For Immediate Release Contact: Jeff Moore, jeffm@warrenmiller.com, 303.253.6335
Warren Miller Entertainment Produces Acura MDX-Presented Platinum Powder for SkiNet
Eight video vignettes covering the latest in winter gear to premiere online through March
BOULDER, Colo. (Feb. 1, 2008) Warren Miller Entertainment, the most recognized name in action sports cinematography, announced today the premiere of its new Platinum Powder editorial video series on SkiNet.com. Presented by Acura MDX, the eight Warren Miller-produced vignettes will post online now through March two launches per week. Hosted by SKI executive editor Greg Ditrinco, Platinum Powder offers SkiNets tech-savvy users insight into the advanced technology of the Acura MDX, as well as cutting-edge skis, gadgets, helmets and other winter gear. Products highlighted in the series include the North Face Summit Series Jacket, CW-X Pant Base Layer, Kombi iRip Glove, Smith Goggles and Shades, Suunto S-Lander Watch and more. Warren Millers execution of the entire Platinum Powder series has been flawless, said Ben Rifkin, sales manager for SkiNet. From the pre-production to the on-location shoots to post-production, the Warren Miller team successfully upheld Acura MDXs brand integrity while creating solid, informative content. The entire series is sure to be a great success for both SkiNet and Acura. Branded content is a particular area of expertise at Warren Miller and we are thrilled to be behind Platinum Powder, said Jeff Moore, senior executive producer at Warren Miller. The series will no doubt keep SkiNet users informed on the latest and greatest in winter must-haves in an exciting and efficient format. About Warren Miller Entertainment Warren Miller Entertainment is the most respected name in action sports cinematography, capturing the best of winter sports since 1949. In addition to producing and touring a feature length snow sports film each year, Warren Miller Entertainment has a thriving television programming, development and production arm. Warren Miller Entertainment is based in Boulder, Colorado and is a division of Mountain Sports Media whose parent company is Bonnier Corporation, headquartered in Winter Park, Florida. With over 40 recognized brands, Bonnier Corp is a one of North Americas top multi-media companies whose enterprises include leading magazines, websites, television and radio programming, feature films, events and exhibitions. ###