheels P215/65R16 (LX); P235/55R17 (EX) 6.5 x 16, alloy (LX); 7.0 x 17, alloy (EX)

TOWING, GVWR (lb.)

Towing capacity (w/o trailer brakes) Towing capacity (w/ trailer brakes) GVWR 4x1500 4519

4x4x2000 4630

4x2000 4850

FUEL ECONOMY (mpg)

M/T A/T 4x/ / 25
City/Highway 4x4 4x/ 24 --18 / 23 4x4 -18 / 21