CASE STUDY

Logitech quickcam ultra vision
Challenge In todays consumer electronics market, form factors and functionality are most often developed with the high-tech, male consumer in mind. But user research has identified an increasing trend in webcam purchases amongst the female demographic. Women buyers are highly polarized in their interests, divided between those who seek low-cost, easy-touse technologies and those who primarily purchase high-end, premium devices. Logitech, already a leader in the webcam market, recognized the opportunity to better serve its audience by tailoring a new camera towards both the male and female demographics. The company worked closely with frog design to create the Logitech QuickCam Ultra Vision webcam, a device that balances state-of-the-art technology with an approachable design. Discover: Bringing Comfort to Online Communications Achieving real communication is always more difficult with distance; emails, telephones, and text messages convey content, but not tone, incapable of sharing the visual cues of facial expressions and gestures. Webcams help bridge this gap, allowing users to communicate more personally and more effectively. Our design needed to improve both the quality of the image and the confidence of the consumer, encouraging new users to adopt the technology as a vital part of their personal communications. Design: Simple, Yet Sophisticated Forms The QuickCam Ultra Vision is the first webcam designed specifically to flatter its user in any light. Even in difficult lighting conditions, such as low light and intense back- or side-lighting, the webcam delivers premium performance, with a patented RightLight 2 Technology that adapts the cameras video settings to capture even the finest details. The QuickCam offers twice the image clarity of other webcams, combining an extra-large, precision-engineered glass lens with a low f-stop setting for maximum effectiveness. And the integrated RightSound voice technology ensures that the quality of sound matches that of the image captured, promising an accurate presentation of self. The simple, elegant hardware design makes the camera accessible to the casual user with an intuitive visual language that supports internal functionality. All features - product scale and proportion, display mounting, ergonomics, and audio microphone treatment - were designed to increase both the quality and simplicity of information capture. Each end of the device features a button - one that launches a mirror video window so that users can check their image before engaging in a video call, and another that takes quick snapshots. The camera tilt allows for easy adjustment and rotational control,
ABOVE The Logitech QuickCam Ultra Vision pairs elegant hardware design with simplicity of information capture for an improved webcam experience.
and the position of the device - as close to the edge of the PC display as possible - provides an ideal eye-to-eye webcam experience that makes conversations feel more natural than ever before. Deliver: Quality Materials, Quality Performance The QuickCam Ultra Vision incorporates the finest materials Logitech has ever assembled in a webcam. Chrome detailing draws attention to the built-in microphone, glass lens housing, and cylindrical shape the juxtaposition of hard edges and smooth curves striking a careful balance between feminine perceived value elements and masculine sensibilities. Results The new design was well received in both the market and the industry press. It earned a 2007 CES Innovation award for excellence in design and engineering, as well as Japans only industrial design prize, the prestigious 2006 Good Design Award (G-Mark). Guerrino De Luca, president and chief executive officer of Logitech, has expressed great belief in the impact of design on Logitechs market share. De Luca says: Industrial design has been paramount to the success of Logitech and its products, so it is a tremendous honor to receive these globally recognized awards this year for products that we believe are very special additions to our portfolio.
For more information visit frogdesign.com

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QuickCam Ultra Vision Special Edition

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Newegg.com
To receive your rebate: 1. Purchase a Logitech QuickCam Ultra Vision Special Edition (Part #960-000016) from Newegg.com. 2. Purchase must be made on 11/26/2007. Request must be postmarked by 12/26/2007. 3. Mail this form along with the ORIGINAL UPC code from the product package and a copy of the receipt (with the eligible product circled). 4. Mail to: Dept. 99831, Logitech Rebates, P.O. Box 134, Niagara Falls, NY 14302-0134
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TERMS AND CONDITIONS - PO boxes will not be accepted. Logitech is not responsible for lost, late, misdirected mail or illegible submissions. Incomplete requests will not be validated. This offer is not valid with any other Logitech sponsored offers. Limit one (1) rebate per address as determined by Logitech in its sole discretion. Offer valid to consumers in the United States only. Offer void where prohibited by law. Payment is made by check, in US dollars to US residents. Please allow 6-12 weeks to receive your rebate check. For questions on this offer, call toll free 1-866-533-6880 or visit logitech.rebatestatus.com. 2007 Logitech. All rights reserved. Logitech, the Logitech logo and other Logitech marks are owned by Logitech and may be registered.