R o w e n t a , t h e w o r l d s l e a d i n g p r e m i u m g a r m e n t c a r e c o m p a n y, is proud to return as Of ficial Garment Care Provider to LG Fashion Week F r o m b ac k s t a g e t o t h e r u n w a y - i t s s u p e r i o r s t e a m e r s a n d i r o n s a r e t h e t o o l s o f c h o i c e a m o n g C a n a d a s t o p d e s i g n e r s a n d s t y l i s t s. R o w e n t a i s p l e a s e d t o p r o v i d e u n l i m i t e d acc e s s t o i t s European-designed luxur y irons and pro garment s teamers, for p e r f e c t r e s u l t s a t t h e t o u c h o f a t r i g g e r.

itS All About thE StE Am

New t his season, Rowenta announces a fashion-for ward display wi th Global Te l e v i s i o n s h i t r e a l i t y s h o w Pro j e c t R u n w ay C a n a d a. A s t h e o f f i c i a l g a r m e n t c a r e s u p p l i e r to the Gemini Award-winning series, Rowenta w ill presen t a special t ribu te to some of t he top garment s from season t wo, on display in the Rowenta Fashion Environment at L G Fashion Week. S top by bet ween t he shows to check ou t t hese top designs and preview the lates t innovat ions in garment care by Rowenta. Project Runway Canada airs Tu e s d a y s a t p m E T / P T o n G l o b a l.
Rowenta is the only brand of s teamers to be Commerciall y Rated in Canada. I t s superior power and per formance cont inue to gat her s team wi th indus tr y insiders and domes tic g o d d e s s e s a l i k e. A f a v o u r i t e o f C a n a d a s t o p designers, s t ylis t s and photographers, t he b r a n d s l o y a l d e v o t e e s i n c l u d e e v e r y o n e f r o m Mar t ha S tewar t to t he cas t and producers of T V s P r o j e c t R u n w a y C a n a d a.
r o W E N tA c o m m E r c i A l ly r At E d
r o W E N tA c E l E b r At E S 0 y E A r S oF iNtElligENt bE Aut y !
A l t hough relat ively young in Canada, marks t he t h b i r t h d a y o f t h e R o w e n t a b r a n d w o r l d w i d e. F o u n d e d i n G e r m a n y, R o w e n t a s h i s t o r y i s m a r k e d b y i n n o v a t i o n. D u r i n g t h e 0 s , Rowenta brought out the firs t range of small, household e l e c t r i c a l g o o d s , c o n s i s t i n g o f a n i r o n , a t o a s t e r, a c o f f e e maker and a ket t le. Rowenta has lef t i t s mark w i t h unmatched i n n o v a t i o n i n t h e f i e l d o f l i n e n c a r e p r o d u c t s. I n 9 t h e b r a n d l a u n c h e d t h e f i r s t i r o n f i t t e d w i t h a t h e r m o s t a t , a n d i n 7 t h e f i r s t s t e a m i r o n. To d a y, R o w e n t a c o n t i n u e s i t s W r i n k l e i n T i m e a n d t h e b r a n d s p r o f e s s i o n a l p e r f o r m a n c e a n d s l e e k s t y l i n g a r e n o w m o r e acc e s s i b l e t h a n e v e r i n C a n a d a.
A d d i c t e d to S t ea m
S t e a m h a s n e v e r b e e n s o a c c e s s i b l e f o r g a r m e n t i s t a s. An eco-friendly AND wallet-friendly a l t e r n a t i v e t o d r y c l e a n i n g - R o w e n t a s d e e p steam penetration gets into the hear t of fabrics for chemical-free odour and germ removal. This s e a s o n s m u s t - h a v e g a r m e n t c a r e c o l l e c t i o n i s set ting the bar backstage with premium, high per formance product s that deliver per fect result s at the touch of a trigger :
N E W F i r s t C l a s s Tr a v e l I r o n D A -0 ( $ 4 9. ) Weighing in at less t han 2 lbs., t his power ful li t t le i r o n p ack s s e r i o u s s t e a m. W i t h s t e a m i n g cap ab i l i t i e s equivalent to mos t full-sized irons, even the mos t frequent fliers can s tay per fect ly pressed on the go. T his F irs t Class travel companion is fully loaded from a chrome precision t ip for pocket s and collars to 0 mirco holes for per fectly dis tributed s team. Dual vol t age and a handy carr y pouch make i t a travel essential.
P r o C o m p a c t S t e a m e r I S -0 ( $ 9. ) T h e s t y l i s t s b e s t f r i e n d , c r a f t e d b y r e n o w n e d design house Fal tazi of France. T his por table, p o w e r f u l s t e a m m ac h i n e i s i d e a l f o r r e m o v i n g w r i n k l e s f r o m c l o t h e s , u p h o l s t e r y, d r a p e s a n d m o r e. F o u r s p e c i a l f a b r i c a t t ac h m e n t s w o r k o n all gar men t care needs from pan t creases to s tubborn wrinkles and lint. T he Continuous Refill s y s t e m a l l o w s t h e 1L t a n k t o b e r e f i l l e d q u i c k l y a n d c o n v e n i e n t l y, w i t h o u t i n t e r r u p t i o n. T h e r e s e v e n a clever door hook to hang clot hes w hile ver t ically s teaming. Pressure Iron & Steamer DG( $ 9.) F or t hose w ho demand professional per formance and high-end design. T his signature Rowenta powerhouse combines t he ef f iciency of a commercial ironing sys tem w i t h a sleek and c o m p ac t d e s i g n f o r t h e h o m e. T h e m o s t p o w e r f u l iron you ll ever use, for ins tant wrinkle removal p l u s v e r t i c a l s t e a m t h a t s a m a z i n g o n l i n e n s , drapes and hanging garment s. Iron up to % fas ter than wi th a regular iron wi th continuous burs t-on demand s team for up to minutes of continued use. Ultrasteam Brush DR-( $ 5 9.) A v e r s a t i l e F a b r i c B r u s h / L i n t P a d a t t ac h m e n t and dual vol t age feature ensures per fect de-wrinkling resul t s, making this an ideal l i t t l e s t e a m m ac h i n e. Q u i c k a n d e f f i c i e n t de-wrinkling in no time, flat.

R o w e n t a s N E W f u l l s i z e d G a r m e n t S teamer is t he onl y commerciall y rated s teamer of i t s kind in Canada, designed for professional resul t s. Easy to use and control, a patented collapsible pole and wheel sys tem let you s team any where, any t ime. E xclusive variable s team funct ion adapt s t he amount of s team to t he fabric, heating up in jus t seconds and ef fectively removing s tubborn wrinkles from even t h e m o s t d i f f i cu l t f a b r i c s. A n e x c e p t i o n a l 0 wat t s of power allows for more t han t wo hours of continuous, power ful s team and ver t ical s teaming wi th a visible water tank to moni tor the water level. Cleverly d e s i g n e d o n b o a r d s t o r a g e i n c l u d e s s p ac e f o r a t t ac h m e n t p l a t e s a s w e l l a s a r ac k t o hang garmen t s, and cord s torage.
N E W I S - 0 P r e ci s io n Vale t Ga r m e n t Steamer ( $ 18 9. )
T he DZ-Advancer Iron ( $ 17 9. ) T h e C a d i l l ac o f i r o n s ! R o w e n t a s A d v a n c e r f e a t u r e s a n a n t i - s cr a t c h p l a t i n u m s o l e p l a t e w i t h 0 m i cr o s t e a m h o l e s a n d p r e c i s i o n t i p that of fers optimized s team dis tribution and maneuverabili t y for per fect resul t s. T he S team Advance sys tem adjus t s t he pressure of s team for dif ferent fabrics. A n ex tra-large water tank , ergonomic controls and self-cleaning feature all help make light work.
r e vo lu tion izing th e stea ming ind u stry
As a natural ex tension to the Rowenta line, it s I B - P r o f e s s i o n a l D e l u xe I r o n i n g B o a r d ( $ 12 9. ) p r o v i d e s a p r o f e s s i o n a l e x t r a w i d e w o r k s u r f ac e t h a t i n c l u d e s a b u i l t i n o v e r s i z e d i r o n r e s t w i t h f o l d o u t g a r m e n t r ac k a n d laundr y shelf.
R e f i n e d , d e m a n d i n g , i n t e l l i g e n t ; t h i s i s t h e R o w e n t a b r a n d. E ac h i t e m i n R o w e n t a s p r e m i u m g a r m e n t c a r e c o l l e c t i o n i s d e s i g n e d i n E u r o p e b y s o m e o f t h e w o r l d s t o p d e s i g n t a l e n t. F o r i t s l a t e s t collection, Rowenta enlis ted renowned design house Fal tazi of France. V ictor Massio and L aurent L ebot make up t he d e s i g n t e a m o f F a l t a z i a n d t o g e t h e r t h e y p r o d u c e cu t t i n g - e d g e object s of af fect ion. T he Fal t aziens are imaginat ive inven tors w h o t r a n s c r i b e i n a e s t h e t i c r e a l i t y, m i x i n g t h e c o n c e p t s o f u s e a n d t e c h n o l o g y. R o w e n t a p r o d u c t s a r e d e s i g n e d t o ac h i e v e harmony and balance in t he home.

I m - P R E S S i v e Des i g n P e d i g r ee
T h e R o w e n t a g a r m e n t c a r e f a m i l y i s a v a i l a b l e a t t h e B a y, H o m e O u t f i t t e r s , S e a r s , V S R G , C D R a n d o t h e r s p e c i a l t y s t o r e s acr o s s Canada. F or more informat ion visi t w w w.rowenta.ca.

W h e r e to b u y

A b o u t P r o j e c t R u nway Cana d a
S t yle icon and international supermodel, Iman hos t s the alln e w s e a s o n o f Pro je c t R u n w ay C a n a d a. I m a n l e a d s a p a n e l o f exper t indus tr y insiders including E L L E Canada Edi tor in Chief Ri ta Silvan and Shawn Hewson, Creative Director of Bus tle Clothing. L egendar y Canadian Fashion Designer Brian Bailey reprises his role as mentor to 14 promising new designers from ac r o s s t h e c o u n t r y.
V ying for top-spot as the nex t Canadian fashion s tar these 14 designers compete in challenges hoping to seize t heir break t hrough moment. Personali t ies w ill clash and tension w ill r i s e o v e r 12 e p i s o d e s , cu l m i n a t i n g i n a d r a m a t i c t w o - p a r t f i n a l e a t L G F a s h i o n W e e k i n To r o n t o.
O n l y o n e d e s i g n e r w ill w i n i t all W h o w ill M e a s u r e U p ?
W a t c h P r o j e c t R u n w a y C a n a d a Tu e s d a y s a t p m E T / P T o n G l o b a l Te l e v i s i o n. w w w. G l o b a l T V. c o m / r u n w a y
T he Project Runway format is licensed by FremantleMedia Enterprises, t he commercial division of Fremant leMedia, one of t he larges t creators, producers, dis tributors and licensors of programme brands in the world.
Fo r m o re i nfo rm ati o n a n d to a rra n g e i nte r vi e ws a n d p ro d u ct s a m p l e s, p l e a s e c o nta ct: Bounce Publicit y Inc. Heat her Ward : L a u r i e H a l l : 41 6. 9. - 6 - h e a t h e r @ b o u n c e p u b l i c i t y. c o m l a u r i e @ b o u n c e p u b l i c i t y. c o m

Celebrity fans

Trinny Woodhall, Susannah Constantine, David Hawkins, Gok Wan
Rowenta launches new Advancer irons
THE most technically advanced steam iron is back and better than ever in 2008 with striking new colours and improved features. Hot in the fashion world and with a hoard of celebrity fans, Rowenta guarantees to enhance your ironing experience.
The must have buy for 2008
David Hawkins, Celebrity Stylist
Rowenta advancer DZ9115 (BURGUNDY)
Since inventing its first ever steam iron in 1957, Rowenta has revolutionised household chores and garment care. The Advancer has been developed using over 100 years of German expertise in designing stylish, premium irons. The choice of professionals in the fashion and design industries, Rowenta products can be relied on to deliver the perfect finish, and are essential items for the fashion-conscious individual.

features include

A powerful 180g/min shot of steam, the highest on the market today. Steam penetrates fabrics quickly and deeply and the intermittent steam bursts ensure ideal moisture and heat ratio for fabrics. A long 3 metre cord, and exceptional power of 2600W, makes vertical steaming easier than ever before. Fantastic contemporary colour range including sleek black, perfect for the modern home, and subtle burgundy.
favourite outfit is cared for with Rowenta! Anti scale and Anti drip functions ensure longevity and no hassle cleaning. Auto off safety and energy saving device aimed at reducing risk of injuries and overheating. Your Advancer will automatically cut off the irons electrical power if left flat for more than 30 seconds or on its heel for more than 8 minutes.

Guaranteed Performance

Rowenta ADVANCER DZ9115 (burgundy) Mircosteam 400 Platinium Soleplate // Precision tip // High pressure steam // 0-40g/ min variable steam // 180g/min shot of steam // Anti drip // Anti scale // 300 ml water tank // Vertical steam // Comfort handle // 2600W // 3m cord RSP: 69.99 Rowenta ADVANCER DZ9135 (black) As above but with 2 extra features Auto off // Electronic Thermo Control RSP: 89.99
The rowenta Advancer comes with high spec features
Microsteam 400 Platinium Soleplate provides excellent glide, scratch resistance and optimal steam diffusion and is easy to clean. The 400 microholes provide optimal steam diffusion and help combat even the toughest creases. Intuitive electronic thermo control uses advanced technology and simple colour coding to tell you the correct temperature for each garment. You can be sure your
For more information, please contact the Rowenta press office at Slice PR 5735 or e-mail rowenta@slice.co.uk Visit www.rowenta.co.uk // Stockist Enquiry 1454 - Available in John Lewis, Debenhams, House of Fraser and other high end outlets.