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MICHELIN, THE EXCLUSIVE PARTNER FOR THE NEW KIA ceed

PRESS KIT

November December 2006

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Contents

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Press Release = =
Kia chooses Michelin as its exclusive tire partner for the new ceed
= = = ^===h~===~=====~==p=h~=~~== b~=~==w~I=p~~I======j=I= =~=~====ENRI=NS==NT=F===E==~FK= = q= j= = ~= = = = = = ~W= = ~J~= j= b= = NR= ~= NSJ= = ~= = j= m~= emI= = ~=~==~I==NTJ=K= = q= ~= = j= ~= = = = = ~= ~= ~= ==h~=====~===~===== = = = ~= = = ~= ~W= ~I= = = ~= ~=K= = j~= iI= j~= s= b~~I= h~= oCa= `= = oI= d~I= ~= = = oCa= = ~W= s= ~= I= = = ~=
~=~I=h~===~=====j==~K= c=~==I====~==~I=~~=~=J=== =====~~K==
= q= ~~= ~= = ~~= = = ~= = ~= = = K= j= ~== q= `= ~= = ~= = i~I= c~= = h~=======oCa===d~=~=p=h~K=q== =~==========^~Jb~= ~==~===~~==J~=K=j= ==~=~=~=====h~=====~= =OMMSK= = j= = ~= J~= e~Lh~= ~= = = = ~= prs= ~==p=h~====k=^~=~==~K=j=~= =h~==lI=pI=j~=~=`~==bK= =
Michelin Energy: the environmentally friendly tire
= = j= ~= ~= = = ~= = h~= = = ~= = = = = = ~K= q= ~= = I= j=~===~J~=b===~=NR=~=NSJ=J =K= = q= j= = = = = = = = = NSB= = = ~= ~==~~===~====ENFK= = m~~=~I==~=~=====NMRIMMM=h~==~=== ==OMMT===~=QITMM====`lO==EOFK= = q= = = ~= = = = ~= = ~= ~= ~I= j= = = = ~= = = = ~~= ~= = = ~=~==~==~===~=K== = j= = = = ~= = = = L= ~= ~= = NVVOK= q= ~~~= ~= ~K= f~= ~= = ~= = ~= = = ~= = = = = = ~= = ~= = ~= ~= I= = = = = ~= ~= ~= ~= I= = = =~=K== = q=j=b==~=~==~=OMB==~==~~=~K=q= = ~I= = = = = I= = = j= b========~I=~=~==~~=== ~==~~=EPFK= = = =
= ENF pW= q= = = OMMS= = qs= p= ^I= ~= = ~~I= = =~====OMRLRRoNS=s=~====K=^==== fplJ==~=~===UM=LK= = EOF _~= = ~~W= o= = NKR= ~= == =~= = = ~~= ~= = = = = ~= K= i= = ~= = `lO= = = P= ~= = I= = = = ~= ~= = MKNO= = = NMM= I= = ~= ~~= ~~= ~= = = NRIMMM= K= pW= q= j=q=`I=c~K= = EPF pW=q===OMMS==`=b~=o=j~=E`KbKoKjKF=== ==OMRLRRoNSs=~====K=q=~=~~===~= ==J~=K=
Michelin Primacy HP: The tire that lasts 25 to 50% longer than its competitors
= j= = = ~= = j= m~= em= = OMMSK= a= = =~I===~=~=ORB==~==~=~=== =~==~K=^==I==~===== ==~=I=j=m~=em=====RQB=== ==~K= = f====I==~=~=~=OQ====~==~= = = = = = = PM= = = = j= m~= emK= q= = = = PS= = = OQ= ~= = ~= = = j= m~=em==~====J=====~= K== = q=~===~==I==~=~=J~=ETOBF= =b~==~==~======~===~== I= ~= = ~= o~= f~~= = = QIPMM= = = ~= = ~==~===c~I=d~=~==r=hK= = q~= = = = jI= = ~= = ~= ~= ~= = ~= = K= q~= = = ~= oCa= ~= = QB= = ~~= j= = ~~= = = ~= = ~K= q~I= = = = = ~J= JJ= ~= I= = ~= = ~= ==~=~=~=====~=~~K== = eI= = ~= ~= = ~= ~= = = ~= ~= j= m~=em===~===~====~K=f= =I==j=m~=em======~=== ~K= = t= ~= = ~= = = ~= = ~= ~= = ~= ~==~=~===~=======~= OMMR= = ~= = ~~I= qs= ^I= ~= d~= ~= = = ~= = ~= = ~= ~= = = = ~=K= = q==~=~~==j=m~=em==~~=== ~= = ~= = = OORLRR= oNS= VR= t= K= ^= = = = = = =~===_jt=R=p=~K= = q=j=m~=em==~===~=~K= q==~==~=====~=^KpKjW=^==^I=p= =p=~=j==j~~K=q=~==j=~=== ~= = = = ~~= ~= ~= = ~= = ~= ~~K= ^= = = = = j= m~= em= ~=
~= ~= = ~= = = ~= I= = ~= = ~= = ~=~~K= = q= = ~= = = = I= = = = = ^KpKjK= = K= c= = = I= j= ~= ~= ~= = ~= = = ~= ~= K= f= = I= = j= m~= em= = ~= ~=E=^==^KpKjKF=~===~===~== =~I==~===~=I===E=p==^KpKjKFI== ~= = ~= = = = ~= ~= = ~= = K= = q= = ~= = ~= ~= I= = = = ~= ~~= E=j==^KpKjKFK=q=~~=~=~==~==b~pmloq=~= cJp~I=~==~==j===K=

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Michelin size chart for the Kia ceed
= = t=~=== p= iu= = = bu== = = qu= = = = l= iu= = = iu=~=bu== = iu=~=bu== = bu=~=qu= = = = = = = = = = = NR===RKR=g===j=b=NURLSR=oNR=== NR===RKR=g===j=b=NVRLSR=oNR=== NS===SKM=g=~==j=b=OMRLRR=oNS=== NR===RKR=g===j=b=NVRLSR=oNR=== NS===SKM=g===j=b=OMRLRR=oNS=== NS===SKM=g=~==j=b=OMRLRR=oNS=== NT===SKR=g=~==j=m~=em=OORLQR=oNT==