Andrew Golden Rushton Gregory Communications 617-413-6521 agolden@rushtongregory.com Steve Wegrzyn Navico 918-438-8622 steve.wegrzyn@navico.com
FOR IMMEDIATE RELEASE: July 28, 2009
LOWRANCE HDS-10 CHARTPLOTTER/FISHFINDER WINS ICAST NEW PRODUCT SHOWCASE AWARD
Marine Electronics Leaders Advanced High Definition System Takes Top Honors in Electronics Category
Tulsa, Okla. Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, won top honors for its revolutionary 10-inch High-Definition System, the HDS-10 with Insight USA cartography, in the electronics category at the 52nd Annual International Convention of Allied Sportfishing Trades (ICAST). Recognizing contributions to sportfishing, the New Product Showcase entries are judged by industry buyers and media representatives based on innovation, execution, workmanship and practicality. The winning Lowrance HDS system combines high-definition navigation with award-winning fishfinding technology and offers easy-to-use, big-screen performance, high-definition mapping, and full networking functionalityall at an affordable price. In addition, the HDS-10 is fully compatible with the all-new, groundbreaking LSS-1 StructureScan sonar imaging moduleavailable later this yearfeaturing panoramic underwater picture-like viewing with SideScan plus an exclusive new DownScan Imaging technology! Lowrance designed the HDS-10 with the most advanced feature set and expansion capabilities possible to enhance fresh- and saltwater anglers time on the water, said Louis Chemi, executive vice president and chief operating officer, Navico Americas. To have the industrys leading editors and buyers recognize the system with a New Product Showcase award is truly an honor and a testament to our commitment to provide boaters exceptional electronics technology. The Lowrance HDS-10 multi-function GPS chartplotter/fishfinder system incorporates awardwinning Lowrance Broadband Sounder technology, which is proven to find more targets with greater sensitivity and higher definition, even in deep water. With its built-in Insight USA cartography, HDS delivers a new dimension in mapping detail including stunning life-like perspectives of inland and coastal bottom contours, and topography for fishing and navigation with built-in Fishing Hot Spots inland and coastal charts. Easily expandable, the HDS-10 can be

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PAGE 2 networked with other cutting-edge technology including the Lowrance LSS-1 StructureScan sonar imaging module, SIRIUS real-time weather and stereo-quality radio with inland and coastal package options, and the award-winning Lowrance BR24 Broadband Radar, as well as Navicos exclusive Track-Your-Buddy and Get-Buddy features when connected to Lowrancecompatible VHF marine radios. For more information on the Lowrance HDS-10, the HDS product series, Lowrance or its entire line of marine electronics, please visit www.lowrance.com or call toll-free 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.
-30About Lowrance: The Lowrance brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the worlds largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G , Eagle , Lowrance, Northstar and Simrad. www.navico.com
ICAST New Product Showcase Winner Logo
Louis Chemi, executive vice president and chief operating officer, Navico Americas, accepts ICAST New Product Showcase Award
Lowrance HDS-10 Chartplotter/Fishfinder
These image and others are available as high-resolution JPEGs or TIFFs For imagery and other editorial requests, please contact: Andrew Golden Rushton Gregory Communications 617-413-6521 agolden@rushtongregory.com

Technical Specifications

Product Lowrance HDS10 10.4" High Definition Display System The HDS10 includes the HDS10 (SONAR/Mapping/GPS) and HDS10m (Mapping/GPS). The HDS10m does not include the SONAR option.

Physical specifications

Specification Case size Display Measurement HDS-10: 8.9 H x 12.3 W x 4 D (22.6 x 31.2 x 10.1 cm), 5.24 lbs HDS-10: 10.4 (26.4 cm) diagonal high contrast color LCD, 800 x 600 pixel resolution

GPS Performance

Specification GPS receiver channels GPS antenna type Acquisition time Reacquisition Update rate Accuracy Sensitivity Frequency Measurement Built in 16 parallel channel internal antenna, external antennas supported via NMEA 0183 and NMEA 2000 Internal, high-sensitivity GPS+WAAS (Americas) or GPS+EGNOS+MSAS (non-Americas) Approximately 2.5 seconds (hot start) and 40 seconds (cold start) 1 sec 1/sec 2.5m (no SBAS) -159 dBm 1575.42MHz (L1)
Specification Power requirement Supply current NMEA 2000 Measurement 10-18 Volts DC 1A at 13VDC with backlight on, 0.46A with backlight off 1 Network load (50 mA)
Specification Max depth Transducer Type Transducer Frequency Output power Measurement Max 5000 ft \ 1524 m Choice of dual frequency Skimmer 50/200 or 83/200 kHz Max 250W/32W RMS actual; 30,000/3,750 RMS analog equivalent W