TAP YOUR INNER STRENGTH with the NEW
Timex Ironman Sleek 150-lap with TapScreen Technology
Now available in limited quantities at timex.com. Also available at national and local sport retailers, including: REATILER NAME Academy Dicks Sporting Goods Fleet Feet REI The Sports Authority Swim Outlet www.fitnesstoys.com www.Altrec.com www.onlineshoes.com Sport Chalet Running Revolution Go For It Sports Sound Runner Fit2 Run Clever Training 1St. Place Sports Runner's Edge Running Wild Mosquito Creek Outdoors Fit Niche Southern Runner Sports City Sports Falls Road Running Store Runnin Gear Gazelle Sports Running Center Of Saint Louis The Runner's Edge Omega Sports Super Runner's Shop Feet First Foot Locker Paragon Princeton Running Co. Hill Country Running Company Good Sports Fit To Run Lukes Locker On The Run Salt Lake Running Co. Potomac River Running, Inc. Va Runner CITY National National National National National Multiple Locations STATE ZIP
La Canada Campbell Atascadero Branford Parrish Indian Rocks Beach Jacksonville Boca Raton Ft. Lauderdale Apopka Lakeland New Orleans Wilmington Baltimore Waterford Kalamazoo Saint Louis Missoula Multiple Locations Huntington East Syracuse New York New York Ardmore Sunset Valley San Antonio Galveston Dallas Houston Salt Lake City Multiple Locations Multiple Locations
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FOR IMMEDIATE RELEASE

TIMEX Collection Helps Athletes Tap Into Elevated Performance
MIDDLEBURY, CT Timex, a leader in outdoor and sports performance timepieces, has unveiled the Timex Ironman Sleek 150-Lap watch with TapScreen Technology, a revolutionary collection of precision sports timing instruments that conveniently responds to an athletes touch. The innovative collections three signature elements TapScreen Technology, Target time pacer, and Labeled interval timers are designed to enhance performance by allowing athletes to focus less on managing their sports watch during workouts. The collections revolutionary TapScreen Technology allows users to easily activate the lap feature by tapping anywhere on the timepieces face, rather than having to locate and push buttons mid-stride. The Target time pacer delivers distinct audible alerts, indicating if the runner is on pace, slow or fast, in addition to displaying the time ahead or behind pace. This allows athletes to adjust their speed accordingly and adhere to race day strategy. The 16 interval timers are labeled with intuitive names such as warm, slow, med, fast and cool, making complex interval workouts automatic and effortless. The watch stores up to three separate interval workout programs at once, allowing athletes to utilize customized routines throughout their training programs. The Timex Ironman Sleek 150-Lap with TapScreen Technology redefines how athletes interact with their timepieces in training and competition, said Heberto Calves, vice president of marketing at Timex. "The collections innovative features allow athletes to stay focused on performance while still taking laps and receiving feedback on pace. The collections strong, modern design is engineered to optimize style, ease-of-use and comfort. The watch face features a large-digit display and curved lens for easy viewing and tapping, and the durable, muscle-lined strap minimizes skin contact and optimizes ventilation during strenuous activity. The Timex Ironman Sleek 150-Lap with TapScreen Technology is the latest addition to Timexs powerful 150-lap series, a favorite within the global performance sports community. The collection will be available in a variety of mens and womens styles, marking the first time a 150-lap collection with such advanced sports timing benefits and large, easy-to-read digits will be available in styles designed specifically with women in mind. - more -
The collection is available in seven styles, and boasts the following features and benefits: TapScreen Technology, offering effortless access to advanced lap features; Target Time Pacer, delivering distinct audible alerts and advising of pace; 16 labeled Interval timers, making complex interval workouts easy and efficient; Lap management system, providing in-depth access to 150 laps of dated workouts; Hydration and nutrition alarms, reminding the user to refuel at regular intervals; 100-hour chronograph; 24-hour countdown timer; Three customizable alarms with five-minute back-up alarm; Dual time zone abilities for travel convenience; Water-resistant to 100 meters; Indiglo night-light with Night-Mode feature
The collection was perfected with the help of extensive real-world testing by the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, including Ironman and Xterra races and the ING New York City Marathon. The Timex Ironman Sleek 150-Lap with TapScreen Technology will be available for purchase exclusively at Fleet Feet stores in October 2009, as well as the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009. The collection will be available at sports stores around the world and at TimexIronman.com in February 2010, for $89.95. Timexs leadership in the field of performance sports and fitness products has been evident for years via its sponsorship of the Ironman Triathlon event series, the ING New York City Marathon and the Flora London Marathon, among other major events. About Timex Sports Watches: Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brands extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History. About the Timex Group Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide. FOR MORE INFORMATION: Catalyst Public Relations Ken Mandelkern / Rob Bronfeld Timex@catalystpublicrelations.com ###